645 – Top Ten Remarketing Tips – The Paid Traffic Series
In the episode:
01:19 - If you don’t know - remarketing defined
04:27 - Be multi-platform
05:39 - Have a plan
06:15 - You’ve got to segment
07:19 - Then you exclude
08:17 - Are you tracking?
09:36 - Build these audiences
11:27 - Don’t show the same stuff
12:21 - Create engaging copy
15:27 - Ads plus email
16:25 - Next-level Google remarketing
17:31 - In summary
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 645. And today, we're going to be talking about the top 10 remarketing tips. And I brought along Ilana Wechsler for this. Welcome to the call.
Ilana: Thank you so much, James. It's always a pleasure to be back on your show.
James: Well, I love having you back over and over again talking about really cool traffic techniques. And now you've just run a challenge about remarketing. So I thought it would be a terrific topic for today, because it's fresh in your mind, and it's such a powerful way to get a huge return on investment with paid advertising. So let's sort of introduce the topic.
Firstly, if we're not sure what it is, what is remarketing?
If you don’t know - remarketing defined
Ilana: Sure. So if you don't know what the term is, no doubt you've experienced it before. But essentially, it's if you go to someone's website, have a look around. Even if you don't have a look around, you just go to someone's website and leave. And then the next day, you see an ad somewhere online for that particular business. So I'm sure everyone's experienced it before, maybe you looked at a pair of shoes, you left, and suddenly you see those shoes following you everywhere around.
James: Perfect. So I've heard it described before as like an invisible contact list. It's a way that people can be reached if they've sort of visited somewhere. So in the ecommerce world, I think I first noticed this with Amazon. I went and looked at some equipment. And then they sent me an email, which was quite clever, because they must have had my email address, because I was logged in. I think they can remember you from when you visit, and it sent me back to the page. It was like, “Hey, were you still interested in…” Or, “Here's some cool equipment.” It's like, exactly what I was looking at.
And then I noticed there were banners on some websites, when I was searching the web, that had the equipment. And now of course, I'm seeing a lot of my clients’ banners. When I am working with them and reviewing their sites, etc., I keep seeing their banner in my face.
So there's a few do's and don'ts with remarketing isn’t there? I think one of them that I recall is not to be too clever about how much you want to divulge to them exactly what you're doing. What do you say about that?
644 – Quiz Funnel Software For Memberships – The Membership Series
In the podcast:
01:50 – A very important topic
05:56 – Challenge marketing and what’s involved
07:26 – The importance of control
10:19 – Some challenge components
11:39 – Structuring a challenge
12:52 – Everything on one platform
14:10 – On to segmentation
15:35 – The story behind 10XPRO
18:00 – Not just any automated webinar
18:46 – Boosting with quizzes
21:26 – The system in action
24:24 – Not worrying about the sale
27:02 – The simplest way to make it work
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Download Setting Up An Effective Challenge Marketing Funnel (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 644. It's about quiz funnel software for memberships, so of course, being part of The Membership Series, I’ve brought my membership buddy John Lint from 10XPRO.io. Welcome, mate.
John: Hello, hello. How are you?
James: Very good. We're having some tremendous feedback on our previous episodes of this series, which are well worth a listen. We've talked about all sorts of membership-related things, from validation to retention to attraction to behind the scenes,
643 – Improve Your Gut And Improve Your Business – Case Study With Amanda Ledwith
03:08 - From health food store to going online
07:12 - Talking about it on mainstream
09:47 - Should everyone be doing THIS?
12:03 - How accurate is microbiome testing?
14:30 - Who is this option available to?
15:40 - What ACTUALLY happens with testing
17:53 - Amazing results shared
23:31 - Recommended fixes
27:23 - Other go-to gut fixes
31:07 - Implementing good ideas
38:55 - Where to start
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 643. And we're going to be talking about the gut which is really a fascinating topic the more you delve into it. For this topic, I brought along an expert in this area, Amanda Ledwith. Welcome.
Amanda: Thanks, James.
James: So I've been dealing with your husband most of the time, Amanda. It's actually the first time we've ever spoken. And your husband, Owen, has been your business delegate inside SuperFastBusiness Membership where he joined the end of 2017. And I've been chatting with him back and forth, as we've been building the business and I found it a really fascinating topic. Because on this particular podcast, even though our domain name is SuperFastBusiness, one of the four areas that I do focus a lot on, in both SuperFastBusiness and SilverCircle, is on personalized effectiveness. And in that personal effectiveness, apart from the usual stuff like routines and being productive and deciding if you want to have a $10 million business or if you're happy just to make 100 grand a month, and if you want a certain type of business, we look at all the foundations to the person, such as the mindset stuff.
We've talked on this show about meditation. We've talked about
642 – Idea To Best Seller In Just 6 Weeks – Case Study
01:19 - How James met Steve
04:40 - Going from rockstar to full-time caregiver
08:10 - How Rockstar Mind started
10:49 - Steve’s emotional transformation
15:21 - What VOID Cancer is about
17:46 - From zero to bestseller
23:57 - That lightning-in-a-bottle moment
26:37 - The importance of having a coach
29:35 - Steve’s book-writing process
31:17 - Typing or talking?
33:32 - Getting the right amount of feedback
41:11 - Some parting advice
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 642. And today, we're going to be talking about music. We're going to be talking about cancer. We're going to be talking about books and publishing and a heroic sort of transformation. And for that, I've brought along my special guest, Steve Mastroianni from Toronto, Canada. Welcome.
Steve: Thanks so much, man. Thanks for having me.
James: Love chatting with you. We've had a few great chats over the years, haven't we?
How James met Steve
James: We haven't published one before though, so this will be fun. A little bit of the introduction as to how we met. Simply put, the time that I was helping out Ryan Levesque with his business, he invited me over to Texas to attend his ASK masterclass. And I sat through the full-on workshop, it was a pretty intensive course, the thick workbook and USB stick of templates. And the goal was to go through and perform some of the ASK methodology on my own website, and to understand it, so that I could actually help him with tuning his courses and programs. And obviously, that's been really successful for Ryan. And at that event, he had a lot of his supporters there, some students and people who are experienced practitioners at the ASK methodology to be in the room and to help out the attendees. And you were one of those people, Steve, and that's where we first met, and you're giving me some great insights as to how to approach the methodology.
It's a simple idea, but it's a little bit harder in execution, I found. And through the discussions that we had, we ended up refining what is now at SuperFastBusiness.com. That homepage chooser was from the initial deep dive survey. And the way that it sequences through was a combination of me going through the material, having some coaching from you, Steve, and also from Ryan himself, giving me some inputs on especially that second level chooser where we put an income or profit classifier. But the combination of all of that means that people have a more seamless experience through the way that SuperFastBusiness works.
Through that process of dealing with you, I got to learn your keen sense of humor, but also a very touching story of your own career trajectory of being a musician and on some of the big famous stages.
641 – Free Traffic Techniques For Your Course Or Membership – The Membership Series
01:35 - A very popular topic
02:58 - Just what is free traffic?
04:16 - Getting free from paid
05:54 - What about partners?
08:18 - How to go viral
11:13 - Do they actually read them?
13:37 - Getting people to share
18:37 - A compelling offer
20:36 - Capturing the remarketing
23:13 - What’s working for SuperFastBusiness
26:13 - An important point
26:58 - It’s all about THIS
30:35 - Making sales on autopilot
32:28 - Wrapping things up
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is part of The Membership Series. Today, Episode 641 will be focusing on the topic of free traffic techniques for your course or membership. Of course, I've brought back my enthusiastic membership genius, John Lint. Welcome.
John: Hello, how are you?
James: Very good. Thank you, John. So you've been developing out the membership platform 10XPRO.io. We have this regular membership series where we've been talking about a range of topics over this series. And as a little insight, we've been covering stuff like how to validate your membership ideas, how to retain customers, how to attract and convert members for your membership,
640 – How To Diagnose And Revive A Dead Email Campaign – The Get Clients Series
01:58 - The elements are in place, but...
04:44 - The responses you don’t want
05:37 - The numbers you’ve got
06:49 - Open rates and what to check for
09:00 - Are you using the right system?
10:34 - Rates to look for
12:13 - Tech first, then copy
13:44 - Wrong message, wrong audience?
14:59 - Where the most work is
16:12 - How many are replying?
18:47 - Does it ever work straight off?
19:54 - In closing...
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Grab Some Tips For Fine-Tuning Your Cold Email Campaign (and the PDF transcription)
James: Okay, welcome back to SuperFastBusiness.com. This is Episode 640. Wow, we're getting through it. Welcome back, William Wang from GrowthLabz. How are you?
Will: Good. Thanks, James. How are you going?
James: Going great. We've been getting some terrific responses to this series. And this series is The Get Clients Series. So far, we've talked about getting clients with cold outreach; we've talked about how to use emails for cold outreach; we've talked about powerful conversations processes for inbound leads. And then we've talked about lead nurturing and handling objections.
So today, we're going to delve into what we're going to call response clinic.
639 – How To Live An Unstoppable Life With David Hauser
02:30 - David’s business in summary
03:35 - Why the big payout didn’t matter
07:26 - How do you define health?
09: 34- David’s core discoveries
12:49 - Why “unlearning” is important
16:10 - Challenges of starting a team
18:04 - After-sales realization
22:27 - What’s keeping David busy
25:31 - Do THIS prior to supplementation
28:55 - The magic of breathing
33:32 - Most important takeaway
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 639. And today we're chatting with David Hauser from Austin, Texas. Welcome, David.
David: Hey, James. Thanks for having me.
James: A new resident to Austin.
David: I am, just two months now after spending eight years in Las Vegas.
James: So, they’re both reasonably warm climates.
David: Yeah, they are. I grew up in New York and lived in Boston, Massachusetts, for 10 years in the freezing cold. So, I guess you could say I was quite over it.
So you've got a really interesting story, and I think one that will resonate with people who listen to SuperFastBusiness, because we've talked a lot on this podcast about work-life balance, having a great life, certainly success, whatever that means for the individual, where, you know, in the scale of things, there are people who are full-on workaholics, the hustle, grind, spend every second from the back seat of an Uber on your phone types right through to the fairly laid back, leveraged lifestyle types who are more interested in meditation and slower living. But we all agree, it's nice to have some money to fuel your life, and finding that spot in the middle that's comfortable is what I've been pursuing as a daily surfer.
But I think your story is quite interesting, because you started a company that you ran from zero for about 12 and a half years up to somewhere in the range of $39-million-a-year revenue. You managed to install a management team, and then sell that business to a large company, it was a software business, you had a huge payout of that, and then you walked away from it. And it seems like you've had a bit of a revolution, personally. I mean, you're still a relatively young fella, in your 30's. And you've probably got a different viewpoint now about life than you had through the various phases of the startup, through to the growth, through to the exit to where you're at now. So, I think there'll be an interesting conversation.
638 – The Lost Art Of Human To Human Business With Angela Henderson
01:57 - What is human-to-human marketing?
07:17 - A business’s number one asset
09:44 - Adding ‘feeling’ to marketing
12:23 - Most businesses forget this…
14:13 - Be the purple cow
16:30 - Building the trust factor
18:11 - The other kind of marketing
22:40 - What drives sales?
25:08 - Relationships are like bank accounts
30:21 - Go-Giver takeaways
34:44 - Defining sales
35:44 - How to treat your team
39:06 - What to expect from SFB Live
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James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we're going to be talking about human-to-human marketing. So I brought along a fabulous human, Angela Henderson, welcome.
Angela: Hey James, how are you today?
James: I'm great. We've become good friends because we've met in person several times now, haven’t we?
Angela: Yes, absolutely. I think I initially met you... When did I initially met you? ProBlogger, I think, back with Darren Rowse a couple of years ago. And then the Maldives and yeah, a variety different events.
James: I think when I walked into the room there, you helped me organize a drink. So you immediately became a valuable contact for me.
Angela: When in doubt, I knew your drink, especially your different types of coffees that you like. I know you like them strong and Italian, so yes.
James: I do like them strong. And you were a speaker at that event. I got to see you present, which was wonderful. And since then, we've been actively communicating. You've been a part of my community, which is wonderful. You've also come along to the Maldives mastermind, so we did get to spend a lot of time together. And I've seen you when you visited Sydney on occasion. And then up in Queensland, when I went up to speak at an event there, and we had a local meetup for SuperFastBusiness members. And you've become invaluable, helping out with that.
What is human-to-human marketing?
So firstly, a huge thank you for everything that you do. You're certainly inspirational and you bring a lot of energy and creativity and great ideas to the table. So it’s super cool that we could actually record a podcast and talk about one of your favorite topics, which I think's likely to be one of my favorite topics, as well. Let's talk about human-to-human marketing and what that actually means.
Angela: Yes, absolutely. So to me, human-to-human marketing, at the moment, is something that I believe we're going to start to see more of. And the reason why I say that is, as we've talked about many times, James, there's a place for automation, there's a place for bots,
637 – Online Marketing Lifestyle Lessons And How To Eliminate Your Email Problem With Yaro Starak
01:39 - A portable lifestyle
04:29 - Minimalist living
06:43 - Chasing the ideal business
11:33 - Escaping the inbox
15:01 - Is email going anywhere?
16:40 - Choosing your medium
20:25 - James’s business in summary
24:48 - Where business is now
27:16 - How two businesses got sold
35:34 - James and his inbox
38:30 - Operating with email
42:12 - When you’ve got all that time...
44:29 - The addiction is real
Build a business you enjoy, to support a lifestyle you love, with James’s personal help
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today is a pretty unique podcast. I'm actually going to be joined by Yaro Starak. I've known him the whole time I've been online, because he was already very established. And this will be Episode 637 where we will be covering online marketing lifestyle lessons, and we'll definitely be talking about how to eliminate your inbox challenges that you're having.
Yaro has a service that helps people manage his inbox, so we'll cover that. He asked me a bunch of questions about me and what I've been up to for the last five or six years, because that's the last time we caught up online for a podcast. And interestingly, this podcast episode will be broadcast on both SuperFastBusiness and also Yaro’s blog. So forgive the interesting format, but I do talk about myself a little bit in this podcast. However, I think it's really useful for you. If you don't know my story on my journey, it will definitely bring you up to speed. So without further ado, I'm going to introduce our joint podcast between Yaro and I.
A portable lifestyle
Hello, Yaro. It's great to be here. For me, this will be podcast number 637 on SuperFastBusiness. And we thought it would be economical to join forces and talk about the topic. Two things really. Sort of where have we got to in the last 10 or 20 years, because you've been at this for a long time, since 1998. In fact, when I came online in 2005, you were already a guru hitting your strong points there with your affiliate promotions and blogging, and I admired your crazy writing skills and business knowledge. So I was wondering if I’m too late to the party. And that was 14 years ago. So I've known you for a long time, and we bump into each other from time to time when we travel. You've come to my house in Manly at one point, I saw you last year in California and you're living in Canada now.
Yaro: I am. Vancouver, presently.
James: And is that a permanent thing?
Yaro: I'm calling it my base, but I'm still very much a digital nomad. I probably haven't spoken to you about this, but I have a business in Ukraine, and that's where my father’s side of the family is from, and I bought a little apartment there. So I'll be going back this year for a visit. So yeah, spending some time in Europe, but Canada, I have Canadian and Australian citizenship, so it certainly makes it easy to live in those two countries.
James: You know, I think this is a great topic, and not one that I hear much about. I live in two countries, as well. I've got a place in the Philippines and I've got a place in Australia, and I move between the two.
636 – Meditation For Busy People, How To Slow Down To Speed Up Your Performance
01:43 - An overused term
03:15 - The back story on Steve
04:14 - A bit of history
07:19 - Slowing down to speed up
10:20 - Developing human potential
14:40 - Social media from a meditative viewpoint
15:51 - What stress really is
18:58 - Meditation and the body
22:44 - How it’s done
26:40 - Meditate in Bali
29:57 - Where to find resources
31:52 - Ayurvedic versus Vedic
32:46 - The rate of success
43:45 - Anytime, anywhere?
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 636. And today, we're going to be talking about meditation, especially how you can have success without the stress. And for that, I’ve brought along Steve Griffith who has been referred to me by a SilverCircle member, Hugh. So thank you for the referral, because Hugh cannot rave enough about what Steve has been able to do in terms of meditation. Welcome, Steve.
Steve: Thanks, James. Great to be here.
James: The miracles of technology, we’re able to have a chat even though we're in a different place.
I'm excited about this one, because I'm going to learn a lot. I don't know too much about meditation. It's something that I have been told actually in the previous episode to this. In Episode 635, I was told by a performance expert that meditation is hands down the number one best way that you can increase your performance. And here we are talking about meditation, and you actually draw from a technique that's 5000 years old. So I'm pretty interested to see what you've got for us.
An overused term
But I think first off, it would be wonderful if you could give a little backdrop as you know, the picture of Steve and where meditation came into your life and how you ended up being the guy. Is it actually appropriate to say “a guru”, since it's an Indian discipline?
Steve: Well, guru means teacher, so in that context, it can be used. Not that I refer to myself in that context, but certainly I've been teaching for 35 years, so there's a little bit of knowledge that goes with it. But normally guru’s equated to teacher.
James: In our industry, if someone actually thinks they made a sale and they've been online for, you know, at least a week, they can automatically call themselves a guru. It's a pretty abused and overused term.
Steve: Then I probably over-qualify.
James: I think so. I think you meet the minimum criteria, in the context. In the general scheme of our industry and your industry...
635 – How To Use Your Alter Ego To Perform Better In Life With Todd Herman
In the interview:
02:45 - Some background on Todd
07:54 - Inner voices and alter egos
12:44 - The difference from self talk
15:16 - Superman in reverse
19:34 - Is it faking it?
23:09 - Totems and artifacts
26:27 - A deliberate persona
28:54 - The multiple self theory
33:12 - When money and media is all you’ve got
39:25 - A quick summary
40:15 - Just what is authenticity?
41:56 - The Alter Ego Effect
44:02 - We’ve all done it
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Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 635, and we're going to be talking about mental stuff, mindset. We're going to be talking about the mental game of business. I’ve brought along someone who's pretty strong into this mindset stuff, Todd Herman. Welcome.
Todd: Schramko, you are the epitome of winning. Six hundred plus episodes, that's consistency, man. That's how you win.
Todd: Thanks for having me, buddy.
James: Well, I got into it early and just kept doing it because it worked. And I figured out that it's a way for me to earn without having to be able to type, which is important. I haven't been a great typist, and I do prefer to talk than just about anything else. So imagine that, harnessing my winning power.
Todd: Yeah, well,are you dyslexic?
James: I'm not dyslexic, but at school, I was at one stage prescribed Ritalin because I wasn't connecting the dots. I was just gazing out the window and I wasn't concentrating. And I was also a bit younger than the rest of my year. I was like, literally the second youngest person in my whole year, and I was kind of a late developer. I didn't really hit my straps till 21. Twenty, 21 is when I started performing in a work capacity.
I love this topic. It’s like, just a huge topic. It's a big core to my own belief system. And I put in my book around being able to look in the mirror, you'll see who's responsible for your success. I put a huge focus on taking responsibility for your own life and not having a lottery mentality, that the only way you'll get ahead is to win the lottery or that someone's going to somehow magically bestow and bequeath you with an inheritance. Like, take that responsibility. I think having kids young made me more responsible.
I put so much time and effort into reading about and understanding the way that we think, and this is such a big topic. And I'm glad you've tackled it with your book. You sent me across a copy of The Alter Ego Effect, which is fantastic, and it's the power of secret identities to transform your life. So no doubt we’ll touch on that.
Some background on Todd
James: Firstly, just a small introduction to you. It doesn't have to be a long, epic saga. But I’d like to start with how I met you. And that's through we have a similar circle of contacts, and I think my favorite time that we got to chat was about a year ago, actually, at Traffic and Conversions event. We found ourselves in some artsy studio bar where there were pixie fairies and, what’s that, absinthe?
Todd: It was interesting.
01:23 - A well-received version
02:51 - Delivering what people want
04:36 - Should you get someone to build your app?
07:13 - An ongoing thing
08:46 - Selling an app
11:32 - Does it have to go through Apple?
13:43 - Pixels and ads
14:22 - Why make a free app?
16:29 - What else to sell to app users
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Download Some Common Questions About Apps Addressed (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 634. The topic is apps explained. For this, I've brought along my special guests and technological superstar, Jarrod Robinson. Welcome back.
Jarrod: Thank you, James. Pleasure to be here again.
James: This is part of our Tech Series, where we're talking about tech. We did Episode 611, which was called The Current State of Apps, which was a great overview, well worth listening to if you want to get into this realm of apps.
Today, we're going to cover some of the frequently asked questions, some of which came from the first episode we did. As a result of that episode, we've got a couple of questions. We've got plenty of people inside SuperFastBusiness talking about apps.
A well-received version
And of note, recently, we pushed a new version of the SuperFastBusiness app, and that would probably be a good starting point to talk about what we pushed out there to members. And maybe even let's start with what does push mean? Because that's a tech term that maybe not everyone's across.
Jarrod: Yeah. Well, typically in this setting, it means pushing some new code out to, like, a user base. So we did that recently with the SuperFastBusiness app and rolled out a much more improved user experience focused around the actual problem that SuperFastBusiness people have, which is, how do we get them into the forum as easy as possible?
So that is what this new version of the app focused on, when previous versions sort of focused on maybe having some of the other features like the podcast and the blog and videos and so on. So we removed that stuff, stripped it back to what it is that people really wanted, which is just a simple, really fast posting and reading experience. And as a result, we've gotten the new SuperFastBusiness app which everyone seems to be really, really enjoying.
James: Yeah, it's really quite different this time. Instead of having the podcast and different menu items,
633 – How To Create And Leverage Content Marketing
In the podcast:
02:41 - Content hacking in three parts
05:43 - $3 million a month in sales
08:01 - Meeting a sky-high standard
12:05 - What’s possible with amplification
13:36 - Can the content wear thin?
17:09 - Four story-driven frameworks
19:40 - The immense value of stories
24:50 - Virality versus evergreen
26:52 - An example of what works
29:19 - Can good copy be taught?
31:49 - Wrapping things up
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Download Smart Tips To Power Up Your Content Marketing (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. I'm actually really excited about today's episode, because I've got a longtime associate and friend, my good buddy, Alexi Neocleous. Welcome to the call.
Alexi: James, good morning. How are you?
James: I'm so good. We’ve both had great days. Yours involved the beach, and mine’s about to. And that's the joy of having the kind of business that we have. You'll probably be impossible to hire into an office, having been a free range copywriting genius for so long it's not even funny. Like, decades.
This is Episode 633 on SuperFastBusiness, and we actually spoke in 2011, which was, gosh, eight years ago, on Episode 14. So you're a repeat guest, and it's a bit of a gap between episodes. What have you been up to in the meantime?
Alexi: Me now, I’ve been busy. I guess the highlight more than anything is the migration from being a direct response copywriter working one-on-one with clients that are quite a high level to creating and building our content agency, Fubbi. So you know, going from being a one-man show so to speak to having dozens on the team and creating quite a variety of SOPs to maintain quality and all that sort of stuff has been a great learning curve. It's been awesome and we’re definitely hitting some some goals.
James: Yeah. It's just wonderful when you see what happens with a copywriting skill applied to content marketing. And that's a topic of today's episode. We're going to be talking about content hacking (your word, not mine). I find that an interesting word, “hacking”. It sounds so brutal. When you think of content hacking, what does that mean?
Alexi: Yeah, so let's explain that, because we work with many clients, and we speak to many potential clients. And, you know, I'm in the fortunate position to identify the DNA, so to speak, of the companies that really get results from content and the ones that tend to languish. So let me tell you the ones that get the results, and this is where content hacking kicks into gear.
Content hacking in three parts
Content hacking, in my mind, has three parts. So the first part, obviously, is great content. OK,
632 – The Ultimate Membership Site Checklist – The Membership Series
02:42 – Four major membership components
04:13 – Setting up the portal
08:33 – The private coaching feature
13:23 – The community element
16:43 – Bundling it all up
17:48 – Building your waiting list
22:15 – Continuous value
23:54 – Time to open
25:58 – Bypassing the tech stuff
27:42 – Payment collection made easy
30:33 – Why they should purchase now
31:47 – The emails that go with it
33:11 – Now we automate
Create a successful paid membership of your own with James’s personal coaching
Part 7 of the series
Download the Ultimate Membership Site Checklist (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today you are in for a treat, because we're going to be running through the ultimate membership site checklist. I’ve brought along my special guest John Lint for this. This is part of The Membership Series, where we've been working our way through various topics relating to membership sites, courses, programs. Of course, John Lint runs the spectacular software called 10XPRO.io, which is perfectly designed to set up your membership or course. Lots of SuperFastBusiness members are using this software and getting great results with it.
So today we wanted to go through a checklist. This checklist has a little bit of a focus on what to do when you launch a membership. So it's going to be really handy if you haven't got a membership or you're thinking about a membership or if you've got a membership and you want to freshen it up. That's what this checklist is going to do. So welcome, John.
John: Helllo, hello. Hi everybody.
James: So we put this checklist together, John, through a combination of your experience and my experience, having run memberships. SuperFastBusiness has actually been running for over 10 years now, I just worked out. So a decade in.
James: We've learned a thing or two about it. Thousands and thousands of students over that time. Why don't we just run through this checklist, checklist item by checklist item, until we get to the end, and of course we will fully transcribe this episode.
What's the first on our checklist?
John: Cool. So let's do it.
So yeah, the first thing is, obviously, you want to set up your membership portal, right? And that's where all the tech side of things com...
631 – Lead Nurturing And Handling Objections – The Get Clients Series
In the episode:
02:17 - Reducing objections before they happen
05:04 - Two main objections
05:51 - When the price isn’t right
08:06 - Anchoring the price
11:31 - Are there really tire-kickers?
14:12 - Mercedes-Benz versus Toyota
15:57 - Modifying the package
17:12 - “I need to talk to my spouse/partner.”
22:04 - Where it all fits in lead nurturing
23:02 - Understand the objections
Increase the effectiveness of your marketing with James’s personal coaching
Grab Some Pointers For Handling Sales Objections (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. We have a repeat guest back, Will Wang for our Get Clients Series. And today, we're talking about lead nurturing and handling objections. Welcome, Will.
Will: Cool. Thanks again, guys, for having me back.
James: We're getting some great feedback from the series. This is part of an ongoing series, The Get Clients Series. We've talked about all sorts of terrific topics, like a powerful sales conversion process for inbound leads, and we did an introduction to getting clients with cold outreach. So we’re really helping people go from nothing to getting customers and overviewing the process. But I imagine part of that is occasionally you're going to have some objections pop up, to people who are in that lead nurturing funnel. And also it's sort of good to delve into what happens with the lead nurturing process, because we did cover powerful sales conversions in the last episode of the series.
So where do you want to take us today?
Will: So, I thought, I got asked this question quite a bit over the past couple of weeks, and it's, how do you handle objections? Because, I mean, we can start with what are the most common objections and then going to probably why they come up and then how we can handle them.
So in the last e...
630 – How To Win On Social Media With Molly Pittman
02:04 – From barmaid to traffic boss
05:19 – The employee to entrepreneur transition
09:45 – An ever-changing landscape
11:30 – User experience first
15:53 – The biggest recent shift
20:21 – What you want in your ads
27:49 – Will it work for a business?
30:06 – Running with the winners
33:04 – What’s been covered
34:54 – The stuff that gets shared
36:20 – Where Molly gets her info
37:56 – Paid versus organic
41:51 – An event to look forward to
Keep your marketing efforts timely with James’s personal coaching
Download What's Working Now In Facebook Ads (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, this is Episode 630. We’ll be talking about how to win on social media in 2019. We're probably going to have a particular focus on Facebook, because that's where my guest has been doing a fair bit of work recently. Welcome, Molly Pittman.
Molly: Hello, James. Thanks for having me. Excited to be here. Hello to everybody who's listening.
James: Yeah. So, it’s our first podcast together on SuperFastBusiness, and it's such a pleasure. I get to speak to you every now and then, and we've got a mutual friend Ezra Firestone, who is very well-known to our SuperFastBusiness community. And you two have been promoting your own product lately, called TrainMyTrafficPerson.com. How's that been going?
Molly: It's awesome. We're actually closing the doors on our second class of Train My Traffic Person today, and it looks like we have a little over 100 students. So, really excited to teach these people what I know about media buying.
James: Yeah, congratulations on that. I’ve been seeing your ads, so I know the social media thing’s working. I like to see people practicing what they preach.
Molly: Yeah, it's been cool too, because in the past I've run ads for other brands, like DigitalMarketer or ManyChat, and this is the first time I've actually run ads from my personal brand page. So that's been a cool, new and exciting experience.
From barmaid to traffic boss
James: Yeah, so let's talk about that. I think we should just have a very brief back history, because I think some people know who you are. And for someone who doesn't, you used to be a barmaid, is that right? And then you've got a job at Digital Marketer as an intern and worked your way up to basically being the boss of traffic stuff.
James: Is that something to do with it?
Molly: Yeah, so I was a bartender in Kentucky. That's where I grew up. And I moved to Austin, Texas. I thought I wanted to stay in the spirits industry. But I found this amazing job posting on Craigslist for a marketing intern.
629 – Technical Aspects Of How To Create An Online Course – The Membership Series
In the podcast:
01:58 – Some course examples
04:00 – One-page versus master classes
06:11 – What 10XPRO allows
07:10 – The customization possible
08:40 – Other great features
10:23 – Where converts come from
12:26 – Bring your own assets
14:30 – The power of integration
17:52 – Bringing people back
19:06 – What about payments?
20:56 – Incorporating media
23:44 – Course completion and certificates
26:03 – Preparing your course
30:13 – On video content
32:55 – Rounding things out
Let James show you how to create value-laden courses to grow your online business
Part 6 of the series
Get Some Technical Aspects of Course Creation (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 629. Actually, I'm going to be revisiting a topic that I covered many episodes ago, around Episode 316. There was an episode called How To Create Your Course Fast. Today we're digging a little more into the topic of courses. I’ve brought back my special guest, John Lint, as part of The Membership Series. Welcome back, John.
John: Hello hello, how are you?
John: Good. We were just chatting about memberships. Recently, you've got 10X PRO.io software that does memberships. It's similar to some of the other products out there in the market, on the surface. You think it's a software that can build funnels, so it's a little bit like ClickFunnels. It's software that can create courses, so it's a little bit like Kajabi and those sort of tools.
So what we're going to be talking about is just some of the basics around the course. In the previous episode on this series, we actually talked about, I think it was Episode 619, we talked about which course you're going to...
628 – 12 Reasons Why $10 Million Per Year May In Fact Be More Than ‘Enough’ – Perhaps $1.2M Is Plenty
00:50 - A satisfying yet frightening move
02:31 - You’re no longer in quicksand
03:49 - No more need to budget
04:37 - You do your part for the economy
05:14 - Your kids can explore their passions
05:34 - You can pay for someone else’s time
06:53 - Time to enjoy your own passions
07:26 - Projects that don’t pay
07:59 - Better physical health
08:20 - You no longer hate Mondays
09:02 - You love what you do
09:25 - No more “one day” mindset
10:23 - You can’t be fired
Making four or five figures online? Hit the six-figure a month mark with James’s personal coaching
Get 12 Good Reasons For Having A Six-Figure-A-Month Income (and the PDF transcription)
James Schramko here and welcome to Episode 628 of SuperFastBusiness. This is a podcast which has been published for many, many years. Today I'm going to talk about 12 reasons why $10 million per year may in fact be more than enough. Perhaps $1.2 million is plenty.
A satisfying yet frightening move
You see, 10 years ago I walked into the car dealership I was being paid $300,000 a year to run, and handed in my resignation. To this day, it remains one of the most satisfying things I've ever done, and also one of the most frightening, for all that $300,000 a year is a lot of money.
The job was highly stressful. It involved me working six days a week and didn't afford me a good lifestyle. Adding insult to injury was the fact that there was little leftover from that yearly amount once taxes and the expenses of raising and schooling four children in Sydney, one of the world's most expensive cities, were paid.
What allowed me to pull the trigger on quitting my job? Well, for three years, I'd been working a second shift each night, 9 p.m. to one, two, or 3 a.m. sometimes, building up a secondary income from my online businesses. I'd always said the day the income from my online ventures matched the income from my job, I’d quit my job.
But while it was very satisfying to hand in my notice at the dealership, anyone who has their own business knows hanging out a shingle for yourself often involves swapping a bad boss for a worse boss, you. I once heard someone say that you need to be earning three times as much working for yourself as you would for someone else in order for all the stress and hassle of owning a business to be worth it. So upon quitting my job at the dealership, I set about getting my yearly income above the $900,000 mark. Within three months, I was making six figures a month, and I've gone on to do so every month since. Now, this was over 10 years ago.
"Making six figures a month is freedom.
627 – Can You Make 100K Per Month? The Green Flags To Look For
In this episode:
02:00 - The underlying motivation
03:10 - So, what do you do?
04:20 - What does success look like?
06:44 - This one’s powerful
08:05 - The importance of surroundings
09:24 - That thing called fun
10:45 - Routine and effective hourly rate
12:04 - How the business is structured
13:53 - Scoping out the team
15:03- What’s the business model?
15:44 - Products, services and pricing
17:20 - What’s the best hook?
18:16 - Looking for solid systems
19:18 - The competition involved
20:11 - Cash flow and marketing
22:45 - Owning the racecourse
23:21 - Costs versus revenue
23:46 - Affiliates and presence
24:44 - The sales view
25:09 - Understanding the owner
Making $10,000 to $500,000 a year? Reach that next digit with James’s help inside SuperFastBusiness membership
Making more than $500,000? Check out the SilverCircle high-performance coaching group
Download the Business Gap Analysis Diagnostic Questions (and the PDF transcription)
James Schramko here and welcome to Episode 627 of SuperFastBusiness. This podcast is going to be just me today. I want to share with you some insights behind the scenes of when I'm coaching a business, and what I'm looking for as I'm doing the diagnostic process.
Now, I recently ran a training inside SuperFastBusiness membership for members, where I went through a diagnostic that I go through when it comes to my highest-level program. And using that diagnostic checklist, members are able to now tune up their business and see where the big gaps are because this is a gap analysis exercise. You can see where you're at, you can see where you should be, and you can see what the gap is. And that provides the opportunity for you to make an action plan to achieve that gap.
Now, you will need some expertise, of course, along the way. And this is where I help members by coaching them. But in this episode, I want to share with you why I ask some of the questions I ask and what I'm looking for. And you might get an indication as to what some of the green flags are that would help you know if you've got a great business that's just doing okay. Maybe you've got a $500,000 a year business that should be a $5 million a year business. Maybe you have a $10,000 a year income that could easily be $100,000 a year. That's what I want to go through in today's episode. It’s a solo podcast episode today, just me. I hope you enjoy it. So let's get into it.
The underlying motivation
So in my diagnostic, I usually ask students to answer a few questions. One of the things I'd like to know is why they do what they do.
In this episode:
02:09 – An event to look forward to
03:10 – From agency to eCommerce
05:12 – Parallel paths
06:54 – In the physical product market
08:31 – How do you stand out?
10:54 – Some points of note so far
12:30 - The three-pronged approach
18:53 – How does it actually work?
19:32 – Maths and psychology
21:29 – More product considerations
22:56 – A useful marketing formula
24:06 – Around the globe in a year
25:40 – Managing by numbers
26:54 – Where the products come from
28:11 – What’s your brand?
28:49 – Putting it on Amazon
30:11 – Quick recap
32:57 – Once you’re live…
33:40 – Keep moving forward
37:45 – Between jump-off and a million dollars
38:58 – A key clue
41:08 – Where partnership comes in
43:13 – Some parting advice
Keep up with the latest online marketing trends with James’s personal coaching
Download A Guide to Ecommerce on Amazon (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness. This is Episode 626. Today we're going to be talking about Amazon eCommerce, and especially some tips if you are starting out or thinking about Amazon. I’ve brought along a really good friend of mine I've known for several years, had on this particular podcast a few times before. Welcome back, Greg Cassar.
Greg: Hey James. Great to be here. Thanks for having me.
James: Always my pleasure, Greg. We have some very informative conversations. You are a subject matter expert in whatever we talk about. I've shared many experiences with you. We've been to Google head office together, we’ve spoken at your event in the past. You're speaking at my event in April 2019, which was the catalyst for our discussion. I asked you to share some tips at that event. And you're going to be going in depth about your million-dollar first year selling on Amazon, which I'm really not surprised about. I'm sure it's not a usual result. It's not a typical result. But with your experience as an agency in the past, your huge skills around buying traffic and conversions and testing and data and all that geeky stuff, and your affinity for sales and marketing and the fact that you've traveled across the world, met with all the experts, you network at a high level, I wasn't surprised that you got a great result. But I am very interested in finding out more about this and sharing your experience. So thank you for coming along and revealing some of this stuff.
01:44 - What began with a book
03:46 - Just what is a revenue share deal?
04:36 - What’s good about it
06:48 - Knowing the number and getting paid
08:42 - Achieving the balance
10:18 - Missteps will happen
13:44 - Always have an agreement
15:44 - Getting the deal structure right
17:15 - “Would you give me a dime…?”
19:27 - Stacking your leverage
20:09 - Key points covered
22:07 - Hard to get versus easy to get
24:21 - Do the research
26:17 - Looking at the wins
30:20 - Some closing advice
Build your business with help from James. Choose between coaching or a revenue share deal
Download the Revenue Share Cheat Sheet (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 625. Today I'm having a chat with a good friend of mine, Charley Valher. Welcome to the call.
Charley: Thanks so much, James. It's awesome to be here.
James: We've had some great discussions over the last six or seven months when I met you and got to know you quite well. We've been working together on some business projects, and I've really enjoyed our discussions. I always look forward to them, and I'm sure today will be in line with that, because we're going to be covering the topic of revenue share deals. And this is something that I've been particularly interested in.
And of course, as you know, I've been sharing some of my ideas and thoughts around it with you, as you've put a few of these deals together yourself. So this is somewhat of a case study exploration discussion as a lead up to what you're going to be presenting at SuperFastBusiness Live in Sydney, in April 2019. So we should get stuck into it.
What began with a book
First off, Charley, just give us a little bit of background as to how you and I collided in this universe and what you had been doing up until then, what you were planning to do while we were working together, and what you're doing now.
Charley: Yeah. 2018, what a year. It's already gone, I can’t believe it. So I am a co-founder of a company called Outsourcing Angel. And that's something I started a number of years ago with a good friend of mine, Linh Podetti.
Now, about a year ago to when we're actually recording this podcast, I read your book, Work Less,
624 – A Powerful Sales Conversions Process For Inbound Leads – The Get Clients Series
In this episode:
03:11 - What are you asking them to do?
04:41 - When they say “Yes”
06:12 - How much proof?
09:40 - Actually getting it booked
11:06 - How long is a 15-minute call?
12:33 - Won’t I be bothering people?
14:03 - The next objective
15:07 - A look at the numbers
16:47 - The subject of word choice
17:29 - A quick recap
Make your marketing more effective with James’s personal coaching
Part 2 of the series
Get A Suggested Process For Cold Outreach (and the PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 624. I’ve brought back my guest from The Get Clients Series. Welcome, Will Wang.
Will: Thanks for having me back, James.
James: We're making some good progress in this series. We've covered a couple of topics in the past. We've talked about cold outreach that we did an overview in Episode 610. In 613, we talked about how to use emails for cold outreach in particular.
So here we are today. And we're going to talk about a little bit down that path of what happens next, when our campaign starts to work. What do we actually send people and how do we increase your conversions on these leads? And I think this is such a critical topic, because if you speak to anyone who's engaged an agency before, I imagine you're going to hear stories of they've set up a campaign, they've run it, and then they didn't get the return on investment they wanted.
And there's so many critical factors there, from who they're targeting, what message they're sending, which medium they’re using to send the message. And then, of course, what happens after that initial contact is established. And I think this is actually super critical.
623 – Quick Wins And Top Tools For Digital Marketing With Stephen Esketzis
01:19 - Some background on Stephen
04:25 - Most-used tools
05:46 - What’s the competition doing?
08:43 - Flattery-sharing
10:09 - If you could only have a couple...
13:49 - A simple strategy
16:46 - Voice and AI developments
18:44 - The power of push
22:49 - Not just email
25:17 - Hijacking a pixel
26:53 - The Facebook video hack
29:04 - What’s been covered
Keep your business relevant with James’s personal coaching
Download Some Suggested Digital Marketing Tools and Strategies for 2019 (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 623. Today, we are talking about quick wins with digital marketing tools, what's working in the internet marketing landscape. And for that, I have brought along somewhat of a superstar in this area, Stephen Esketzis. Welcome.
Stephen: Hey, how's it going? Thanks for having me.
James: Very good. Thank you. I've known you for quite a few years. You've actually attended SuperFastBusiness Live. And I know you've been doing some significant marketing things behind the scenes and you're also building a community in Australia, which is great to see because we have a strong community over here.
Stephen, why don't you tell us just a little bit about what you've been up to lately, to give us a bit of a reference point for what we're talking about today?
Some background on Stephen
Stephen: Yeah, definitely.
So I've got a few different companies. The one that I spend most of my time in up until recently was building out big-content websites and media properties. So what we do is we find a niche, we go in, we build a website, we create a lot of content and build the community. And then we start building sales funnels to sell products and services to that community. And then we call those media properties. And then we have those types of brands across different niches.
That was my main business up until more recently, which was launching this Australian digital marketing community, which is now where a lot of my focus has gone, called Digital Marketers Australia, which as you mentioned, we’re running a conference in March. So a lot of time has been shifted there.
But yeah, my experience has basically been building these sites, building funnels, using tools, you know. And we've put together a team, we've got a significant team in the Philippines that helps us do all this, and a few from the US as well, and we're a mostly virtual team. And for us, tools are really important, so that way we can be effective, efficient, save time, money, and compete against some brands with big budgets as well. Because when you're looking at trying to outrank companies on SEO, who got a lot more resources than you do, same with paid, who can bid a lot more, then, you know,
In the podcast:
02:03 - Fast-moving change - good or bad?
04:26 - The effects on humans
06:31 - Some courses of action
11:39 - How much is too much?
14:16 - When things have gone too far
18:16 - Reining things in
23:17 - Can you push things too far?
26:22 - Fave parental controls
28:28 - Dealing with a changing field
29:50 - Can restriction have a downside?
32:53 - Top recommended action steps
Imagine how much more effective your business could be with some help from James’s personal coaching...
Get 5 Ways to Help Your Kids Use Technology Responsibly (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 622. And we're talking about how to navigate the changing digital world. And I brought along a special guest, Marc Groman. Welcome.
Marc: Thank you very much. It's a pleasure to be on the show.
James: Well, Marc, you're an expert in digital technology and the way that people are using technology. You've got a background of privacy, and you worked for the White House at some point.
Marc: Yes, that’s right.
James: And you’ve got a podcast called Their Own Devices. And I thought it'd be really interesting to talk about what it's like being a parent with the change in digital technology. And I'm also interested in what you've got to say about privacy and the way that people are using technology. Listeners to this particular podcast will be familiar with my my own point of view on this. They've read my book, Work Less, Make More - in the end of the first chapter, I talk about a big way to get more time back in your life is to start turning off all the notifications and spending less time on your favorite social media platform. I think society has really changed dramatically from when I was a kid, and I'm not so sure that it's going in a positive direction. But I'm really interested in your point of view on that.
Fast-moving change - good or bad?
Marc: Great. Well, thank you again for having me on the show. So it's clear that innovative new digital technology is evolving at an incredibly fast pace. And that is actually one of the challenges that we all deal with, that as soon as we think we understand a platform, a device or technology, others are onto something new. And that's including our children.
So this digital world, you know, the interconnected world where we have 24/7 access to all this content - much of which is frankly, amazing, in my view - but that 24/7 access always on, that has been a game changer in terms of parenting, and as you pointed out, in terms of society. And so we're going to have to get a better handle on it. And I would suggest that it's not all bad. In other words, I'm not looking ahead at technology and our future as a pessimist. I think we have work to do,
621 – Facebook Versus Google: Which Is Better For Your Marketing? – The Paid Traffic Series
In the podcast:
02:14 - Multi-device, multi-platform
04:37 - Don’t put all your eggs...
05:56 - How hard is it to understand?
07:40 - Where to spend
09:32 - Google versus Facebook
12:32 - Has it gotten easier, or harder?
14:49 - Pixels and AI
16:46 - Covered so far...
17:28 - The importance of basic knowledge
Keep your marketing methods up-to-date with help from James. Click HERE
Download 6 Helpful Pointers for Marketing on Google and Facebook (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 621. This is the first episode of our Paid Traffic Series, and for this series I'm bringing back Ilana Wechsler. Welcome.
Ilana: Thank you, James. Thanks so much for having me on.
James: You've always been generous sharing the latest and greatest tips. You are a paid traffic expert, you have come from a background of data analysis, you've been on SuperFastBusiness podcast before, and you've spoken at SuperFastBusiness Live. You've been a member of SilverCircle and SuperFastBusiness and just an all-around great person. So it's always a pleasure to catch up.
Ilana: Thanks so much.
James: You've done a lot of research and study and you've run campaigns for clients, and you've built out an education platform which you've got hosted at GreenArrowDigital.com/training. And that's what we'll be covering in these Paid Traffic Series episodes. We're going to look behind the curtain, we're going to ask the questions that need to be asked. And we're going to share some valuable tips about paid traffic.
And in today's episode, I really want to cover this concept of why we would want to be using more than just one platform. Because I know a lot of advertisers are red hot for, say, Facebook ads. And that makes sense. And some people have been using the the tried and trusted Google Ads platform. And that also makes sense. So why would we consider using both? Is it too much work to set up? Is it too much to get our mind around?
620 – Top 10 Most-Downloaded SuperFastBusiness Episodes of 2018
James Schramko here. Welcome back to SuperFastBusiness.com. This is episode 620. And today, we're looking at the top 10 most downloaded SuperFastBusiness episodes of 2018.
In 2018, SuperFastBusiness released about 50 podcast episodes, with well over 165,000 downloads. And we just launched SFBTV, SuperFastBusiness TV in iTunes. So, subscribe to that and you’ll get our video content. And 2019 is shaping up to be a fantastic year of fresh content, both audio, long form, and video, short form. We may even add a vlog later. Let’s see.
As a yearly tradition though, we like to see which topics struck a chord most with our audience. So, here, we present our top 10 most-downloaded titles. I wonder if your favorites made the list. You can certainly tune in and find out.
10. 594 - Play Your Way To Success
Starting off at number 10. The tenth most popular episode was episode 594, Play Your Way To Success. "All work and no play..." You know how it goes. Energetic Education's Dale Sidebottom is an advocate for injecting regular play into your routine. Just a few minutes each day of fun, he maintains, can have far-reaching positive effects on your health, your work and your relationships.
9. 592 - 0-40,000 Downloads Per Month - A Property Podcast Case Study With Tyrone Shum
At number nine, episode 592, Zero to Forty Thousand Downloads Per Month - A Property Podcast Case Study with Tyrone Shum. During the first few months of Tyrone Shum's podcast, PropertyInvestory, it was getting 20 to 30 downloads an episode. Just a year later, the show is getting 40,000 downloads a month. Learn how dogged persistence and SuperFastBusiness contributed to this unforeseen success.
8. 602 - Go Broad Then Deep, A Super Wide Ranging Discussion On Everything Important With Matt Wolfe and Joe Fier From Evergreen Profits
619 – Which Online Courses Will You Create In 2019? – The Membership Series
In this episode:
01:50 - Who’s your best customer?
05:49 - Creating a product for yourself
08:20 - Choosing your space
09:57 - The danger of being a pioneer
11:59 - How to validate your idea
16:50 - What a course feeds
18:32 - More on the back end
21:58 - Do something that is going to sell
24:56 - Two big tips
26:17 - Wrapping up
Create, sell and leverage valuable online courses with James’s personal coaching
Part 5 of the series
Part 7 of the series
Grab Getting The Most Out Of Making An Online Course (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 619 - Which Online Courses Will You Create in 2019? Today, I brought along my special guest, John Lint. Welcome back.
John: Hey, everybody. Nice to be back. Thanks for having me, James.
James: John, I'm enjoying doing this Membership Series with you because we are covering some really great topics. Some of the things we've talked about have really only ever been discussed behind closed doors, and certainly not freely available online up until the series, and that's because we've been working away behind the scenes. I've been working inside SuperFastBusiness membership. You have been helping members of 10XPRO.io software, which is your baby, and you've been growing that and it's turned into quite the machine.
So today, we're going to tackle this subject of which online courses will you create in 2019, because it's a great time to create a course, because the platform has never made it easier. And with some of the ideas we're talking about in this podcast series, we're actually getting some usable information. So get out the notepad, grab a coffee, this episode is going to be punchy. And we're going to cover a few things you might want to do, especially in that research phase, which is probably the most critical phase before you go launching that course. You ready?
John: Yeah, ready. Let's do it.
Who’s your best customer?
James: So something I look at is who is your best customer. And often that best customer in the past many times...
618 – Is Growth The Enemy – How To Build A Company Of One With Paul Jarvis
In the interview:
01:55 – Is smaller better?
03:05 – The $10 million goal
04:56 – What is the life you want?
06:56 – Defining success
10:30 – The point of realization
13:31 – When it’s hard to let go of work
16:00 – Other considerations
19:16 – Just what is enough?
22:55 – The question of staff
24:36 – It’s not to do no work
27:48 – What Paul actually does
29:52 – A setup that works
32:34 – Products versus services
34:54 – Something to take away
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James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we'll be talking about business growth. And I've brought along a special guest, Paul Jarvis, who has just put together a book which will be out soon. It's in the pre-sales phase at the time of recording. The book is called Company of One: Why Staying Small is the Next Big Thing for Business. And I'd like to welcome you, Paul.
Paul: Yeah. Thanks so much, James. It's a pleasure to chat with you today.
James: We got connected by a mutual contact who thought, hey, you both got books on sort of slightly similar concepts, a little bit contrarian, somewhat counterintuitive, and you were kind enough to send me over a preview of the book, which was terrific. And I thought it'd be good to have a chat about your viewpoints and the story behind this book, how you came about wanting to put this message out to the world. And we’ll also obviously talk about what the message actually is. And I think probably to start with, let's define what Company of One is all about, because the title does imply that we're talking about a small business here. Would you like to expand upon that?
Is smaller better?
Paul: Yeah, and I think it's funny. I do really like the title but I do think that it's not a literal title, just like Tim Ferriss’s 4-Hour Workweek. He doesn't say anywhere in the book that you're only allowed to work four hours and nothing more. With Company of One, it's more the idea that smaller can be better, or staying the same size as a business can can be better than growth, sometimes.
So growth is obviously useful and beneficial, but I think only up to a certain point. And that's kind of where the title came from, where I'm not advocating that everybody run a solo business. I, myself, don't have a one-person business. It’s more than just myself that runs my company. But I think in order to consider growth and consider what is enough, if we start to look at how much we can pare back, where it still makes sense, where we're still profitable, where we're still doing well, enjoying ourselves, then I think the title really does make sense as sort of a mindset to consider when you're running your business. And especially when your business starts to become successful, then maybe we can start to have a conversation or question the idea of growth and not just assume that it's always good, always beneficial, always the right choice.
02:13 – Is Google still where it’s at?
06:15 – Where Stephan gets his cred
07:40 – Why share the knowhow?
10:28 – The backlinks misconception
11:49 – The future of SEO
14:36 – Leveraging machine learning
16:09 – Tools of the trade
18:32 – Snippets and how to get them
22:29 – What makes up a good SEO audit
24:09 – The best SEO client
27:36 – Avoiding duplicates
29:04 – An easy win
31:33 – Should you link to outside resources?
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Get 10 Useful Things to Know About SEO (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we are talking about SEO, that is search engine optimization. And for that I've brought in perhaps the best expert in the entire world for SEO. Welcome Stephan Spencer.
Stephan: Hey, thanks for having me.
James: And that's according to Tony Robbins. That's a pretty good accolade.
Stephan: Yes. I even have an audio recording of him saying it, which is pretty awesome.
James: Well, you’ve earned your stripes. I remember buying your book about SEO. I have built and sold an SEO business. It's something I was really passionate about, especially when I started online, because I realized that Google was a praise system. If you did good work, it would praise you with a top ranking. And I realized that I was able to make it give me that reward by doing certain things that it wanted. Now of course, this is 13 years ago, a decade ago, and I did that for quite some time, and a few years ago sold out of that business.
And in the meantime, while everyone's talking up chatbots and remarketing and all this cool, trendy stuff, isn't it interesting to see how Google is still a very important piece of the puzzle? It certainly is for my own website. At SuperFastBusiness here, we publish the transcriptions of our episodes, we have a massive amount of original content being published, we focus on having a fast-loading, mobile-friendly, easy-to-navigate website. And people do invariably link to us from time to time.
But what we're going to be talking about today is, how can someone listening to this podcast get a number one ranking in Google today? Like, what is the current best practice for ranking a website in Google's search engine? And just to start off with, Stephan, is Google still where the action is at?
Is Google still where it’s at?
Stephan: I think it is. Now, people who are into Facebook advertising may argue with that, that there's a captive audience on Facebook. And that's true. But it's kind of a walled garden, kind of like the olden days of AOL where you don't
616 – How To Support Your Online Membership – The Membership Series
In the podcast:
02:28 - Staff pay and exclusivity
06:24 - Indicators of good work
09:58 - The payoff of fair pay
13:42 - Where to get great VAs
16:06 - Quality support counts
17:08 - A surprising source of sales
22:43 - The importance of documentation
26:56 - Quick summary
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Part 4 of the series
Part 6 of the series
Grab 5 Tips For Having A Great Membership Support Team (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. We are talking about membership sites today in The Membership Series. I've brought back my repeat guest, John Lint. Welcome.
John: Hey, guys, how is everybody?
James: Hello, guys and girls. We have both types of listeners on this show.
John: I love them both.
James: That's wonderful. This is Episode 616. We're going to be talking about how to support your online membership. And this is in response to some questions that John gets asked all the time, and I get asked all the time. I obviously run a membership at SuperFastBusiness.com and SilverCircle.com. And John runs the foremost membership software platform that I'm recommending these days, called 10XPRO.io. And we had a few questions around what to do with regards to team, and also some of the tools that your team might use and how you might use them.
So this is going to be a really fun episode, because we're going to be talking about some of the less sexy topics, some of the things that are not mentioned and some of the training courses on how to have a membership. Obviously, everyone talks about the joy of having recurring income, of having this wonderful lifestyle business. However, there's a lot of things that go into the background that people don't talk about, that back-of-house stuff,
615 – How to Double Your Information Business, Twice – A Case Study
03:42 – Amazing post-Maldives update
06:54 – Unlearning the norms
09:42 – The innovation that doubles revenue
14:08 – Going from ebook to hard copy
17:40 – Just start creating
21:07 – The next innovation is…
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James S.: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 615. Today we are continuing the journey with one of my previous guests. If you look back at Episode 570, quite a long time ago, we were talking about how to start and grow an online membership from scratch. And I brought on a special guest, James Eager, who I've been working with in SuperFastBusiness over the years, watching him grow from the start to something pretty amazing. And today we have some special news to share. But first I'd like to welcome my guest, James Eager. How are you going?
James E.: Hey. Great to be back, James.
James S.: Thanks for coming back. I invited you back to just update us with your story. What we found is that your first stage of the journey of setting up a membership was a really vulnerable and gutsy share back in January, and it resulted in inspiring a number of people to start their own journey. And so I'm very grateful that we've been able to get a few new members arrive at SuperFastBusiness membership who were inspired by that podcast and would also like some help on their journey.
Now, you're in the UK, I'm in Sydney. We covered a whole bunch of stuff in the previous episode, and we actually produced a helpful online membership checklist, which is available at Episode 570. But today, the big news is this: now, I've got to know you quite a lot better since January, because apart from our regular interactions inside SuperFastBusiness (especially in the private coaching), we have met in the Maldives. You came along on the Maldives mastermind and actually featured in
614 – Behind The Scenes Of Running A Membership Site – The Membership Series
In the podcast:
02:14 – The private coaching question
03:54 – A couple of considerations
05:57 – Canned responses and expectations
08:01 – Too many questions?
12:01 – Audio and video participation
17:04 – Making your onboarding awesome
20:08 – Supporting different time zones
22:11 – Seeding and releasing
26:30 – What you need to succeed
Manage a profitable and enjoyable membership business with personal help from James. Click HERE
Part 3 of the series
Part 5 of the series
Download 6 Questions You May Have About Running A Paid Membership (and the PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 614. Today we're going to go behind the scenes and we're going to talk about the day-to-day running of a membership site. And for this episode, I've brought back my special guest, John Lint from 10XPRO.io. And this is part of The Membership Series. Welcome back, John.
John: Hey, everybody. I’m here. Nice to be back.
James: So John, we've been recording a few episodes. We've talked about membership sites, we have talked about attracting and converting members to your site, we have covered a few different scenarios on what sort of membership sites are good or when you might consider products instead.
A lot of this has come from a combination of your experience and my experience. I've been running membership sites for about nine years, I've advised plenty of people who have membership sites, and we came into contact and you've got software that makes it very easy for people to set up their own information products, to set up their landing pages, it's got all the tech built in. That's called
613 – How To Use Emails For Cold Outreach – The Get Clients Series
01:55 – Is email still relevant?
03:42 – Subject lines that work
05:27 – When you don’t have a case study…
06:48 – The use of name-dropping
07:27 – Is it legal?
10:06 – What to put (and not to put) in your emails
16:51 – How do you handle rejection?
18:36 – How many emails to send
Part 1 of the series
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Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. I'm speaking with my special guest Will Wang from GrowthLabz.com. Welcome, Will.
Will: Thanks, James. Special. I like that. Thanks.
James: Yes, you are special. Special enough to be back here on The Get Clients Series. The purpose of this series is to help a business owner understand what's going on when it comes to cold outreach in particular. This is your super skill. You can generate a whole stash of leads for a business from thin air using special techniques. And we're talking about these on our episodes.
In the very first episode of this series, which was Episode 610, we sort of covered the concept of getting clients through this outbound marketing channel, how effective it is, which business it's right for, so you can go and listen to that if you want to get a refresher. This is Episode 613, and today we're talking about how to use emails for cold outreach. And I think I'll lead this charge, Will, with, are emails still relevant at the time of recording this in 2018/2019 just around the corner?
Is email still relevant?
Will: Yeah. So that's actually a really good question. And with fancy things coming out like Facebook ads, Google ads, a lot of people are kind of hearing that emails aren’t working, emails are dead, and it's always coming around. But the thing is though, we’re finding that emails are actually becoming more and more effective, especially getting into some of the bigger accounts or some of the bigger customers that people are actually looking for.
James: And why do you think that is?
Will: Well, I think the perception is that when people say email is dead, because obviously there's a lot more people coming into the market, there's probably a lot more people who are spamming or doing emails the wrong way as well. So people think, you know, the volume’s going down or, I'm doing a lot of emails and it's not working. But what's really happening is there's more people in the market, there’s more noise. So the people who aren't doing it right,
612 – How To Attract and Convert Members For Your Membership – The Membership Series
In the episode:
01:29 – The number one traffic channel
02:42 – You might not expect this
04:14 – The secret to traffic
06:44 – Using your own asset
08:45 – Who has your customers?
11:06 – Some easy strategies
13:23 – Warming them up
15:15 – The importance of tracking
16:58 – The SEO factor
19:41 – THIS is a must
20:52 – It’s all about the content
24:38 – The three main sources
25:57 – In closing
Part 2 of the series
Part 4 of the series
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Download 9 Ways to Populate Your Paid Membership (and the PDF transcription)
James Schramko: Hey there, it's James here and we're recording Episode 612 at SuperFastBusiness.com. And this is How to Get Traffic to Your Membership, part of the Membership Series with John Lint. Hello John.
John: Hey. Hey, everybody.
James: Now, we got asked a couple of questions from your members. You run the popular software program called 10XPRO.io, which helps people set up their information products and their memberships. And of course, a big question is, what's the number one channel to get traffic right now? And you know, some of them are obvious and some of them may not be as obvious. And we might also have a look at what a day-to-day promotion might look like. So let's get into it.
The number one traffic channel
John: Yeah, awesome.
James: It's kind of relevant for me, because at this time I've opened up tickets for my Live event, and the number one channel that I will use to get traffic for that is email. I'll send out an email and I'll make sales instantly. So no matter what your traffic channel is, I would strongly urge you to build an email list, because the email list is still very powerful. And it is the number one place that I would go to, to make a lot of sales instantly.
Of course, people say, “I don't have an email list.” Well,
611 – The Current State of Apps – The Tech Talk Series
02:29 - A little bit of history
07:02 - Should you DIY your app?
09:17 - James’s app test
10:56 - Who can benefit from an app?
12:19 - What is more accessible than a PDF?
14:02 - Simple is best
16:30 - Apple, Google, or both?
18:37 - The App Match Challenge
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 611. If you like anything we talk about today, you can look that up at superfastbusiness.com. Today's the first Tech Talk Series podcast episode with a guest who's been here several times before. Welcome back, Jarrod Robinson.
Jarrod: Thanks for having me, James. I was just trying to think, is this like, maybe number four or third?
James: There's quite a few episodes with you, but this time we're dedicating the discussion to tech talk. Because in my life, you're the person I go to to find out about technology. You are what I call, affectionately, my tech sniffer.
James: You're like the canary in the coal mine. You get down there and you can find technology and sniff it out before everyone else is talking about it. You are literally years ahead of the curve. And you often tell me about stuff. You've been my eyes and ears with tech, “Hey, check this out. Check that out.” And it's a remarkable skill. And, you know, I've got pretty deep filters, it takes a while for me sometimes to get using a thing. I might say, no, that's not for me. I don't really need an app to save up my tips. You found a really, really good app which has subsequently been replaced by the iPhone software itself. And that was the app that tracks what you're doing on your phone. But of course, that's standard now. But you were able to do that before they made it generally available. So for that, I'm grateful.
So what I'm hoping with this series is we can come and talk about technology. Because if you're in an online business, we need to know about technology. Just for my own example, I've had about seven or eight apps now. I know you had hundreds. The thing is, I'm not in the business of apps generally. I'm in the business of coaching and having a membership advisory, as you are, too. And we should just have a little bit of history there. You and I met probably about three years ago, you set up your membership in full strength back then. How's things going now?
A little bit of history
Jarrod: Yeah, it's crazy to think three years ago, I didn't have a membership. Now, I do. And it's pretty much the only thing we sell as per your advice. And it's going along super strong - 1200 members, and about two to three percent churn. A big part of that is because of some of the tools that we use, namely mobile apps to keep people engaged and keep people coming back in. And that's what frames all of this tech sniffing, as you call it, James. Like, how can I find things that are going to be useful to the people in that one product that we sell now, and it's a really sort of freeing thing to to be able to do. Because when you met me, I was doing the same stuff, but it was across 52 different things.
James: You had a lot going on.
Jarrod: I did, yeah.
610 – An Introduction to Getting Clients with Cold Outreach – The Get Clients Series
01:56 - It’s not rocket science
02:57 - Does cold marketing really work?
04:36 - Which markets are great for cold marketing?
07:42 - How soon can you see results?
08:39 - ROI over cost
09:24 - When to NOT use your personal email
12:07 - Platforms for lead generation
13:31 - Cold outreach for B2C
14:19 - In summary
Part 2 of the series
Get the right clients and grow your business better with James’s personal coaching
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I want to introduce a brand new series. This is The Get Clients Podcast Series and for this series I've invited my special guest, William Wang. Welcome.
Will: Cool. Thanks for having me on.
James: Can I call you Will?
Will: Yeah, it will probably be easy for both of us.
James: So Will, you run a business called GrowthLabz.com here in Sydney, and you've got clients all around and you specialize in getting leads which turn into clients for B2B companies, right?
Will: Yeah, that's right.
James: So you're going to join me on this series and we're going to cover a whole range of topics in relation to getting clients. Today, we're going to have the introduction of what this topic is about and why it's important and who needs it. And then we're going to cover, in future episodes, things like the email marketing channel. We’ll talk about who you should be contacting, and where you can actually find people. And we'll talk about some of the techniques and tools and mistakes that people make when they're trying to get clients and even some nuances and negotiations, and how to get people to say yes to what you're offering. So this is going to be a lot of fun.
It’s not rocket science
And to start off with, let's just talk about the general concept itself of getting clients. If you could just give a little description of what that process looks like when someone's finding out about it.
"It's literally how can we help and who do we help."
CLICK TO TWEET
609 – How To Retain Membership Customers – The Membership Series
02:59 - The secret to a successful membership
04:14 - Do you have a real business?
06:21 - Your business’s number one asset
09:18 - Helping people stay
12:03 - The secret glue to an online business
14:32 - Keeping it personal
15:51 - Fresh content in multiple modalities
18:49 - The reason membership sites are great
21:30 - Reaping the rewards
25:10 - A quick recap and what’s coming up
Part 1 of the series
Part 3 of the series
Build a successful membership site with James’s personal coaching
Download 10 Ways to Improve Customer Retention (and the PDF Transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is another episode from the membership series. The first episode was actually Episode 608. And this one is How to Retain Members for Your Membership. And I brought back special guest, John Lint from 10XPRO.io. Welcome back.
John: Hey, everybody! Thanks for having me, James.
James: These short, punchy episodes are really addressing the most common questions that you and I get asked. I provide training for people with online businesses. I've been running my own memberships for almost a decade. And John, you provide software that does a few different things. Namely, it helps you get people into an offer. And usually, it's helping people take delivery of a course or a membership and that is 10XPRO.io. Would that be a fair simple description?
John: Yeah, correct. And it's being able to do all the things that we need without struggling with any tech headaches, or complicated scripts, and plugins and trying to spend hours trying to integrate everything together, right? So, our goal is to really help you simplify your business. Use that one tool that will allow you to do the main things that ...
608 – How To Validate Your Membership Idea – The Membership Series
01:56 - Free, low-cost to premium?
04:42 - One umbrella or two?
07:54 - Different ways of selling
08:55 - Sales modes to consider
09:41 - So you’ve got a small list...
10:58 - Bring them in warm
14:58 - When you’re starting from scratch
16:36 - How many members is enough for a forum?
18:06 - Levels of community
20:19 - Coming up
Part 2 of the series
Grow your business on regular, recurring income with James’s help
Download 5 Things To Consider When Validating Your Membership Idea (and the PDF Transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 608. This is a new series, the Membership Series, and I'm going to be doing a series of podcasts around the topic of memberships. For this, I’ve brought in my friend John Lint from 10XPRO.io. Welcome to the call.
John: Hey, what’s up guys?
James: So we've got guys and girls on this show, John. We are going to be talking about memberships. And you're an expert in this topic because you run a software program called 10XPRO.io, which is my current recommendation for people who might have ordinarily been thinking that they would use some of the various solutions out there. And we'll go into more detail about why that's the case. But certainly having members in there and seeing what people are doing puts you in the unique position of knowing what works and where the 80/20 is of setting up a membership. And from my side of it, I've been coaching people for the last nine years, and many of them have memberships. Some of them have got over 500,000 students that they're teaching. And then there's other ones ranging down from 10,000 or less. In fact, smallest groups I’ve seen are five or six people. So you can have different size memberships, different price points.
Free and low-cost to premium?
Today, we're going to tackle the subject of how to validate your membership idea, because this is a really big question. I got asked recently, should you have free and low-cost mini training courses as a good way to build up a membership community that can eventually elevate people to a premium price membership? And they use my example of SilverCircle, which is my higher membership level.
In this episode:
01:20 - Authority and awards
05:25 - Machines beating humans
08:52 - Starting at the bottom: machines bidding
12:07 - Games and presentations
16:47 - Next layer: targeting
18:23 - AI gone rogue
20:07 - The human element
23:56 - At the top: messaging
26:30 - What technology is learning about us
27:49 - Can AI write your ads?
30:20 - The exponential curve
33:46 - From now till April
34:42 - Suggested focus for 2019
37:24 - Should you be doing this yourself?
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James: Welcome back to SuperFastBusiness.com. This is Episode 607. And I brought back a very popular guest, Mike Rhodes. Welcome.
Mike: Thanks, mate. Good to be back.
James: This is not your first rodeo on this podcast.
Mike: We have known each other something like 12 years. So yes, it's been a history there. It’s just great to be here. Thank you for having me back on.
Authority and awards
James: I remember when I saw you presenting information back then. I thought, this guy really knows what he's talking about. You had a real technical affinity for Google. And you went through this transformation of having idols at the time, like Perry Marshall, and then becoming co-author with him on pretty much the modern day updated version of the bible of AdWords. What's that publication called?
Mike: The Ultimate Guide to Google AdWords.
James: Right. You can get that on Amazon.
How do you go about books like that? Can you do Audibles on things that technical?
Mike: There's an awful lot of screenshots in there. Obviously, things like that go out of print almost, you know, the day they get printed. We only had a small portion of Perry's audience ask for an audio version. We've instead decided to go the video route. So, we supplement the book with a bunch of videos. The book buyers get a whole bunch of free videos as well, rather than go the pure audio route, because yeah, it is quite technical.
James: It makes more sense. I was having the same conversation with a client of mine who's a program instructor. It's very hard to do an Audible version, how to code. So, you have been pretty busy lately. You run a website called agencysavvy.com. You have been winning awards. Let's talk about that for a moment, because I think this really sets up why someone should be listening to this podcast about Google ads. What was your award?
Mike: We’ve won a few this year. It's the first year we've ever - the reason I'm really proud of this is it’s the first year we've ever entered for any. I've never ever thought much of awards in the past, because they tend to be for creativity and not for results. So, we looked through all of the ones that were available and went after a couple of performance ones.
So, we've won a couple with Google this year. And then last week,
606 – How To Supercharge Your Ecommerce Business With Austin Brawner
In the podcast:
02:21 - Who this episode is for
05:25 - The current trend
06:34 - A delicate situation
09:10 - So you want to go direct to consumer...
12:39 - When something’s not working
16:36 - What type of business are you running?
19:25 - Choosing your approach
20:51 - Getting repeat sales on Amazon
24:10 - Harnessing the holidays
29:08 - Your go-to, must-have, off-the-shelf sequences
33:44 - Lessons from SilverCircle
35:42 - Summing things up
Make your ecommerce business support a lifestyle you love with personal coaching from James
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 606, and we are talking about ecommerce. In fact, not just ecommerce, how to supercharge your ecommerce business with Austin Brawner from BrandGrowthExperts.com. Welcome, Austin.
Austin: Hey James. Hey man. Happy to be here. Thanks for having me.
James: It's always a pleasure chatting to you, Austin. You're a very interesting fellow. I remember meeting you in San Diego at Ezra Firestone’s ecommerce event. We were both speaking there. I was talking about teams. I think you were talking about emails.
Austin: I was talking about email. Yes, exactly.
James: It was a great presentation. I remember it well, and we’ve stayed in touch since. We've been chatting on a regular basis. I've been helping you behind the scenes a little bit with some stuff with your business. And I've been learning a heck of a lot of stuff just from our conversations, because I would have to say, from the outside, certainly, it looks like you are possibly one of the best experts in the entire world when it comes to things such as ecommerce, growth and scaling, and especially the email marketing things that are happening in the background of ecommerce brands. Would you say that's fair?
Austin: I would say that that's my hope. You know, that's what I've spent a lot of my time over the last couple of years, focused on working with growing fast-growing brands and trying to figure out what is actually helping them scale up, right? So what is the difference between a brand that actually can scale up and one that doesn't scale? And that's been my main focus. So yeah, that has been really pinpoint on what I've been interested in over the last few years.
Who this episode is for
James: Now, who is this episode for? When we talk about ecommerce - and I know we're going to talk about what the big product companies do and what the trends are and what the email systems are - but who is this relevant for, just so that we can make sure we're spending our time here wisely?
Austin: Sure. So this is going to be relevant for anybody who runs an ecommerce business. And when I say ecommerce, what I mean by that is somebody who's selling a product direct...
605 – How To Recognize And Avoid Burnout, Fatigue, Stress And Overwhelm With Corona Brady
In this episode:
02:00 – The path to an interesting field
06:25 – The impact on relationships
07:33 – Why keep going?
08:39 – Programming and self-worth
10:09 – A challenge for entrepreneurs
12:47 – Does sleep have anything to do with it?
15:18 – The way to the right path
18:45 – Why it’s hard to say no
19:44 – Creating white space
22:06 – On Kundalini Yoga
23:59 – From crisis to coping
25:43 – Changing from the inside out
30:26 – One case of healing
31:48 – Tears and fears
34:01 – The end result
36:14 – The science of stress
39:43 – You’ve got the signs – what to do?
42:49 – The three life transitions
Build a less stressful business and create the life you love with James’s personal coaching
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James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 605 and we're going to be talking about burnout and energy and self-worth and mindset and transitions and all that cool stuff with Corona Brady. Welcome to the call.
Corona: Thank you so much. What an honor to be on your show.
James: Well, I've been lining this up for a while. I think we've been chatting on and off for quite some time now. It's weird, whenever I think of a travel destination, whether I was in Fiji or Queensland or wherever, I know we've had conversations. I think your topic is close to my heart, because I’ve put out an entire book on this idea of working a little bit less. Of course, it's OK to still make money, I have no issue with that. I'm not saying go full bohemian and live on someone's couch. But I do see people working too much. And I also see people hanging out on social media too much. I saw an article today actually, a billionaire is calling social media the modern day cancer. And I've been saying that for years.
Corona: Yeah, I am not surprised. Yeah, it’s dangerous.
James: I noticed in today's update of the Apple software version 12, they've got a tool now to let people track how long they spend on their phones, and to also let them block themselves from the phone, which I think is a great feature.
Corona: Right. Absolutely.
The path to an interesting field
James: But anyway, back on track. So your field is a really interesting one, and I've always enjoyed our discussions because you've come at this from a slightly different angle to the normal sort of people I'm speaking to who’ve got traffic agencies or information products.
You've been helping predominantly women at a very high level, where they've got to the point of massive, chronic stress and burnout. And I guess you'd be in that classification as a therapist/coach/yoga teacher. You founded Energy For Life Academy, and you've definitely done a lot of training around transformation and all this sort of things that I guess even 10 years ago might have...
01:30 - Pre-Maldives prep
03:24 - Six days to go
04:09 - The night before the adventure
07:28 - Lounging in Singapore
14:35 - On delayed flights
16:26 - Expectations and impressions
16:58 - First night on board
19:24- A dive to remember
21:14 - Second day pre-surf chatting
24:59 - After-lunch reflections
26:08 - Sharing the dream
26:55 - Meeting Modu
27:51 - Some shared work
30:15 - Bonding with John Lint
32:11 - Morning surf talk
36:37 - Saturday night feedback
38:09 - A bit of hilarity
40:27 - Some sharing of ideas
43:01 - Why would you not want to go?
48:29 - Malcolm’s take
51:20 - Another adventure concluded
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James: James Schramko here. Welcome to Episode 604, behind the scenes with the Maldives mastermind. This is an audio documentary and I've been very excited about recording the event and bringing it to you because each year when I go, it's such a magical event.
And this year for something a little bit interesting, I took along my handy zoom recorder and I recorded some snapshots as we went, some comments from the participants, some interviews with the crew, and you'll get a real flavor of what goes on.
Now you'll have to excuse some of the audio quality in this episode because I was out and about. There is sometimes some wind, sometimes some background noise but I think that adds to the special occasion that was you being there in the moment like a fly on the wall. So come with me as we adventure into the Maldives mastermind.
So I'm sitting here in my office and I've got out the workbooks from the last few events. And what I'm doing is going through the modules and I'm checking to make sure that the activities we do will be suitable for the participants. I've already sent them a survey and asked them what would have to happen for them to have a success at this event. So the first step is, I pre-fill my workbook with exercises that I think will facilitate the change they need to have happen for this to be a phenomenal event.
Now, I think what's really interesting is usually there are people at this event who have been here before and that is because it's such a great experience. I know we talk about once-in-a-lifetime experience. But seriously, events like this, you know, I like to have my once-in-a-lifetime experience every single year. That's why I put on this event.
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And typically, the tickets sell out for a year in advance, and that's a good sign, and people are on waiting list. And often when I send the waiting list, an invitation to get a ticket, they order immediately. There's pent-up demand because, I think each year when this event is on, the social media stream is full of exotic pictures. And I can say I've never seen clearer water, I've never met a friendlier crew, and the conversations that happen are magic. So hopefully when we get there,
603 – Everything You Need To Know About High Performing YouTube Ad Campaigns With Tom Breeze From Viewability
02:03 – A book to look forward to
03:20 – Getting paid for results
05:29 – Some crazy podcast numbers
07:50 – The companion course
09:10 – Going down the search routes
10:20 – Some exciting targeting strategies
12:33 – Places and apps
16:57 – Training up your pixel
19:00 – Google’s getting good
21:17 – Good lead gen, poor sales
24:46 – Efforts in the fitness space
26:09 – A certain type of video?
28:09 – What video ads look like for $50 products
30:37 – The right kind of engagement
32:36 – Demographic and intent
34:24 – This isn’t for you
37:39 – How many videos?
39:51 – A 90-second time limit?
41:58 – Different audience, different intro
44:49 – Shapes and sizes
48:01 – Parting advice
50:09 – How long to break even?
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 603. I am very excited. I have a repeat guest, someone who I speak to very often. He's not only handsome but he's also very, very clever at what he does. Welcome back, Tom Breeze.
Tom: Thank you so much, James. I think the “handsome” is the most important bit to get out first. Thank you.
James: You're like my James Bond. You know, I've got this Rolodex of clients who I speak with very often, and you're always very polite and capable. First, let's share this accolade. You mentioned to me something about your results with YouTube. They gave you some kind of recognition. What did they say you were?
Tom: Yeah. So, I recently heard from Google that I am the highest spending YouTube ad agency for performance-based campaigns. So, if you're looking to get ROI from campaigns, that's the sort of campaigns I do, and we’re the highest-spending worldwide.
A book to look forward to
James: Wow, well, congratulations. And it's always wonderful talking about YouTube ads with you because you obviously know what you're doing when you get awards like that. You have a website, viewability.co.uk, and one of the reasons we thought it'd be a great idea to catch up today is you have a book coming out. It'll be out fairly soon. And you're calling the book Viewability.
Tom: Yeah, exactly. We went around the houses to try and figure out what the name of the book should be. But I kind of, it always felt right to call it that. So yeah, we have the book called Viewability. It's all about YouTube ads. It was written in a way where I wanted people to be able to pick up the book, read it and have a really good foundation, but be able to read it on a flight. So, if you're flying somewhere, it's kind of great to just open up the book, start reading it and you'll be done in three hours, maybe. And you’d have a full understanding of the YouTube platform, how to create really good video ads, how to target your customers,
602 – Go Broad Then Deep, A Super Wide Ranging Discussion On Everything Important With Matt Wolfe and Joe Fier From EvergreenProfits
In the podcast:
01:00 - Stuff in common
07:00 - The podcasting game
13:07 - What you don’t need
17:13 - Another authority builder
20:31 - A big traffic tip
22:32 - An accidental discovery
25:23 - A major lesson learned
27:30 - Doing less and making more
31:17- Instances of getting screwed
32:49 - When you know what works
37:06 - How to get attention
40:45 - James’s email list hygiene
42:38 - Some Instagram tips
45:17 - Different approaches to podcasting
48:41 - Followers don’t equal cash
50:23 - Which segment has the money?
52:39 - James’s typical day-to-day
54:17 - Life before surfing, and now
59:34 - A powerful leverage point
1:01:27 - Effective hourly rate and delegation
1:05:35 - Where the ideas come
1:08:52 - “Hey, that’s a lot of stuff.”
1:10:45 - Random things
1:13:00 - Who project manages you?
1:15:24 - SOPs and checking work
1:20:28 - Rounding things out
1:24:07- Affiliate best practices
1:26:54 - A constraints exercise
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Joe: Alright, I think we're live, guys. How's everyone doing? How you doing? James?
James: Good, thanks. So we're doing this simulcast episode, it's going to be on your podcast and my podcast this time.
Joe: It was kind of like a last minute decision. We’re like, to do a separate podcast, or should we just mash them up and see what happens?
Matt: Yeah. No, I think it'll be fun. I think we can cover a lot of ground and just, less interview, more just a really cool discussion, I think.
Stuff in common
James: Yeah, we've been popping up lately in each other's feeds. And I've seen you inside my own community, and I like what you're doing with your marketing. I was just about to buy one of your courses, actually, because you reminded me of something I used to do a lot of, which was driving traffic to my site and then using emails and reviews, etc. to drive affiliate sales. It seems like you've been doing quite a lot of that lately.
Joe: Yeah. And that was actually, it's cool you mentioned that. That's where the traffic strategy came from, was purely promoting affiliate marketing. And obviously you can use it for any kind of branding or marketing, we do it for the podcast now too, which is really cool. It's kind of different angles, different ways.
Matt: Yeah, yeah, our latest traffic course, I mean, it kind of stemmed from the fact that, you know, for a long time, our model was essentially do this podcast, put content out there, and then based on whatever content they listen to, whatever podcast episodes they listen to, we're then going to retarget them and promote offers to them on our list. But the podcast almost acts, A, it's a traffic tool, but B, it's also a segmenting tool. So anybody who listens to our stuff, we're going to put different affiliate offers in front of them based on what they listen to.
In this episode:
02:15 - From lawyer to business owner
03:28 - When you don’t want to be the front man
06:38 - What is a customer worth to your client?
08:16 - The key to hiring great talent
10:54 - Systematizing the hire
13:48 - After setting coordinates...
20:48 - When you need to let them go
24:43 - Do people like working for you?
30:46 - Roles with the most leverage
32:08 - The no news update
36:37 - Wrapping does count
41:05 - A team horror story
45:03 - Summing things up
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James: James Schramko here. Welcome back to SuperFastBusiness. We have a special episode today. We'll be talking about team, and we’ll be particularly focusing on the topic of building a team from your Western labor force, not just an offshore team, which we talk a lot about on this show. So, it'll be really fun to have a discussion around this. I've invited a special guest, Raj Jha, welcome to the show.
Raj: Hey, James. Thanks for having me on the show.
James: This is an absolute privilege for us because I've been tracking your success for a number of years now since we first met in Los Angeles at a Strategic Coach workshop. I’ve watched you evolve your business model, because I think you've gone from being a practicing lawyer to building out a successful agency catering to law firms. Is that about the gist of it?
Raj: Yeah, that is, and even within that, some of the changes from a relatively low-end commodity service business to something that commands a significantly higher price point, so we've had to undergo a lot of changes to do that.
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James: Yeah. As we all do, we have to navigate the changing fabric of business and adapt. And I think it's healthy to embrace change and to see the opportunities in it.
Today, I think it will be worth covering some of the things that have happened to you over this journey. You run a firm called PracticeAlchemy.com, which I'm sure would be very appealing to any lawyers listening to this, especially if they're United States-based and they need some help with their marketing. But assuming that not everyone listening to this as a lawyer, a lot of people who listen to this show do have service agencies or are building a business where they need to have team beyond just themselves.
From lawyer to business owner
So, I guess we should start with this first part, and that is, let's talk about the shift that has to happen when you go from Raj the practicing lawyer, to Raj the business owner. I imagine there's a few steps that have transitioned there.
Raj: Yeah, in various ways. I mean, fortunately, when I was an attorney, I did build a firm that had a team. So, I had some exposure to that. Subsequent to that, I also went to a client in-house and was a chief operating officer,
600 – Life Behind The Scenes With Dean Jackson And James Schramko – Part 5 Of 25 – The Convenience Trap
02:39 - Setting the scene
04:59 - Comparing world pictures
08:25 - Government developments
09:46 - Longevity and mastery
13:39 - Applying the 80/20
19:46 - Simpler and simpler
26:28 - Email management methods
29:47 - How do you choose your guests?
35:25 - A place called Cloudlandia
37:33 - The convenience trap
40:31 - A scourge on society?
44:23 - Taking time off the grid
48:44 - How much convenience is a good thing?
52:57 - Someone’s missing out
56:22 - Striking a balance
58:27 - Collaboration on a broader scale
01:01:08 - Remembering Peter Drucker
01:03:03 - Time and changing perspectives
01:09:17 - Thoughts before closing
01:09:45 - The book conversation
01:13:44 - On free plus shipping
01:17:33 - Podcasts and videos
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Part 4 of the series
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James: This is episode five of 25. Welcome to SuperFastBusiness. I'm James Schramko, your host, and today's special guest, of course, is Dean Jackson.
Dean: Wow. Episode five of 25.
James: We're getting there.
Dean: We must be closing in. Has there been a more frequent guest on the SuperFastBusiness podcast than me?
James: There has, I think Clay Collins.
James: I came across Clay when he had a video player that would skin YouTube videos. It was called Lead… Oh, gosh. This is a while back. Before he had LeadPages, he had LeadPlayer.
Dean: Oh, really?
James: And it would play a video and you could then pop an opt in. I thought, this guy is clever.
Dean: I vaguely remember something like that.
James: Yeah. He used to record little videos underneath his staircase.
James: He had a show, a marketing show.
James: And then it turned into LeadPages.
James: And he sort of went off onto this
599 – The Remarkable Success Story Of A 30,000-Member Site
In the podcast:
01:17 – Finding the balance
03:15 – A bit of context
05:47 – Scott’s journey (the short version)
08:12 – Deciding to teach
09:58 – “There’s this thing called the Internet.”
13:09 – The team stuff
18:15 – A changing approach to content
22:01 – Authenticity versus high tech
27:20 – Storytelling plus education
29:53 – Fave traffic source
30:25 – Favorite product
35:22 – Lessons learned from James
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James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I’m chatting with a super awesome man, Scott Devine, from ScottsBassLessons.com. Welcome!
Scott: Hello! Hello! How are you doing, James?
James: I caught you at home today. You're not in the studio, so there's probably going to be family sounds, and that's the great thing about the kind of job that you've created for yourself. How do you find the balance between working at and going off to a little studio and basically in charge of your own routine?
Finding the balance
Scott: How do I find the balance? Well, it fluctuates. Sometimes I find it really easy, sometimes I find it more challenging. And I think that it depends on what you're like as a person. Some people may need something super structured. I think that I'm in between, so I do like structuring my day, I generally try to work set hours and make sure that I'm maximizing the hours that I've got. And sometimes, yes, sometimes I have crazy kids running into my life. And I've got two kids, three and five in fact. Anybody can hear any sort of clicking sounds, it’s my five-year-old sitting next to me doing Transformers.
James: Isn't it the best thing? My kid’s in another room there playing a game right now, and just being around. Like, I've been around him since he was five, at home. Like, the last decade I’ve worked from home.
I imagine as a musician, that's something that is more common in your industry. But how is it to bring a stable income to your industry as well, where you actually get to do the stuff you love and get paid a consistent income from it, and have that flexibility? It must be quite a unique situation.
Scott: Yeah, yeah. It's mind-blowing, really, in terms of like, this wasn't ever the plan. I didn't ever think that this was the plan. My plan was to just be a bass player for the rest of my life. And you know, one thing led to another and I ended up doing this, that I'm doing now. We can talk about more of what I do, for anybody that hasn't heard of me or anything like that. I'm assuming most of your audience won't have heard of me because they’re probably not bass players.
But in terms of like, the family, yeah, it's awesome. It’s awesome. It’s just like I have to pinch myself all the time and just think, you know, what's going on? This wasn't supposed to happen. I'm glad it did, but, you know.
A bit of context
James: We’re definitely going to talk about how that happened.
So just for context, ScottsBassLessons.com is a site where you have educated over 30,000 people on how to play the bass guitar,
598 – What Has Changed With Content Marketing With Kerry Finch
00:55 – How it all started
03:09 – An interesting time
05:35 – Changes in the field of marketing
10:58 – The London adventure
15:44 – An incident in Dubai
17:11 – From organizers to members
19:27 – Giving a result first
21:03 – Since the heyday of the press release
23:24 – Other content Kerry does
24:58 – Content issues to consider
26:04 – The actual crafting
28:02 – The surprise that is LinkedIn
30:05 – Repurposing factors
31:45 – Memories from the past decade
36:42 – Where are things going?
38:26 – The case of the lawyer client
40:18 – The things that work
41:39 – Some words in parting
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James: James Schramko here. Welcome back to SuperFastBusiness.com. Today is a very special episode because we will be taking a trip down memory lane and we'll be uncovering some of the back story to some of the stories you might have heard me mention on this particular podcast. And I've brought along a dear friend of mine, one of my earliest contacts in the industry. Kerry Finch, how are you?
Kerry: Yeah, I'm well. Thanks, James. Lovely to be here.
How it all started
James: Kerry, we go back a long way. I met you when I still had a job. That's how far. And I met you at the job, which is even more interesting. And as I recall, I was the general manager in my last job and I had been building up my online business on the side and I was pretty excited about the idea that I might one day be able to quit my job.
And I feel like I was getting close to that sort of quit point, and at the time, you had come into the dealership and were helping out in a front desk reception role as a temporary assistant. Because you were doing other stuff like travel, tour guiding, and it was just a fill-in thing for you.
But I do recall you did an exceptionally good job, and our receptionist was away and I think we'd found out she wasn't coming back. And I asked you if you could have a look at a job description that I'd written on, and I asked you about, you know, what sort of things are important for that role, having done it for a while, because you had contextual experience. And you took the draft away and then you brought it back straight away with changes and I said, “Well, that was quick,” and you said, “Yep.” And I looked at and it was really good. You'd made some incredible refinements.
And I said, “Why are you doing this job instead of writing articles from home in your tracksuit pants?” And you said, “What's writing articles?” And I said, “Well, let me tell you.” I said, this whole internet thing and you can get $10 per article to write for Americans, and you can go into forums. And you were very interested in how this all works and I said, “You know, I'm into this too, and I'll be doing that.” And you said, “Well, why are you still here?” I said, “Well, watch this space.” And then I think I commissioned you to take over writing my articles, because I really sucked at writing articles back then. And you had an extraordinary talent for it, and that was over 10 years ago now.
Kerry: Yeah, I know. What a lot’s happened in that time. Yeah,
597 – Fine Tuning Your Marketing Funnel With Josh Marsden
In the podcast:
01:44 - A bit of background
03:11 - Where the analytical bent comes from
05:18 - A certain kind of client
07:37 - Why not off-the-shelf?
08:35 - The tools they use
09:51 - The recommendation process
11:38 - Are messes normal?
13:32 - The four-stage Facebook strategy
16:15 - Selective advertising
18:39 - Best-working lead magnets
20:00 - The biggest mistakes people make
24:01 - The offer is everything
25:01 - Picking the ideal client
26:18 - The tools that track
28:52 - From engagement to conversion
31:25 - What is Josh excited about?
33:33 - A three-item checklist
36:15 - Parting thoughts
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James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we're talking about traffic. We're talking about funnels. I've brought along a friend of mine, Josh Marsden, to talk about such things. Welcome, Josh.
Josh: Hey, James. Thanks for having me.
James: It's really good to have you along sharing some stuff, because I know how generous you are. And you've been in this, I suppose we'll use the word “funnel business” for quite some time. I think you were one of the very early certified people in some of the popular software applications out there.
Josh: Yep, yep, that's correct. Yeah, Infusionsoft. Also Digital Marketer, which, you know, isn't a service, but I was the second Digital Marketer certified partner back in late 2014. And yeah, I've been doing this now for over five years. I'm still loving it. I'm just very fortunate, very blessed to have found essentially my niche, something that really drives me every single day.
A bit of background
James: So just a little bit of history. We met in Austin, I was at Ryan Levesque’s ASK master class, and you were there, learning the craft. I think it's great to go to events like that to educate yourself to see what the best techniques are. Of course, you probably implement those sort of things for clients with your agency, which you have over at CVOAccel.com. Do you find that that sort of continuous education is a big part of what you do?
Josh: Oh, yeah, absolutely. I mean, in this crazy world of online marketing that we both participate in, especially if you sell services that have to do with implementing the latest and greatest strategies and tactics when it comes to digital marketing, I mean, you have to stay up to date on everything that's going on in the industry.
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That's actually part of the reason why I love what I do, too. Because when I was younger and I was in corporate America, so to speak,
In the episode:
01:02 – Allan’s marketing bestseller
02:53 – A marketer by necessity
04:25 – Marketing defined
06:05 – Putting it all on one page
07:10 – The plan in three stages
09:40 – Who the plan works for
11:48 – Who are you going to serve?
13:08 – Crafting your message
14:59 – The media that outlives all others
17:38 – If you’re not using email…
20:42 – What automation can do
22:55 – Delivering world-class experience
26:54 – How to increase customer value
28:39 – The four types of revenue
31:30 – Where do referrals come from?
38:19 – A 30-minute marketing plan
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 596. Today we're talking about marketing. I've brought along a friend of mine, a client who’s been a member of my SuperFastBusiness community and SilverCircle and somewhat the expert in marketing, especially marketing plans. Welcome, Allan Dib.
Alan: Hey, James. Pleasure to be on the show.
Allan’s marketing bestseller
James: It's such a great opportunity to have you on the show talking about marketing, because currently you have The 1-Page Marketing Plan as a book, is the number one marketing book on Amazon.com, which is a tremendous achievement. It's super inspirational for me, having just published a book, learning from you what things have worked well and seeing your meteoric rise. It would appear that one-page marketing plans are very popular.
Allan: Yeah. So the book’s definitely been doing really, really well. I've been very proud of that. It's probably been fighting between number one and number five or so on the bestseller list for the better part of 18 months. So that's been really, really exciting. I've loved making an impact and I've loved hearing from a lot of readers that they've enjoyed the book and enjoyed the process.
James: Looks like you got an endorsement from Al Ries (I don't know if that’s how you pronounce it) but I remember reading his book, and it's great when you get such a credentialized endorsement on the front cover. And such a prominent book, too. I got a copy here in front of me. When I went to direct response training, they said that the best standout color is a yellow background with black text, and you've got lashings of that on your front cover.
Allan: That's it. That's it. I went to the bookstore and I wanted to see what color would stand out when it's on the shelves and it certainly does.
595 – Nathan Barry Founder Of ConvertKit.com Discusses His Business Journey – Part 1
In the podcast:
01:01 - A change in branding
04:16 - Nathan’s unique combo
07:40 - The power of good marketing
08:44 - Should you share your numbers?
13:00 - Why Seva doesn’t take funding
16:23 - What must change to reach $100 million?
20:18 - Serving the creative market
23:12 - The leap to “actual famous”
25:54 - A lesson in leadership
30:23 - Team and taxes
32:52 - More influencer marketing?
34:22 - The heartbeat moments
37:51 - More to come
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 595, and we'll be plotting a journey of growth. And to do that, I thought it would be interesting to bring along a guest who has had significant growth in his time online, going from zero, one can imagine, all the way past the $10 million revenue mark. So there should be some interesting stories in this. I’d like to welcome along Nathan Barry.
Nathan: Hey, thanks for having me on.
A change in branding
James: Now, I could say you were from ConvertKit, but now you're probably going to tell me that it's Seva.com. And I think that's probably a good place to start. Let's start with where you're at now, and then we'll wind back a bit.
Nathan: Yeah, so we just quite recently, July 1st, rebranded from ConvertKit, which I think a lot of people probably listening to this are familiar with, to Seva. And so it's a big change, but it's been a long time coming. Let’s have first some quick context – “seva” is a Sanskrit word that means “selfless service”. And so we made the change, really to try to focus on, well, we wanted a better brand name that was less technical.
But really when we think of Seva, we think of the people who are out there really serving their audience, not just maybe trying to make a quick buck on the internet, but they're the ones who are really trying to deliver value and serve their audience and know that through doing that they're going to build a great business. So it's a big change, but it's been interesting to see everyone respond to it.
"A good brandable short domain name is a winning name."CLICK TO TWEET
James: You know, I see you got some good praise from people who know what the origin means, and depending on which country you're in, it might be pronounced slightly differently, but I always think a good brandable short domain name is a winning name (says the guy with SuperFastBusiness).
James: Somewhat long, but I have had brandables and I think they're fantastic.
Nathan: Mm-hmm. And we've got, I mean Seva is the four-letter domain name. It wasn't cheap, but you know, I'm excited about that. Like, every time I type in the domain, or like, URL, like “seva.com/brand” to get to our logo assets or something, I'm like, damn, that's a nice, short URL. So it just makes me happy.
James: A huge portion of the traffic to my website,...
01:57 - Play for adults
06:14 - Just 20 minutes a day
07:20 - Play is life
09:47 - Pick three things
11:58 - When working the 12-hour grind
15:17 - Has sleep anything to do with it?
16:19 - How it affects business
17:39 - Looking at the options
21:46 - Has it not worked?
23:16 - Surprising results
24:45 - Post-school education
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James: James Schramko here, welcome back to SuperFastBusiness.com. Today is Episode 594, and I'm chatting with Dale Sidebottom from Energetic.education. That's actually the name of the website. Welcome, Dale.
Dale: Thanks, James. Thanks for having me, mate. Yeah, that's the name of my brand and the website, correct.
James: Is it possible you have one of the most fun jobs you could ever invent?
Dale: By listening to your podcast, I reckon yours is pretty good, surfing a couple of times a day. But, you know, I'm quite fortunate that my job is basically all play, go around and get people moving and try and bring the fun to every situation.
James: So you got introduced to me from our mutual friend Jarrod Robinson, who has appeared on our show before as a case study, and he's also been talking about automated webinars and applications through TheAppMatch.com. And he was a PE teacher, and that's where you met. Is it way back in the PE education system?
Dale: Yeah, so we actually grew up together and I’m a really good friend of Jarrod. We both taught PE together, and Jarrod was actually the one that said to me, “Right mate, you need to…” (I've got a couple other businesses), and he goes, “It's time that you quit teaching and really focus on the two sort of passions you have. And it was a big call and I'm pretty sure that you were the one who sort of told him to do a similar thing back in the day. And yeah, so since then, mate, going on leaps and bounds and very fortunate to love what I'm doing, and be able to sort of provide play opportunities for adults, teachers, students all around the world.
Play for adults
James: Okay, so let's just get the brief version of what it is that you're actually doing with these businesses and students all around the world.
James: Yeah, so what I found was, and as a teacher you see students all day. All they do is play. They don’t have a care in the world, they’re present, they’re so happy, nothing to worry about. And what I found was, I also run a boot camp business as well, and what I found is that adults would come to me and I would start using play games in my boot camps.
In the podcast:
01:31 - Why this episode?
03:39 - The situation at time of quitting
05:19 - Post-job nightmares
06:39 - Surprising success in speaking
08:03 - From workshop to forum
10:22 - Globe-spanning experiences
11:39 - Continued developments
13:59 - Shifting perspective
14:47 - A rewarding pursuit
16:31 - A life of choice
17:59 - Is it really important?
20:31 - The good of helping others
21:43 - It's up to you
23:08 - What can happen in a decade
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Download the PDF transcription
James Schramko here. Welcome back to SuperFastBusiness.com.
In today's episode, 593, it’s just me. I want to share with you a journey, a journey of a decade, and an important lesson that I've learned as a result of that journey.
If I think back to Sunday nights when I still had a job, they sucked. I mean, they were better than a few years before that when I was working seven days a week, but on these Sunday nights, I'd had the day off on the Sunday, and now it was time to polish my shoes, hang out my tie and my suit and grab a freshly-pressed shirt that I was getting from the laundromat so that I was ready to go in the morning.
In the morning, I dropped my kids off to school on the way to work. I remember my daughter actually rolling her eyes, saying, “Dad, this sucks.” And I said, “Yes, it does.” And I knew beyond the job there had to be an escape.
Why this episode?
The reason I'm doing this podcast episode is that it's been 10 years since I quit my job.
I remember that pressure cooker of a dealership. It was a Mercedes-Benz dealership. I had all these managers and staff - there were over 70 people in three different sites that I was responsible for. And I still had to report to the owner of the business and to head office, who were pretty picky with their numbers and their standards.
I needed to get out because I was worried I'd become one of those bitter old car people. You've probably met one of them in your time if you've ever been to a car dealership.
I remember driving into work on the last day and handing in my keys and saying, “Thank you very much, but I'm leaving.” And this is pretty much unheard of, to hand in your notice on a $300,000 a year circa package. I was a little bit scared. It was probably one of the most frightening moments of my entire life. And the now me can hardly fathom or comprehend how the then me had the balls to do it. It was crazy. And it was, even in hindsight, a little bit reckless, but I had managed to swing an equivalent income for myself from my own business. So I had some confidence in the ability for me to swing from one vine to another. But gee, it’s been a 10 years of unbelievable journey and growth and challenge and conquests. It's been an amazing ride, and I just want to share some of the things and see what lessons are revealed.
At that time, I had a couple of properties and a share portfolio. Now I had to hand in the company Mercedes-Benz and my wife's company Mercedes-Benz, and I borrowed a car from my mom and dad at the time to drive home, but it actually broke. So I remember walking into the used car manager's office and I put down my credit card and I bought a trade-in.
592 – 0-40,000 Downloads Per Month – A Property Podcast Case Study With Tyrone Shum
02:53 – The value in others’ mistakes
05:21 – Accessing the big names
07:25 – A lot can happen in a year
08:27 – How long should it be?
11:42 – The devices they use
13:12 – What topics perform best?
15:45 – From 20 downloads to several thousands
19:17 – On-site elements that helped
20:55 – Organic search traffic
21:35 – After the show…
23:54 – What was most surprising?
27:12 – The road ahead
29:09 – What Tyrone would ask himself
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James: James Schramko here. Welcome back to SuperFastBusiness.com. Today I have a very special guest, Tyrone Shum, from PropertyInvestory.com. Welcome to the call.
Tyrone: Thank you so much, James. Pleasure to be here.
James: You're a good friend of mine, Tyrone. I've known you for many years in this online journey. And you were super kind one year. You put together the most incredible video for my SuperFastBusiness Live event. And I was struck by the professionalism of your team and the quality of the video. And of course, it generated a bunch of ticket sales for my event. So I'm very grateful for your projects.
So you're somewhat of a video documentary expert.
Tyrone: Yes, I love video. That has been always a passion and a hobby project on the side for me.
James: Whenever I see you at an event, you've usually got a camera in your hand.
Tyrone: That’s true. It's always fun. It's sort of my second attachment.
James: You've also been a really wonderful contributor to the SuperFastBusiness membership community. And recently, you made a post in there about your podcast journey. And we've been following this for a while, you actually started a while back, and it was great to get an update of where you've gone with it.
I'm just going to read out some things from your post here, just so that we can get up to speed. In short, you started your podcast around about 12 months and seven days ago, from the time that you made this particular post, and you've received 120 plus iTunes reviews, around 40,000 monthly downloads, and you've done 150 plus episodes. And you've learnt quite a number of things that have worked, and other things that haven't worked in your particular niche, which is the property niche. You've got this website, PropertyInvestory.com. What's the podcast called?
Tyrone: Property Investory as well. So it’s the Property Investory podcast. And what we do is, we bring a lot of experts from the Australian property market onto our podcast, and turn it into pretty much a story-based type of podcast. So people actually follow the journey on how all these people become successful in investment property. I've had numerous speakers, from property developers with multi million dollars, even actually billion-dollar property portfolios, and people who are just starting out on their journey who have built up to like, 20 properties, and just living a really amazing life.
The value in others’ mistakes
James: Yeah, so story’s a recurring theme here.
591 – When Becoming Successful Doesn’t Make You Happy
In the podcast:
01:06 - A bit empty
03:46 - Inside out versus outside in
07:32 - Happiness as a choice
10:08 - What if you still want a Lamborghini?
12:40 - Where the keys are
16:08 - Is it depression?
18:16 - Mistaking the word for the feeling
22:36 - What does John have that self help doesn’t?
25:55 - Clearing the cache
32:54 - On the topic of surfing...
37:11 - Far-reaching benefits
40:00 - What John’s up to
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Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 591. And we are covering the topic of emotional mastery. And for this topic, I've brought back John McIntyre. Welcome.
John: James, how are you, man?
James: Good. Now, you have been on my podcast before. And last time, we were talking about a different topic altogether. Would you like to join the dots between that topic and this topic?
A bit empty
John: Sure. I'll try and make it a short story. So back in, I think it was 2012 or 13, I think, we did a podcast on email marketing. And, you know, I was building that business, running a business for three or four years. And then 2015, I found myself in Colombia, I’d just come off Richard Branson's island for an invite-only event.
And you know, on the outside, life was great, making money, we had this penthouse apartment overlooking the city, really, really awesome place, but I wasn't happy. You know, I'd sort of gotten to that place where I'd achieved some semblance of success and from the outside, everyone - family, friends, things like that - will look at it and go, wow, like, life is great. But inside, I'm like, not that I was majorly depressed, but I was just feeling a bit empty, I guess. I was like, ‘Is this it?’ Like, I don't just want to feel OK. I want to feel totally in love with every moment, you know - if not every moment, then as many moments as possible of every day rather than just going through the motions.
I tried to solve it logically for a long time, like a lot of us are trying to do. I tried to think my way to an answer. And that didn't work. Basically, it wasn't until I started to go down this emotional path of learning how to, you know, it starts to veer into woo-woo-ish territory, so we can talk about that. But it wasn't till I dove into that, that I actually started to get some, basically to find the happiness, find the meaning, find the energy and the fulfillment that I was actually seeking.
And that was 2015, and fast forward to now and I feel more alive, more happy, more satisfied than I've ever been. Much more calmer, and in a lot of different ways, not just in business or with money or with anything, but, like, with family and friends and the gym, performance has increased just across the board, because I'm not getting in my own way, the way I used to.
And here we are having this conversation.
590 – The Top Conversion Tips After 1.5 Billion Dollars In Sales And Retention Tips With Scott Desgrosseilliers From Wicked Reports
In the episode:
01:57 – What business owners need to know
04:13 – The trouble with multiple channels
09:47 – Implementing Wicked Reports
12:19 – A relentless onboarding scheme
18:17 – Other ways of keeping customers
20:19 – What about content marketing?
21:57 – Who should use the software?
25:14 – The mistakes people make
27:02 – Where the customers come from
31:20 – From prospect to customer
33:40 – The emails that shouldn’t have sold
37:46 – How it all started
39:55 – Parting advice for Wicked users
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 590 and we're going to be talking about actionable reporting today. And for that I’ve brought on a special guest, a new friend of mine actually, only just met, Scott Degrosseilliers from Wicked Reports. Welcome to the call.
Scott: Thanks, James. Happy to be on here and a longtime listener, and it's fun to be on the other side today.
James: Well, I've heard about you from a few different sources, and we can talk about attribution in a little more depth later.
I've heard about you from DigitalMarketer. I think they've been promoting you at some point. A friend of mine and a student has also referenced you as a friend. And then finally, after getting frustrated with not being able to get a clear picture of my own reporting, we brought on, I guess, a consultant. It's a person who specializes in data analysis and bringing, sort of figuring out what's going on behind the scenes. His name's Mike Gelblicht, and I got him to help me solve this problem. And he suggested I get Wicked Reports. And so basically, that was the tipping point.
What business owners need to know
So we got it, we plugged in all the bits and pieces. And finally, after a little bit of mystery, we were able to figure out where the sales come from. And that was a very important thing for me to know as a business owner, and something that I think a lot of business owners are missing out on. Would you agree with that?
"Ideally, you want to do more of what attracts good customers."CLICK TO TWEET
Scott: Yeah, I would, because you know, the tool’s at their disposal to try to reverse engineer where their customers came from, because ideally, you want to do more of what attracts good customers, each spot you go to look has its own biased opinion. I mean, it's based on data and facts that they know, but they're constructed not to answer your question of, Hey, where did I find my sale, but instead just sort of answer from that report, Hey, how have I helped you? And they're trying to answer different questions than what the business owner needs to grow.
So people tend to come to us after they fiddle around Google Analytics, Facebook tracking, AdWords tracking. Then they get frustrated and they come to us,
589 – How To Use Challenge Marketing To Grow Your Email List And Make Sales With Zach Spuckler
02:05 - Challenge defined
02:30 - A mistake to avoid when doing a challenge
04:18 - The place to start
06:14 - The timeframe for a challenge
09:07 - The GAP
13:17 - Shorter or longer?
14:40 - How to come up with a challenge
16:52 - If you don’t have a big email list...
18:36 - How organic marketing helps
19:35 - A ninja strategy to increase signups
20:36 - Your email content
22:26 - What happens when the challenge is finished?
24:27 - Conversion numbers to expect
25:08 - 5 secret triggers
31:15 - The value of retargeting ads
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Download A Quick Guide To Challenge Marketing (and PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. On this episode, Episode Number 589, I’ve brought along a special guest to talk about how to use challenge marketing to grow your email list and make sales. Welcome to the call, Zach Spuckler. How are you?
Zach: I'm doing great. Thanks so much for having me.
James: Well, it's the least I could do. Recently, you actually hosted me on HeartSoulHustle.com, which is your podcast and website. And we were talking about making an offer that converts. So I was quite intrigued with some of the other things you had on your website there. And it seems you've got some experience with running challenges, which we should explain what they are, of course, in a moment, but would you mind just sharing with me how you came about doing challenges in the first place?
Zach: Yeah, absolutely. So I first started doing challenges about two years ago, when I had a friend tell me a little bit about how they had run a five-day challenge to market one of their online courses. And I was really intrigued by the idea of using a five-day challenge as a launch versus something like a webinar or an email-based launch, because It gave me a lot of opportunity to interact and engage with my audience.
And fast forward a few months, we did our first challenge launch. And we started testing and tweaking and changing things. And we ended up with a kind of replicable system in our hands that allowed us to run challenges that are really profitable.
James: Right. So how would you define a challenge?
Zach: Yeah, so we define a challenge as five days of content followed up by a weekend or several days of sales. So usually, you start on a Monday, you deliver free content Monday through Friday, and then on Friday, through either Sunday, or in some cases, even Friday to the following week, you offer people the opportunity to pay to work with you.
James: Right. And you mentioned in some of your material, there's something you absolutely must focus on when you're creating a challenge. It's a mistake that some people make. Perhaps you could share what that might be.
588 – Behind The Scenes With Ryan Levesque On The Journey From 7 To 8 Figures Revenue
In the episode:
03:30 – Everything is a remix
04:52 – The drive behind the 8-figure revenue
09:10 – When you don’t want to do stuff
13:18 – How far should you segment?
16:42 – The size of a mailing list
19:20 – Is email still important?
21:14 – The impact of live events
24:06 – The danger of being distant
26:23 – What a CEO’s schedule looks like
28:50 – From one to many
31:58 – The rocket fuel model
34:15 – Software versus info and expertise
39:20 – What excites Ryan now
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Download 10 Insights Behind an 8-Figure Revenue (and PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. And I'm really excited about today's episode because we're going to go on a journey and to go on this journey I have brought back a friend of mine and someone who I've learned plenty from and who has also learnt some things from me. Welcome, Ryan Levesque.
Ryan: James, it's awesome to be back here. Really grateful and happy to be chatting again.
James: I love it when we do catch up, because we always exchange some great ideas. And I've been tracking your journey, well, from I guess around the time you were doing close to a million dollars a year to now. Or even a year ago, you were on track or very close to around the $10-million-per-year mark. So what that's provided for me has been a great insight into some of the changes that happen as a business grows and as a brand develops. And I invited you to come along and talk about that, because I think that's very instructive for other people who listen to this show. And so upfront, I want to say thanks for your impending generosity.
Ryan: Well, you know, listen, I'm really grateful. You have been one of the most instrumental or impactful mentors that I've had in that process. I still remember the first time when you and I had our first call together and we were introduced by a mutual friend. And gosh, I think it was, you know, the program I had signed up for was like a 30-minute welcome call or something like that. And you just kept listening to me for like two hours on that first call. Just me, like, rambling with all the thoughts going on. And that was the start of a really special relationship that you were super, like I said, impactful and instrumental in helping me in this journey. So it's just cool to be able to share it with you and kind of talk a little bit about how things have changed inside.
James: Yeah, well, thank you. And isn't it interesting as part of the process for diagnosing and solving the challenge in the marketplace? It is good to just listen at the beginning and calibrate to your customer. It's pretty much what you teach with the ASK Method
587 – 7 Ways To Improve Your Membership (Case Study)
01:36 - About Christian Women in Business
05:43 - Before and after automation
11:00 - Money and faith
13:49 - The hows of automating things
16:30 - Getting help with stuff
21:07 - The app in the works
25:19 - Handling and preventing churn
30:15 - The face-to-face element
34:15 - About podcasting
39:01 - Support in uncertainty
39:57 - The seven takeaways
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Download 7 Steps To A Better Membership (and PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 587, and I'm pleased to share a case study with a member of SuperFastBusiness who is only in the second year of this online marketing journey. So welcome to the call, SJ.
SJ: Thanks for having me.
James: SJ, you have a fantastic website. It's called ChristianWomenInBusiness.com.au, and you've been helping people around a specific community, and you've been asking me some questions over the last year or two.
And when you gave me an update recently about what things you've done and where you've gotten to, I was so pleased for you on how you've implemented these things. I asked you if you'd like to come along and talk about this on the podcast, and I'm very excited to do that because you're in a non-internet-marketing market. You're in a passion market or a side sort of portal to the rest of the world. And there’s topics that they say we should never talk about, politics and religion. Now let's just get this part out of the way. You can tell us about your website and who you're serving, just to give us some context as to what you've been doing.
About Christian Women in Business
SJ: Sure can. So yes, you're right. Everyone always says never talk about politics, and I think it's sex and money, I'm not sure. But basically, we talk about all of that. I’m sorry, I broke rule number one straight away, but we're a community and directory for Christian women in business. We launched in February 2017, and thanks to yourself, for your support. And thank you for the opportunity to come on here as well. I'm really grateful.
We've now managed to unite women from all over the world. So we are in a kind of niche sect to being Christian. The community is all about God, all about Jesus. Because what I personally found was, as I was, I didn't start off in this. I started off doing investing with property. And what I found was within the church, so to speak, I thought, I guess there wasn't like a, yes, there was lack of support. People didn't really understand what it was that I wanted to do. And they didn't grasp the vision.
And I kind of thought, ‘Well, if I'm one person, and one woman even, who thinks like that, how many more other women in the world must there be who have a business, have a dream, and who want to see it come to life, but maybe feel like they can't really talk about it, because, you know, they go to church?’ And there's a lot of old school sayings that money is the root of all evil and stuff like that,
In the episode:
02:43 - Why bother with a community?
08:21 - More of the benefits
12:49 - How healthy is your community?
17:35 - Other KPIs for community managers
18:48 - Community lag metrics
22:38 - You know the emotions - now what?
28:27 - Achieving authenticity
29:50 - The importance of empathy
32:34 - Manipulation and onboarding
36:16 - Onboarding insights and tips
39:49 - Avoid doing THIS
42:21 - Onboarding tips from SuperFastBusiness
44:31 - What NOT to do on Facebook
Part 1 of the series
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 586, How To Engage Your Community, and this is Part Two of a two-part series that I'm holding with Diana Tower. So, welcome back to the call, Diana.
Diana: Hey, James. Thanks so much for having me.
James: Well, you’re back. So that's pretty good. And yeah, we had a great discussion on Part One of this. So if you haven't listened to Part One, please go back and find Episode 585 about How To Engage Your Community, where we talked back and forth, we covered a few of the different types of platforms you might consider if you have a community; we talked about the difference between a signature program with a community on the side versus a community as a product; we talked about community managers, and then we finished up talking about how emotion is important in community.
And we got some really good reactions, lots of shares, a few comments around that show. And thought we'd just continue delving into this topic, because a topic like this affects a broad catchment of people who are listening to SuperFastBusiness, because there's so many community owners in our midst, course creators and forum owners. So, Diana, it's just wonderful to have you back here sharing again.
Diana: Thank you so much. I mean, it's really great to be able to share what I know about community and really add some value to your listeners.
James: Yes. So you've got some experience in this. You mentioned how you were an active member in someone else's community and they took notice of that and they invited you to continue to share your expertise and knowledge. And you've built up somewhat of a reputation around this, and I've had some of my customers actually say, “Hey, maybe I should be speaking to Diana.” So that's a nice outcome from the first podcast.
Today, we're going to get a little bit deeper into how we can sort of detect what sort of a community we have in terms of if it's healthy or not, and how we might help people get the best results from their community with onboarding and what other things we ...
02:08 – The Facebook group misconception
03:20 – Stages of running a community
04:30 – The ever-absent owner
05:29 – How do you step away?
08:31 – When your membership is the product
10:24 – What is engagement and how do you measure it?
13:14 – Can you succeed with Slack?
14:53 - Different types of communities
17:20 – The downsides of Facebook
20:30 – Common practice
22:44 – Community managers – how does it work?
25:41 – The community that works together
27:15 – Why emotion is important
31:39 – One of the fails and its takeaways
34:52 – Wrapping things up
Part 2 of the series
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 585 and we are talking about community strategy and by we, I have brought a special guest along, Diana Tower from DianaTower.com, who is a community strategist. Welcome to the call.
Diana: Thanks so much for having me.
James: So you're a Canadian in Spain.
Diana: That is correct. Well, actually I would say I was from Calgary, Alberta, but I was born in Moose Jaw, Saskatchewan. And my father was in the military, so we moved around quite a fair bit. But I have settled down in the south of Spain.
James: That would be one hell of an address to put on an envelope.
Diana: I know, right?
James: Moose Jaw, Sasquatch.
Diana: Yeah, Moose Jaw and then Saskatchewan. It’s one of those. I don't even think I could spell it. Like, if you tested me right now, I probably could not spell it without having to look it up. It's a weird spelling.
James: So you're in Spain and you are helping people with their communities, which is highly interesting to me, having been running a couple of communities for near on a decade. Not quite. But a lot of my customers have communities and people who listen to this particular show are super savvy when it comes to communities. It's almost certain we have a high density of people with Facebook groups, private memberships.
And I think we could probably cover some interesting ground for someone who's maybe not even got a membership yet or a Facebook group, which is something you sound like you specialize in. So it'd be good to cover a few of those topics today. What do you think?
The Facebook group misconception
Diana: That sounds fantastic. And I think, like a couple things to even start with, like, if we're starting with people that maybe don't have a community yet or they're not really sure how to get their feet wet, the first thing I want to kind of knock out there is that this idea of having a free Facebook group to kind of kick-start your business. It's actually something I kind of disagree with. Just because the sort of the backend of community,
In the episode:
01:21 - When you don’t like your own voice
03:41 - More of what works
07:06 - That’s a really good question
14:13 - Easy interview format
16:44 - Read the book!
19:09 - The handkerchief technique
19:54 - When you’re the guest...
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Grab 17 Suggested Interview Questions, the Podcast Interview Worksheet, and the PDF transcription
James Schramko here, and welcome back to SuperFastBusiness.com. Today's episode 584 is called How To Enhance Your Podcast Interviews. And in this particular training, this is an extract from the live monthly training from the SuperFastBusiness membership community. And I share this information with you because I want you to get a window into the sort of training that we provide inside the membership. Now of course, the thing that's different about the membership to the podcast is that you can ask for my help, and I will coach you around the challenges you're having in your business. I'll customize it just for you in the private coaching discussion area.
So in this training, which is 584, you should go and download the resources. Look for the Podcast Interview Worksheet and the 17 Suggested Interview Questions, which are available as a PDF download right near this episode.
When you don’t like your own voice
So this episode came about because I recognized early on in my online career that I needed to provide audio as a rich medium to reach my customers. The challenge I had was that I didn't like the sound of my own voice. And I thought I would just start. So I started making some audios and I bumped into a friend of mine in Las Vegas, who'd been listening to some of my audio. And he said ‘James, your voice is boring.’ So not only did I think my voice sucked, a potential prospect or customer also thought it sucked. But I didn't let that deter me.
And as we're at this stage, there's around about 3 million downloads of my podcast. So if you are shy or you're thinking a podcast is not for you, I would challenge you and say, you know what? It doesn't even matter. Someone out there will find your information useful if you structure it correctly and if you create a good podcast.
Now, I know there's people out there with podcasts numbering in the tens of millions, fifty million downloads, and that is great. I certainly haven't reached those levels. And the good news is, you don't have to to make good money from your podcast. It's still pretty much my prime traffic source since I've been doing this in 2009, Episode Number One, right through to now.
In that time, I've had multiple podcast shows.
583 – How Artificial Intelligence Can Be Used By Marketers To Increase Performance
01:45 - From music manager to keynote speaker
07:06 - The world’s greatest chess player vs. IBM
08:56 - Your job could be in danger
11:34 - An algorithm that thinks?
13:04 - Conversational AIs
15:55 - How far off is Skynet?
20:23 - AI-assisted keynote speaking
27:01 - Half human, half machine
29:59 - What AI did for a horror movie
32:23 - What can you feed Watson?
35:43 - The importance of mentors
37:15 - AI, the Iron Man model, and heart
42:58 - The best rock band marketer
46:02 - Wrapping up
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Download the PDF transcription
James S.: James Schramko here, welcome back to SuperFastBusiness.com. Today I have a special guest, mostly because his name is the same as mine, which makes it easy to remember. Welcome, James Taylor.
James T.: It is my pleasure being here. Nice to speak to another James today.
James S.: You've had me on your show before, and you're a prolific marketer and you're doing great things in a few different areas, especially for creative people. And some of the work we've been doing together, I've been watching you craft fantastic solutions for people who want to develop their business and maybe had an artistic angle.
But the thing that really caught my attention is just a casual remark you made inside the SuperFastBusiness membership, and that was that you were using artificial intelligence to help you create your keynote presentations. And I was like, ‘What? Would you come and talk to my audience about this topic?’ Because I think that was really interesting, and you know, today's episode is, How AI Can Be Used By Marketers To Increase Performance.
So, just before we dive right into that, I just think it'd be worth you giving a little bit of preface to where does James Taylor find out about A.I. and why should we be listening to you about this subject?
From music manager to keynote speaker
James T.: Yes, I've come at marketing from a slightly circuitous route. I started off my career managing rock stars and pop artists. So, when I left school, I got into artist management pretty early on, managing big club nights, a little dance music. And so, I had a great option, I got a chance to manage, you know, some great platinum-selling artists, Grammy-award winners. I got a chance to work with members of the Rolling Stones, Jeff Beck. And then I kind of went through that as a career, and I was always very interested in the marketing element, because essentially when you're building up an artist's career, you're building a brand and marketing is a key component of that.
And then in 2010, I was asked to move to California, to the San Francisco Bay area, to take my skills from really understanding the music industry and entertainment and applying it into the online education world. And so, I moved there. One of the original guys who'd been at AOL had started a business and it was involved in creating online membership sites around teaching music online. So, stuff that you know, many of your listeners will be kind of familiar with.
And so, over the course of about three years, we created about 30 online membership-based sites. My role was really to go out and find this great talent, these Grammy-award-winning music artists,
582 – How To Use Your Flaws To Attract The Best Buyers With Laura Belgray
In the episode:
01:53 - A shift in approach
05:26 - From suits to hoodies
07:08 - Are emails still important?
08:04 - The rule that gets broken
09:51 - Long or short?
11:42 - What about PSs?
13:04 - From matter-of-fact to story mode
18:00 - The audience you attract
20:12 - Fresh versus automated
22:50 - Conversing with your audience
24:38 - Connecting with big players
28:41 - Go to events and speak
31:11 - Flaunt your flaws
35:52 - When your audience sends stuff
38:41 - What’s with the name?
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James: James Schramko here, welcome back to SuperFastBusiness. This is Episode 582 and I'm speaking with Laura Belgray. Welcome to the call.
Laura: Thank you. Thanks for having me.
James: So we got introduced through a mutual friend over there in New York, who I met in Texas of all places, and she said you're doing some interesting things with some of the celebrities we would know online and in the business marketing space. I think you co-created a copywriting course with Marie Forleo, is that right?
Laura: That is correct. That's funny, when you said celebrities, I wondered who you were going to say, because I forget that about her. Yes. We have a course called The Copy Cure, and we created it in 2015 and it's evergreen, so it's there, ready for the taking.
James: So with the way that you operate now, I believe you're doing copywriting work with people, but that's a pretty boring way to refer to that topic. I think you've mentioned a different way you'd say that you help people find words that work, and you're helping people put more personality into their brand.
A shift in approach
Do you think there's been a shift in the last five years in the way that people are approaching copywriting and emotional storytelling?
Laura: Yeah, actually I do. For better or for worse. Because when you know, when I got in the business, that is of helping entrepreneurs, (I've been in copywriting for years and years since the 90s) but when I started getting into this weird little world, there was almost nobody who was writing with personality, who had any kind of attitude in their copy. Everything was very businesslike. And I don't know if you know IttyBiz, Naomi Dunford?
James: Oh I've heard her name.
Laura: Yeah, she's one of the like, kind of old school from back then. She was the only one - somebody, I think Marie, said, you should look at IttyBiz, because she is writing fun stuff but for business. And that was the only person that she could come up with who was writing in a really personable way and had any kind of attitude to her brand.
And now, I've found that the pendulum has really swung all the way, like too far in a way. And so now there is a ton of like, super sassy, hey gorgeous, kind of copy out there, at least in my circle.
James: Yeah. Your circle, is that, I imagine it's closely related to that, what I would call the female market that Marie Forleo's really fostered. And when I said celebrity, I'm really sort of saying in our world, in the online space, she really has made a name for herself with big launches of her products; her training schools have generated lots and lots of students. And I imagine they would be great customers for your collaborative course.
581 – Online Business Industry Update With Special Guest Ezra Firestone
01:30 - The next generation of online marketers
02:33 - Coming from Australia for a US event
03:42 - A big event
07:59 - The return on investment
09:36 - Done for the year
10:27 - No longer in that phase
12:34 - Where the ideas come from
13:43 - Do you need a lot of notes?
14:34 - Automation and computer games
15:30 - What could have been better
16:19 - Still a niche community
18:20 - The advantages of going broad
20:07 - E-commerce vs. software as a service
21:48 - Business opportunity or business education?
23:48 - From gen pop content to business ed
25:18 - Pros and cons of information publishing
29:48 - James’s debt to Ezra
30:41 - Growth for the sake of growth?
32:45 - No need for a watch
34:06 - The marketing around the event
37:09 - Some interesting themes hit on
38:42 - Wrapping things up
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James: James Schramko here. Welcome back to SuperFastBusiness.com. This is episode 581, which is a lot more episodes than we managed to put out on Think Act Get. Welcome Ezra Firestone, my buddy, it's so good to have you back on a show of any kind.
Ezra: Whoo-ey. Five-hundred and eighty-one. Boy!
James: My favorite quote of yours, Ezra, was just a few weeks back, we were chatting. We got on to Skype and you said to me, "Hey, we should do more Think Act Get episodes." You crack me up, bro.
Ezra: You know, the occasional episode. I think it's important that you bring it back.
The next generation of online marketers
James, I want to paint a picture for you, okay? So, just see this in your mind's eye. There is a legion of, I want to say 14 to 19-year-olds, alright? They're running through the conference halls, they got their iWatches strapped on, their noise-canceling headphones blaring tech music in their ear. They're banging down two liters of Pepsi and they're just devouring online marketing content. I cannot tell you, you and I just came back from a series of different events and I was at three or four different events in that tour. And I am just so over - I don't think "overwhelmed" is the right word, but impressed by this next generation and the fervor that they have for the subject matter.
And just like, they all are kind of wearing hoodies, and they all have like a similar look in their eye and they're just like, it's interesting to see another wave of folks coming up through the online marketing world, because, you know, we were those guys 10 years ago.
When you come from Australia to attend a US event
James: I was reflecting on that. The most recent big event that I went to was Traffic and Conversion in San Diego. And it actually sort of came to my frontal sort of focus that this is my 10th year campaigning to the US. Now, it's not quite the same as hopping on a plane even from the East Coast of America. It's a big deal to come from Australia, we have to go....
Ezra: Twenty hours, man.
James: Well it's not just that, you've got to go from your home to the airport. You have to be there three hours before the flight. It's a 14-hour flight.
James: Then you have transit,
580 – How To Transform Your Extraordinary Mind With Vishen Lakhiani
In the interview:
03:08 - More than a publisher
03:58 - A drive for community
10:18 - Where Mindvalley is headed
14:43 - When it started
16:10 - Questioning the rules
19:24 - A monk and a poem
21:40 - The problem with business training
24:59 - The poem that shifted things
27:23 - A quality of great entrepreneurs
29:23 - Richard Branson’s success secret
31:10 - Outside of Mindvalley
32:53 - The constant surprise
36:23 - Before you achieve your goal...
40:01 - Paying to play
42:36 - Action for listeners
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James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 580, and I've brought along a special guest, Vishen Lakhiani. Welcome to the show.
Vishen: Hi James. It's such a privilege to be here, because I've been following your podcast now for several years.
James: Well it's a super privilege for me to have you here, because I've been aware of you for probably almost a decade, when you were featured in a newsletter that Yanik Silver published in a private group. And I was really intrigued with your strategy of blogging and email marketing. Back then, you were doing a pretty impressive job of building an audience, and that model, I think, is still the core of what I do now.
And I have a huge debt of gratitude to you because I remember when I was in the Dominican Republic at your event, you generously gifted me your speaking spot for a morning session and I was able to share my own blogging technique with your audience. So it's like the karma balanced back out for the show.
Vishen: Well, that's a testament to your brilliance, right, James?
James: Not really. Maybe my persistence the night before, I'm not sure.
Vishen: Well, 10 years ago, I was teaching meditation in New York and London. And you know, when you teach meditation, it's one of the surest paths to going broke unless you know how to get an audience. So I had to rapidly teach myself everything, from blogging to working with email newsletters, just so I could start filling my meditation classes. And now, of course, things have changed a lot.
Now Mindvalley is more of an edutech company. We don't really do a lot of the internet marketing stuff anymore. We focus more on building really great technology, really great apps. And I'm primarily focused on curriculum design. So I work with many great teachers and I work to integrate the learnings and the teachings from masters around the world and bring them to our two-million-strong audience through Mindvalley.com.
More than a publisher
James: So would you say that you are a publisher as well?
Vishen: I'm a lot more than a publisher. See, publishers might publish a book. They might publish a podcast. They might publish some form of content. We do something a little bit more. What we are really building is a massive global tribe dedicated to self-improvement. And this tribe has its values, it has its protocols, it has its unique beliefs. And the tribe is based on a platform called Mindvalley. And the platform is both online, through our Quest Learning methodology, our Quest Learning app, but it's also offline through our festivals, like A-Fest,
579 – Should You Build A Business Around Yourself With Chris Ducker
1:00 - A bit of catch-up
03:16 - Defining “future-proof”
07:33 - Stay in the background or build on your personality?
12:57 - Why bother with Youpreneur?
16:42 - Staying relevant to one’s audience
20:40 - Chris’s less-talked about business
21:55 - A huge responsibility
26:31 - Building on rented land
29:36 - The challenges of recurring community
33:33 - THIS is the enemy
40:14 - On serving entry-level clients
43:09 - Putting together bloody great events
49:54 - First book versus second book
1:00:13 - Great book cover
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James: James Schramko here, welcome back to SuperFastBusiness.com. Today, I have a guest who's been on before and is still coming back. Welcome back, Chris Ducker.
Chris: It's good to be back mate. I'm just happy that you'll have me back. This is great. I think this is my - is it my third time on the show? I think it is.
James: Well, you've been on the show plenty of times. One of the reasons I think, you had a book called Virtual Freedom, which was something we spoke about. You also spoke at one of my events.
James: So, we had you talking about that, which is probably along the same sort of lines, Episode 335 was called Chase It Down, I think that's one of your sayings, with Chris Ducker.
Chris: Yes, it is.
James: We had Outsourcing Like an Expert in Episode 392. We had Episode 292, was Virtual Freedom with Chris Ducker. You've had mentions in other episodes, but you're basically taking up a fair bit of media on my site.
Chris: So this is the fourth. That's good. I'm proud.
James: Yeah, you're doing well and we have to a large extent a symbiotic sort of audience. Your tribe and my tribe have a big sort of concentric circle in the middle there where they cross over.
Chris: They do, they do.
James: I was happy to speak at your event in Cebu there. And from that event sort of spawned my book, Work Less Make More, was sort of derived from the presentation that I gave that really got one of the audience members, Kelly Exeter, excited about helping me to write that book, which is astounding. It's not a task you take on lightly, as you well know, because you're just at the stage now where you have your next book coming out.
So, I spoke at your event, you spoke at my event. We've been on each other's podcasts. We share lots of customers. I think it's fair to say that in any sort of expertise, someone is going to be subscribing to multiple solutions to round out their education and t...
578 – How A Former School Principal Learned to Dominate Any Niche He Wants
In the podcast:
00:53 - Because, why not?
04:29 - A couple of mistakes
06:40 - The story that went viral
09:32 - Is there money in it?
10:33 - In a completely different market…
12:02 - The website-FB group relationship
14:29 - The monetization process
16:14 - Does Facebook like this stuff?
19:10 - Where the stories come from
20:48 - Team size and targets
22:02 - Why a website AND a group?
25:29 - Some of the surprises
26:32 - What Google wants
30:02 - You need THIS for presence
32:55 - In a possible future episode...
35:47 - A piece of parting advice
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James: James Schramko here, welcome back to SuperFastBusiness.com.
Today we are talking about tribes and communities and power and groups and dogs. Welcome, Harlan Kilstein.
Harlan: Woof woof woof woof.
Because, why not?
James: Now the dog reference, you built up this phenomenal beast of a marketing property called Dogington Post. I imagine it was inspired by The Huffington Post but relates to dogs.
Harlan: Well, actually, it was inspired by my own... If someone says that you can't do something, that really sets me off. And basically when I got involved, the idea was niche-fy, get into a niche. And so people would go after French poodles with three feet; Great Danes who like to sing in a higher key. They would really get into a niche and get a small group. And someone said, "You can't go after an entire group like dogs." And I went, "Well, why not? Why can't I?”
We started the Dogington Post, it was actually inspired by The Washington Post, because when I grew up The Washington Post was investigating Watergate. And so I really liked the Washington Post because they broke all of the news, and I wanted to break all the news in the dog market. And we've been doing this now for probably about six, maybe seven years or so. And we have gone from nobody to the authority in the niche.
I was in my vet's office taking my dog in for a visit, and I'm sitting in the waiting room where you sit with your dog until they come in, I guess the treatment room. And there's a sign on the wall and it says, "Do not feed your dogs jerky products from China." And I recognized it. It was a meme that we had published on the Dogington post, and it says down at the bottom, "Dogington Post.
So my vet comes in and I said, "Oh, I see this meme here about China." He goes, "Yeah, yeah, don't feed your dog that chicken jerky." I said, "Where'd that come from?" He goes, "Well, we got it from this site on the internet. I said, "Which site?" He goes, “It's the Dogington Post.” I say, "Wow. You like that site?" "Yeah, we read it every day in the back. I said, "That's my site. And he goes, "Yeah, yeah, we read it every day. You like it too?" And I said, "No, no, no - it's my website." He goes, "No, no, it's the really biggest, it's the best dog website in the world." And I'm saying, "It's my website. I own it." He's like looking at me like, “yeah right.”
And I said, "Go into your back office, go bring up the website, look on the bottom left and see who the publisher is." He goes, "I'll do that." He comes back a minute later, he goes, "That's your website.”
And I remember, when I started,
577 – How To Use Algorithms In Your Marketing With Justin Brooke
In the episode:
03:22 - Just a set of rules
05:15 - Algorithms applied in business
08:32 - Automated versus manual
11:30 - The effect on conversions
12:49 - How complicated is it?
14:00 - The stage we’re at
15:48 - New technology, old marketing
17:45 - Lessons from a tropical mastermind
24:32 - The most circled item
26:01 - Biggest webinar ever
27:55 - Where Justin’s arrived
30:22 - How was James’s book?
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James: James Schramko here, welcome back to SuperFastBusiness.com. Today I have one of my longer-term online buddies on the call. Welcome, Justin Brooke.
Justin: Hey man, thanks for having me.
James: I love catching up with you, Justin, you're an enigmatic entrepreneur. And right now, I think you probably have one of the best newsletters in the entire online marketing space. So, congratulations!
Justin: Thank you, I'll take that coming from you. That's a high compliment.
James: I don't let much into my inbox, but I do appreciate your newsletter.
Justin: I know. I appreciate that.
James: What I like about it is that it's punchy. It always gets to the point. It's raw and honest. And there's also one you do that sends a summary of resources. It's kind of like a clipping service of things that are important to know. And even though I'm not a hands-on practitioner of the types of marketing campaigns that you're educating people about, I like to just keep a finger on the pulse in that industry.
And I also like to watch you as you've had this stratospheric growth from taking an internship in someone else's business to being a market leader. So I just wanted to publicly congratulate you and say, it's just awesome to see that journey from the sidelines over many years. We've been connected for a long time, even since we were both doing very similar things in the SEO Space, and now we've sort of found our own paths. But I always love connecting up and seeing what's fresh with you.
Justin: Absolutely. You as well, you used to have, I think it was called Launch Jacking? Was that what it was called?
James: I think I had a similar thing called Affiliate Pounce.
James: Yeah, this whole concept of getting good affiliate commission checks whenever there was a new product launch, and sort of owning the space. There was actually another one of our friends, Peter Parks, was always competing with me as well. So a lot of my long-term friends, we sort of became aware of each other because we were taking up, hogging the whole front page for most of these product launches. The most successful one I did, I think I sold 86 $2000 products, and that actually started my very first online coaching community, because I gave that as the bonus. I gave a 60-day free bonus coaching, and then let people stay if they wanted to stay on. And this was back in 2009, and my community has been going ever since.
Justin: We were much younger, more aggressive men back then.
James: It's funny, where I'm really not as competitive as I used to be and I've let ego aside and I just want to support and champion my previous competitors these days and acknowledge people who are doing...
In the podcast:
01:56 – Decade-long influence
03:19 – An affection for cars
06:10 – Lessons learned in the field of SaaS
08:42 – Prototypes and product validation
13:22 – Aligning with the right people
17:16 – Where Andrew learned copywriting
19:12 – When things don’t go as planned
20:28 – On being a risk-taker
22:29 – You can do anything you want
25:42 – Mindset and motivation
33:39 – A Formula One comparison
35:51 – Go, Foxy
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Download 7 Smart Pointers For Business And Life (and PDF Transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. This is episode 576. And today, we ask the question, Who is Andrew Fox? And to answer that question, I brought along a special guest whose name, coincidentally or not, is Andrew Fox. Welcome!
Andrew: Thank you, James. It's great to be here.
James: It's such a privilege for me to talk to you, Andrew, because when I first went online, you were a name that stood out for me. There were guys like you and Andre Chaperon were early influences. There was Perry Marshall, there was Jonathan Mizel, there was Yanik Silver. But you were, I think, just emerging in my world as an affiliate marketer. You had very convincing campaigns and such a great accent to listen to.
I learnt a fair bit about email marketing from you and you probably don't even know that. How far back I'm talking about, I still had a job. This is probably 10 years ago. So first off, I want to say thank you, and it's just so great to be able to catch up like this and to have a casual conversation, talk about a few topics that I think will interest our listeners and we get to share some ideas. So thank you for coming along.
Andrew: James, thank you for those kind words. You know what's incredible about that, though, is one of the guides you referred to was called the Guru Slayer. That guide is now maybe nine or ten years old and I still get people coming up to me every single event they attend, saying, "Hey, I got your guide, it really helped change e-mail marketing." I mean, Alex Jeffreys is one of the people who said I was the person who helped them shape email marketing from that one guide. And Peter Parks as well said that that was a very influential guide on learning how to segment an email. So it's great when you put out value in the world and 10 years on people are still talking about it. I mean, that's awesome.
James: Yeah, it was amazing and I remember that product clearly. I was promoting that product as an affiliate. And I remember doing my website, I was owning some real estate on Google for it - this is what I use to do. I was actually a nemesis of Peter Parks. Him and I were always competing for the top spots in any affiliate launch. I remember I was still in my suit and I woke up the morning that the launch was on and I hopped in my car, went off to work and I came home to see how much money I'd made and I'd hardly sold anything.
575 – How to Convert, Retain and Grow More Customers (with Matt from Bonjoro)
02:43 - Just what is Bonjoro?
07:29 - How to convert more people
09:37 - Creating the one-to-one experience
12:34 - The keys to retention
16:07 - Retention in a car dealership
19:36 - Bear suits and hoodies
21:30 - Growing your customer’s lifetime value
24:28 - The most powerful way to grow a business
27:26 - The story behind Bonjoro
30:02 - Simplifying stuff
32:00 - What’s been talked about
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Get A Customer Conversion, Retention and Growth Checklist (and PDF Transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. Today, this is a great episode. It's actually an essential episode if you have a business, and I hope you do, listening to this or you're planning to have one. This is episode 575, How to Convert, Retain and Grow More Customers.
And for this one, I've invited a new friend of mine. His name is Matt from Bonjoro. Welcome!
Matt: Hey, James. Thanks for having me on the show.
James: Or should I have said Bonjour?
Matt: Bonjour, Bonjoro, Buongiorno. It's all the same.
James: So I was in the city speaking at my friend Dale Beaumont's event and just as I arrived, one of my other friends, Ilana Wechsler, who is a previous guest of this show, said "Oh, Matt from Bonjoro is here." And I said. "That's strange. What would he be doing in Sydney?" And there you were. And I was quite surprised that you were here in Australia, because I'd been doing business with you already and I had no idea that this business was local to me. You must have an international audience base, I'm sure.
Matt: Yeah, we do. So we are born and bred in Sydney. I'm actually English originally, but I, like many of the smart ones, left that place. But we have a team here, a few guys in the UK and the States. Most of my customers are now US-based. But I was sending out some bear suits today to certain customers and we're shipping them to Canada, the US, Queensland, Sydney, Germany and Poland. So we're starting to get quite an international base already. But likewise I was surprised to see you, because I also thought you were US-based or somewhere else. So it's great to see some great businesses here in Sydney.
James: Well it's quite interesting. I was in a regional part of the Philippines in December, and I was surfing up the coast in a reasonably remote place, it's still relatively undiscovered. And there was an older Australian there, he was probably in his, I think he said he was 67 and he goes, "Where are you from, mate?" And I said, "Sydney." He goes, "You don't sound like it." Maybe because I travel a lot or something. But born and bred in Australia.
Now, I'm sure our listener doesn't really care about that but what they are interested in is converting and retaining and growing customers,
574 – New Ideas From Old Marketing With John Dwyer
In the podcast:
01:18 - Say what you do
02:00 - Is direct response still relevant?
03:30 - Versus Dan Kennedy
05:29 - Protecting the brand
07:51 - Working with Jerry Seinfeld
10:21 - Determine your audience clearly
11:47 - The ugliest back fence in Australia
13:21 - The key word is “avalanche”
15:15 - Why contest marketing works
17:51 - James and Mercedes-Benz
19:45 - “But people might not win…”
22:24 - Business owners’ biggest problem
26:14 - What is direct response marketing?
31:36 - An absolute, gigantic fail
36:28 - John’s five-step direct response formula
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Get John Dwyer's 5-Step Direct Response Formula Cheat Sheet (and PDF Transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we are going into the land of the conventional, but with a twist. And I've brought back a new friend of mine, John Dwyer. And I say new friend because we got introduced through a mutual contact, Greg Cassar, who's been on this show plenty of times, and John and Greg are in cahoots in a business venture and I got to appear on their podcast. But when we spoke, it was like we'd been friends for a long time and I thought we must have a chat on this podcast to talk about conventional marketing and how it relates to your business, even if you have an online business. There's probably a few lessons we can learn from the more experienced out there, so welcome John.
John: Thanks James. Glad to be here, mate.
Say what you do
James: Now you've got a website called TheInstituteofWow.com, represented intergalactically and all over the world as well. It kind of says what it is on the tin, doesn't it?
John: It sort of does, mate. I must say that when I'm holding events like you do, and you get the odd question from the audience, I get the question from time to time when people are starting a business, what will they call their business? And I said, not Smith and Jones. Call your business Toys R Us, because then people know what the hell you do. And so in my instance, I guess I'm practicing what I preach. The Institute of Wow, you know that it's not an accountancy practice.
James: Right. If it was an accountancy practice, it would definitely be taking a unique angle on the market.
John: Yes, I think so.
Is traditional marketing still relevant?
James: So we might as well dive into that topic. But before I do, I want to just ask you, in your world, which I guess I would call direct response, you're in that traditional marketing field that existed before the Internet. Is it still relevant to people who have an online business?
John: Yeah, absolutely. In fact, more than ever, James, because I'm probably going to defriend any Gen Y listeners to this presentation because what I'm about to say is a bit of a sledge, but most of the social media people out there that big businesses are even employing are still using Proactiv skin care cream. And so therefore what is happening is that a lot...
01:36 - Some backstory on Evergreen Profit
05:27 - A solution for a real need
07:53 - How much is it?
10:51 - Making it work
12:11 - What’s involved in hosting
15:58 - The whys and hows of maintenance
18:15 - WordPress pros and cons
20:54 - Are you doing these things?
23:55 - The way support works
26:36 - What about marketing?
29:10 - Some train wrecks encountered
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James: James Schramko here, welcome back to SuperFastBusiness. Today, this is Episode 573. We will be talking about how to get a hassle-free content publishing system. And my special guest for today is Justin Meadows. Welcome, Justin.
Justin: Good day, how are you?
James: I'm very good. That sounds very Australian. You must be in Australia.
Justin: Yeah. Absolutely.
James: I imagine you're not wearing shoes right now.
Justin: No, I avoid that as much as possible.
James: Well, I'm not wearing a shirt, but this is an audio so it won't matter. I just came back from my daily surf, and I'm in the mood to find out how to make my life easier. I think this is going to be important for our audience because most of the stuff that I do revolves around content marketing in terms of the way that my business works. So it's natural that my audience, who are listening to hundreds and hundreds of podcasts, are curious to know how this works and if they could do it for themselves.
So what I want to talk about is a little bit of an overview. As you know, on this show, we don't dredge through your backstory from the time you were in kindergarten and the teacher called your name wrong and all that stuff. We get straight into it.
The background on Justin and Evergreen Profit
But just for a little bit of a base, I'll just put this out there and then you can fill in the gaps. Justin, you've been in my community for years and years and years. You've come to the live events. I've seen you go into a few different ventures, but find your feet when it comes to the website development and supporting websites side of things. And you have a business called Evergreen Profit, and you are now helping people out with WordPress support, including hosting. But importantly, and this is the bravest part of all, you've taken on marketing support, which is helping people with all sorts of things from emails to split testing to getting content published on their site. How am I doing so far?
Justin: Yeah that's pretty good.
So we started out doing SEO consulting and that sort of thing, and that evolved into WordPress development. I live in a small country town and so I can't get in front of new clients and that sort of thing for website projects, so I went to the wholesale model and we still do that at Evergreen Profit where we help people resell websites and that sort of thing, so they don't need to actually have their own in-house team.
And as part of that, we also cover the website support, hosting, maintenance, all that sort of thing, looking after the website once it's built. And so, just recently though, I've realized that we actually, there is no reason why we can't offer that part of the business out to the general public. So yeah,
572 – How To Win In Content Marketing With Derek Halpern
In this episode:
03:07 - The celebrity gossip guy
04:35 - How to deal with haters
07:37 - Are you aimed at the right audience?
09:58 - Three ways to sell yoga (or anything)
13:04 - More on becoming relevant
15:57 - What is selling, really?
18:52 - Courses, coffee shops and YouTube
24:35 - A return to video
27:23 - Doing good work you love
30:30 - The power of entertainment
32:20 - When life gets weird
35:05 - Psychology and books
37:45 - Derek’s parting advice
Need help? Get personal one-on-one coaching from James. Click HERE
Download the PDF transcription
James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 572, and I have no idea where this episode is going to go because I've invited a zany, crazy, wacky guest who is pretty famous for just speaking his mind. Welcome to the call, Derek Halpern!
Derek: Hey, what's up, dude? Zany, wacky? I haven't heard any of these words before. Is this an Australian thing?
James: It must be. But dude, do you gladly wear those labels?
Derek: Yeah, you know what, you could call me whatever you want at the end of the day, as long as you're smiling when you do it.
James: I've got an ear-to-ear grin.
Now, we're doing this on an audio format, but lately you've been on a video rampage, and I do want to talk about that today. There's a couple of things that I'm interested in, and firstly, how this discussion came about.
We're kind of Facebook friends, aren't we? We've backed and forth a little bit. I've engaged with some of your conversations, which typically revolve around a coffee shop and something that someone has done in your nearby presence that you feel obliged to report on. Always very interesting. I wonder, how can one person get tangled up into so many side avenues of life? But then I realize, you're probably spending a large amount of time in the coffee shop. And humans are fascinating, right?
Derek: Well, I'll tell you exactly what it is. First, I'm in the coffee shop a lot. I work from my home office. I've had offices before, I just don't like to have a real office. Right? It's just not for me. And working from home drives me crazy sometimes, so I go to the coffee shop. So I'm there a lot. Now not only do I go to the coffee shop, the problem with me and why this always happens to me, is because I'm a little loud, you know? I kind of put myself into situations that I shouldn't necessarily put myself into. And when I see someone do something stupid, I feel like I need to say something. You know what I mean?
James: I do, and it's like, you almost typify for me that notion of a brash American. You've got a loud voice, you are opinionated, you've got a very strong accent, that New York thing, and it's great. It like, burns a hole in your brain and from the time that I first encountered you online, you've always had a strong presence in whatever you did. So I've known you from SocialTriggers.com, and I think probably that's where you got your most traction originally, is it?
The celebrity gossip guy
Derek: Well, most traction with my own name. Most people know this through storytelling or whatever - me telling my, sharing my story. But I started my first ever business was actually a celebrity gossip blog under a pen name. And that did almost a hundred million visitors....
571 – How To Create Money Making Deals From Your Knowledge With Matt Wolfe And Joe Fier
00:57 - What’s in a name?
03:45 - First impressions
04:58 - Bloggers turned podcasters
07:48 - Splitting the work
11:01 - A growing trend
14:24 - Blogging the journey
15:49 - A recommendable angle?
19:30 - What Matt and Joe do recommend
21:48 - Stakes and rewards
27:19 - After selling out...
30:19 - Are there points of conflict?
35:14 - The system behind the podcast
38:00 - Episodes that got cut
42:44 - Who names the episodes?
45:29 - Most interesting podcasts?
49:11 - Creative approaches to dealmaking
52:25 - Do metrics count?
55:46 - Serving the public and your members
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James: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 571. And I've invited two guests to this episode. Hopefully that makes it twice as good. Welcome, Matt and Joe.
Matt: Hey, hey.
Joe: Thank you.
What’s in a name?
James: Now Matt, your last name is Wolfe.
James: And I remember having a neighbor, this Italian neighbor. Once, I moved into a new house and he leaned over the fence and he said, "Hello, my name is Lupo. It means ‘wolf’". I was a little bit frightened.
Matt: That's funny. My dad's nickname at the company that he used to work with was Lobo. Everybody at the company just called him Lobo.
James: Well, it does have an "e". I guess that differentiates you from all the other Wolfs.
Matt: Yeah. Yeah. So it's Lobo-e.
Joe: Lobo-e. Wolf-e.
James: And what about Joe? Your name's a bit unusual.
Joe: It's different, yeah. It's pronounced "feer" but I like to, if I'm feeling fancy, it's "fi-er". Fierrrr.
You know, it's a little intimidating. My wife's like, "Do I really want your name?" You know? She was a Hemingway. Well, she still is. She's like, "I don't know. I had kind of a cool name too."
James: Wow. So you could have stuck with the Hemingway if you wanted to go down the mother's...
Joe: I was thinking about taking her name. Yeah.
James: I've ended up with a very difficult name to go through life with. It's hard to spell, hard to pronounce. But it does stand out. That's a positive.
Joe: What's your favorite nickname? Like, involving your last name?
James: Probably the most interesting one is the one that John Carlton gave me. He just calls me Shrak. He dropped the "c", he just went S-h-r-a-k. He said that's much simpler. It's easier to spell, it sounds good.
Matt: One syllable.
James: He actually wrote me a full-length sales page on all the reasons why I should change my surname to Shrak. He thinks it's his biggest failure to date in the copyrighting, ever. But it's kind of cool.
Joe: Sounds like someone with too much time on their hands.
James: Well, it started out because I did some piece of content for his members in his action coaching group and someone misspelt it on the URL. I pointed out to him and he said, "No, I think it'd be better if you just change your name." And then I got this long letter.
570 – How To Start And Grow An Online Membership From Scratch
02:12 - The difference a five-figure income can make
05:25 - Why a membership?
08:17 - How SuperFastBusiness ought to be used
10:52 - The early bird pricing strategy
13:21 - How much content do you really need?
15:27 - How active does a founder have to be?
18:08 - Getting a team together
19:40 - Content marketing tips for memberships
22:59 - Price point best practices
25:16 - The power of goodwill
28:13 - Just how bulletproof is a membership?
31:41 - Leadership and sharing
34:07 - Let’s talk attitude
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Get the free Helpful Online Membership Checklist (and PDF Transcription)
James S.: James Schramko here, welcome back to SuperFastBusiness.com. This is Episode 570, and we will be talking about how to start and grow a membership site from scratch. And for this episode I would like to introduce our special guest James Eager. Welcome, James.
James E.: How are you doing, James?
James S.: Doing well, thank you. You're in the UK. I'm in Sydney. That means we're at polar opposites of the day - my day's ending and yours is starting, which must be fun having a new baby on board.
James E.: Yeah, certainly it's been a bit of an early morning. And I've had to learn to become an early riser from being a professional musician in my past and kind of being up all night. And now, yeah, I see a totally different side of the day.
James S.: So, we'll do the very abridged version of how we got to this point. I'll give it a shot and see if you can fill in any gaps.
You're a professional musician, got quite the talent, aside from charming looks. And you came to SuperFastBusiness as a member of SuperFastBusiness membership when you had an event company. And that was a difficult business model, and at some point, you decided to flick the switch and you wanted to capture your music knowledge but in a more leveraged way, so you decided to start a membership. And that was about a year or so ago, just over a year ago, and I've been able to watch this from zero to now.
Some of the perks
And in terms of income, let's just say that you have a five-figure annual income from this business at this point, at just past year one. But I will ask you this - has it made a difference in your life having this five-figure income?
James E.: Yes, made an absolutely massive difference. As I said earlier, I became a dad about five months ago and because of the knowledge that I've learnt from SuperFastBusiness, working with you, building a team which was something you encouraged me to do right from the off, actually. When Oliver was born I took the best part of three weeks off and did kind of next to no work. It was the moment I deleted the support app off the phone, because I didn't want that sort of being a distraction and it's kind of never gone on back since.
James S.: Wow. So OK, this is like the first major point, is that a membership has allowed you to take three weeks off with the birth of your son. Congratulations, by the way.
James E.: Yeah, totally. Thank you, mate.
James S.: When my first son came along, well in fact when all my kids came along,
569 – Life Behind The Scenes With Dean Jackson And James Schramko – Part 4 Of 25
00:37 - Back in the rotation
01:46 - A question of frequency
02:26 - 60 Minutes versus Netflix
05:52 - Timeliness and production value
08:26 - Dean’s current podcast flow
13:20 - The More Cheese Less Whiskers story
16:13 - A misconception about podcasting
17:43 - What happens after recording
21:30 - Super signatures and content upgrades
23:18 - A greed-inducing opportunity
26:47 - How much free info is too much?
30:35 - The Zuck Slap
32:25 - Getting around Google
37:16 - The MOO method
40:01 - Tipping the content floodgates
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Part 3 of the series
Part 5 of the series
Download the PDF transcription
Dean: Mr. Schramko.
James: Mr. Jackson, how are you?
Dean: I'm fantastic. It's so good to hear from you.
James: It's great to hear from you. It's been such a long time since we spoke yesterday. [Laughs]
Dean: [Laughs] We're back in the rotation.
James: We are back in the rotation, and with that I should do an official introduction.
This is James Schramko here. Welcome to SuperFastBusiness.com. You're listening to part four of a 25-part series called Life Behind the Scenes with Dean Jackson and James Schramko. This is episode 569.
Dean, it's been around about 71 episodes since we last caught up and it was about 74 episodes before that for part two, and then way back, like a 115 or so before that. So it seems like we catch up every 70 episodes.
Dean: Why, you've been very busy.
James: I have been busy, but I will say this, it's about all I do.
James: Put out an episode each week.
Dean: Well, that's awesome! And that's just one a week?
James: One to two a week.
Dean: I was going to say, you have to do one to two.
What’s a good content frequency?
James: The first topic I think we might cover is this idea of frequency and in being a metronome in the market, because with my podcast I tend to work with the energy level that I'm feeling. So there's times when I'm at home, or I have good internet, where I want to just create stuff and I feel like I've got something to say and I have the energy and I have the infrastructure.
And then there's other times, especially when I'm traveling, say around Europe to eight different countries, it may not be as ideal for me to be scheduling podc...
In the episode:
01:25 - Is Doberman his real name?
03:47 - Storytelling and influence
09:35 - Market before product
12:55 - A copywriter’s heresy
15:18 - Just what is sales?
16:54 - Ambitiously lazy
21:05 - Nothing beats face-to-face
23:44 - Learning from Gary Halbert
28:55 - From making arrests to writing copy
31:29 - A book as a lead-in
35:19 - Two and a half years ago…
38:58 - Old school timelessness
42:48 - What to love about Dan’s book
46:42 - You don’t need a huge list
James’s book Work Less Make More is in Amazon - Grab a copy today
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Download the PDF transcription
James: James Schramko here, welcome back to SuperFastBusiness.com. And to get us very productive in 2018, I've brought along a dear friend, actually someone I've been aware of at least a decade who trained under the greats of the greats, was actually mentored by the late, great, amazing Gary Halbert. It's a name you may have heard before and we'll talk about why that is the case. Also a very good relationship with Dan Kennedy, who is another marketing powerhouse you've probably heard of. And my friend here is an expert in selling and we'll actually cover a few broad topics today around that and then we'll zoom in on a couple. But I would love to welcome to the call, Dan Dobermann.
Dan: Hey, James. Thanks for having me on. I've been looking forward to this, so thanks a bunch.
Where the “Doberman” comes from
James: Is it true Dan Doberman's your real name?
Dan: So I'll tell you how this came about. My real last name, I would prefer that like, nobody ever knows that or uses it cause it's some bastardized French name that I think one of the US immigration people thought it would be really funny to spell it the way he spelled it. So it's supposed to be Galipau or Galipaux, which is a fairly common French Canadian last name. But when my great grandfather emigrated to the US they just put it on as paperwork as Gallapoo. And I think, you know, that poo on the end, I've been the butt of many jokes because of that.
But I didn't come up with this Doberman nom de plume on purpose, it was on accident. I used to have a business in the bodybuilding niche and I wrote an article about my Doberman being all lean and muscular and how I'd gotten you know, fat and bulky and out of shape and I was starting on a plan to become like my Doberman and I signed that article Doberman Dan and it stuck in that niche and everybody started calling me that and I thought, that's great. Finally after decades of being teased about my last name, I can drop it. I'll go with this one. So that's the story behind that.
James: Isn't that interesting? Some people crave having a nickname. With a name like mine, Schramko, you get some weird nicknames. Some of the strangest ones have been, like, John Carlton for example calls me Shrakmo or Shrak, just short. He just prefers the spelling of that and he tried hard to convince me to change my name officially to match up to the improved version of what it could be. Then those kids at school would do some crazy stuff like shcrambled-eggs-ko or whatever.
567 – Top 10 Most-Downloaded SuperFastBusiness Episodes of 2017
James Schramko here and welcome back to SuperFastBusiness. Today, I will share with you the top 10 most downloaded SuperFastBusiness podcast episodes of 2017.
It’s 2018 at time of recording this. We’re right at the beginning of the year and looking forward to a productive and enjoyable 12 months of business and good living, I might add.
By the way, if you haven’t already got it, make sure you get a copy of Work Less Make More, my brand new book that’s on Amazon. Your local Amazon will have it in paperback or Kindle. There’s an Audible version coming soon.
So, hindsight helps us identify the 80:20 or what I like to say, the 64:4 of what we did that worked. I find it very interesting to go back over the last year and see, of all the podcasts that I published, which was around about 50, which ones were the most popular by downloads. So, let’s look back at the topics that piqued your interest and kept you absorbed whilst driving, flying, walking the dog, working out at the gym, or doing whatever you do as those earbuds deliver the latest SuperFastBusiness content.
Here are the most downloaded podcast episodes from SuperFastBusiness in 2017, including the episode number so that you can look them up easily, if you haven’t already caught up with them.
10. 524 - How ChatBots, Voice Powered Search and Artificial Intelligence will Disrupt Your Market
So the 10th most popular: Episode 524 - How ChatBots, Voice Powered Search and Artificial Intelligence will Disrupt Your Market. What if technology could give every business owner the chance to have a business adviser? That was the proposition on which Dale Beaumont founded his project, BRiN.ai. In a conversation verging at times on sci-fi, Dale describes the latest advancements in chatbot and voice-powered technology, and what they could mean for business owners in the very near future.
And I found this episode interesting, and it’s just now that I’m wading into the ManyChat feature suite for Facebook.
9. 531 - How To Meet People At Events
The ninth most popular episode was 531, How To Meet People At Events. One of the greatest advantages of attending live events is the chance to widen the network of people who will energize both your business and your personal life. How do you make those connections? Episode 531 provides a checklist of tips (also available as a download) for making the most of your encounters with speakers and fellow attendees.
8. 521 - How To Build A Deeper Connection With Your Audience
Episode number 521 was the eighth most popular, How To Build A Deeper Connection With Your Audience. As a talented copywriter and comedian, CopyChief’s Kevin Rogers knows all about connecting with an audience. In Episode 521, he shared his best practices for achieving and building the immed...
In this episode:
01:54 - Some background on John
03:34 - I’ll show them!
05:46 - The Schramko roots
06:46 - From suit to surfboard
08:51 - The power of choice
09:51 - John’s introduction to goals
11:13 - The resource you can’t replace
13:49 - Right brain versus left brain
16:04 - What’s your excuse?
18:58 - How much is enough?
20:56 - Planning and future vision
23:57 - The customer that started it
27:59 - A practical approach to future-gazing
28:53 - Lessons from the aging
30:44 - Waiting for that better wave
33:10 - Remember when...?
James’s book Work Less Make More is on Amazon - grab your copy today!
Get your business game on with John Carlton’s book, The Entrepreneur's Guide to Getting Your Sh*t Together, Volume 1
Download the PDF transcription
James: James Schramko here, welcome back to SuperFastBusiness.com and today is a very special episode, just a regular episode, number 566, but today's special because I've brought back my guest from episode number one, from 2009, which actually seems like some time ago. Welcome John Carlton.
John: Shrak, how are ya?
James: Good. We should explain that you may occasionally refer to me by my AKA, which is Shrak. I remember you famously produced an interview of ours, at one point you took a variation of the spelling of my name on your website and when I pointed said error out, you said, "No, no mistake there," and you sent me a long sales letter style email explaining to me why I really should change my name to Shrakmo. It would be easier to spell, I'd be doing future generations a massive favor, that I might as well confront the reality of it now and it was hilarious. I remember getting a lot of entertainment.
John: It didn’t work. It was one of my biggest failures in sales, I have to say.
James: I'm still thinking about it, so maybe I need to be just pushed over the fence.
John Carlton’s origins
John: I don't know the genesis of your family name, and so I suppose it's some runt English name, you know. I had my DNA tested. Have you done that? With 23andMe.
James: Oh, yeah. I have done a few variations of it.
John: Yeah. I am exactly what we always thought I was. I'm mostly English, a little bit of French and some Scandinavian and that's pretty much it. So a mongrel European. And it's just fine because I'm sure that although my name Carlton sometimes appears in hotels, the Ritz Carlton and Carlton cigarettes and things like this, my family is strictly working class and I'm built to be slave labor. So I'm sure we were, my original grandfather, great, great, great grandfather was brought over to America in chains as an indentured servant. And you know, my history, my family only goes back to my grandfathers on both sides, so it's like this empty vast wasteland after that.
So I don't know, I find where we come from to be very interesting because both you and I deal with a lot of people who were born with silver spoons in their mouths and some of them...
565 – How To Market And Automate Your Online Course
In the interview:
02:50 - Automating the launch strategy
04:58 - The $200 clarinet course
06:17 - Four main campaigns
08:08 - Start by preframing
08:51 - Value in three videos
11:30 - Limited time only
12:54 - Wait, there’s more
14:03 - The four-day sale summarized
16:57 - How to avoid tech overwhelm
20:32 - Four keys to success
27:35 - A Swiss army knife of a product
32:23 - Support and affiliates
36:32 - For the hardcore marketer
43:10 - In summary
Get your course into the market with John Lint's M10 Pro software
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James’s book Work Less Make More is on Amazon – get your copy today
Get John Lint's Guide to Successfully Launching Your Online Course (and PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. Today we're talking about online courses, because that's a hot topic. And for this subject I've brought along a friend of mine, John Lint. How are you, John?
John: Good. How are you, James?
James: Very good. Now you have an unusual accent. What don't you tell us where you're from?
John: Yeah. I'm originally from Belgium but I never actually lived there. My parents obviously are Belgian and we traveled a bit. My father used to work for the government and I ended up in Australia. I married an Australian, so I am also Australian. And now I'm living either in Canada or in Thailand and I spend my time as well as in Australia. So that's me. [Laughs]
James: That's pretty straightforward. So you're a Belgian Australian Canadian Thailand resident.
John: That's right.
James: Well, we've become great friends through our Maldives trip. You and I have spent a lot of time talking about business and floating around the Indian Ocean, catching waves.
John: That was amazing. I loved it and I'm looking forward to next year.
James: Yeah, we had a great time, didn't we, on that trip?
John: I mean we are booked up, the boards are coming so we’re ready to go.
James: Booked up, sold out, yeah. It's all happening. And one of the great things about that is, you know, we get to exchange ideas and you're a member of SuperFastBusiness where I've been doing my coaching, and I've watched the development of your progression through the various fields.
But what I’ve came to realize is that you are somewhat of an expert when it comes to launches and online products and software. You really have a great brain for this stuff, and I thought it'd be good if you could come along and perhaps share some of the key insights and lessons that you've learnt over the years, being behind the scenes, seeing what actually goes on with online courses and learning from the mistakes of others so that we don't have to go down that path. So would that be okay?
John: Yeah. Sure. Let's talk about that.
James: So in a previous lifetime, I think you came through a software platform phase of...
564 – A Simple 3-Step Action Plan To Work Less And Make More
In the video:
00:12 - Feeling technology overwhelm?
01:08 - Finding out where you spend your time
01:26 - Determining what an activity’s worth
01:43 - Doing the high-level stuff
01:57 - It’s all in one place
James’s book Work Less Make More is on Amazon - get your copy today
James can help grow your online business. Join SuperFastBusiness membership for targeted, personal coaching
Download the Work Less Make More Three-Point Action Plan (and PDF transcription)
Do you find that you're constantly busy and feeling just a little bit overwhelmed with all this technology? You've got social media happening, emails coming into your inbox.
"Technology was supposed to make things easy for us."CLICK TO TWEET
Technology was supposed to make things easy for us. We're always glued to our computer or our device, and I know exactly what this was like because for many years, I was spending a lot of time on my computer trying to build myself a business so that I could escape from the nine-to-five job.
Luckily, I was able to build and sell a fantastic online business or two, and I've built some that have generated more than a million dollars a year. I'm James Schramko, and I now help hundreds of students and some of the world's leading online experts with my information. Some of them have paid up to $20,000 per year for my consultation help.
I want to share with you a simple three-point action plan that you can use to start getting technology to work for you.
"Time is measurable."CLICK TO TWEET
Step One - Measure your time
So action plan number one is start measuring the time that you're spending on certain activities. Luckily, we can already do this because time is measurable. There are tools you can install onto your computer such as RescueTime that will show you exactly where you spend your time.
Step Two - Score your activities
Step two is to score the activities and determine which ones of those activities are more useful than the other activities. If you're spending a lot of time on Facebook every day, you'd have to wonder, is that helping your business move forward or is it hindering your business?
Step Three - Do more high-level activities
Step three is to do more of the high-value activities and do less of the low-value activities. Now you’re starting to get some leverage because you're spending more and more time on the high-impact activities.
Now, I've put together some of my very best ideas into one place - into a book,
01:20 - Let’s say you published a book…
05:06 - The two mindsets in play
08:11 - An important YouTube development
09:26 - How to build a following quickly
11:32 - You’ve got subscribers - now what?
13:17 - YouTube versus Facebook
19:02 - A 90-second ad formula
19:50 - Identifying your aim
22:30 - Personify the problem
26:01 - I feel you
27:21 - Yes, you’re the expert
29:28 - What’s the plan?
32:50 - Unpacking the formula
40:24 - Making a good exit
44:45 - Testing and tweaking
50:07 - How long should it be?
51:45 - Carrying out your campaign
James’s new book, Work Less Make More is on Amazon - grab your copy now
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Download ADUCATE – Tom Breeze’s 90-Second Ad Formula (and PDF transcription)
James: James Schramko here, welcome back to SuperFastBusiness.com. This is episode 563, How to Promote Your Book on YouTube. And for this episode I need a YouTube expert, so this is where we cue the amazing, the incredibly handsome and talented, Tom Breeze. Welcome.
Tom: Thank you, James. It's very kind of you to introduce me like that.
James: Well, you are not a stranger to this show. You were here in episode 483, 484 and 485 where we really went into YouTube advertising stuff. I'll just say stuff, because it was good. We had case studies, we talked about the message and why YouTube and all of that.
A hypothetical question
Today, I want to run a hypothetical, Tom. Are you up for the challenge?
Tom: I am up for the challenge. Just go for it.
James: OK. Let's say someone listening to this podcast or even recording this podcast has published a book. How would you promote your book on YouTube? That was the question that was put to me by a very motivated listener slash publishing author, podcaster. I thought it would be good to have an episode covering this topic because coincidentally, this is exactly where I am up to right now, having just published my book called Work Less Make More on an Amazon store near you.
But I thought maybe it would be good to put a video up there on YouTube. I've occasionally been to YouTube, watching surfing videos of course, and sometimes I'm targeted by marketing material before I get to watch the good stuff. I see people talking about their online business or their business model or how many cars they have in the garage and lots of books and all sorts of knowledge and stuff. So I'm just wondering, is this a good medium for someone like me to consider to let people know about my book?
02:14 - What Russell does
03:23 - The online challenges
04:39 - These ideas are genius!
07:08 - Overcoming the doubts
09:15 - When you question your assumptions…
12:52 - Making the big switch
15:32 - The personal effectiveness factor
18:49 - When it’s time to get help
19:15 - Other things to look at
19:44 - Three essential things to have in place
22:13 - Where Russell’s at now
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Download A Subscription Model Checklist (and PDF transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. This is episode 562, Can the Subscription Model Work for You? And this is a case study and I've brought back a long-time friend, Russell Kempster. Welcome to the call.
Russell: Hi James. Thanks for having me. Looking forward to chatting.
A bit of background
James: I've really enjoyed catching up with you, Russ, because many years ago, you attended an event that I ran at my house, which at that time was for SilverCircle members only. And you were a business partner with another lovely fellow, and you came along to my house in a very small group setting and we talked about your business at the time and it was the first time I'd ever heard of the beep test, which is a test they use for emergency services and policemen, I think. It was really interesting to learn about that.
And then recently, you purchased my book and got into contact with me, basically expressing gratitude. And when I asked why, you were telling me this amazing transformation that you've had in your business. And I just wanted to share this because I think, firstly, you're in a market that is not the online money market, it's not the crypto currency market.
So that makes it actually interesting to a bunch of listeners, especially if someone's in a market that is not the online-make-money type market or the coaching space or the crypto space and this is going to have some really relevant points. And also, I think that it's just a great example of some of the challenges that you can go through.
What Russ does
So firstly, I'd like to welcome you to the call, Russ, and say, if you want to check out Russ's site, he's got a site called primemotiontraining.com.au. But could you just tell us what you actually do at that website, Russell?
Russell: Yeah. Sure. When we came to see you for that training, we were focusing very much on just one small element of what I'm actually doing now and that was focusing on helping people improve their beep test score, which is just a fitness test.
But what I really do is actually help people who want to become police officers. I mentor them through the application process, help them get a competitive score so that at the end of their application they can score well enough to get to the front of the queue and then actually be offered a position in the police force that they're applying for, because there are far more applicants applying for positions that are available. So it's really competitive and certainly in Victoria where I'm based,
In the podcast:
01:33 - Setting you up for success
02:09 - How to get things done
02:25 - The 80/20 squared
02:49 - An essential chapter
03:27 - The closest you can get to the holy grail
03:51 - Simple and powerful
04:24 - If you don’t know THIS, you have a problem
04:42 - You need to get THIS right
05:05 - Is your life going where you want it to?
06:03 - At the end of each chapter…
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Download the PDF transcription
Hey, James here. Today, I want to talk to you about my new book, which is called Work Less, Make More - The counter-intuitive approach to building a profitable business, and a life you actually love. Now, this book has been a fair bit of work in the making. I have recorded a podcast. If you go back to a previous episode, you will be able to listen to Kelly Exeter and I talking about how to write a book - the whole process that was involved in making this book. I also read the introduction chapter to this book. So, you can listen to that and read the transcript.
Today, I just want to go through the Table of Contents, and I would like to give you a brief overview of what is inside the book and why you should go and order it on Amazon in your relevant country. a
Chapter One: Personal Effectiveness
So, after the introduction is a chapter on personal effectiveness. This is where I really help set you up for success because a lot of the people who I've worked with are usually stuck in their inbox, and they're a bit out of control, so they're never going to get a successful business because they're really being consumed by other people who put things in their inbox, which is essentially the to-do list that other people get to add things to. So, the personal effectiveness chapter really helps you work out where your energy levels are, how you can get the right amount of sleep and how you can be the most productive possible.
Chapter Two: Planning and Goal Setting
Then we go to chapter two - planning and goal setting. I talk about the way that you might think about getting things done. Maybe it's different to what you've already learnt before. There's probably a few counter-intuitive things, and one of the keys there is to keep it on a pretty short time frame.
Chapter Three: Focus and the Power of 64:4
Then we go to chapter three - focus and the power of 64:4, and as Perry Marshall said in his review, "This book is like the 80/20 squared. It really gets to the point of how much of the things that you're probably doing in your business now don't matter whatsoever." I also talk about things that do matter and how to find out what they are and focus on them more.
Chapter Four: Building a Team
Then chapter four - building a team.
In the podcast:
02:18 – The Mafia plan
04:30 – A previous attempt
06:25 – The talk that got attention
14:08 – Three steps that are often done wrong
18:35 – One of the hardest projects ever
21:34 – What James has that no one else does
25:53 – The things that held James back
27:40 – How did Kelly do it?
30:52 – Who the book can appeal to
32:00 – Giving weekends back
36:03 – The refining process
37:08 – People tend to normalize
40:25 – A solid first draft
44:31 – The story behind the cover
51:08 – Editing revelations
1:00:46– At the end of the day, it’s legacy
Work Less, Make More is now available on Amazon Kindle. Click HERE
Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we go behind the scenes and we're going to find out a little bit more about what goes on when you decide to write a book. And for this episode, I've brought along someone who's very special in my life these days, Kelly Exeter. Welcome.
Kelly: Hello, James. Thanks for having me.
James: Kelly, it's no under estimation when I say you've changed my life because of your profound input into helping me catalyze this book that I've been trying to get out of me for a few years now. Actually, probably half a decade. So, a big thank you upfront.
I guess we're going to find out what it is that you've actually done that's helped this happen. And you're really paving the way for me to get a few books out of me down the track. But also, you're helping a lot of people who might read the book and get great results. One of the first people to read a copy of this new book that I just sent off last week is one of my children, who I dedicated the book to. So, we're already making impact. And I just wanted to express my gratitude upfront.
Kelly: Yeah. That's exactly what I saw when I was listening to you on podcast. I heard you present and I thought, how have you not written a book yet? Because the things that you say and preach and the knowledge and experience that you have is so practical and applicable and so helpful to people. So, I just know how fantastic a book is for getting those thoughts and ideas into people's hands. So yeah, it's been exciting and fun working on it with you.
James: If we look to the past, we would see some of the early iterations of my online business plan, which I called at the time a mafia plan. It was a plan that was so irresistible and powerful that you couldn't refuse it.
The Mafia Plan
It actually had book on there, and I'm going back a long time now; actually, probably about eight or nine years and some of our listeners will remember the story, but I'll just share it again; is that I had studied and studied and researched and mapped out what I thought would be an ideal plan for my online business. And I was setting about putting all the pieces in place.
It had things like a blog where you put content. You attract people to it. You get their email address. You keep in touch with them and then you make offers of things such as coaching membership, affiliate offers for products and services that they find they would need that would also be a reward for me. There were classes. So, workshops, live workshops. There were high-end workshops. There was licensing where you license your inform...
02:04 - On stage, about to present…
04:02 - The start of a 14-year career
07:31 - Single-source dependency
09:46 - A job versus a business
11:24 - An introduction to online marketing
13:51 - Hanging out with high achievers
16:35 - The price of the dream
17:41 - Fast forward to today
19:13 - A guess about you
20:24 - The metric that matters
22:14 - Suppose you do THIS...
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Download the Introductory Chapter of Work Less Make More
James Schramko here, welcome to episode 559 of SuperFastBusiness.com.
Today, I'm actually going to be sharing the introduction for my new book, which is called, “Work Less, Make More: The Counter-intuitive Approach to Building a Profitable Business, and a Life You Actually Love.”
I've been working on this book for quite some time, so I'm pretty excited that it's about to be launched. So I hope you enjoy the introduction. I thought it would be a great way to get a feel for what's coming.
In the following episode after this, I'm going behind the scenes with a lady who really helped me a lot putting the book together, her name's Kelly Exeter, and you'll be discovering the process we went through to get to this stage and some of the challenges and some of the ideas. So hopefully, the introduction again will give you enough context to add some value to that conversation.
So let's get on with it.
By the way, if you want to know when the book's out, please go to SuperFastBusiness.com/book. Or if you're listening to this introduction some time after it was recorded and the book sounds like something you're interested in, please go to SuperFastBusiness.com/book and you'll get the details of how you can access Work Less, Make More.
Are You Leaving Life On the Table?
I’m on stage, about to present at a very exclusive conference. There are 50 people sitting in front of me, and they all share a few traits.
They’re smart and highly driven.
They’ve paid thousands of dollars to be here (and so understand the value of investing in themselves and their businesses).
And … they’re tired.
Some of them are making decent money, but they’re working really hard for it.
As I start to speak, I can see them looking at me thinking I’m going to be yet another guy telling them all the things they can do to make more money. Things that will involve them working even harder than they are now.
Then I share with them what my average working day looks like:
I wake up, drink a glass of water, check the surf conditions, have some breakfast, make a coffee, go for a surf, come back home and only then do I sit down at my computer for a few hours and do my highest-level activity. I then have a leisurely lunch, go for another surf, do another focused block of activity, shift my attention to dinner and entertainment, and then it’s off to bed.
Yes, that’s right. I work just a few hours a day.
At this point I have the room’s undivided attention. I’m not the first guy to talk about working less. But I am the first guy they’ve come across who’s actually doing it while making six figures a month. (Yep,
00:57 - Some numbers in an epidemic
01:36 - Social media dangers
07:22 - Are you a narcissist?
09:15 - Yes, there are positives
10:41 - What you can do now
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Download the PDF transcription
James Schramko here. Welcome to episode 558 of SuperFastBusiness.com. Today's topic, social media warning. As I'm recording this, it's a Sunday, and a typical Sunday for many people will be to get onto Facebook and spend a lot of time there. I just want to point out why this is an epidemic. I'm also predicting that in the future, we'll look back at this time and realize how damaging it has been for society to spend so much time on social media.
So firstly, a couple of statistics. From SmartInsights.com, I was able to get some pretty good data. Facebook is the number one social media network for popularity. It's also growing very fast, and it's still the most engaging social media platform by a long shot. And if you combine Messenger and Instagram - all properties that come under the Facebook umbrella - they've got number one, number three and number seven. It's taking a lot of time, and most of the users on the platform are using Instagram or Facebook every day. That's more than half a substantial portion.
What to watch out for
So what are the sort of things that I think you should be considering as a warning? Number one, it can be extremely depressing because bad news spreads fast. Every time there's a mass shooting in America, which is far too frequently, gun debates pop up there and people start to tap into their dark sides; a lot of concerned people expressing their angst and their fear and frustration, and then there's some educated and some uneducated opinions flying past, which all end up just being meaningless noise and not progressing your life forward in any way.
So think about your effective hourly rate. I like to talk about this. This is how much you're earning per hour of what it is that you're doing. And if you are trying to work at the same time as being on social media, your productivity is going to dwindle every time there's some major news.
"There's only so much you can do around politics."CLICK TO TWEET
People like Trump with politics, take an enormous amount of bandwidth on social media platforms. People love to talk about politics. Clearly, Trump's strategy is to be a disrupter. He's a genius at grabbing attention, diverting attention. And because he's so unconventional, it's interesting and different. So people do pay attention. So politics is another huge time suck on social media. And I'd have to question if it's making so much of a difference to your life. I mean there's only so much you can do around politics.
The other thing, and really this is somewhat disturbing, is bad advice. I've seen just today on the very brief time that I logged in, I saw, one was an internet marketer talking about a session they’re watching at an event, and the information that was on the slide was clearly bad advice. Now, it may have been taken out of context, it may not. This marketer has a tribe, and he's educating the tribe incorrectly. And then it's being disseminated.
In this episode:
01:40 - A two-step formula
02:05 - The trouble with the Nike slogan
02:53 - Eating beans
03:51 - Can something so simple work?
04:42 - Fueling the fire
06:58 - This is interesting because…
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Download the Get Anything Done Checklist (and PDF transcription)
James Schramko here. Welcome back to SuperFastBusiness.com. This is episode 557 - How to Get Anything Done. I'm going to keep this episode short because I'm sure the last thing you need is another system, or process, or to-do list, or action planner, or app or tool where you can collect a huge list of tasks and things that need to get done that are going to overwhelm you. And as a coach helping people in business, one of the four areas that I do focus on a lot is on the self-optimization phase. I think if the founder can get sorted with things like getting good sleep, having a good routine, being healthy and productive and having fun, all of these good things, which I'm sure many workaholics are missing out on, they're going to be in a way better position to be effective with their business than without. And that's why it's one of the four areas that I focus on so strongly when I'm helping people.
"A lot of people are not getting all the things done that they would like to."CLICK TO TWEET
Not getting things done?
I've discovered that a lot of people are not getting all the things done that they would like to. There are post-it notes everywhere. There are to-do lists, which are filled up easily but crossed off very slowly if at all. Have you ever looked at a to-do list and thought, 'I'm just not getting anywhere'? Well today, I want to unlock the formula for how to get anything done. It's very simple. It's actually only two steps. And whilst this might sound simple, it is deep.
I've realized this about myself and from observing my children when they get things done and also my students. Here are the two steps to get anything done:
The two steps to follow
Step one, get interested in it. Step two, do it. Now I know that's one more step than the Nike slogan. Just do it. The problem with the Nike slogan is it assumes that you're actually interested in it. Now I know there's a phase when you start out that you will have to do things that you don't love that are not your ikigai, if you refer to our famously popular ikigai episode, which is actually the number one most popular post on the whole of SuperFastBusiness. It's really hit a tone. That was episode 442. I strongly recommend you listen to that. That's all about finding your perfect sweet spot of all the things you like to do where you can provide value, where you can get paid for it, etc. Like the Hedgehog Principle in Jim Collins.
Now until you're at that point, you may need to go through the phase of what one of my mentors called eating beans.
00:57 - It all starts with pen and paper
01:13 - Where do you get the best prospects?
01:27 - What converts best?
01:58 - THIS generates the best profit
02:15 - How can you double THIS?
02:36 - How to improve conversions
02:56 - Variations and bundles
03:34 - Now comes the fun part
04:18 - Some examples
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Download the Business Doubler Check Sheet (and PDF Transcription)
James Schramko here. Welcome back to SuperFastBusiness.com. Today's special episode is called How to Instantly Double Your Business. This is episode 556. Be sure to get the Business Doubler check sheet that comes along with this particular episode.
This is a short episode, and short can be good. Because in this episode, we're going to go through a simple exercise that will help you immediately see opportunity in your current business. So please download the Business Doubler check sheet and work with me.
Step one is to get the Business Doubler check sheet, and you'll see that it has got a line down the middle of the sheet. You grab a pen. Now if you don't have the check sheet, and you want to do this at home, just grab a blank piece of paper and rule a line down the middle.
Where do you get the best prospects?
Step two, on the left hand column, write down your single, best traffic source for prospects. Where do you get the best prospects? What traffic source is that? That's the first item on your left hand column. Underneath that in the lefthand column is, what is the single best conversion technique to turn prospects into customers? Where do you convert that prospect into a customer? What is the offer that you're making? Where is it in your funnel? What is the best conversion technique? Is it a webinar? Is it a waiting list? Is it from stage? Is it an email sequence? Is it just a sales letter sitting there open to the public?
What generates the best profit?
The third thing on your left hand column is your single best product. Which product or service of yours generates the absolute, best profit? The one you like selling the most. The one you think has got the best scaling potential. Write that down.
"What do you like selling most?"CLICK TO TWEET
How can I double my traffic?
Now step three of this process, of the business doubling process, is on the right hand column. Beside your traffic source, write this down: How can I double my traffic from this source? And you want to write down as many answers as come to mind. Put a few there. Brainstorm it. Let it out.
How can I improve the conversions?
Underneath that, on the right hand side of your best conversion technique, write this down: How can I improve the conversions on this conversion device? Maybe, you can do some testing. Maybe, you can adjust some of the elements of the offer. There'll be things that you could do to improve the conversions.
What variations could I create?
And finally, on the right hand side of your single,
01:36 - Jarrod’s history on SuperFastBusiness
03:34 - Bonus: A personal greetings tool tip
04:13 - Why every membership needs an app
07:46 - One solution, one place to put your stuff
15:35 - A lot of people overlook THIS
20:27 - Should you make your prospects wait?
28:25 - What an online summit can do
40:37 - The right kind of bonus
45:22 - Should you ditch the monthly payment option?
49:42 - Get on THIS wagon
53:26 - What to do with your event recordings
55:24 - A quick recap
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Download the Membership Booster Checklist (and PDF Transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. And as you heard in the previous episode, episode 553, I'm now bringing very rich content to this show since I consolidated my podcasts, and I am very pleased to get into this new mode with a repeat guest. Jarrod Robinson, welcome back.
Jarrod: Thanks for having me, James.
James: Jarrod, you've been prolific on my podcast in the past and for good reason, because you are a man of many talents and you constantly innovate and push things forward. And today, we are going to be sharing seven ways to boost your membership, which I'm very excited about because you are an active case study of many of the things that I have taught and that I do in my own business. And you are pioneering new ways to do these things. And everyone who listens to this episode is going to learn something. And if you happen to have a membership and you're listening to this episode, grab a pen and paper and a beverage because you're going to get some top tips, as you have done before.
Jarrod’s history on SuperFastBusiness
And I'll just mention that Jarrod has been on episode 414 - Get Paid to Travel the World. Now back then, we were talking about what happened to Jarrod between 2008 and 2015. Since then, he came along on episode 509, and what were we talking about in 509, Jarrod?
Jarrod: We did an automated webinar series. A three-part series.
James: Well that was 458 - How to Use Automated Webinars and 459 and 460. They were the automated webinar series, where you learn how to run webinars without having to turn up, which was fascinating. And I've actually had many people comment inside SuperFastBusiness how that has profoundly impacted the way they do business. They literally listen to that as a step-by-step guide on how to boost their own membership.
Then you came back on episode 509 and talked about
In the podcast:
00:33 - The show that launched James’s podcast career
01:56 - What you think is what you get
05:11 - A show about nothing
06:39 - Number one everywhere
10:03 - What you can expect
Is there a particular topic you’d like to have discussed on the show? Comment below
Download the PDF transcription
James Schramko here with an important announcement about my podcasts.
Now, you’re listening to SuperFastBusiness.com right now, and this is episode 553. You’ll notice that’s a high number. I’ve done quite a few podcasts here, and I’ve also done hundreds of other podcasts on other people’s shows, and I had my own other podcasts.
James’s start in podcasting
One of them you may have been familiar with is called FreedomOcean. And that was actually the first podcast that I published on iTunes, and it’s a very sentimental website for me. My good friend Timbo and I recorded a whole bunch of podcasts there, and in the end, Tim got busy with stuff and the episodes started slowing down a bit and we pulled that one up at episode 84 in April. So that podcast closed. It was a very popular podcast. It’s still up there if you want to listen to it. If you are starting out, it’s going to be a handy podcast for you. Go and listen to the first episode in 2011, it is a classic.
So what I plan to do with that one is I’m going to go back and have a look at what the most popular episodes were, and I’m going to address what’s changed or where it is up to now. Because that really did start some time ago, it’s about six and a half years ago that it started, so a lot has changed. But it was a lot of fun. Tim was such a friendly, amazing co-host and we had some great experiences. So it was a ride. But that one’s stopped, and we got all the way to 84 episodes and we recorded the last one in April.
Thoughts determine what you get
The other episodes that I’ve been recording up until recently in a podcast was called ThinkActGet. And my co-host on that one was Ezra Firestone. Now that podcast made it to 74 episodes, and we did our last episode in October, this month, 2017. We started that one way back in 2013.
When I first met Ezra, he was doing OK but not too well. And these days, if you look at where he’s gone in five years, he’s doing decamillions per year, and he really needs to put his attention into his ecommerce business. So again, he was finding it a little bit hard to get behind the podcast because it was sort of taking him off direction. And we agreed just this week that it’d be a good idea for us to stop that podcast. So he can get on with that, and I can get on with writing my book, which is called Work Less, Make More. And I’m going to be publishing that later this year, 2017, it’s very close. It’s written, I’m just tuning it, and I’m excited about that.
So that podcast ended. Now this podcast,
552 – 7 Tips to Make Sure You Are Being Productive and Never Feeling Guilty About Taking Time Off
In the episode:
01:27 - Do what energizes
02:19 - Are you really a morning person?
05:43 - Break workaholism by knowing THIS
07:02 - Take things off your plate
08:14 - The most-ignored, easiest thing to do
09:15 - Releasing the overwhelm
11:05 - Spend a lot less time HERE
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Download A Smart Productivity Worksheet (and PDF Transcription)
James Schramko here. Welcome back to SuperFastBusiness.com. Today's episode, 552, I'm sharing with you seven tips to make sure you are being productive and never feeling guilty about taking time off. As I've been writing my book, which is coming out later this year, 2017, or early 2018, I’m just putting the finishing touches to some chapters. And recently, I had a podcast, episode 550, called Perhaps You're Measuring Success Wrong, which really resonated with people around me. I got a lot of emails, and shares, and comments, and people said, "Yes, you're speaking to me."
So I wanted to just continue on this theme and help you reduce some of this overload and overwhelm and guilt that comes around from the idea of being a workaholic. The hustle, grind, pushing the limits. So I want to give you seven useful tips to make sure that you're being productive but not feeling guilty. So let's get straight into this.
1 - Choose projects that energize you
Tip number one is choose projects that energize you, and be realistic about how much can be achieved by you in a month. Remember, you've got about 160 productive hours and when those hours are gone, you get blunt. Choosing shorter, easier projects can definitely boost your sense of momentum. You should expect and really want whatever result you're doing all this work for.
So whatever goals you've set, whatever your mission is, should mean something to you. If you don't want it or you're not prepared to pay the price for it, you're just a dreamer heading for disappointment. So choose these projects well. I've also done an episode on Which Project You Should Work On. So you could look up that episode as well. That episode was 545 - Which Product or Service Should You Focus On? I think that will help you.
2 - Work at the prime productivity parts of the day
Tip number two, work at the prime productivity parts of the day. Often this will be the first thing in the day or you hear plenty of people talking about doing things very early in the morning. I used to think I was a PM person, like a nighttime person. I did most of my business building between 9:30 and 3:00 in the morning, 9:30 p.m. and 3:00 in the morning, because I had to. I had a job during the day.
The funny thing is when I quit my job about nine years ago, the first thing I did was sleep in because I was just so exhausted.
In the podcast:
00:25 - Are you planting seeds?
03:24 - Follow these two simple steps
04:19 - What is an offer that converts?
05:49 - Being mentally prepared for success
07:28 - Bypassing the complexity
09:14 - The one filter to look for
09:37 - Consider these things
13:17 - Would you like to buy something else?
14:48 - 10 percent 10 X
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Download An Offer That Converts Worksheet (and PDF Transcription)
James Schramko here, and welcome to SuperFastBusiness.com. In today's episode, I want to cover a topic that is perhaps the single, most important thing for you to have if you would like to have a successful business. Without this, you will not have a successful business. It would be like a farmer expecting to harvest a crop but never planting seeds. What am I talking about? I'm talking about having an offer that converts.
I recently ran a training inside SuperFastBusiness membership, which is a private members-only access, where I personally coach businesses, and it was called Your Offer that Converts. I ran this training in October 2017. It has had incredible feedback, and it resonates with members. This is because without this offer that converts, you just don't get anywhere.
So I've had people say to me, "This is fantastic training." "Simple and brilliant." "Excellent training." "Especially direct." "Keep it simple." There's some great takeaways from members that they're going to stop underselling themselves. They're going to convert customers when they're not even online and that they're also going to focus on things that they might have forgotten about, which is great. Some people have just realized that after 15 years, they haven't got this right. But the training connected some dots.
So I just want to give a highlight of the training. Of course it's not the comprehensive training that went for a substantial amount of time inside the community, like 80 minutes or so. But this is just a little overview because I think it's an important enough topic that I'd like to direct people here if they've ever asked me about it.
So let's talk about your offer that converts. Certainly for me, it was the keystone that unlocked my entire online business because when I started my online business, I still had a job, as I imagine many people listening to this podcast would. I was trying to do this online business between 9:30 at night and three in the morning while I still had a normal job. But it was very frustrating. I didn't really have a budget for it. I didn't even know what I wanted to do. I just knew that I needed my own business and I figured that building a website would be a pathway to that.
But until I was selling anything, then, I had a problem because there was no cash flow coming into this business. It was just really running on whatever time I could put towards it, which is slow. So we're talking about back in 2005 and 2006. It was slow going.
As you probably heard before, I stumbled across some software that helped me learn how to build websites and then build this website and publish it,
00:36 - The eight-figure goal
03:29 - Just what is growth?
06:33 - Are you having enough of THIS?
08:24 - Look at these three areas
11:59 - What’s your Ikigai?
15:27 - Stop competing, start cooperating
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Download A Simple Guide to True Success (and the PDF Transcription)
Hey, James Schramko here, and welcome back to SuperFastBusiness.com. I really appreciate you listening to this podcast. And I'm going to get straight into today's topic, which is perhaps you're measuring success wrong.
What is the goal?
So I was on a coaching call with a new client recently and this is a high level group for businesses who are already doing well. I call this SilverCircle. And as I always do for the first call, I ask, what is the goal? What are we aiming for? I'm really seeking to identify what this is because I want to know how we're going to measure success. If I can achieve that goal for a client, then we all agree that this was a success. But the answer that I got was depressingly predictable. To date, I've had no less than 17 clients state their goal as being a 10-million-dollar revenue. So why is this 10-million-dollar revenue the goal? I mean really? Is that really the goal?
Where do we get these ideas from, it made me think. I'm just wondering, is this really the number that we need in order to feel accomplished? Because in theory, I could actually answer that question. After all, when I quit my job to pursue my online business full time, 10 million dollars in revenue was my goal too. But that was a decade ago. And in the end, I had to change my goal. But why did I change my goal? I changed it because it's the wrong goal. It was the wrong goal for me. And it's probably the wrong goal for you.
Now you might be the exception, and that's OK if it is. But let's take a moment to deconstruct this idea of what success is and see if success really is 10 million dollars in revenue. By the way, that's called an eight-figure business. So when people talk about six, seven, eight-figure business, six-figure business means $100,000 or more. Usually, it's not a mid six-figure business. That would be a four, five, six-hundred-thousand-dollar business. A seven-figure business is usually somewhere around a million dollars. If it's a mid seven-figure business then you might be talking about five or six million. And if it's an eight-figure business then you're probably talking about 10 million dollars. OK. So is that really the goal?
Now, if you're already reasonably successful in your business and eight figures is your ultimate next goal, then you need to ask yourself this perhaps, would having a lot more money in your bank account make you significantly better off than you are right now? You see, the chances are the answer is no. When I apply this to myself, I don't think having a few extra million dollars in my bank account would change my life much at all. I already live where I want to live. I already surf every day. I do business with people I like. I enjoy my business model, and I'm travelling enough, I'm healthy and I've got good relationships. So having that extra money could actually even create complications.
549 – OTR Case Study – How to Transition from eBooks to a Membership Featuring Clint Paddison
03:15 - The meeting that started everything
06:25 - A caution about affiliates
10:30 - Delivering the message and helping people
14:05 - The steps that built the Paddison Program
18:23 - DO THIS
26:28 - From overwhelm to enjoyment
32:07 - A look at the payoffs
37:27 - If you’d like to magnify what you have…
39:09 - Members helping the community
42:06 - A couple of key points
Do you know someone who needs help with Rheumatoid Arthritis? Clint can help at the Paddison Program
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Free Download - Grab the Checklist (and Transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I have a very special guest. Actually I do say that on every episode but I do mean it even more so in this case. Super special guest, I'm going to upgrade that with this episode. We're doing a case study with a friend of mine. He's become a friend first and then a business person second in my life. And welcome to this call, Clint Paddison. Good to have you here, mate.
Clint: Good day. How are you, James?
James: We first met through a mutual friend. And you came along and visited us at one of our live events, I think, might have been sort of an intro into the world and at the time, you were transitioning from a former career into this new passion of yours, which is a super admirable passion and that is, you had through a journey of self-discovery managed to fix some of the health issues that you had been experiencing and you wanted to share these solutions with the broader community. Is that right?
Clint: Yeah, and that's true. When I was going through terrible, crippling rheumatoid arthritis, which was affecting what felt like about 80 percent of the joints of my body, at that time all I cared about was getting myself well and being able to still perform standup comedy, which has been my day job, in inverted commas, for 17 years. And you mentioned our mutual friend, Joel Ozborn, he saw me at the worst of times, had to help me sometimes to get along the street, and all I cared about was getting well.
But then once my wife and I worked out what worked for me, she said, "We really need to be sharing this to the world and coming up with a way of sort of helping other people, because if we can just help one person with the information that we've put together then it'll be worth it." So we just started out with an e-book because I didn't want to go through the publishing process because what if it doesn't work for other people? But sure enough, the first ebook we put online, I think it sold that same day and I forget how that happened because obviously Google doesn't act that quick. But I think I'd put up a little bit of a sort of an awareness page first and then lo and behold, when we put the book up, someone bought it straight away. And that person to this day I still know and has done well and that was about five years ago when we first started with a simple e-book online.
James: So I think we've met quite a few years ago now. It seems like a while back, where you were at that sort of early stages of having this information that had helped you, and you were publishing it and other people were buying it and...
02:28 - When you co-author with big names...
03:59 - How necessary are credentials?
05:40 - Just how credible are speakers?
08:19 - Choreography versus playing by ear
11:45 - THIS is mission critical
13:30 - Why people like transformation
16:19 - Introducing Dustin Matthews
19:41 - Taking the pulse of your audience
24:18 - The five key components of communication
25:46 - Come out of the gates swinging
28:39 - Make sure you discover something
33:26 - Let people know what their pain is
40:55 - Where you deliver the meat
52:01 - Why wait till the end for a yes?
56:43 - The big takeaway
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Free Download - Grab the Framework (and Transcription)
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we are discussing powerful presentations and I've brought along Dustin Matthews to help us out. Welcome, Dustin.
Dustin: James, I am thrilled to be here. Thanks for having me on.
James: So Dustin, you have a new book out. NoBSPresentations.com, which I note is co-authored with Dan Kennedy and it will be joining my no BS library, which is taking up a fair bit of shelf space right now.
Dustin: Me too.
James: Obviously, to be in a position of co-publishing with Dan Kennedy, you have built your career to a position where you've not only got his attention but have entered into a business deal. So that must be very exciting for you.
Dustin: Yeah, absolutely. I've been asked, how did you do it? How did you pull it off? And I always say money because if you know Dan, you know that he accepts money and what I mean by that is 13 years ago, I read one of his books and it dramatically set me on a different course in life and it got me really fired up about marketing and business. And so now, 13 years later, to co-write a book with him, I've given him lots of money and seminars and I've been the great student and been able to bring some value by showing the speaking side or presentation side and so definitely thrilled and excited. It's been great to be on interviews and podcasts and such. But enough about me. I want to deliver some value here today, deliver the goods.
James: Well, I really do think that is a story. Just about everyone listening to this will have heard of Dan Kennedy and some people may have heard of you. But some people won't. How much power do you think there is in co-branding with someone who is further up the food chain?
The power of co-branding
Dustin: Oh, big time. And I've done this not just in books like with Dan but with events. And so I've done this as a business growth strategy meaning teaming up with people that already have a list or already have influence or already have an audience. And I think a lot of business owners can, whether you consider yourself an A-list, B-list, C-list, you're just getting started, there's always a way to team up and partner. And so obviously being attached to Dan for those of you that know in the business world, it's a big thing. And you know, business will come from it. And so I saw this as an opportunity to ride on his coattails quite frankly but also bring value t...
547 – OTR Case Study – How To Transition From Freelancer To Business Owner Featuring Kevin Rogers From CopyChief
In the interview:
03:25 - Four years before CopyChief
07:13 - When the student is ready…
09:19 - “You’ve got to go get that domain name.”
12:53 - What the copywriting industry really needed
22:53 - Some necessary changes in thinking
23:56 - James and a bucketful of keys
25:18 - Like having a child
28:23 - Launches versus memberships
32:47 - Kevin’s first event
34:46 - Will you draw your own crowd?
36:09 - The before and after
38:23 - How long can you sit on that couch?
44:02 - A little more comfort
46:37 - From self-interest to a higher purpose
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Download the PDF transcription
James: James Schramko here, and welcome back to SuperFastBusiness.com. Today, I have a really close friend of mine and a special man indeed, mainly because of his multiple talents and he has been on the show so many times before. Welcome back, Kevin Rogers.
Kevin: James, it's always a pleasure.
James: Kevin Rogers, you are known as the Copy Chief and for good reason, because you have crafted your own space in the busy, hectic, manic world of copywriting. You have got this castle sitting there gleaming in the sunlight that draws people from all around. You've created your own village, if you like.
Kevin: Yeah, it's pretty exciting. Started as a humble little village and it just keeps growing incrementally. That's one thing I love about it is this was not something we built behind the scenes and had to come out with a big splash, right? We built it. I built it under your guidance. It's very much modeled on what you've been able to achieve with SuperFastBusiness, your forum, and it's just really cool.
It's hard to believe it's only been four years almost to the day, four years since I opened and how it's just grown. It seems like wicked fast but really at a very manageable pace.
James: Yeah. And having worked with you for four years certainly feels like eight or 10 maybe.
Kevin: Yeah. I'm good like that. I take twice the coaching as the average student.
James: I've really enjoyed our catch ups, which have been pretty much every week and I've watched this grow from the beginning. I remember the first time we met on the virtual world was on the Warrior Forum and then in the face-to-face world was at John Carlton's Action Seminar in San Diego and you've basically taken a trajectory from artist as a comedian to being a writer and very good at it, mind you.
This is an interesting story because it actually parallels mine to some extent, where you weren't doing too bad before you built the thing you've got now. In my case, I was on a pretty high salary of a mid six-figure salary running Mercedes dealerships and at a young age as well, and for most people that was considered successful. And you had already created great success as a freelance copywriter and you'd even started assembling a little team and you were doing contracts. Maybe you can just tell us where were you at at this four years ago mark before CopyChief.
Kevin: Yeah sure. Yeah you know, it was. It was an interesting thing and I'd seen other people go through this now.
546 – OTR – Own The Racecourse 2017 The Most Powerful Marketing Strategy Ever
00:29 - Just what IS OwnTheRacecourse?
05:24 - You want to serve these three groups
06:18 - A chocolate wheel and an octopus
11:32 - Why make a podcast?
12:53 - The sexy part of marketing
15:41 - Two alarming mistakes to avoid
20:04 - Ideas and where to get them
22:24 - Why should someone consume your content?
22:45 - Five ways you can map it out
23:51 - THIS is the whole point of your post
25:44 - An absolutely critical element
31:47 - Creating your content
34:47 - Putting it out there
35:51 - Now what?
37:57 - For more leverage
40:04 - Finding out what worked
40:52 - Do it all over again
42:31 - Summing it all up
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Free Download - Grab the OTR Checklist (and Transcription)
Hey, James Schramko here, and welcome to this very special video/podcast. This one is on the topic of OwnTheRacecourse, and in particular, what's changed in the last five years and how it is still relevant for your business especially when it relates to how to market your business.
A quick recap
I want to start off by just a quick recap. What is OwnTheRacecourse and a little bit of history. It was five years ago that I published OwnTheRacecourse to the public. It was a course. It was very successful, and I'm really well known for OwnTheRacecourse or as many of the aficionados call it, OTR. So in the last five years, I've consistently been using more or less the same course strategy to maintain authority and control of my marketing and to have a position in the market that is strong and highly leveraged. And the most important thing to consider is this: it still works. It's the main strategy that I have.
I've taught it to many others. It's a chapter in my upcoming book. I've got case studies from significant marketers. People who you may have heard of. Kevin Rogers from CopyChief. Ezra Firestone from SmartMarketer. Ryan Levesque from the ASK method. And Greg Merrilees from Studio1Design. Jarrod Robinson, The PE Geek and now TheAppMatch.com. And the list goes on. I've got many, many case studies. And that's because it works.
I've seen people taking the original idea and running with it and experimenting. I recently caught up with a friend of mine, Taki Moore, who you may know teaches black belt. He got the idea from me, the way that he saw me organize it, and he's been trying to fit things. So I wanted to share the core concepts with you because I think the message is as relevant as ever. So let's get into this.
One of the main things that caused OTR to be successful is the transfer of this idea from real business world to the online business world. You see, back when I was in the real business world, which was about 10 years ago, I was running Mercedes-Benz dealerships as the general manager...
545 – Which Product Or Service Should You Focus On?
00:20 - Why so many projects?
02:29 - To diversify or not to diversify
05:01 - This should be your number one filter
06:31 - An obvious choice
07:32 - Passion is where it’s at
08:30 - Can you do THIS with your business?
09:05 - Is your market on the up?
10:29 - Consider scalability
11:23 - Leverage with by-products
12:11 - Are there easy wins?
13:09 - Can you get to your customers?
13:46 - Score your opportunities
14:28 - Your next course of action
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FREE Download - Grab the Worksheet (and Transcription)
James Schramko here from SuperFastBusiness.com. Today, I want to discuss with you which product or service should you be focusing on. Chances are you have a number of projects that you’re working on. And the very first thing that we should do is question, why have you got so many projects that you’re working on?
Are you a starter who likes to read an email, start a new challenge or a course, get into the first intro module or so and then stop? And then you go into the next one? Or are you just trying things because you have an idea and then you’re trying to monetize it, which is effectively putting the cart before the horse and you’re never making success with it so you start the next thing? Or maybe you’ve just got 15 things on the go because you have entrepreneurial ADD and you’re getting stuck.
Now over the years, I’ve tried a few different things. I went from having one job to having one job and then side jobs. And the main side job that worked for me was my online business. And when I went into my online business, I wasn’t exactly sure what I should do.
Now at this point, if you haven’t already seen it, I would refer you to my very popular post on SuperFastBusiness.com, which is all about Ikigai. Ikigai is finding your perfect sweet spot in life where you’re balancing out things that you’re good at, things that you can get paid for, things that you enjoy, etc. And that’s a deeper topic. So go and check that out if you haven’t already found that, if you’re still drifting around.
So when I started out online, I tried a few different things and eventually after trying a few different things, I found the thing that was going to be my first hundred thousand dollars’ worth of income as an affiliate and that was selling software. And it worked out for me. And then from there, I started all these different business models, and at one point, I had 12 different income streams. But as you know, you can get spread too thin.
Should you diversify?
Now I did it to diversify because I never wanted to run out of cash again, which I did the very first Christmas after I quit my job just because I effectively sent a company broke. I actually sold so much of their product they couldn’t deliver and they had to do refunds and then they didn’t pay me. So I started diversifying. But you can diversify too much.
"You can diversify too much."CLICK TO TWEET
544 – 3 Things You Can Do Right Now in Your Business to Take a Faster Path to Money
In the video:
00:20 - A phenomenon you should look at
01:29 - Increase THIS and your conversions will skyrocket
02:44 - Most people get this wrong, shift your focus
03:49 - Helping people get a result
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Download the Profit Work Sheet and PDF Transcription
James: James Schramko here with a short video, and I want to share three things today that are the fastest path to adding some more money to your business. So let's go.
10 percent 10X
The first thing you can do is to have a look at this 10 percent 10 X phenomenon. And that is that 10 percent of your audience would happily pay 10 times more for your product or service. So the simple outcome here is add a product or service on top of the highest product or service that you have. How does this look in real life?
Well, I have a product called SuperFastBusiness membership, and it's around about a thousand dollars per year right now. There's around 500 or so members in that program. Now if I take 10 percent of that and add a 10 times more offer, we end up with something similar to SilverCircle. Well the reality is, it's 18 times more expensive, and I have six percent of the same number in there, near about 30 people. So it really does work out.
"What could you add on top of your highest level product or service?"CLICK TO TWEET
So the question for you is what could you add on top of your highest level product or service and then offer to 10 percent of your market? So you could go out to your market and you would expect around 10 percent of your audience would be interested in that. I'd love to know how you go with that.
Be more relevant
OK. Tip number two. The second thing you can do is to be more relevant to your audience. And the simplest way to do that is to figure out the top three to five types of customers you have coming to your website. And I would start with your home page and see if you can come up with a simple segmentation. So we want to segment our audience.
"Segment and prosper."CLICK TO TWEET
We've been doing this forever in the offline world, and it's time for us to do this online. If you go to the homepage of SuperFastBusiness.com, you'll see I have a simple segmentation. There's a two-step segmentation. Step one is by type of challenge.
And step two is by profit level of my audience.
Why would I do that? Well I need to segment out people who are not a perfect fit for my program. And if they are a perfect fit, I want to have the exact right words and language for them.
So when the perfect fit customer comes through that segmentation,
01:18 - From music to recruiting
03:27 - Stuck in old ways
06:06 - Enriching, harnessing and sustaining
10:13 - The Swiss army knife
13:06 - An unconventional system
18:25 - Reporting and rewards systems
20:23 - How do I keep my job?
24:48 - A quick recap
26:34 - When it's time to let go
32:49 - In closing
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Discover what a week in the Maldives can do for your business. Details HERE
Download the PDF transcription
James: James Schramko here. Welcome to SuperFastBusiness.com. Today, we're talking about hiring and to do that, I've brought along a special guest, Scott Wintrip from highvelocityhiring.com. Welcome Scott.
Scott: Hello James. Glad to be with you.
James: So I got a hold of your book, High Velocity Hiring, and it’s kind of like the title is a giveaway really to the key message there. What do you think is the big discovery that will shock my listeners when it comes to hiring?
Scott: So there's been a mindset in hiring, even a mantra that goes with it. And the way it goes is you should be slow to hire and quick to fire. I certainly kind of agree with moving on, letting somebody go when it's clear they're not a fit. It's the 'slow to hire' part that I have a problem with. Lots of leaders equate spending time and effort on hiring, and the more time and effort you spend, the better the hire they think will be. That's increased the rounds of interviews from two to three to four, I've heard five and even six rounds of interviews before they’ll offer somebody a job.
"The longer the process, the worse the hire."CLICK TO TWEET
What I've discovered in my work is the longer the process takes, the worse the hire usually turns out. And the opposite is true. The faster you hire, if you have a process that allows you to fill jobs after just one interview, those end up being the best hires with the very best people.
James: So what sort of process did you use to discover this? How do you do that kind of research?
Scott: Well, the research was my own beating my head against the wall early in my career. I started up my career as a recruiter and I didn't know much about recruiting. I was a music major in college. Of course you see the immediate connection there, James, I'm sure, between music and recruiting, there is none. So I had to learn how to do it from scratch.
"Businesses always need somebody today."CLICK TO TWEET
When I started out, what I found was, the businesses always needed somebody today. Every time they had a need, it was today or yesterday. So because I had so little knowledge, I had to rely on common sense. My common sense idea is, if they always need people today, I better cultivate people before they need them. So I did that,
542 – The Travel Test – How To Know If You Have A Solid Business Or Really Just A Job
02:44 - Differentiating a job from a business
03:48 - The laptop dependency test
11:30 - What is your business model?
13:13 - From Brent’s studio to the present
19:27 - What could happen while you’re away?
28:45 - When to take action
30:45 - The relationships you form
36:27 - Re-calibrating along the way
43:08 - The main point of the episode
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Download the PDF transcription
James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, a very, very special episode, because it's been a little while between episodes and part of the reason is, for the last month or so I've been travelling and the team have been putting up some information on the website while I've been away. But that's really the subject of today's podcast. Today's podcast is called The Travel Test - How To Know If You Have A Solid Business Or Really Just A Job. And I've got a special guest here with me, Brent Mail. Welcome to the call.
Brent: Thanks for having me, James.
James: You pretty much invited yourself on the show. I'm just kidding. When I was away in Europe, you sent me a message and you said, “Hey, would you like to go to Fiji and surf for a week?” And I said, “Sure.” And that's basically how that happened.
So you and I have just spent the last week in tropical paradise Fiji, surfing the aqua blue waves over shallow coral, improving our surfing ability. And during that week we had some wonderful experiences, and we thought it would be a great idea to share some of the nuances to this.
And we should also step back a little bit and let our audience know a bit about who you are, Brent, and also how we met a few times in the past. So first off, you are a photographer and you have a website called ShareInspireCreate.com. Is that right?
A little background on Brent
Brent: Yes, that's right. And that's kind of my values. I used to have my name on it, but then I just wanted to get away from my name, because it’s not about me, it's about the people that I can help.
James: Well, here at SuperFastBusiness.com, we can relate to that.
James: Creating something bigger than our own name. It is kind of tied into our topic, though, which is starting to look at the differences between a job and a business.
Job vs Business
When you have a job, for example, the person who would take us in a maxi taxi with our surfboard bag to the airport, that person generally has a job, because they're driving in a taxi. Now maybe they own the taxi, and maybe they own a few taxis, and they lease them out to other drivers. And if that were the case, they start to look more like a business owner. Because if they're not going to drive the next shift, the taxis will still circulate, the money will still come in from the lease rental, and the business will continue.
So this is a really interesting topic and something I've been through personally researching for the last few years. And a big turning point for me was when I went to the Maldives the first time. And I've been there several times now, maybe four. I’m coming up the fifth time soon. And the first time that I went away, my big sort of goal was to be able to take that week away without a laptop....
541 – SCAMPER – Business Idea Creation Made Simple
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SuperFastBusiness With James Schramko
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In the podcast:
02:20 - What can you replace?
03:46 - Consider combinations
05:04 - Learning to adapt
05:46 - When change is good and bigger is better
06:29 - What else is it good for?
07:21 - Is there something you can remove?
08:04 - Upside-down and inside-out
A week in the tropics can change the way you live and do business. Find out how HERE
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James Schramko here, and welcome back to SuperFastBusiness.com. And today, I would like to share with you the concept of the SCAMPER technique. Using SCAMPER, you can come up with fantastic business ideas with a very simple process. I used the SCAMPER technique early on in my online career to come up with an incredibly creative bonus that helped me sell website software, and it gave me an advantage. I was able to come to the market and fairly quickly dominate using the SCAMPER technique.
So what is the SCAMPER technique? It's actually an acronym, representing seven ways that you can consider an existing object in order to come up with something new. In other words, it's a creativity technique.
S stands for substitute, C for combine, A for adapt, M for modify or magnify, P to put to another use, E to eliminate, and R to reverse. We're going to explore each one of these in more detail.
As an entrepreneur, you'll often find the requirement to come up with ideas, whether it's for an existing product that gets stale, whether you want to add a new service to your business, or if you're just looking for innovation. And innovation is one of the two things that you need for business success, according to Peter Drucker. He was very keen on innovation and marketing. So in such cases, it's really good to have a framework to go by to make your brainstorming so much more productive, and overcome some of the sticking points that would hinder you getting ahead.
To apply SCAMPER, you simply take your product or service or process that already exists and you use that as a starting point. And by yourself or with the collaboration of others, you ask questions about your starting object based on the seven areas indicated in the acronym.
In the episode:
02:07 - The hemorrhoid guy
07:15 - When the student is ready...
11:51 - A love story in disguise
12:37 - Who are you meant to serve?
14:27 - This does not get you clients
18:52 - Be credible and likeable
19:49 - The first thing you need to implement
24:35 - Why do they buy?
29:14 - Your personal brand identity in 3 parts
35:01 - You'll be judged on this
36:53 - The opposite of a sales funnel
38:50 - They want to hear from you
39:42 - What infoproducts do for you
41:23 - When you can close the business
This is just one of the talks usually available only inside SuperFastBusiness membership - Click here to access the entire collection
A tropical adventure that will change the way you run your business? Details HERE
Download the PDF transcription
James: Please welcome up to the stage, Matthew Kimberley. Come on mate. Do you want me to stay up here and support you?
Matthew: Stay a second James. Hold my hand. I don't think it would be inappropriate if we all took a second to give James...
James: You're trembling like a leaf.
Matthew: [laughs] Thank you darling. I don't think it would be inappropriate if we all took a moment to give James the standing ovation that he absolutely deserves. So could you please just join me in doing that.
James: Oh wow. Thank you. Thank you very much. (Here you go mate) That's nice to have one that I didn't orchestrate in the morning with my own introduction.
Matthew: I hear from a colleague of a mine who's a great public speaker, he says, "If you want to get a standing ovation every time, get them standing up before you finish your presentation.” And then get them to clap at the end. Standing ovation!
Speaking of standing up, would you please do me a favor of standing up. I'll tell you exactly why I'm asking you to stand up in a second. Can you stand up and shake out your arms like so. Just shake them out. I'd like to see everybody standing up, unless there's a very good reason why you shouldn't be. Thank you so much!
Now center yourself, put your arms in front of you like this. That's great. That's great. And then slowly stop the shaking and put your fingers out, like you're doing the diving I'm OK sign. And you're actually clutching a pair of imaginary sunglasses. And as you put those sunglasses on, you can slowly sit down. And the reason you're all wearing sunglasses is because you are about to be dazzled. Kaboom! Thank you! (pointing to audience) One person eh?
Matthew: Love that you laughed.
A little background on Matthew
That's me. That is the face of a man with terrible hemorrhoids. Sparing you any medical details, the year was 2009, and I was hustling and grinding like the best of them. I was the CEO of Target Recruitment. Target Recruitment did 1.1 million in its first year, did 2.6 in its second year, and its third year, my ass was falling out. I was feeling like death. My relationship with my business partner was terrible. He hated me, I hated him. I left with my tail between my legs, and I changed my life. And that was my road to Damascus moment, which every speaker apparently has to have in their presentatio...
539 – Facebook Advertising Essentials With Ilana Wechsler
00:45 - Can Facebook ads work for you?
02:09 - Navigating the Facebook ads maze
03:11 - Why Facebook ads are good
05:19 - The biggest mistakes you can make
07:48 - Where best to start with Facebook ads
12:19 - A tried and tested method to growing your audience
16:20 - Three Ws you need to think about
18:22 - The power of video
19:22 - How to quickly accumulate social proof
20:49 - What are the elements of a good ad?
24:24 - Rules of scaling
28:40 - Two ways to use Messenger ads
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A better business may be just a boat trip away - Details HERE
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James: Next up, we're going to continue our traffic journey. Does anyone here use Facebook? Do your customers use it? Because I think that's going to be a really important session for you. So we're going to bring back Ilana. Come on, Ilana. Big round of applause for Ilana Wechsler. Take it away.
Ilana: Good morning, everyone. Welcome back. We've got dusty heads. I know I do.
Alright, so by far and away, the biggest question people ask me when it comes to Facebook ads is, I'm in B2B - Facebook ads can’t work for me. Unanimously, everyone asks me. I talk to business owners all the time and I usually respond one way, I usually say, “Are you aware that there are, according to Facebook, almost two billion people active users on Facebook? Two billion. And of those two billion people, they spend one hour on Facebook or Instagram.”
So, they're there, and they spend a long time on there. So yeah, I would agree with you. I wouldn't go to Facebook to buy new brake pads for my car. No, that's not the first place I'm going to go. I'm going to go to Google for that, right? But, would I be interested in reading an article about the warning signs that I might need new brake pads. Because that's going to impact my family. Yeah, I'd be interested in reading that and then I’m going to do a Google search to buy new ones. But, it's that brand awareness, that market awareness that you can really grow your audience on there.
So, you’ve got to think differently. If you're in a non-traditional business, then you've got to think differently when you advertise on Facebook. So, Ben did an awesome presentation talking about e-commerce but what if you're not in e-commerce?, which I would say a lot of you in the room aren’t. So then, what do you do? You’ve got to think creatively. You got to think out of the box.
Navigating the Facebook Ads maze
OK. So, most people are a bit lost in where they go with their Facebook ads, if they're in the non-traditional kind of business. They know the treasure is there but they can't quite get there.
How do they get there? I can't navigate the maze. And the answer is there’s probably not really one correct maze. There's a real grey area when it comes to Facebook and that it doesn't follow a formula but use that to your advantage. Because it's quite a forgiving ad platform because of the social nature of it....
538 – Video Marketing Tips Part 3 – The Evolution Of Growing A Ten Thousand Subscriber YouTube Channel In Under A Year
03:06 - What do subscribers do for your business?
06:07 - YouTube channel versus Facebook vids
08:40 - Can anyone do it?
10:31 - Dialling back the crazy
12:17 - Why YouTube is great for longevity
17:41 - Things learned on the way to 10,000 subs
21:02 - What camera do you use?
29:04 - Triggering your rewards
30:16 - Pre-success declarations
33:23 - From SEO to YouTube
37:29 - The skinny on Brian’s latest book
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Part 1 of the series
Part 2 of the series
James: James Schramko here welcome back to SuperFastBusiness.com. And today is, of course, Video Tips Part Three. This is a three part series, believe it or not, and we're talking about the evolution of growing a 10,000-subscriber YouTube channel in under a year. And of course, to talk about that, I've brought back my good buddy Brian Johnson.
Brian: James, it's great to be here. Thank you so much for having me. I'm excited to share. We're going have some good times today.
James: I hope we get a special guest appearance from your poodles today.
Brian: Well, you never know what could happen. One can hope, though.
James: Now just a quick recap. We first got together not quite a year ago but quite some time ago. We were talking about how using video in Part One of our series, which was Episode 492 on the SuperFastBusiness.com blog.
And we talked about how to have a brand and strategy and things in Part Two, which was Episode 499. And here we are at Part Three. So it's taken us a little while to put together this three-part series, but the great thing about that is it's given us an opportunity to see what you've been up to and especially what you've learnt since you started the series to now. Because I think you've been continuing that journey. I'm pretty sure when we started this series you didn't have 10,000 subscribers yet, is that right?
Brian: Oh when we when we did our first podcast, James, I had maybe 4,000, 5,000 subscribers, so I've increased by three times which is pretty neat, to see that kind of a growth in a year. It's been tremendous. Today, I'm close to 16,000. So it's going pretty fast now.
James: Maybe by Part 5 you'll be up to 100,000.
Brian: Did you see Zoolander? No, I'm sorry. Oh, what's the Michael Meyer’s, Doctor Evil? One million subscribers.
How subscribers translate into business
James: I do actually work with some clients who have hundreds of thousands of subscribers, and it's really interesting seeing how powerful it is to have a strong subscription presence on YouTube. Obviously,
In the podcast:
02:27 - Why have a show in the first place?
05:56 - Traditional TV versus the Internet
12:07 - How easy is it these days?
14:10 - An audience for everybody
17:19 - Hope for introverts
28:46 - Tactics you can use
30:58 - Some of the catches
35:12 - Other stuff from Andrew
39:07 - A piece of parting advice
Want your own show? Check out Andrew's course
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James: James Schramko here. Welcome back to SuperFastBusiness.com. And today we are talking about how to create a profitable video podcast show, so to speak. And I've brought back serial entertainer Andrew Lock to talk about this. Good day, mate.
Andrew: Wow. I've never been called that before. Serial entrepreneur, yes. What a privilege it is to be on SuperFastBusiness as you dominate the world.
James: Well, we'll have to find a picture of you with an unusual attire or something from the recent event.
Andrew: Well, that shouldn’t be too hard.
James: You've been known to entertain. And I invited you over to SuperFastBusiness Live again this year of the back of the year before, where you were voted most popular speaker for your discussion around memberships.
Andrew: Yeah, that was fun.
James: You know, you seemed to be aligned with a lot of the same topics that I'm talking about on this show. We're always talking about memberships and subscriptions and this obviously being a podcast, I'm a huge fan of publishing content and bringing in an audience and finding people who are a good fit to help in moving them through to other solutions.
Andrew: I was just going to say, we both do those things because they work.
James: They do work. And it's always good to just cross collateralize some ideas.
Why have an online show?
I remember when I bumped into you in the loft apartment many, many years ago. You had a top video on the iTunes platform, I think it was the number one business show. And you've obviously made huge headway in the video side of things, and I've primarily stuck to my audio format. And it's really good to just talk about some of those subtle differences. Why is this important at all? I suppose we should start with the simple stuff. Why would we even think about having a video or audio show of any kind?
"Online videos are shared over a thousand percent more than articles. "
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Andrew: Well, ultimately it's about getting people's attention. You know, especially the younger generation these days, they're just not reading as much as they used to. In fact I came across some interesting stats recently that well, for one thing, millennials spend more time watching videos on their mobiles than they watch traditional TV. Like, way more! Online videos are shared over a thousand percent more than articles. I think the actual figure is 1200 percent more. And it's just really getting in front of people in a way that is very easy for the...
536 – How To Generate And Handle Extreme Business Growth
01:47 - Did growth just happen?
05:01 - When you hit 20 million…
07:32 - Why not spend more?
08:59 - Knowing how big your business is
11:16 - Triggers and reporting
14:42 - Does segmentation come into play?
17:26 - The impact of current events
21:46 - A CEO’s routine
24:53 - Growing pains to look out for
28:34 - Tool/technique recommendations
30:45 - Sources of business ideas
33:45 - An effect of success
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James: James Schramko here. Welcome back to SuperFastBusiness.com. I've got a guest back for the second time. The last time I interviewed this guest, his business was doing around $5 million a year. We were talking about the comparison between direct response and ecommerce styles of marketing and how you can actually blend the two in what he does with his successful business called Survival Frog, and that was episode 491 in August of 2016. Now, here we are, at the time of recording at the end of May 2017, and our guest has almost doubled the business. So today, I'm going to be speaking with Byron Walker about business growth. Welcome to the call, Byron.
Byron: Great. Thanks, James. Glad to be here.
James: Now, I'm interested in the story of how you've doubled your store in less than a year. Especially because business growth is a hot topic with both SuperFastBusiness and especially SilverCircle. A lot of the things that I focus on are to achieve business growth. And I think the first thing that we should probably address is, was the growth something that you had planned or has it just happened?
Can you plan growth?
Byron: Yeah. It was definitely planned. In fact, I think a lot of the reason why we're not only growing but growing in a fairly smooth manner; I mean yes, there's growing pains and there's craziness, but overall for the type of growth we're seeing is fairly well leveled and feels good. And I think the reason behind that is we had already gotten a lot of our basics down, our procedures, documentation, the right people in the right seats. A lot of the things were in place that allowed us to grow. Because I mean growth is great, but sometimes it can cause a lot of damage too. And so we're growing but we're also growing where we're increasing margins. Don't get me wrong, it is so crazy but it's pretty well-controlled in our growth. So it was planned and I felt we had a really good strong base before we really started popping the lid off the top.
James: So when you sit down and think about where you want the business to go, who's involved in that process and what is the process that determines what you're going to plan and what is the plan for Survival Frog?
Byron: Again, I've got the right people in the right seats. Myself, I'm the CEO, and although I'm out of the day-to-day operations, I'm very heavy into the strategic planning of the company. And so who's behind that? Certainly, I would take the lead role as the CEO of the company in charting the path to the future and where we're going....
535 – How To Completely Reset Your Business And Your Life
01:26 - When a group comes together
02:46 - A hyper brainstorm
03:46 - What’s working best for you?
04:17 - Where the money is in the business
06:08 - Delivering sustained value
07:52 - What’s on your action list?
The best way to rethink your business is to get away from it. Escape with James this September - Details HERE
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It's James here. I want to share with you today some highlights that I got from my Maldives mastermind trip in September 2016 because as I'm preparing for the Maldives Mastermind coming up in 2017, which is in September, I'm just going through and reliving some of the experience.
It's really quite phenomenal. You get off the airplane at the airport in Mali, and you step onto the tender that takes you out to the big boat. And that first night, they have a welcome drink, the air is warm, you find your cabin, you sleep, you wake up the next morning in paradise, like aqua-colored water. There's this shift that goes over you.
Then what I did is I took guests through some facilitated business mastermind exercises. In addition to sitting down with each one of them individually over that week. So I just want to share some of the things we talked about. Maybe it's time for you to do a reset on your business. So you can do this by yourself at home. You could do it next time you're away. I really recommend you do these things when you're away from your business because it gives you more perspective. Of course, you could do it with me in the Maldives in September as well if you'd like to do that.
So, when we got together, of course there's this group dynamics. It's people coming together. It's a new group. You've got to find out who does what and where they're at and learn more about them. So I do an introduction exercise where I take people through a mindset exercise, opening them up for the experience and helping them be ready to make change, because that's what I would like to have happen over that week. I want them to come out of the end. So when you're sitting down doing your planning, think about what result do you want, what does success look like, and where do you want to move to. So that's what we do there. We share something each so that we can start to feel for who's there.
"What does success look like?"
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The next thing that we do is we go deeper into people's specialties, not only what they're really good at but what they really want help with. So I start joining people up naturally. And you'll find that over the breaks, over the snorkelling sessions or the breathing exercises or the lunch on the deck, or the dinner or the breakfast and the casual couch conversations that happen, people gravitate towards the people who are like them, people who have a strength they're interested in, but also if people can solve someone else's challenge, they're going to gravitate there and help them out, which is just wonderful to see.
The PEQ technique
Then the next exercise we do is called a PEQ, and I learned this technique from Ed Dale, but it's like a hyper brainstorm. It's not just a blind one where the strongest people in the room get the m...