Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
Do Instagram posts drive traffic with the link is in our bio strategy?
Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.
Will Emojis in Email Subject Lines Produce Higher Click and Open Rates?
Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.
Is Facebook Reach Really Declining? We Looked at 30k Pages to Find Out!
Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!
Facebook Video Ads Perform Better Than YouTube Ads. Or Do They?
Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.
Rebroadcast - Do 3rd party tools have a negative effect on your Facebook reach?
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.
Should you direct Facebook ads traffic to a site you don't own?
You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.
How many hashtags will get you the most engagement on Instagram?
We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!
Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.
Do 3rd party tools have a negative effect on your Facebook reach?
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.