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August 19, 2019
I was at Podcast Movement last week. I've attended all six Podcast Movement eventss and it's been a blast to watch it grow. This year the venue was HUGE and it was weird as the number of people also grew so it was hard to tell just how much bigger it was compared to the previous year. As always this is a class act all the way around. The checking procedure, swag, were all super professional. As a speaker, I would also say I LOVE the tool they use to track my session. If I had one thing that I wish would change (and I say this every year) having loud, live music at a networking event doesn't work. Last year they had multiple rooms so those that wanted to dance could dance and drink. Those that wanted to drink and talk could go into another room. This year all the free beer was in the very loud room (it does seem wrong to complain about free beer). It was a great year, and even over the loud music the networking was great, and from what I hear Tom Webster from Edison Research had one of the best/controversial sessions which showed that listeners don't seem to care if a "podcast" has an RSS feed or not. Podcast Music Announcement While Doug and the team at podcastmusic.com have taken a step getting sound exchange into the game, you can't play your favorite music - yet. It will take some time, but we are headed  (slowly) in the right directions. Pandora to Pay Podcasters? A representative fro Pandora stated that Pandora has planned on sharing revenue with Podcasters. This was said during the live taping of the New Media Show. Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question Mentioned In This Show Join the School of Podcasting Ask the Podcast Coach The Average Guy Network Podcast Rodeo Show   
August 12, 2019
Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results: Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search. Where Do You Think People Search More Apple or Google? With Google adding episodes to search results we need to ask the question, where are people going to find my podcast? According to a Jacobe media report, 70% of people find shows via word of mouth and only 11% search in an app. Another study from Edison Research and prominent podcast producer WNYC Studios states that: 84% of WNYC Studios listeners report having recommended a podcast to a friend, while 78% overall report having recommended a podcast to a friend. And one in three WNYC Studios listeners share podcasts on social media, at 32%. Podcast listeners also report having discovered the medium in the following ways: 17% via their smartphone, 15% via public radio programming, and 13% from an article or program. Getting a Grip on SEO The minute I heard Google was taking podcasting more seriously, (and that the Apple search was not great) I started studying SEO. Here is my limited knowledge after a few months. Always write for humans.  You need to know where your site ranks Find some keywords that fit your audience, and your website ranks high enough to show up in search results.  Showing up for less popular keywords gets you more results in Google which can lead to higher rankings.  SEO is like Bowling or Golf, LOTS of moving pieces and trying to master it us exhausting.  Some resources I've used: SEO for Podcasters from Daniel J Lewis ( $199) SEO Marketing from Juergen Berkesse of Polymash Skillshare has two classes (and intro and advanced) by Rand Fishkin who started SEO MOZ (one of the top if not THE top sites on SEO) Mangools is a Suite of Tools to help you determine the best keywords and track your progress (free/paid) Ubersuggest from Neil Patel (a free tool that gives you tons of data). WPCRafter has a tutorial that walks you through it.  Yoast SEO Plugin For Wordpress Monster Insights Plugin For Wordpress (Google Analytics) Because of My Podcast, I Got a Press Pass To Comicon Seth/ZAndrex from Geekville Radio (who I just reviewed on the Podcast Rodeo Show) explains how his podcast was enough of a credential to get him a press pass to the Comicon event in Chicago.  Check out his podcast at geekvilleradio.com For more "Because of My Podcast Stories, check out www.becauseofmypodcast.com Are You Making ANY Money With Your Podcast? I'm working on the book "More Podcast Money" and conducting more interviews for the book. If you are making ANY money with your podcast, I'm trying to interview more podcasters to better identify strategies, and what is and is not working. If you'd like to be considered for the book please contact me Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question
August 5, 2019
I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ). If you're new to audible you can get the book for free. So You Want To Start a Podcast When I started reading this book you might think, "Oh great, a radio person telling us how to podcast" but she even mentions in the book that we should be looking outside of radio for inspiration. We need to rev up our creativity and take advantage of the ability to make any format you want. The book is chock full of ideas to get you to think outside the box, and really fine-tune not just the first five minutes of your show but your entire show. I really liked this book a lot. In today's interview, Kristen talks about The right reason to start a podcast The two questions every podcaster needs to answer What she did for four months to get her format correct Why movies are a topic and not a show How one format idea fell flat on its face You can grab the attention of a larger audience with diversity How long a podcast should be Her feelings toward holiday movies The top thing that makes her tune out of a podcast How introverts can overcome their shyness and reveal their personality How she integrated a story into her podcast Buy the Book Why you need to embrace feedback for your podcast Working with a network The importance of focus groups What she feels is a good length for podcasting How she uses scripts in her show The importance of being yourself How to go "outside the box" with an "Inspirational story" podcast How a podcast is like going to a show where you don't know anyone Contact Kristen Meinzer https://www.kristenmeinzer.com Twitter: @kristenmeinzer Instagram @k10meinzer Buy the Book "So You Want to Start a Podcast"   Mentioned in This Episode Buy the Book "So You Want to Start a Podcast" Get the Book For Free on Audible Work with Me Work With Me Join the School of Podcasting or let me be your podcast mentor
July 29, 2019
If you have the courage to ask your audience how to improve, they will help you. They want you to succeed. Some people may suggest things that don't fit the scope of your show.
July 22, 2019
From time to time I see people in Facebook groups announcing "Hey I got my first 1000 download episode!" or "I just got (insane amount of money)" for my podcast. When you are just starting out, or even if you've been podcasting for a while if you're just looking at downloads or dollars, the inspiration to keep going can be hard to come by. Today we are going to examine the other ways your podcast is a success. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com Other Ways To Count Podcast Success If your goal was to find like-minded people (cause your spouse said they would not participate in any more conversations around Batman) and you've found some people online to have the conversations you've been longing to have - your podcast is a success. If you had no luck getting in touch with certain people - but the minute they said yes to being interviewed on your podcast - it was a success If your goal was to be seen as an expert and someone sends you an email asking you for your opinion - your podcast is a success If your goal was to "get the message out there" and your podcast has a number that is higher than zero - your podcast is a success. If your goal was to get something off your chest, you want to put your thoughts out into the universe - so you don't feel so invisible - and someone hears it - you're not invisible. Glenn the Geek has people write Christmas songs about his podcast at the horseradionetwork.com  Theracasts can be audio journals that can help you more than your audience in some cases, but they are much less expensive than therapy. Some might say you should do these in a private journal (and you can do that) but sometimes you need someone to hear you - even if its a complete stranger. When someone in your audience chimes in on a conversation that helps you save money or time - that is a bonus to your life. Binders Can Be a Good Thing When I asked Uncle Google what blinders are, I see that blinder "attach to a horse's bridle or hood and prevent a horse from seeing behind and beside him." I mention this alot because its important. Comparing your show to another show is one of the worst things you can do. Blinder can stop you from looking at your past (cause there may be regrets) and they help you focus on your future. Your current value is not based on your mistakes of the past.  Keep focused on your audience and answer every email, tweet, etc and keep the conversation going (don't just answer the question). It Might Take a Bit To Get Some Feedback I started a show called Your Podcast Consultant ( small lessons with big value) for those who like a shorter podcast. I've been doing it for nine months, and finally just got some feedback. The Power of Relationships Jen Briney doest the Congressional Dish podcast that every American should be subscribed to and she recently did an episode on Suprise Medical Bills in America and did a touching tribute to a listener who died. Jen monetizes the show on the "Value for Value" model (meaning it is 100% listener supported) and Jen explains how listeners are a bit like pen pals. It really shows the kind of relationships you build online. Likewise, when I heard Jen cry on her show remembering her listener I wanted to crawl through my phone and give her a giant hug. Why? Because of the relationship, I feel I have with her as a listener. While Jen will blow off and poke fun of herself for crying on the show, what it is - is courageous. She went 100% vulnerable on her show. This also helps build relationships with your audience. The No Agenda Show with John C Dvorak and Adam Curry do a show they deconstruct the media. Their audience is so engaged they are doing meetups to talk about their subject(s). Their audience loves the subject to much they want to continue on the discussion. They even set up a website at www.noagendameetups.com and there are MANY websites maintained by their audience with the goal of helping to promote the show Jim Collison is my cohost for Ask the Podcast Coach on Saturday mornings and host a show for his job at Gallop as well as Home Gadget Geeks. He just mentioned that he had started enjoying a cigar every now and then and he was contacted multiple times by his audience who wanted to send him their favorite cigar. Question of the Month This month I'm doing an audience survey (my first in YEARS) and I would love to know 1. What you like about the show 2. What you wish I'd change (I'm a big boy, be honest) 3. What would you like to hear in the future (guests, topics) Please go to www.schoolofpodcasting.com/question and leave your response (there may be a prize for a random person who takes the online version AND leaves an audio version) Last Five in Five What were the last five podcasts you listened to? Dan from the Thank God I'm an Atheist and the How to Heretic show God Awful Movies The Constant Scathing Atheist  Pod Save America The Allusionist Mentioned on This Show Dealing with My Grief Congressional Dish No Agenda Show Home Gadget Geeks Your Podcast Consultant Todd Cochrane New Media Show Zoom.us Work With Me Join the School of Podcasting or let me be your podcast mentor
July 15, 2019
SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com What Do I Need To Start A Podcast? I recently appeared at a local meetup for a group in Alabama. The question, "what do I need to start a podcast" came up. I've talked about this in the past and hit different aspects, and I'm going to try to hit all aspects in this episode. Things Everyone Needs No Matter What A Pop filter for your microphone. This could be a foam ball to put over the end, or a mesh shield that goes between you and the microphone. I'm a fan of the Nady SSPF-3 if you're using an ATR2100 or a Samson Q2U. If you are using something like an Electrovoice RE320 you might consider a foam shield with a shock mount or this "repop" filter only available at BSW Your Topic Your topic should be something that you can't help but talk about. You would be willing to talk about it for free for HOURS (cause you are). It's a topic that needs to hold the attention of your target audience and inspire them to tell a friend. It also needs to be in alignment with your goals for the podcast. It Depends... From there you get the most used answer in podcasting, "It depends." While this is true, you often don't get the pros and cons of your options so that is what I'm going to try to do here - make you away of your options. What Microphone Should I Use for My Podcast? Why it Depends: Option 1: Traveling Podcaster If you're going to be traveling alot and need something a little more durable, you might use the Audio Technica Atr2100 as it has a lifetime warranty. Option 2: Stationary Podcaster I like the sound of the SamsonQ2U a little better than the ATR2100. It doesn't have a lifetime warranty, but you're not moving it much. Another option for the stationary podcaster on a semi-professional level is the mic I use the Electrovoice RE320 What Microphone Stand Should I Get for the Microphone? If you are stationary (meaning you're using a room as your studio) check out the Samson MBA38 boom arm that can clamp on to a desk. If you need to take down your gear or if you're traveling, check out the On Stage Combo Stand Recording Co-Hosts or Interviews  What Do I Need? Why it Depends: If they are in the room with you I like the Focusrite 2i2 for two people or the Focusrite 8i8 for four people. You could also purchase a Zoom H6 (and be able to record anywhere) If you're on a budget, then see the Behringer U-PHORIA UMC202HD (for two people), or the UMC404HD for four people Another option for recording up to four people in the room with you is the Rode Rodcaster pro Shouldn't I Use a Mixer? When it comes to mixer vs interface, a mixer allows you to adjust the audio (add bass, treble) where an interface you would do this in software later. Some people prefer interfaces as they are less confusing due to a generally smaller number of knobs. If you want a mixer, one of the best values I feel is the Presonus AR8 USB 8 as it has up to four people, connects to your computer, AND it has a built-in recorder. If you are on a budget then you could check out Mackie PROFX8V2 Do I Need a Portable Recorder? If you're traveling yes. My favorite is the Zoom H6 as it is super versatile. If all you need is a recording, you might check out the Zoom H1 I'm Going to Do All My Episodes on the Road If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone My Guests/Co-hosts Are In Another Location If you're on a budget you can use Skype and Ecam call recorder on the Mac, and Squadcast is my Favorite way of recording remote people no matter what the type of computer (you just have to use chrome). Everyone is in the Same Room, but our guest is not... Then you could use the Focusrite 2i2 and connect to the guest via Skype or Squadcast. If your co-host can join Squadcast as an individual (with their own computer) then make sure you and the co-host have even volume levels as you will be on the same channel. How Much Storage Do I Need For My Media Host? To figure out how much space you need, you need to know: 1. How often you will publish 2. How long your shows will be 3. What format This short video tutorial helps you calculate any how much space you need https://libsyn.d.pr/XDpqmM I did a podcast about different formats that explains stereo vs Mono vs 64 kbps vs 128 kbps at https://overcast.fm/+IzZEC-P0/4:29 For more information on file formats, go to https://support.libsyn.com/kb/recommended-file-formats-encoding/ I've also created speadsheet that will calculate these for you. Use the coupon code sopfree  to get a free month at Libsyn.com What Web Hosting Should I Use? Here again, it depends. If all you need is a place for people to listen and subscribe to your show your media host often has a free website that will suffice. Right now I'm a fan of Cooler Websites (My Goaddy Reseller) for many of my sites. Siteground starts at $4/month for their Wordpress hosting (which is $12/month after the first year) Recording Podcasts on the Road In this situation, it's best to understand the gear and what it does and then mix and match to create the system that suits you best If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone. This is great for the person who is trying to eliminate carrying around a lot of gear If you want people on separate tracks, but don't want a ton of gear the Rode SC6-L Mobile Interview Kit with Interface & 2 smartLav+ Microphones is great for iOs phone users. The Zoom H6 is a sweet spot of not too large, and tons of versatility to record up to six people, and mix in sounds of an iPad if needed. No computer required. You would want to consider a headphone amplifier and headphones for everyone The Rode Procaster is great for performing live shows and can be stored in a backpack or in one of the special cases. Podcast Rewind: Podwrecked I appeared on the Podwrecked show where I explained how I released an episode with a boo-boo, and what my options were to fix it. Podwrecked is about helping you and your podcast survive the ebb and flow of the podcast industry. Check it out at http://podwrecked.com/salvaging-your-podcast-with-dave-jackson/ Question of the Month: Audience Survey Please go to www.schoolofpodcasting.com/survey19 Then go to our Contact Page and upload your recording where you answer the questions: What do you like about this show? What do you wish I'd change? What topics would you like to see in the future? Please submit your audio by 7/26/19 Work With Me Join the School of Podcasting or let me be your podcast mentor
July 8, 2019
Thei MEGAEPISODE answers every question about hosting and guesting on podcast interviews.
July 1, 2019
Is "Quitting Your Day" job a fantasy? Can you make a living doing a podcast?
June 24, 2019
You have a milestone episode coming up on your podcast. Should I do something special to celebrate?
June 17, 2019
I had to overcome my fear of heights to go hiking in Utah, and I share the techniques I used to help you get over your fears of podcasting
June 10, 2019
You need to rename your podcast but you're worried about losing your audience. Today we share the steps to rebrand your podcast, change your name and image.
June 3, 2019
Being Seen in Google Podcasts, Being Found In Apps, Having Google Put Play Buttons In Search Results. Are you worrying about things you don't need to?
May 27, 2019
The Audience chimes in on "What is the biggest pain you face in podcasting?" We also have a "Because of My Podcast" story and Dave explains how taking a 12-hour car ride ties into podcasting
May 20, 2019
Entertainment Lawyer Gordon Firemark explains Trademarks. What are they? Do I need one? What type of protection do they provide?
May 13, 2019
New apps, new technologies are coming into podcasting all the time. Today we interview Geoff Cook of podcoin.com
May 6, 2019
Dave interviews Kent Covington about how and when to do a podcast interview
April 29, 2019
You've asked your family, but you need some honest feedback? Can you review your own show?
April 22, 2019
We all have 24 hours, and today I talk about how to get the most out of those hours. If you don't have focus it doesn't matter what microphone you have.
April 15, 2019
We only have so many hours in a day, and today I'm starting a two-part series on being more productive. The first thing you need to identify is activities that take up your time and provide no benefits. Today I have five.
April 8, 2019
Real life examples of things you might consider removing from your episodes
April 1, 2019
Tons of podcasting tips and insights from this marketing and podcasting
March 25, 2019
Crutch words can make your show hard to swallow. Today we talk about how to stop using them.
March 18, 2019
Are you stuck trying to launch your show? Hear what its like to be a podcaster.
March 11, 2019
I spent the weekend with "Procasters" who have a team of people working on their episodes
March 4, 2019
Content creation is hard. You want to serve your audience, but at times we sacrifice too much.
February 28, 2019
Apple may start removing podcasts that don't follow their guidelines
February 25, 2019
What are the things that make you unsubscribe from a show? My audience shares their pet peeves.
February 18, 2019
As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google. We also talk mp3 vs m4a, and some free tools to help you be found by Google.
February 11, 2019
Carolyn Cole almost quit her podcast, and because she pushed through, more opportunities came her way
February 4, 2019
We talk with Jeremy Ens who has built up a community to over 1000 members and Dave gets free press passes because of his podcast.
January 28, 2019
Yes, there are download numbers, but how do you KNOW your show is good?
January 21, 2019
Should you launch your podcast along with a Crowdfunding campaign? Is this wrong? Is it harmful?
January 14, 2019
The Rode Rodecaster Pro has gained a lot of attention from podcasters and today we hear from three people who have used one.
January 7, 2019
We all want our audience to grow. We all have 24 hours in a day, and yet we keep doing things that make us appear active (but not productive) or we are chasing things because they are new and shiny (but have no real value). There are better ways to spend your time when it comes to growing your audience.
December 31, 2018
Listeners of the School of Podcasting explain what their favorite podcast is and why it's their favorite
December 24, 2018
Today we see how launching a successful book is similar to launching a successful podcast, We also found some great gear.
December 17, 2018
Tryo Heinritz attended a live event from Dax Shepard, and David Hooper gives us behind the scenes of hosting an event.
December 10, 2018
Dr. Ryan Gray from Medical School Headquarters shares insights from his years of experience.
December 3, 2018
We all want a bigger audience, here are the steps that lead to growing your audience
November 26, 2018
Libsyn.com has some new custom tracking tools to allow you to see who is referring people to your podcast. Social Media Marketer Nerd stops by to show how you can do this with any media host using a free tools from Google as well as strategies for launching your podcast.
November 19, 2018
Cathy Heller shares how examining what her audience wanted and giving it to them turned her career around. Tim Paige shares tips on transitioning from your day job.
November 12, 2018
You can't have a long-running podcast without the right attitude, health, and support system.
November 5, 2018
A podcast network is a lot of work. Today you hear the pros and cons of starting (or joining) a podcast network
October 29, 2018
Today we look at the effectiveness of Audiograms. I also share some insights into my Australian trip that was amazing
October 22, 2018
Netflix has 130 Million users and making billions in revenue, and there are lessons to be learned that can be applied to your show
October 15, 2018
Would you be happy with a 3% consumption rate?
October 8, 2018
Today I share a story of the most vicious comment I've ever received.
October 1, 2018
Today we hear the behind the scenes of Squadcast, and how American Airlines has their own podcast to explain their policies
September 24, 2018
Today we hear what "Fills the tank" of most podcasters
September 17, 2018
I revisit this idea with new information to update my original "27 steps to get your show into Apple."
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