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May 13, 2019
Does the length of your Facebook posts matter?
When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?
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6 min
April 30, 2019
Do Instagram posts drive traffic with the link is in our bio strategy?
Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.
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8 min
April 18, 2019
Do Instagram Users prefer Graphics or Photos?
Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement?  Let’s find out on today’s social media lab!
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6 min
April 2, 2019
Which Type of Instagram Stories Will Get You the Most Attention?
Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.
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10 min
March 19, 2019
Did We Waste 4500 Testing Subtitles on Video Ads? (No. We didn't)
Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!
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12 min
March 5, 2019
Will Black and White Images on Instagram increase engagement?
Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!
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8 min
February 25, 2019
Can Emojis Increase Reach on a Facebook Post?
We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!
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7 min
January 29, 2019
Does the Length of Your LinkedIn Posts Matter?
Today, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.
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8 min
January 14, 2019
Will Emojis in Email Subject Lines Produce Higher Click and Open Rates?
Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.
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13 min
December 19, 2018
Which type of Instagram story gets the most attention?
We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.
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9 min
December 5, 2018
What's the magic number of hashtags to use on Instagram and Twitter?
It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!
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8 min
November 6, 2018
Can emojis really boost your tweets by 25%?
We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.
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8 min
October 22, 2018
Retesting Facebook and 3rd Party Apps
Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!
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6 min
October 9, 2018
Is 280 Characters Better Than 140?
Are your Tweets TLDR or is more really better?  Let's find out on today's Social Media Lab.
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6 min
September 24, 2018
Using LinkedIn Hashtags on Posts - Does it matter?
Will posting hashtags boost your LinkedIn performance like the other networks?  Let's find out on today's Social Media Lab.
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7 min
September 12, 2018
Is Facebook Reach Really Declining? We Looked at 30k Pages to Find Out!
Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!
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21 min
August 29, 2018
Instagram Carousels are damaging your performance
They're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.
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6 min
August 14, 2018
A quick study on User Generated Content - is there value in it?
How does user generated content affect each aspect of your engagement metrics?
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6 min
July 31, 2018
Is Twitter Promote Worth a Benjamin?
Twitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?
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11 min
July 25, 2018
Do Instagram Carousels Raise Engagement? (Rebroadcast)
Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.
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16 min
July 9, 2018
30 Hashtags on Instagram Posts - Yes or No?
Is there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!
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12 min
June 27, 2018
Will Negative Facebook Ad Comments Hurt Ad Performance?
Will users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!
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14 min
June 12, 2018
Should Instagram Hashtags be in the Post or Comments?
Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?
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14 min
May 28, 2018
Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter
It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.
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14 min
May 14, 2018
Surprise! Your Facebook Live videos aren't performing as well as you think
Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.
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15 min
April 30, 2018
Facebook Video Ads Perform Better Than YouTube Ads. Or Do They?
Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.
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15 min
April 25, 2018
Madalyn Sklar - Are Twitter chats worth the effort in 2018?
We're analyzing Twitter chats from 9 organizations to find out if they produce results?  Madalyn Sklar joins us to find out!
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18 min
April 18, 2018
Comparing Engagement on Facebook Live vs Uploaded Videos
Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.
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19 min
April 3, 2018
Facebook Photos w/links or Formatted Links? An interview with Mike Gingerich
Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.
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16 min
March 27, 2018
Does Visitor Time On Your Website Make for Better Ad Traffic?
Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert?  If so, at what cost?  Jason How joins us for another paid ads experiment.
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12 min
March 13, 2018
Is Evergreen Content Dead on Twitter?
Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!
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11 min
March 6, 2018
Melonie Dodaro on LinkedIn Post Types: Which One Performs Best?
Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network.
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10 min
February 27, 2018
Instagram Stories vs Feed ads. Which is more effective at driving traffic?
Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!
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14 min
February 15, 2018
Do Facebook Posts Following a Boosted Post Have More Organic Reach?
Despite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.
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13 min
February 12, 2018
Will Sending a Facebook Ad to a Blog or Landing Page Get More Trials?
Jason How joins us to see which option is better for our Facebook ads traffic.
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12 min
February 6, 2018
Will Republishing Evergreen Content on Facebook Hurt Reach?
Today we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.
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12 min
January 30, 2018
Snippet - What's the business value of emojis on Instagram?
Do emojis have a tangible business value on Instagram?  In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.
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7 min
January 23, 2018
Ian Anderson Gray - Is Twitter penalizing 3rd party apps?
Will 3rd party publishing tools have a negative impact on your Twitter impressions? Ian Anderson Gray joins us to find out!
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16 min
January 19, 2018
Jeff Bullas case study
We tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful.
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15 min
December 19, 2017
Social Media Lab 2017 Wrap-up & Review
Today we're going behind the scenes to discuss why we started the Social Media Lab, the challenges along they way and our results so far.
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45 min
December 4, 2017
Are Facebook video ads really superior to photo ads?
A lot of influencers certainly think so. Jason How joins us to find out, on today’s social media lab.
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14 min
November 29, 2017
Rebroadcast - Do 3rd party tools have a negative effect on your Facebook reach?
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.
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19 min
November 15, 2017
Should you direct Facebook ads traffic to a site you don't own?
You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.
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11 min
November 7, 2017
Should you join an Instagram Pod?
Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!
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23 min
October 30, 2017
How many hashtags will get you the most engagement on Instagram?
We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!
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13 min
October 25, 2017
Should you switch to an Instagram business account?
Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!
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16 min
October 17, 2017
Facebook vs Google Re-targeting, which one Converts Better?
Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.
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12 min
October 10, 2017
Facebook Live vs Recorded Video vs Photos vs Links: Which one has higher Reach and potential?
Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!
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19 min
October 3, 2017
Better To Send Quora Ads Traffic To A Blog Post Or A Landing Page?
Quora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.
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15 min
September 26, 2017
Will Cross-posting from IG to FB = more engagement?
Have you heard some influencers have theorizing that crossposting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.
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11 min
September 12, 2017
Do Instagram Carousels = higher reach?
Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.
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15 min
September 6, 2017
Can You Really Get 100 Instagram Followers (for Free) in 24 Hours?
We sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?
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23 min
August 10, 2017
Twitter Cards vs. Images
Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.
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10 min
August 10, 2017
Will posting with hashtags = more engagement?
Will posting with hashtags really increase your reach and engagement? If so, by how much? We're using the scientific method to find out.
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14 min
August 10, 2017
Do 3rd party tools have a negative effect on your Facebook reach?
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.
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20 min
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