I believe anyone can share a message to change the world, and podcasting is the BEST way to spread that message! I'm Daniel J. Lewis and this is where I give you the guts and teach you the tools to launch or improve your own podcast for sharing your passions and finding success! I cover all things podcasting: audio gear, video equipment, editing software, WordPress and plugins, social media promotion tools, marketing, and more with understandable in-depth information and easy-to-follow steps. If you want to know how to podcast or grow the show you already have, this show is for you! Have a podcasting question or suggestion? Email Feedback@TheAudacitytoPodcast.com or call (903) 231-2221. Please subscribe and I will give you THE AUDACITY to podcast!
Podcast media (whether audio or video) must live somewhere on the Internet so it can be downloaded via RSS feeds. This hosting needs to be powerful enough to deliver the media files quickly and handle the load of hundreds or thousands of simultaneous downloads when new episodes are released. Here are the performance results from the most popular podcast hosting companies.
Does podcast hosting speed even matter?
The short answer is yes, but only to a point.
I started this project curious about feed-hosting performance between separate web hosting providers (shared, managed, and VPS), different caching options, and mirroring tools (FeedBurner and Podcast Mirror). Aside from two specific exceptions (more on that below), feed performance from numerous providers was acceptably fast. While one host might be faster than another, it was faster by less than a second on feeds that were already loading in under 1 second.
So as long as a feed loads within 1 or 2 seconds, exact speeds become a moot point. If, however, a feed takes several seconds or longer to load, that increases the possibility of timeouts, which can result in a podcast app’s failure to refresh podcast RSS feeds to even see what new episodes are available to download. I’ve seen this happen before where one podcast app could download all the episode, but another app wouldn’t refresh the feed.
And then, I realized my test could be easily adapted to measure and compare file-hosting speeds. So I turned my attention to media files, which were easier to compare and possibly more important to measure.
But as with feeds, media hosting across most of the providers was fast enough that it wouldn’t cause any noticeable difference.
A feed and media host is fast enough when someone can press a button and start listening with little to no delay.
(Podcasters can make the mistake of attaching large images to ID3 tags, which can cause playback delays because the ID3 information must download before audio data.)
It’s also important to remember most podcast apps will check feeds and download new episodes automatically in the background. So even if it took five minutes for an episode to download, most of the audience might not be affected because the episode will be there waiting for them when they open their podcast app.
This audience-helping benefit is a big reason we need to keep downloading possible in podcasting, instead of catering to money-focused advertisers who want to kill the download and switch to streaming. But that’s a different discussion.
You’re free to skip this part if you don’t want the technical details.
I wrote a program in Node to measure the time it takes to download a feed or media file from a given URL. I included options to test feeds with Gzip compression or HTTP/2. You can view my Podcast Speed Test source code and try it on your own computer or server.
Each feed or media URL was tested 10 consecutive times and then combined into average and median results. If there was a significantly different average from median, I would re-run the test, except in the case of Podiant. Every first one or two tests of Podiant resulted in very slow download times. I suspect Podiant doesn’t propagate a media file to local servers until it is first requested from that location, and thus the first download is slow. Because this was predictable and repeatable,
In the middle of 2018, Apple started cracking down on keyword-stuffing in podcast tags. My own show, The Audacity to Podcast, was even affected, and I've been tracking and testing other podcasts. Here's what I found!
Podcasting is unlike any other media. This is why its year-over-year growth has been more gradual than anything else. We may never see a “hockey-stick” spike, but you, as a fan or a creator, are the most powerful influence to bring more people to podcasts.
Podcast episodes about current events (including fan shows) may not have a long life, but you can still use them to promote and grow your podcast!
A current-events podcast might cover news, politics, sports, TV shows, movies, books, music, and such. Essentially, anything that has a schedule and isn't as popular after it has passed.
After podcasting for a while and you may see old episodes disappear from podcast directories and your RSS feed. Here are seven things you should know.
Come back for my next episode where I'll share, "What to Do When You Have Too Many Podcast Episodes in Your RSS Feed."
People can be wonderful parts of your podcasting team by relieving some of your burdens. I include people as an "automation tool" because they can be so skilled that all you need to do is assign a task and they return amazing results. So please never underestimate the value of others!
There are a lot of myths and misconceptions about podcast SEO. I have this information in my SEO for Podcasters course, and I want you to have these core understanding for what SEO stuff actually does and doesn't matter in podcasting.
Whether you're podcasting for business or pleasure, promoting affiliate products and services can be a great way to monetize your podcast. Here are 10 tips to help you use affiliate marketing effectively.