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Why do you rewatch your own Instagram stories?
Published November 28, 2017
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34 min
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    Why'd You Push That Button? is back. We took a break last week to feast on Thanksgiving side dishes, and now we've returned to break down why we snack on our own Instagram content. More specifically, we want to know why people rewatch their own Instagram stories and obsessively check who's viewed them.

    We talk to our friend and true influencer Claire Carusillo about her foray into Instagram stories and how she's focused on the platform after ending her beauty newsletter. We also chat with The Verge's senior transportation reporter Andy Hawkins about how he uses Instagram stories to record his kids and create the 2017 version of home videos. Then, finally, we take all our questions to Nir Eyal, the author of the book Hooked: How to Build Habit-Forming Products, who explains how Instagram trapped us into this viewing cycle.

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