There are so many exciting things happening in wellness from personalized testing to plant-based burgers popping up at fast-food chain burger restaurants. We invited entrepreneur, investor, and shark on ABC's Shark Tank Rohan Oza to join us on the mbg podcast to talk about the exciting wellness trends he expects will stick around and how he sees them evolving over time.
As a consumer packaged good expert, Rohan is versed in the products and trends that have the potential to make it into stores across the country rather than just the coasts (where wellness fads traditionally start). Rohan pointed out that he believes fads are more fleeting and draw attention on the coasts and eventually fizzle out, while trends are indicative of more significant conversations in wellness and are followed in the middle of the country. Rohan breaks down the seven trends he sees as major players in wellness now and in the future.
With all of these trends, Rohan said to expect bigger brands and companies to take a large share of the space by expanding their product offerings to include even more products with functional benefits. He said these larger players will likely scale to meet the growing demands of consumers. It's promising to see that many of these trends fulfill people's growing interest in making wellness work for them. It means that more companies are responding to the need for personalized and accessible wellness. There's a long way to go in making wellness more accessible to all, but it's encouraging to hear that many of these trends are expected to find their way across the country.