Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to see their favorite athletes almost any day of the week. Brands realized they just got hundreds of walking billboards showing the capabilities of their athletic gear in action… and it’s a race to see who can reach the world’s best athletes first.
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