Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
Living legendary designer Max Temkin, co-creator of Cards Against Humanity (“a party game for horrible people”) talks about his ideas on design, company building, his work ethic—or lack thereof—and so much more.
Max’s Non-Existent Work Ethic
Max proclaims himself as a horrible procrastinator with no work ethic. He can never decide to do something and sit down to actually do it. Because of this, he has developed coping mechanisms to get him through last-minute clutch work.
This ties up with the philosophy of necessary and sufficient conditions that he personally believes in.
Working hard is necessary to keep a business running but it is never sufficient. Hard work needs to be coupled with critical thinking, team play and good energy to make legendary things possible.
“No one is successful just because they killed themselves with work.“ - Max Temkin
The Wild Medium: Design
Max says that it is incredibly difficult to break down what it means to be a designer.
After all, so many skills go into design.
There is design thinking, organization and empathy for the user, and then there are the technical skills like typography and color theory.
Because of the many skills that a designer can sink their teeth into, no designer is excellent at everything. It would take more than one lifetime to master them.
For example, Max has never understood color theory, so he stuck to black and white, which eventually became his brand.
“I’ve definitely come to suspect that for many people, what you might call their style is like the coping mechanisms they've developed to cover those holes in their skill set.” - Max Temkin
Building Small Things
Max says that people usually build things from the desire to make them just because it would be neat to do so. Some people would put up their creations for the people to decide their fate.
Some would build a company with the mindset of growing its worth into a billion dollars. Max believes that these ideas, however, are rarely delightful and rarely work. In contrast, allowing yourself to think small and unconstrained would help your ideas grow into huge phenomena.
“Very rarely does someone go, ‘I'm gonna change the world with this huge idea’ and then it works exactly as intended.” - Max Temkin
To hear more about design, gaming and the Do By Friday podcast from Max, download and listen to the episode.
Max Temkin is a designer.
He is best known for co-creating of the #1 selling, category creating “adult party game” Cards Against Humanity.
He also co-created, Secret Hitler, and Humans vs. Zombies.
Max is also co-host of the popular podcast, “Do By Friday”.
059 Bill Walton NBA Legend, The Power of A Positive Life
In celebration of the NBA finals, we’re releasing a special re-issue of an episode with the legendary Bill Walton. Originally aired in February 2018, let us revisit this conversation full of Bill’s enthusiastic view of life through its many ups and downs.
“When you wanna get someplace, you have to have the dream. And then you have to have a teacher, somebody who has been where you wanna go because the surest way to find out how get there first is to talk to somebody who’s on their way back.” - Bill Walton
More Failures than Greatness
A lot of life’s greatest lessons come mostly from failures, Bill says. Sure, he has lived more than 60 years and has been part of some true greatness. Even then, he still felt cursed with his lifelong speech impediment and eventual injury.
“My life has been defined by meteoric rises to the top from [when I was] really young and then incredible crashes to the bottom all caused by orthopedic health crises.” - Bill Walton
In the course of those 60 and some years, Bill has completely changed as a human being.
Enjoying Life Including Change
After reading Lochhead’s Play Bigger, he came to realize the importance of willingness to embrace change. It is, after all, one of the things that athletics prepares you for. In life, things go wrong and things collapse and we need to get ready when they do.
To aid in his positivity-driven life, Bill lives by Coach John Wooden’s 2 sets of 3. Never lie, never cheat, never steal; don’t whine, don’t complain, don’t make excuses. Embracing change means embracing and working around what life serves you.
“When I see these guys whining, when I see these guys complaining and making excuses, I always tell them, ‘Look, I'll listen to your problems one time. But from here on out, I wanna hear a plan on your path forward.’” - Bill Walton
Secrets to Get Someplace
Bill shares that he always tries to be a dreamer to get somewhere in life. He has learned to keep dreaming from the greatest influences in his life. In a world that tries to send him in other directions, he always turns to those who love to read, who dare to dream.
The second key ingredient? A teacher who can show him the way.
To hear more about Bill’s secrets to positivity and its fruits, download and listen to the episode.
In 1997, Bill Walton was selected as one of the NBA's Fifty Greatest Players of all Time.
He’s an Emmy award-winning broadcaster and Forbes calls him one of the top 10 pundits in America.
In 2009, Walton was named one of the top 50 sports broadcasters of all time by the American Sportscasters Association.
In June 21, 2001, Bill was named as the inaugural inductee into the Grateful Dead Hall of Honor.
Bill is the bestselling author of “Back From The Dead" and a highly entertaining and engaging keynote speaker.
Tim Rhode, founder of the non-profit 1 Life Fully Lived, has helped thousands of people turn their lives around. On this episode, this favorite buddy of Lochhead’s talks about life design, going from entrepreneur to non-profit founder and more.
“Are you living in what we call the one life fulfillment triangle? Where do your passions meet your talents where there's opportunity in the marketplace?” - Tim Rhode
Transitioning from Entrepreneurship to Non-Profit
Tim did not get a ton of non-profit experience prior to founding 1 Life Fully Lived. He was like any realtor who eventually became a mini-tycoon and founded the organization in a most unconventional way. He did not merely dump his cash in a foundation but was actually very involved in it.
The transition has been an amazing journey. Tim says that he owes it to the many talented people who know who they are and believe in 1 Life Fully Lived. With them, he is able to live every day in a state of flow, always seeking improvement.
“The journey has been getting to know who could most use all of this and how can we best serve—and what's the real estate term—the highest and best use of 1 Life Fully Lived to help make a difference in a world that can certainly use a 1 Life movement now.” - Tim Rhode
Why People Struggle
Tim points out some of the reasons why people are constantly struggling on top of the economic uncertainties that bog them down.
“They're struggling because they're basically being taught to struggle by people who are struggling, not having quite figured it out themselves.” - Tim Rhode
This ecosystem knows nothing but struggle and people can get used to being part of it. Christopher concurs with this. When you grow up in such an environment, it is all you are going to think life is about.
Designing a Best Life
To overcome the ceaseless struggle, people need to be exposed to new ideas, thought processes and good role models. These models will then spark the question of what-could-be in those who are stuck and have yet to find their footing.
Most schools teach us that getting a degree and doing well on SATs is the only way to become successful in life. However, 1 Life Fully Lived seeks to shake up that system and teach people valuable entrepreneurial skills. And in so doing, they hope these people would have not only financial freedom by the time they’re old and gray but also the health and vitality to still “get the goods in the woods.”
To hear about people doing great things alongside with Tim and how to create a diverse, mission-driven network of people, download and listen to the episode.
Tim Rhode sold over 2,500 homes when from 1986 to 2000. He bought and sold over 100 properties and coached more than 200 investing students for foreclosures.com.
Today, Tim is the founder of non-profit, 1 Life Fully Lived and co-founder of men’s mastermind group GoBundance where he helps thousands live their best lives.
Professor Christian Terwiesch gets in touch with Lochhead for a remarkable conversation about connected opportunities in the customer journey. They dig into his new book, Connected Strategy, which looks into new forms of connectivity that can build legendary interactions with customers.
“What would it take that you blow this tradeoff away and you can have a higher efficiency, low fulfillment cost interaction with the customer and still delight the customer?” - Professor Christian Terwiesch
First Things First: Customer’s Perspective
In order for connected strategies to happen, business leaders should first think about the customer’s perspective. It is important to know the product and service that you want to provide them. And even more important is knowing the customer’s motivations for availing of your product.
For example, a shoe designer can spend tons of money on R&D and marketing to build relationships with retail stores. And even then, they could fail miserably at understanding their customers’ pain points. After all, the company that focuses on just the shoe itself will not be able to deliver quality customer journey.
“The customer's pain points are not about just buying the shoe and having a great shoe. There's a much bigger aspiration that this runner potentially has—feeling good, running their first marathon.” - Professor Christian Terwiesch
Connected Customer Journeys
A term that Professor Terwiesch is particularly fond of is “consumption shame”, called “customer journey” in his book. This reminds us that people do not wake up in the morning and say they want our product.
They first have to realize the need, which may be initially latent, for a product. From there, they can make the choice and finally buy the product. This journey, a form of engagement and experience, is made of weaved and repeated interactions.
“It's weaving those disjoint experiences together, so that you and I—my firm and you—will have a relationship that goes much longer than one episode.” - Professor Christian Terwiesch
Recognize, Request, Respond, Repeat
Lochhead also shared his own experience after a recent purchase of podcasting equipment. A representative rang him up, asked some questions about his purchase, and then offered to help him directly should he have concerns. Christopher also received an email containing links to the shop’s FAQs page, which completely blew him away.
A company’s personal touch shows the embeddedness of the moment of purchase in a longer customer journey. There could also be a similar experience for other customers before they make the purchase. Four stages in the journey that could use such connected strategies are the moments when customers recognize, request, respond and repeat their interaction with the product.
To hear more about connected strategies from Professor Terwiesch and how you can utilize them, download and listen to the episode.
Christian Terwiesch is a professor of Operations and Information Management at Wharton and co-directs Penn’s Mack Institute for Innovation Management.
With extensive experience in MBA teaching, online courses, and executive education.
Professor Terwiesch has authored several books, and published in many of today’s leading academic journals, from Management Science to The New England Journal of Medicine.
According to Gallup’s management practice Chief Scientist Jim Harter, the productivity of people at work has been increasing… but at a declining rate. More concerning is how only 34% of American workers and two-thirds of managers are engaged at work.
On this episode, he touches on the topic of bosses versus coaches, workplace engagement, people efficiency, and a lot more.
“I want my job to kind of reflect who I am, match my identity… I don't want my manager to just be an expert on my weakness, I want them to be an expert on my strengths.” - Jim Harter
Changes in Workplace Productivity
The numbers Jim and his teammates have tracked for a while hint on how workplace productivity trends upward, albeit slowly. The figures clearly tell of a room for growth for most organizations.
Workplaces are changing tremendously, and this creates an even bigger burden on leaders. These changes include the massive increases in diversity, technology, remote work, among other things. Needless to say, all these factors affect productivity.
Theory and Practice of Management
There is also the dissonance between the science and practice of management. Leveraging the science is one area for improvement of working environments, and more so its application in practice.
“We've seen that the practice of management hasn't kept up with the science of management. The science of management has advanced significantly in recent decades but the practice of management hasn't.” - Jim Harter
One such example is how the new workforce has evolved and now ask for a coach, not a boss. Therefore, one of the more critical things organizations need to be thinking about is moving from a culture of boss to coach. This ultimately relates to leaders asking for a change of culture to match the changing workforce.
People Efficiency is the Future
Jim says leaders need to keep up with the changes to both the workforce and the science of management. That is, they need to shift the focus from process efficiency to people efficiency.
“People efficiency is getting people into roles where they know what's expected of them, where they have clear expectations, where they're coached on an ongoing basis to do what they do best, to use their strengths.” - Jim Harter
In flexible and remote working environments that are more common nowadays, it becomes even more important to be purposeful about three things. First, there is setting expectations, and then continually touching base with people. Lastly, a workplace needs to be of high trust and accountability.
To hear more about strength-based environments, extrinsic versus intrinsic motivations and more from Jim, download and listen to the episode.
Jim Harter, Ph.D., is Chief Scientist for Gallup's workplace management practice.
He is the coauthor of the New York Times bestseller 12: The Elements of Great Managing, an exploration of the 12 crucial elements for creating and harnessing employee engagement.
Dr. Harter's book, the New York Times and Wall Street Journal bestseller, Wellbeing: The Five Essential Elements, is based on a global study of what differentiates people who are thriving from those who are not.
His research is featured in First, Break All the Rules, and he contributed the foreword to Gallup's new edition of this groundbreaking bestseller.
Dr. Harter is the primary researcher and author of the first large-scale, multi-organization study to investigate the relationships between wor...
055 Beware the Fraudcast — Podcasts that Charge Guests
Lochhead rants about a topic for a raging debate within part of the podcast community. He puts in his two cents on the subject of the fraudcast — podcasts that charge their guests to come on.
“We have never once been paid by a guest to come on this podcast and I think when podcasters do that, they break what you might think of as the social contract with their audience.” - Christopher Lochhead
The Conversation on Fraudcasts
Recently, Christopher’s buddy and fellow podcaster Eric Hunley, host of Unstructured, invited him over for a discussion with another award-winning podcaster Super Joe Pardo. The topic of the conversation? There are certain podcasts like Super Joe’s that for a while now have started the practice of charging guests who come on the podcast.
“I call these podcasts, fraudcasts. And to put it mildly, I think it's bullshit for a podcaster to charge the guest to come on.” - Christopher Lochhead
Christopher’s Personal Guest Criteria
Every single guest that comes on Christopher’s podcast is someone he is dying to have a conversation with. And all of them, he hopes, are people the listeners would love to listen to. This is the very criteria that he uses, and he does not care whether the guests are big celebrities or not.
“We have many legends whose names you don't know and these are just people who I think are doing legendary shit that's different, that's courageous, and that’s fundamentally interesting, and I’m dying to have a conversation with them.” - Christopher Lochhead
The criteria that he does not use is how much they paid him.
Gray Areas in the Fraudcast Discourse
Of course, there are some gray areas in this discussion. One is that it is fine for guests to pay you as long as you disclose it to your audience.
It is no podcast Christopher would personally listen to. But there are people who would willingly sit through hours of O Shopping Network’s infomercials. To each their own, after all.
To hear more about this hot topic of fraudcasts and relevant information from Christopher, download and listen to the episode.
Eric Hunley’s Unstructured Podcast: Should Podcast Guests Pay?
Payola Radio Scandal
Payola: Influencing the Charts
A Brief History of American Payola
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
054 Claude VonStroke Legendary DJ & Music Entrepreneur
Hailed as the best DJ in America, Claude VonStroke regularly performs for five to ten thousand people and even more.
He shares his origin story, how his truly genius and original plan to learn from the best DJs made him America’s #1 DJ and how worked for 15 long years to make his dreams come true.
“I'm trying to tell you that going after the golden goose isn't always the best path to success… only a few can get lucky so we don't even try to go that route. We just try to be legit. We just try to be who we are, and because we do that, it works.“ - Claude VonStroke
Claude’s Early Foray into Music
In an industry that celebrates mostly teenage geniuses, Claude stands out as someone who did gain music production until he was about 32. He grew up in a realm where a youngster could not just find anything on the Internet. Nobody in the neighborhood played the music he wanted to create so he had to forge an unusual path.
“There's no generational group of artists, every six years flipping over, that's showing another group of younger people that, ‘Oh, you can be a huge techno DJ from Milwaukee.’” - Claude VonStroke
Cleveland-born, Claude’s musical influences evolved after moving to Detroit. From listening to Uncle Vic playing Journey in Cleveland, he went on and began listening to The Electrifying Mojo’s playlist of Prince and Run-DMC. As the kind of kid who was obsessed with listening to the radio every night, these artists shaped his music taste.
Fifteen Years in the Making
Claude didn’t always want to make music. In the past, he also wanted to be a film director. He took a solid fifteen years to realize that he “sucked” at the project and people management aspect of filmmaking.
“The path is just totally different. It's like you need to be a real manager of personalities to be a great filmmaker. But to be a musician, you just kinda have to learn to manage yourself.” - Claude VonStroke
Music remained in the closet for years.
Claude knew he was good at it but he didn’t want to admit it and didn’t see that DJing could be a job. He didn’t start going to underground raves until he was 23.
A Genius Plan to Learn
To overcome the fact that he did not know anybody in the music industry, Claude put to use his filmmaking talent. He decided to make a documentary about some techno music and every music DJ who came to San Francisco after moving from Detroit.
In a fascinating turn of events, his inability to license songs forced him to make music that sounded like his interviewee’s. By the end of it, he not only got every single piece of information about these DJs. He learned to make the songs that they made, and the rest is history.
“My first record was big because I've been bottled up for 20 years waiting to release a huge record.” - Claude VonStroke
To hear more about Claude’s story of creativity, entrepreneurship and massive risk-taking, download and listen to the episode.
Barclay Crenshaw (a.k.a. Claude VonStroke)
* DJ Magazine says he is the best DJ In America* Billboard Magazine says his label, Dirty Bird is one of the top 5 Independence Dance Labels * Mix Magazine named Dirty Bird the label of the decade* He’s also got a critically acclaimed Radio Show and podcast called "The Birdhouse"
In this day and age of music cross-pollination, Claude VonStroke sits at the forefront of all that is good, proper and most importantly, fun.
053 The Difference Between Fact & Stories w/ Dushka Zapata
Dushka Zapata joins us for another fun and life-affirming conversation. Dushka and Christopher talk about the origins of her soon-to-be-released book, how recounting something differently is valid, and how stories differ from facts.
Recounting Things Uniquely
Dushka is very aware of her unique thought process that translates into her writing. Oftentimes, her recollection of shared experiences differs from that of other people.
She finds this fascinating. Regardless of what other people say, these instances remind her that she has the license to say things in a different way in order to tell a story. She knows it is not some conscious effort but her recounting of things as exactly as she can.
“I’ve known for a long time that I look at things differently than other people. I think that's what makes me worth reading—because it's less about what happened but more of my perspective about it.” - Dushka Zapata
Different is Valid
She will soon be releasing a book about stories from her childhood and her family. She shared some of these stories to her siblings and as expected, they were surprised with the way she saw things. And for such a book, what title can be more fitting other than, This is How I Remember It?
Her book not only celebrates the uniqueness of each individual’s perspective but also nullifies the notion that one point of view is superior to another. The memory of a loved one’s passing is generally painful, but for some people like Dushka, it can also be beautiful.
“I feel really strongly about the way I remember things. It matters to me about how other people claim that I'm not recounting something right… I think that's a gift. I'm so happy that the way I remember things is like that.” - Dushka Zapata
A Thin Line Between Facts and Stories
Dushka puts simply the difference between facts and stories through an answer to a Quora question. We often make assumptions about people’s behaviors that seem out of the ordinary. And these assumptions, those add-ons, are usually the stories that embellish facts.
Failure to see the difference between the two results in struggles for most people.
“It's a wonder we understand each other at all because we look at the world through our assumptions and our insecurities, but I also think that we look at the world through a lot of things that never actually take place.” - Dushka Zapata
To hear more about Dushka’s powerful answers to Quora questions, her deeper take on stories and facts, download and listen to the episode.
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 135 million times.
She’s the author of eight best-selling books.
Dushka has over 20 years of experience as a senior communications executive in Silicon Valley.
When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.
Books on Amazon
052 Professor Scott Galloway on the Algebra of Happiness
A powerful, researched-based look at happiness with Professor Scott Galloway from NYU. Professor Galloway is one of the most respected voices on the Internet today. He shares how the happiness curve dips in our 20s and 30s, the many "algorithms to achieving a happy life" and why “follow your passion” is the worst advice ever.
The Arc of Happiness
According to Professor Galloway, the arc of happiness starts off at a peak from the age of 0 to 22, when there’s not a lot of responsibility to deal with. Around 25, shit finally gets real. Everything we have been told is simply not going to happen and handed to us on a silver platter.
By the time we’re in our late 20s and 30s, we come to grips with the fact that as a species, we are competitive. We vie for the title of most successful, and when we fail at that, disappointments come in one after the other. At 35-45 years old, we reach the bottom of the smile, where we slowly work our way up once again to a more rewarding life.
“The happiest people in the world are probably the people who shouldn't be, and that is, [the] seniors.” - Professor Scott Galloway
Algorithms and Equations to Happiness
Through his research, Professor Galloway found about 10 or 12 algorithms and equations directly correlated to someone’s happiness. A lot of factors contribute to happiness—financial, geographical and even demographic.
For instance, the difference between being poor and being financially secure is enormous in terms of contribution to one’s happiness. After all, money can buy you happiness up to a certain point. Where you choose to settle can also affect your chances at success and opportunities for growth, especially as a young person.
“You wanna get to where the snow and the waves are great such that you have the greatest opportunity to be good at what you do.” - Professor Scott Galloway
Why “Follow Your Passion” is Bad Advice
We have heard it time and again. Any speaker would typically sign off with doing what you love when they themselves achieved financial success through, say, iron ore smelting. And the notion that they are actually passionate about such a thing is utter bullshit.
Professor Galloway says that we are most passionate about finding what we are good at and becoming great at it. Only then can we become one step closer to happiness.
“The financial and psychological and emotional accouterments that come with being great at something will make you passionate around whatever it is.” - Professor Scott Galloway
To hear from Professor Galloway about the state of young men in America today and why love is ultimately the key to being happy, download and listen to the episode.
Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is the author of the Digital IQ Index ®, a global ranking of prestige brands' digital competence.
In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" (Poets & Quants).
Professor Galloway is also the founder of several firms including:
* L2, a subscription business intelligence firm serving prestige brands;* Red Envelope, an e-commerce firm (2007, $100mm revs.); and* Prophet, a global brand strategy consultancy with 250+ professionals
On today’s special episode, Christopher answers a question from a young woman who wants to know whether she should start a business. He touches on two points: the effect of formal education on entrepreneurial success and the distinction between missionaries and mercenaries.
Entrepreneurship is Not for Everybody
Christopher received an email from a 20-year-old woman thinking about leaving school to starting a business. Perhaps inspired by his own story, she sought out his help.
With very few options after getting thrown out of school at 18, Christopher started a business. Entrepreneurship was a way out of a life of struggle for him. However, even a huge proponent of entrepreneurship like Christopher thinks it is not the answer for everybody.
“It's an interesting thing that for many entrepreneurs, entrepreneurship is the only root that we have.” - Christopher Lochhead
Education Remains Valid for Most
The first thing that you should ask yourself when you consider quitting school to start a business is whether you are really ready. True, a lot has been said about success after dropping out and how college is slowly dying.
But according to the Kauffman Foundation, adults without formal education are much less likely to be entrepreneurs than their educated counterparts. Research also shows that the more educated you are, the more you are going to make. While the media portrays lots of dropout-turned-rockstar tales, the truth is that most entrepreneurs get some education.
“This is coming from a guy who didn't go to school. but I think you need to think twice before dropping out because for most people, school pays off.” - Christopher Lochhead
Are You on a Mission?
Another question to ask: are you a missionary or a mercenary? Christopher’s buddy Eddie Yoon makes this very important distinction. If you are the latter, then you are going to tap out when it gets hard.
There will be massive losery along the way and the disappointments will be huge. Things that will make you want to quit will happen on a fairly regular basis. Being mission-driven, like what most top VCs dub successful entrepreneurs, is the way to charge forward.
“Your commitment to the mission is what will get you through the hard parts. And there will be hard parts and the hard parts will be way worse than anybody ever expressed to you.” - Christopher Lochhead
To hear more about Christopher’s take on whether you should start a business, download and listen to the episode. Got a question for Christopher? Email him at email@example.com.
Quora - What would be your advice for a 21-year-old starting a company?
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
050 Can Sales & Marketing Work Together? with Brian Burns
On this episode, a no BS leader in the sales world, legendary author and podcaster Brian Burns.
Brian and Christopher had a captivating free-range conversation about sales & marketing and they unearth some powerful ideas for how the two can work together and they tackled the always important topic of - sales and marketing alignment.
“Certainly in marketing, we've got a lot of shiny objects to play with and what I found working with CMOs is they pick the shiny object who enhance their portfolio versus enhance the company’s position.” - Brian Burns
Sales and Marketing Alignment
Have you ever run into this issue? Lochhead found some easy ways to get it right where sales and marketing were completely in sync.
First is for CMOS to treat the quarterly sales number like it was your 100% responsibility.
"If you're the head of sales and I'm the head of marketing and we're working together, it's not your number, it's our number. It's not your company, it's our company." - Christopher Lochhead
Breaking the Gap between Sales and Marketing
Being in a field is where you will really learn.
"I think the misalignment of sales and marketing, generally is the fault marketing.” - Christopher Lochhead
To hear more about Brian a no BS leader in the sales world, download and listen to this episode.
Brian Burns is the sales guru in Silicon Valley and a host of two podcasts in the top 15 in business on iTunes, The B2B Revenue Leadership show, and The Brutal Truth about Sales and Selling.
He has authored four books on B2B sales and marketing and he has over 25 years of experience.
We hope you enjoyed Brian Burns on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
049 How to Build a Business that Works for your Life with Ever Gonzalez
On this episode, we have a podcaster who is loved by entrepreneurs Ever Gonzalez.
Ever and Christopher had a fun and informative conversation about designing business that serves your life, not the other way around, and what he's learned in talking to over 400 success entrepreneurs on his popular podcast.
"I would much rather take it a little bit easier and have the things that are important to me my family, freedom, time than to hustle, hustle, hustle and have all the money in the world for what reason." - Ever Gonzalez
Outlier On Air
Ever had an amazing journey in his life, a great career, and he a successful run as an entrepreneur running a freight management company all starting his podcasting in December 2013.
At first, it was strictly for entrepreneurs, but halfway thru it, he became curious with other authors and people that he wanted to know more. He’s enjoyed talking about business and people and now, it has over 422 episodes.
A lot of people today wants to be famous and they are losing money trying to follow this dream because they were hustling. As we get older, we have to step back, think and slow things down in order to get good results.
Ever said that he's living a life that he can control, a life that provides him freedom, still makes some money and working on projects that he's passionate about.
"Hustle is a no shit, Sherlock. You can go back and look at any book, of what anybody who's ever been successful, it takes hard work." - Christopher Lochhead
Finding the Right Pace
Most people don't know how to value time and being in balanced is something that is hard to do especially working in entrepreneurial businesses.
In reality, what we shared with younger entrepreneurs is that there will be plenty of time and they will be less effective, if they burn themselves out.
Remember the point of all of this work is to deign a legendary life, not kill yourself “hustling”
According to Ever, he had seen the ups and downs, but it's the mental health that scares him.
In a lot of ways, success is about learning to manage you own psyche.
To hear more about Ever a podcaster who is loved by entrepreneurs, download and listen to this episode.
Ever Gonzalez is an entrepreneur, CEO, a top podcaster and the Founder of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. He is also the host of Outlier On Air, a weekly podcast that interviews Founders, Disrupters, and Mavens.
We hope you enjoyed Ever Gonzalez on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to
048 How to Make Any Career Creative with Tania Katan
“Every rockstar business needs a punk.” - Tania Katan
On this episode, the incredible Tania Katan has a riveting conversation with Christopher about how to put the spark of joy back into work and life, how she overcame breast cancer and how it shaped her life.
Tania is a powerful example of someone who “used her different” to make her place in the world.
She shares the captivating story of how she went from acting, to working in enterprise technology, to becoming an advocate for women in tech, to becoming a successful author and more.
Tania is famous for starting the empowerment campaign #ItWasNeverADress.
"We don't need to be in a job or a field that is uniquely creative in order to be uniquely creative within the work we do." - Tania Katan
Authoring Bestseller “Creative Trespassing”
Tania wrote the book as a dialogue and a monologue.
This reflects the way she holds her book tours and keynote speeches. She lets her audience talk and give her feedback while she listens to them.
Real conversations inspire her.
When she went to record the audiobook, she brought a photograph of her friends, family and other people who inspire her to the studio. This allowed her to feel that she was sharing her stories with them.
Unpacking the Dedication
Tania says that she was born as an outsider.
She wrote about the reality of her life and how she found a way to use “outsiderness” or “misfitness” to create a value for both companies and the people around her.
Her being different is how she makes a difference.
"Embracing the fact that we are misfits and we are flawed allows us to actually take risks and know that the outcome is going to be better than ‘okay’." - Tania Katan
We Teach When We Most Need to Learn
At the age of 21, her breast was removed to save her life.
Following this event, she felt less—“other”—until she came to a realization when she became an adult.
Nobody is perfect.
Being an outsider can be painful for some people, and this is the epitome of irony. Every human being goes through the same dilemma and we all can feel uncomfortable and scared of becoming misfits.
This is where Tania’s need and desire to speak for them came from—the need to learn herself.
"To be perfect is like to be invisible." - Tania Katan
By finding a way to harness her different, Tania is the epitome of “why fit in, when you can stand out”.
To hear more about how Tania went from theater to tech industry and how she thinks every rockstar business needs a punk, download and listen to this episode.
Tania Katan is an inspirational speaker, creative consultant and co-creator of the #ItWasNeverADress campaign. She is also the best-selling author of the book, Creative Trespassing.
She has been a featured speaker at CiscoLive!, S.H.E. Summit, Business of Software, Expedia, Uber, Etsy, Humana, Google, Amazon, Comedy Central Stage, TEDx, and more.
047 B2B Enterprise Tech On Fire with Christopher Lochhead
On this episode, Lochhead shares some of the amazing things going on in the enterprise tech industry.
Enterprise Tech on the Rise
Back in 2012, the legendary venture capitalist Jim Goetz of Sequoia made a declaration that tech entrepreneurs were too focused on the consumer world and have ignored the $500-billion market opportunity, which is the enterprise space. Soon after, the Cloud went bigtime—the tipping point for a lot of big innovations.
Bob Evans of the awesome podcast Cloud Wars said that for Q1 of 2019, Microsoft, Amazon and IBM will combine for $23 billion in Cloud revenue.
“Twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” – Jim Goetz, Senior Partner Sequoia Capital
The Golden Age
Over the last 10 years, there has been an acceleration of innovation. According to Lochhead, this is the greatest time in history to be in the tech industry and particularly in the tech enterprise industry.
“The enterprise space is—if you’re willing to dig it out, if you’re willing to work hard on it and be smart—it’s less binary than the consumer space. With grit, some intelligence, some great technology and some category design, you can really make something of yourself.” – Christopher Lochhead
Enterprise vs Consumer Tech Companies
Rolfe Winkler, the author of the article, The Tech IPO Delivering the Most for Investors, points out that enterprise companies produced a median of 126% stock growth, compared to a median of 15% increase for consumer tech companies.
Consumer tech is a hit business, but it is hard to predict in a way that enterprise tech is not. Christopher also thinks that it's getting tougher to find new niches in the consumer side and startups are afraid of the big players.
"Consumer-focused businesses may have more cachet, but technology startups that cater to companies are what is really hot.” - Rolfe Winkler, The Wall Street Journal
To hear more about the dynamic enterprise tech industry download and listen to this episode.
Christopher Lochhead is a #1 Best Selling Amazon Author and “Top
30” rated Podcaster. He is a former 3 time public company Chief Marketing
Officer in the enterprise technology business where he spent more than 2/3 of
his career. He’s been called “one of the best minds in marketing” by The
Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by
NBA legend Bill Walton and “Off-putting to some” by The Economist.
He co-authored two best seller
• Niche Down: How To Become Legendary By Being Different
It’s time to get some deeper insights from our guest, we have Isaac Morehouse. In this episode, Isaac and Christopher had a wonderful conversation on how to start or restart your career. They also talked about how to discover the right role for yourself, how to build the right skills to fulfill those roles and how to get the job of your dreams.
Crash Your Career
This is the most condensed version that Isaac came up with to get across the same mindset in a way of thinking about career launch. He is very passionate about helping young people so they don't get left behind.
The way he processes his ideas is by talking and writing about them that helps him to put his visions of category designs into words.
"If I explain it, then maybe there's a big chance that I can build it." - Isaac Morehouse
This is the first step that we need to focus on in order to have a
legendary start. According to Isaac, they are focused on 3 things - discover
some roles, build a profile and tailor a pitch.
If you can do all those 3 things, it will get a lot easier and you can
have an amazing career launch.
"Paper credentials aren’t going to launch your career, you’ve got to be your own credential” – Isaac Morehouse
Unpacking the 3 Things
He compares the idea of, what do you want to be when you grow up to a
funnel. Every step in your life, you should be moving in that funnel and people
are being trapped because of this.
The perfect fit for you is probably something that doesn't exist yet,
something that you have never heard of or hasn't been invented yet. The way to
get to it is to start experimenting as you will learn by doing it.
"The only way to know what is a really good fit is to try anything that is not really a bad fit." - Isaac Morehouse
To hear more about Isaac
Morehouse, founder and CEO of Crash, download and listen to this episode.
Isaac Morehouse is the founder and CEO of
Crash, the career launch platform, and the founder of Praxis, a startup
apprenticeship program. He is the author of the wonderful new book called Crash
Your Career. Isaac's business was focused primarily not exclusively on
younger people in helping them get an amazing start to their career.
Some of his blogs are:
• The Delicate Art of Listening but not Listening
• Life By Subscription
• Music as Programming
We hope you enjoyed Isaac Morehouse on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
045 Bedtime Stories for Managers with Dr. Henry Mintzberg
In today's episode, the awesome Dr. Henry Mintzberg sits with us. He unpacks some powerful,
provocative and counterintuitive approaches to managing and decision making. He
also tells us why he thinks we need less of what he calls, Lofty Leadership.
Bedtime Stories for Managers
Manager is not a word we hear that often. One of the
stories is we can't separate leadership from management. Good managers lead and
nobody wants a leader who does not manage.
Everyone thinks that they are leadership expert, but for
Dr. Mintzberg, people must practice both together to succeed and enhance a
"Managers are leaders and leaders are managers." - Dr. Henry Mintzberg
Community vs. Networking
Communities tend to be small as the network can be
massive. He compares these two as the first one can be more personal while
networks are more on relationships and can be critical.
According to Dr. Mintzberg, community is networking. You
keep your community small, but your network of communities is across the whole
"An effective organization is a community of human beings, not a collection of human resource." - Dr. Henry Mintzberg
The Epidemic of Managing without a Soul
Have you experienced something where you walk on a certain hotel or restaurant and then 2 minutes later, you can tell if the place is together or not? For sure, some of us can get that feeling and this is what Dr. Mintzberg means when he says there is no feeling in the place.
This has been a theme that would come by entrepreneurs,
CEOs, and people managing businesses. He said that the best way to manage an
organization is by connecting with them.
"Managing is about eating scrambled eggs and live your customers’ experience. Connect with them." - Dr. Henry Mintzberg
To hear more about Dr. Mintzberg, a Canadian academic and author on business and management, download and listen to this episode
Mintzberg, OC OQ FRSC
is a Canadian academic and author on business and management. He is the
Cleghorn Professor of Management Studies at the Desautels Faculty of Management
of McGill University in Montreal, Quebec, Canada where he has been teaching
Some of his works are: • Managers Not MBAs
• Strategy Safari
• The Rise and Fall of Strategic Planning
We hope you enjoyed Dr. Henry Mintzberg on this
episode of Follow Your Different! Christopher loves hearing from his
listeners. Feel free to email him,
connect on Facebook, Twitter, Instagram and
subscribe on iTunes!
On this episode, we get to hang out with the incredible Dan Casetta. Christopher had a fascinating conversation with Dan about how to build a legendary culture, powerful ideas in recruiting and training, how to lead a young sales teen, how to change limes while saving dimes and a ton more!
Dan ran the Western part of the Cutco's sphere that touches the Pacific Ocean with 5,000 salespeople in it. What he loves about this is they get to impact a lot of young people at the time that are critical in their lives.
They get to learn a whole lot of
life skills, knowledge, habits and ways of thinking that make a difference for
“Once you invest time and energy, help them develop and do well, help shape their attitude about the experiences that they have, so that they end up succeeding." Dan Casetta
They usually start with the people they know, as in, referrals. It is easier for them to train and develop those people that have been personally recommended. The training is critical and the method of recruiting precedes the training as well.
According to Dan, once the summer is over and school starts, they continue to work with these young people to support their needs. They also have what they call Leadership Academy, where the trainees continue to gain more skills and knowledge that will help them to lead the team.
“We judge people based on attitude, not necessarily based on what part of the town they live in or their background." – Dan Casetta
At a very young age, Dan was exposed to the concept of personal development. As he grew up in the business, a large part of the training and development that he did is to help people with their lives.
They teach topics and ideas that are just not related to selling Cutco, but also develop each person in his organization as humans, as people. He created this environment of personal growth in his organization and became successful in this kind of field.
“Help people with their lives, not just their jobs." – Dan Casetta
To hear more about Dan, a sales leader and business and life coach, download and listen to this episode.
Dan Casetta is a record-setting sales manager, business & life coach, national speaker, culture shaping executive and a longtime member of the Cutco. He is also one of the best-selling authors of the book, Success Starts Today with the famous Jack Canfield, author of the “Chicken Soup for the Soul” series.
Some of his blogs are:
• Your Words Matter
• The Magic Secret (Part 1 and 2)
• Decision-Making: Insights to Help You Make Better Choices
• How Much Does It Cost?
• Why Me?
We hope you enjoyed Dan Casetta on this episode
of Follow Your Different! Christopher loves hearing from his listeners. Feel
free to email him, connect on Facebook, Twitter, Instagram ...
Today, one of the best-selling self-help authors of all time, Hal Elrold sits with us. We unpack his brand new book, The Miracle Equation and talk about his life-changing story after beating cancer. Listen and believe that miracles do happen.
Hal created this equation 6 years prior to the Miracle Morning as a concept that he has been practicing and teaching in a company that he worked for. This is the formula that he used to beat cancer.
Anything is possible, but possible is not enough to get us up in the morning. His unwavering faith and extraordinary effort are his biggest decisions that helped him achieve his goal.
“The miracle equation is not a one-time decision to achieve a one-time goal. It's a fundamental way of living, a way of bringing fate. It is the fundamental lens to which you approach all of your life's challenges and all of your opportunities, goals and dreams.” - Hal Elrod
Possible to Probable
The voice of self-doubt and fear is what overrides us. According to Hal,
we have to replace fear with faith. Stepping out on faith is how he closed the
gap and by reinforcing that which he called the "Miracle Mantra".
"You don't have to believe you can achieve the goal in order to keep moving forward and ensure you achieve the goal." - Hal Elrod
Developing the quality and characteristics of a
person is what we need to focus on. For as long as there's effort and by
maintaining unwavering faith, regardless of what the result is, we can achieve
This is not a one-time decision. It is a fundamental way of approaching our life in every challenge we encounter and in every goal that we set.
"The highest benefit that you can get from setting and pursuing a goal is not to hit the goal. It is who you become on the journey toward the goal by giving it everything you have no matter what." - Hal Elrod
To hear more about Hal, one of the best-selling self-help authors of all time, download and listen to this episode.
Hal Elrod is one of the highest keynote speakers in America,
a top podcaster, and creator of one of the fastest growing and most engaged
online communities in existence. He is also one of the most inspiring authors
of one of the highest rated, best-selling books in the world, The Miracle
Some of his works are:
• Achieve Your Goals podcast
• Best Year Ever Blueprint
• (10 books) of The Miracle Morning book series
We hope you enjoyed Hal Elrod on this episode
of Follow Your Different! Christopher loves hearing from his listeners. Feel
free to email him, connect on Facebook, Twitter, Instagram and
In today’s episode, we hang out with a leading futurist Mark Pesce. He and Christopher discuss how smart the world is, why we should not be afraid of the future, how the next ten years will play out and how technology will transform our health and well-being.
Path to the Future
People get blindsided, uncontrollable and scared of what the future holds. We tend to give up when we feel that everything is not falling into place. Mark wants to show us that there is always a path through.
We have always had this path. All it takes is looking at our past and the clues to help us understand how we are going to find our .
“People come out of that with the sense of urgency that there is something that they can do, something that they can be that allows them to have not just a stake in the future, but a capacity to keep up with that future.” – Mark Pesce
Fear Because of Change
According to Mark, kids these days are so different because of their experiences.
We ask ourselves why the world is changing and why we can’t keep up. The idea of fear in us is because of change. And it is something that can be tolerated as we have the capacity to learn from one another.
"We like to master things and we don't like it when those things change from underneath us because it makes us feel like we're losing on mastery." - Mark Pesce
A Smarter World
The world is getting smart. There are apps, computers, electronics, high speed mobile Internet and sensors everywhere. Mark said that over the span of 40 years, all we have done is to learn how to take all the principles that are embodied with all of these.
We have such connections, wiring and intelligence of the world that when we look at it one way, it seems very threatening. It can seem that the world is going to be so smart and would not need us anymore. But we should always remember that a machine can be dumped a million times faster than a human can.
“The challenge and pressure for us is can we get smart at the same pace the world is getting smart?” - Mark Pesce
To hear more about Mark, the leading futurist, download and listen to this episode.
Mark Pesce is a leading futurist, author, entrepreneur and innovator.
He is an award-winning columnist for The Register and producer and host of This Week in Startups Australia. Mark invented VRML, the standard for 3D on the Web and a core component of MPEG-4. He also authored 6 books including:
• VRML: Browsing and Building Cyberspace
• The Playful World
• The Last Days of Reality
We hope you enjoyed Mark Pesce on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
041 Designing a Legendary Life With the Man Who “Saved Metallica” Phil Towle
Today, the incredible performance coach Phil Towle sits with us for his very first podcast. He and Christopher have a very big, deep and adult conversation about life design, crisis and failures, building relationships and loads more. Hold tight, this dialogue gets very personal.
Break Down to Break Out
One of Phil’s approaches in coaching is called the 'Breakdown as a Breakout Opportunity'. He normally starts by asking clients what they're going through and from there, he can get a picture of what that means to them.
Phil sees this as a breakthrough opportunity. He takes crises as chances to look back since those that we have personally experienced can be the most catalytic.
"The crisis may be in some ways more about my resisting change, getting out of comfort zone and doing something that I need to do to go forward than anything else.” - Phil Towle
When Crises Arise
Phil sees a crisis as very personal as we have to look at our part in the challenge. To deal with it, we need to slow the process down rather than focusing and having the desire to change in an attempt to make life better.
We should ask ourselves, “How did I co-create this? What's my part of the conflict?” Once identified, we can then position ourselves to make the change. Do we cut and run or do we persevere?
"We co-created crisis out of necessity because we need to make a change, some kind that we're resisting.” - Phil Towle
Relationships Founded on Authenticity
Building relationships, whether short-term or long-term, do not have to be hard. If we continue to create authenticity in our interactions, we build a kind of intimacy that makes it easier for us to do so. The best way to approach it is to have the desire to make sure that you maintain present interaction in a way that is meaningful.
Have the openness of someone that is constructing a long-term relationship and make sure that you and the other party are honest with each other. Invest in the quality of the experience so that in the case that things go downhill and you decide to abandon the relationship, you will constructively move forward. You will take each other with you and the relationship practically never stops.
“When I'm not constructive, or when I start to build expectations of how I want you to be, then our relationship is misshapen. It takes on a different form that's likely to end in some kind of trauma because I haven't respected you. I made you a conformer or tried to make you conform to my agenda.” - Phil Towle
To hear more about Phil's take on crises, mental health and failures, download and listen to this episode.
Phil Towle defines “performance coaching” as a proactive psychological strategy that facilitates making your best better.
Phil works with “Difference makers” committed to using their God-given talents to fulfill their highest possibilities, and those around them determined to transform each hardship, setback and self-imposed limitation, into superior achievement.
His clients include:
* Metallica; * Dick Vermeil (Superbowl Winning Coach with St. Louis Rams); * Bill Romanowski (Professional Athlete); * Rascal Flatts; * Tom Morello (musician with Rage Against Machine/ Audioslave/ Nightwatchman, and Human Rights Activist)
For the second installment of this 3-part series on mental health and well-being, US combat veteran turned mental health counselor, podcaster and author Duane France joins Christopher. They share a powerful conversation about living a life of service, the challenges faced by veterans who leave the military and the power of having purpose and meaning.
“The military's purpose is not to kill and destroy. It's to protect and preserve.” - Duane France
On Veteran Stereotypes
When asked about what he would want the average American to know about the people in the military, Duane said that they are just like everybody else. Sadly, people like to stereotype the military veteran in three ways.
One, some would think of the veteran as a berserker suffering from PTSD. Sometimes, other people treat them as victims that need taking care of for the rest of their lives. And then there is the stereotype as a hero.
“There’s just a lot of stereotypes that go along with especially current era military… and it’s just simply not true.” - Duane France
Not So Different
All veterans want is for people to understand what they live through. Duane’s clients would say that they want people to know what they experience and to hear their stories. But at the same time, they don't know how to tell these, feeling like no one can really understand the struggles of a veteran.
To help a military veteran reintegrate into civilian life, it is best to not treat them differently. They want to be seen not as victims or as villains, but as the average American with interesting stories.
Finding Purpose After Service
No matter how unique their stories go, veterans will always struggle to regain their footing on civilian soil. The transition is the hardest part, but with the help of people around them, they can achieve a new purpose.
Some of them can even become amazing and legendary entrepreneurs.
“When we leave the military, we wanna find a place for ourselves in the world. We wanna find purpose and meaning in our lives because what we did was really meaningful.” - Duane France
To hear more about the separation of war from the warrior and why veterans make great entrepreneurs from Duane, download and listen to the episode.
Duane K. L. France is a combat veteran of both Iraq and Afghanistan, as well as a mental health counselor practicing in the state of Colorado.
He’s the host of the HEAD SPACE AND TIMING podcast and the author of Combat Vet Don't Mean Crazy: Veteran Mental Health in Post-Military Life.
Veteran Mental Health
On this first episode of a 3-part series on mental health and well-being, the mega-popular therapist, writer and speaker Amy Morin sits with us. She holds a powerful conversation with Christopher about how women can be super successful, why self-doubt can be a good thing and the power of true vulnerability.
“It's okay to be a mentally strong woman who doesn't act like a mentally strong man.” - Amy Morin
Women on Criticism and Rejection
Amy studied a lot for her new book. She found out that women tend to treat rejection and criticism as if they were the same thing.
Walking the path towards mental health and success is not letting others limit one’s potential. We must learn to take criticism where it comes from and separate criticism from people without stakes on our game. Studies also show that when people criticize you, they are likely telling you how they feel about themselves.
When Confidence Becomes Dangerous
According to Amy, people fail to recognize how dangerous confidence can be. Being completely confident that everything would work out without a hitch sometimes leads to some really poor decisions.
“A lot of the mistakes we make are because we're overconfident about our abilities and we underestimate how tough the challenge is gonna be.” - Amy Morin
Nobody jumps on Get Rich Quick schemes unless they are 100% sure that nothing will go wrong. It goes to show how self-doubt can be used to one's advantage.
Embracing Your Self-Doubt
Self-doubt can sometimes stop us on our tracks towards success. Being less confident about one’s attributes and qualities is only natural, but self-doubt doesn’t have to be a bad thing.
Studies on how students predict their performance on tests show that those who are confident about acing their tests are likely to do worse than those who show some doubt. This is mainly because they turned their self-doubt into effort and studied harder.
"Having a little self-doubt means, 'I have to put in more effort, I have to study for this, I have to prepare, I have to sharpen my skills.' And it keeps you on your toes." - Amy Morin
Owning One's Vulnerability
We sometimes liken vulnerability to weakness. But to become mentally strong, we need to embrace its true power.
“To really be vulnerable, you have to let people know that you struggle with things, that you're not really okay sometimes.” - Amy Morin
Having the means to open up about our own vulnerabilities to the world has made it easier to embrace. But being vulnerable is not something that we should necessarily announce on social media all the time. Sometimes embracing it means having a private conversation between you and a loved one.
To learn more about the secrets to women's success and Amy's take on the #MeToo Movement, download and listen to the episode.
Amy Morin is a licensed clinical social worker, psychotherapist, and a lecturer at Northeastern University.
The Guardian dubs her as the “self-help guru of the moment." Forbes refers to her as a “thought leadership star.”
Her knowledge of mental strength stems far beyond her professional experience.
She’s experienced a series of losses in her personal life that gave her first-hand insight into the strategies that build resilience.
In 2013, her article 13 Things Mentally Strong People Don’t Do was read by over 30 million people aro...
038 Kerri Walsh Jennings Volleyball Legend: An Inspired Life
What drives a five-time Olympian? Today, we hear from the true legendary champion Kerri Walsh Jennings. The best beach volleyball player in the world sits with us for a conversation all about drive and inspiration.
"My bronze completes me. My dark side completes me... You need to have both." - Kerri Walsh Jennings
Discipline Liberates and Consistency Feels Great
One of Kerri’s favorite quotes is Jocko Willink’s “Discipline equals freedom.” A lot of high-performing people get either flak for being so disciplined or pity for being “punished”. But discipline liberates and allows Kerri the space to breathe and accomplish things.
Discipline is all about showing up and doing what it takes on the daily. And it is as beautiful a word as competition despite the negative connotation often attached to the two.
“It makes me feel good to be consistent and to do the hard things when things are hard and to do it until they're done.” - Kerri Walsh Jennings
Love for Winning Always Wins
Like most athletes, Kerri loves winning. But her relationship with it is as unique as it could get. The joy of winning motivates and inspires her more than the pain of losing.
People would often say that losing motivates them, but Kerri thinks that losing is like a chronic injury or a weight on one’s shoulders. It gets into your psyche in a way that drives you crazy. It is a toxic feeling despite the positives to it.
“I love winning more than I hate losing, which I think is why I'm still going.” - Kerri Walsh Jennings
Feeling at Home in the Olympics
With her veteran status in the Olympics, one would think that she felt the pressure of having basically the entire world watching her either win or lose. But not once has this ever occurred to Kerri.
The Olympics is fun, and she has always found it helpful to create a bubble around her to make her feel safe and not get caught in the noise. She has found her home in the Olympics, and not even the millions of spectators would take her off her game.
To hear more about Kerri’s distinction between inspiration and motivation and a whole lot more, download and listen to the episode.
Kerri Walsh Jennings has been called, “the Best Beach Volleyball Player in the World”.
Kerri is a five-time Olympian, three-time Olympic gold medal winner, and a one-time bronze medalist.
She is the beach volleyball career leader in career wins.
And Kerri is half of what has been called "the greatest beach volleyball team of all time," with her longtime partner Misty May-Treanor.
She is currently training and competing with her partner Brooke Sweat to compete in the 2020 Games in Tokyo.
Walsh Jennings is also an entrepreneur. She is the founder of p1440, a beach volleyball event series launched in September 2018 with eight events in the 2018–2019 season, showcasing the best in women’s and men’s beach volleyball from around the globe.
037 How to Make Your Place in the World w/ “The Three Foot Giant” Dr. Sean Stephenson
Is it possible to live multiple lives in this lifetime? Today, the three-foot giant Dr. Sean Stephenson joins us for a wonderful conversation on growth, purpose, and a lot more.
Continuing to Grow
Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years and didn’t leave home until he was 31. Perhaps owing to his severe physical disability, he was very close to his family.
His home life was wonderful, but as he got older, it got more difficult. Being in the same roof with his family, he always had a group thinking and felt like he was curbing himself. So he decided to go through a very painful business breakup and step out into the world.
Learning to Walk
We can’t read the label inside the jar. Sean didn’t know how much he was holding back his own opinions or how much he was fully being himself. But when he moved and broke away, he started seeing how there were new levels and layers to him.
The stark differences between his and other people’s experiences growing up shocked him. After all, he was used to a culture where not doing what the family wants equals being a renegade.
“I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson
Breaking the Mold
It personally sickens him to think that some people would want to live the same life a hundred times over. To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years with a stack of embarrassing mistakes to learn from.
Sean confesses that he wouldn’t hang out with his younger versions with interests that wouldn’t necessarily appeal to him now. He loves himself all the more for it. And he can only wish the version of himself five or ten years down the road would feel the same way with the present.
“Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson
To hear about why purpose is sexy and how Sean turned his "disability" into a competitive advantage, download and listen to the episode.
Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18).
Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world.
Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries.
Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He has shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama.
Sean has appeared on everything from The Oprah Show to Jimmy Kimmel, in addition to online videos with tens of millions of views.
The Biography Channel produced an hour-long feature on his life called, Three Foot Giant.
Mindie Kniss & Sean Stephenson his internatio...
036 Loonshots The Power of Crazy Ideas w/ Safi Bahcall
How can structure drive culture? On today’s episode, the amazing author of Loonshots Safi Bahcall unpacks the reasons why we should pay attention to the structure of an organization to achieve success. Learn how crazy people and ideas lead to breakthroughs, and so much more.
Is It Really Culture?
When Safi first became an entrepreneur, he read every article and book he could find on various subjects like how to become a good leader and build great teams. All those things sounded good, but after a while, he got hungry for something more solid.
“I was trying to understand if there was some science to this. If there was something else besides just culture.” - Safi Bahcall
He observed that companies with completely different cultures would succeed, while those with the same cultures failed. There are elements of culture that are very important. But is it really the culture that drives the success of an organization?
Structure Eats Culture for Lunch
Christopher shares that there are successful companies with the “biddings will continue until morale improves” culture. Then there are other successful organizations that adopt an “everybody loves each other” culture. From this standpoint, there seems to be no such thing as a culture that works and a culture that doesn’t.
“Well, there’s a saying in business that says, ‘Culture eats strategy for breakfast.’ What I would add is that ‘structure eats culture for lunch.’” - Safi Bahcall
It appears that structure enables exponential differences in organizations in a way that culture doesn’t as much.
Structure Drives an Organization’s Culture
To exemplify, Uber had an outlier incentive system. Nobody wanted to work on other people’s project because of the 8X incentive that successful project proponents could earn. No matter how many times teamwork was encouraged, nobody would actually get into it.
But when the team-based incentives began to roll out, the culture changed. People were rewarded based on team performance. This perfectly sums up how structure eats culture for lunch.
“It means that underlying structure can drive the culture, rather than the way around.” - Safi Bahcall
To hear about how water molecules relate to business structure and how genius and serendipity need to meet to produce breakthroughs from Safi, download and listen to the episode.
Safi is a second-generation physicist (the son of two astrophysicists) and a biotech entrepreneur.
He received his BA summa cum laude from Harvard and his Ph.D. in physics from Stanford, where he worked with Lenny Susskind in particle physics (the science of the small) and the Nobel laureate Bob Laughlin in condensed matter physics (the science of the many).
He was a Miller Fellow in physics at UC Berkeley (the school of the many). After working for three years as a consultant for McKinsey, Safi co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years.
Safi has presented at approximately 130 banking conferences, investor events, and medical meetings around the world, as well as at leading academic institutions including physics, mathematics, or medical departments at Harvard, MIT, Stanford, Princeton, UC Berkeley, Caltech, Cornell, Bell Labs, Dana-Farber Cancer Institute, Massachusetts General Hospital, Rockefeller, and the Weizmann Institute of Science in Israel.
He lives with his wife, two children,
Why does great service come from the heart? On today’s episode, Christopher sits with his hero Ken Blanchard. One of the greatest authors of all time shares why legendary customer service matters, the power that true servant leadership holds, and so much more.
Exemplifying Simple Truths
Christopher has personally looked up to Ken since reading the life-changing book, The One-Minute Manager. When he dropped out of school and had to seek other ways of learning, Christopher turned to the book that he has given to many others in return.
Simplicity marks everything that Ken writes and teaches. The living legend has written over 60 books, with a new one inspired by the story of Johnny the Bagger, The Simple Truths of Service.
“My mission statement is to be a loving teacher and example of simple truths.” - Ken Blanchard
Great, Simple Service
Everyone can make a difference in customer service without having to do anything complicated and by simply reaching out to customers and making them feel important. Great service that makes a difference comes from the heart. However, the human ego often sends people off track of being servant leaders.
Ego gets in the way of service in two ways. One is through false pride or the “more than” philosophy, where you act like you’re better than everyone else. And then there is fear or self-doubt, where you have a “less than” philosophy.
“A lot of people say, ‘That's an ego problem?’ Sure, you focus on yourself.” - Ken Blanchard on self-doubt
Writing for People
Growing up, Ken's parents instilled in him the value of staying grounded. When he became president back in junior high, his father reminded him that great leaders are great because people respect and trust them. His mother also taught him to neither think himself beyond others nor let others think they’re above him.
He has had a lot of valuable learnings in life. And all these motivate him to continue writing books.
“I just love learning for people.” - Ken Blanchard
To hear more about service and being yourself from Ken himself, download and listen to the episode.
A prominent, sought-after author, speaker, and business consultant, Dr. Ken Blanchard's friends, colleagues, and clients characterize him as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.
He is also the co-founder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California.
Ken received a master's degree from Colgate University and a bachelor's and Ph.D. from Cornell University. Ken spends time as a visiting lecturer at his alma mater where he is a trustee emeritus of the Board of Trustees. He also teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.
He has received many awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the "Council of Peers Award of Excellence." He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International.
Why does being present mean losing oneself? On today’s episode, mindfulness guru Julianna Raye shares an insightful conversation with Christopher. Learn how you can apply your attention in ways to truly make your life effective.
Mindfulness and Being Present
Mindfulness practice entails knowing how to apply your attention through optimal ways. Understanding where to focus one’s attention alleviates even a simple headache. Opening up to the experience as it is happening will help release the pain, even if not always.
It turns out, there are two ways by which you can handle pain. One is to turn towards the pain and directly work with it or to anchor away from it. And it matters to be present in the situation in order to find a way to deal with it.
“I like to define what it means to be present in a way where people can actually understand how to do it—if they wanna do something.” - Julianna Raye on being present
Three Skill States
There are three skill states to consider to achieve mindfulness: concentration, sensory clarity, and equanimity. Julianna says that these are naturally-occurring. And they come up in life all the time, associated with the most fulfilling moments.
“The key is a lot of people don't know that those heightened states—those skills—you can develop them and then they're transferrable.” - Julianna Raye
When you achieve concentration, you get to spend more time focusing on what matters to you and less time being pulled into distractions. Nobody succeeds without figuring out how concentration works.
“Concentration is the ability to focus on what you choose.” - Julianna Raye
Christopher says that it's interesting how you lose yourself in concentration. This means that the more present we are for us, the less alive we are. And the less present that we are, the more alive we are.
“It's this amazing dichotomy to me that when we lose ourselves the most is when we're alive the most.” - Christopher Lochhead
To hear more about the other skill states that affect mindfulness from Julianna herself, download and listen to the episode.
Julianna is devoted to deepening people’s understanding of research-supported mindfulness and empowering anyone to guide others in its practice. She has been training individuals and groups in the Unified Mindfulness system for nearly two decades.
Julianna is also a founding member of Brightmind Meditation, LLC—the developer of the Brightmind mindfulness app. She also consults and offers private coaching, onsite and online mindfulness training.
She has had more than 100 weeks of immersive silent retreat training in both the mindfulness and Zen traditions. Through these, she has completed over 12,000 hours of formal practice.
Along the way, she has participated in research including a UCLA study comparing long-term meditator’s brains with those of non-meditators.
She also designed and led the training for a workplace research study carried out under David Creswell, Ph.D. And that study showed positive outcomes with regards to improved employee well being and lower stress.
Unified Mindfulness Immersion
Why do most startups fail? Today, Bruce Cleveland joins us for a master class in building a massively successful B2B and why market engineering is a skill every executive needs. Listen in to learn how you can build your company and category to scale.
“Venture capital is a fairly interesting term or phrase. Because what I found is that there's not a lot of venture in venture capital.” - Bruce Cleveland
Basic Patterns to Engineer Success
CEOs demonstrate basic patterns in engineering their success. But a lot of startups are not executing these patterns. Over the course of a decade in his prior firm, Bruce began to see which teams would have an actual chance for success.
He decided to explore these patterns, and he discovered three phases that every startup goes through. Even a new product offering in a large company will have to go through these same phases.
Go-to-Product and Go-to-Scale Phases
The first phase is the go-to-product phase. It begins with an idea, one that is hopefully informed by research. In this phase, you will have a prototype that you put in the market for some customers to get and provide feedback for in order to reach a more polished version called minimum viable product.
Skipping to the third phase, which is the go-to-scale phase, is where you finally get some customers and things are really working. Now, you have converted from being a PowerPoint company to a spreadsheet company. And you can finally show how good your product actually is.
Investors Look for Traction
Beyond reaching profitability, what most firms want to see is this thing called traction. They want to see demonstrable evidence that there’s a market and that people will purchase your product. And most of all, it needs to be enough evidence.
“That go-to-scale phase, there’s a lot of companies that will finance that. And there’s a lot of great brands that are out there that wait until you get to that point before they will invest in you.” - Bruce Cleveland
To learn more about the traction gap from Bruce, download and listen to the episode.
Bruce Cleveland is a Founding Partner at Wildcat where he focuses on investments in artificial intelligence (AI) marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT). He’s also the author of Traversing the Traction Gap.
His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs.
An avid adventurer and sailor, Bruce enjoys the challenge of creating new companies and navigating new markets.
Bruce began his venture capital career at InterWest Partners, where he was the first investor and a former board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.
Wildcat Venture Partners
Wildcat Venture Partners - Traction Gap
Are you a company people spend time with or save time with? On today’s episode, business thought leader Joe Pine joins us for a riveting conversation on why experiences remain important in the business sphere.
Progression of Economic Value
Joe and his partner opened their legendary book, The Experience Economy, with an anecdote on coffee beans. Coffee is a commodity that can be grown on the ground and a cup can cost 2 to 3 cents. But when you package coffee beans and sell them in stores, their value increases to 5 or 10 cents.
Even more, when you buy coffee from someone who brewed it for you, the cost increases to half a dollar. Finally, having coffee in an ambient environment like most coffee shops will have you paying up to $4 for a cup. This perfectly exemplifies the progression of economic value.“
When Companies Fail
Apple and Starbucks have succeeded in making experience part of their products through their retail stores. This is something that a lot of companies fall short in. Take for example Toys R Us, which went bankrupt recently.
“When you combine the great products that Apple has with the great experience they have in their stores, that's when magic can happen.” - Joe Pine
Toys are the most experiential products in the world, even more than smartphones. But Toys R Us failed to see that putting them in a warehouse where kids couldn’t really play with them put their business in jeopardy.
Two Experience Strategies
As a company, you can choose between two strategies to make the customer experience better: the time well-saved strategy or the time well-spent strategy.
For the first one, you can divide the best possible service at the lowest possible price at the greatest possible experience for your customers. Meanwhile, there is also the second strategy where people actually value the time they spend with you.
“You gotta get people to value the time that they spend with you. Give them a reason to come into the store. Give them a reason to interact with you.” - Joe Pine
To hear about the four types of experiences and the value of being authentic from Joe, download and listen to the episode.
Joe Pine is a legitimate business thought leader and among the founders of the experience economy. He and his partner James H. Gilmore wrote The Experience Economy: Work is a Theatre & Every Business a Stage in 1999, which demonstrates how goods and services are no longer enough. What companies must offer are experiences that engage each customer in an inherently personal way.
He helps clients to design strategies to leverage these new economic opportunities and create experiences that drive revenue.
Harvard Business Review - Welcome to the Experience Economy
How do you bootstrap your way to success? On this episode, Joe Kudla joins us for a conversation on taking action based on insight. How do you design a new athletic clothing niche for men and be known in a category so large?
“I'll be totally candid. I had no idea what it took to run a successful apparel business.“ - Joe Kudla
A Very Personal Brand
Athletic apparel has been around pretty much since the creation of the fig leaf. So why did Joe think of building a brand in this particular niche? It started out of a personal need.
Joe was an athlete who would beat himself up playing football his whole life. About ten years ago, he began dealing with a lot of back pain. That was when one of his friends suggested that he do yoga.
Beyond the Mass Produced
He was taking yoga classes daily when he looked around and realized that he never got to know what dudes are supposed to wear to yoga. It was this question, this puzzle, that set him and his associates to this whole path.
Massive brands flood the athletic apparel market. Some have buckled up the channel with better material and construction and more tailored, modern fit. But Joe wanted more than apparel exclusive for the gym.
“We're the anti-gym guys. We're going to the gym but we just didn't connect with that culture around it.” - Joe Kudla
Creating Diverse and Versatile Athleisure
Joe looked at the space and came across the stats of people practicing yoga versus those who go surfing and gained valuable insight.
“When I really looked at the brand that we were gonna create, it was inspired by much more than yoga. It extended to this diverse, versatile active life.” - Joe Kudla
No one can deny the appeal of premium active apparel that performs better. But even better are clothes you can sweat in and wear to the beach or when you meet a friend for some beer. And so he built a brand that is casual and can be carried around throughout the day.
To hear more about the inception of Vuori and the story of finding love in poop from Joe, download and listen to the episode.
Joe is the founder/CEO of Vuori is an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art, and a strong visionary spirit.
Vuori makes products that stand the test of time and hopes to inspire others to be healthy, vibrant and live their dreams.
We hope you enjoyed Joe Kudla on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on
How do you become happier in life? On today’s episode, four-time New York Times bestselling author Gretchen Rubin joins us for a fun, insightful conversation. How do you turn feeling envy and lying into tools for our own growth?
Relationships for Happiness
There are two ways to achieve happiness, depending on the mental framework that you use. One of which is that to be happy, we need to have enduring, intimate bonds.
“Ancient philosophers and contemporary scientists would agree that relationship is key to happiness.” - Gretchen Rubin
We have to feel like we belong, be able to confide a secret, get support, and give support. Anything that broadens or deepens our relationships is something that would make us happier. When we look at people who say they’re happier, they tend to have more relationships.
Self-knowledge is also Key
From a different vantage point, you can also say that the key to happiness is self-knowledge. We can build a happy life on the foundation of our own nature, interests, values, and temperament.
“It's really by knowing ourselves that with this knowledge we can shape our lives to better reflect what is true for us.” - Gretchen Rubin
It should be fairly easy to know oneself when you hang out with yourself all day long, right? But the truth is that it’s not very easy at all. This stems from how we sometimes wish that we were different from who are or from how we are different from what other people expect or want us to be.
Envy and Lies are Helpful
Gretchen is keen on finding questions or indirect ways to help us understand ourselves better. For instance, whom do we envy? People don’t want to admit they feel it, but envy is actually helpful because it shows us what we wish we had.
Another question we must ask ourselves is, what do we lie about? Oftentimes when we lie, what we do doesn't match up with what our value is and this is really important information to reflect on.
“The fact that you're not being truthful about it means that somehow, you're not comfortable with what your real answer is and that's a sign—hey, maybe I need to get my actions and values into better harmony.” - Gretchen Rubin
To hear more about how we can achieve inner calm and peace from Gretchen, download and listen to the episode.
Gretchen Rubin is a writer who relentlessly explores human nature to understand how we can make our lives better.
She believes there’s no one-size-fits-all solution for becoming happier, healthier, more productive, or more creative; when we know ourselves and what works for us, we can change our habits and our lives.
She’s the author of the bestselling books (The Happiness Project, Happier at Home, Better Than Before, The Four Tendencies),
And she hosts the award-winning podcast Happier with Gretchen Rubin,
029 Legendary Marketing Lightning Strike Dave Gerhardt Drift
In this follow-up to Episode 20 with David Cancel (DC) the founder and CEO of Drift, Christopher talks with Dave Gerhardt (DG), the head of marketing for Drift and fellow podcaster.
They are co-authors a of brand new, number one best-selling book called Conversational Marketing: How The World's Fastest Growing Companies use Chatbots to Generate Leads.
In this episode, we unpack how Drift is designing a new category and we go deep into the strategies and tactics Drift is using and how they executed this most legendary lightning strike centered around the new book.
If you're into marketing, there's a ton of gold in this episode.
* You'll get insight into how to get a massive amount of attention for your category, brand and point of view.* How to execute an approach called the Multiplier Effect so that each component of your marketing mix multiplies the value of the other components.* How to make your company and your category undeniable. * And, how to do my favorite kind of marketing which causes your competition to have emergency board meetings.
"Whether the (category) name is sexy, good or not, you have to name it." - Dave Gerhardt
Almost two years ago, Dave was introduced to Christopher through his book after Sequoia invested in Drift, Pat Grady sent him five copies of his book Play Bigger and said he needed to read it. Dave was blown away that how much was in the book was what they were doing without really talking about it. Play Bigger clarified what they were working on.
Hurdles to Overcome
The team at Drift knew they were building a category but didn't' really know about category design. During their efforts to write the book and get a publisher, Dave and David discovered that thing, that category that they were building meant nothing until they named it.
"In order for us to win, we need to elevate the category of Conversational Marketing." - Dave Gerhardt
They had a little traction but not enough. They needed a following, big investors, and the social proof. Fast forward to early 2018. They spent the year writing the book and published on January 30, 2019. After a month, it's a top 20 business book in the US and in the top 1.5% of all books being sold on Amazon.
Why Competition is Good
In order for the book to succeed, Dave wants competitors and people in the conversational marketing space. They don't want people to just think of Drift when they think of conversational marketing.
Dave compares it to a part of Play Bigger. Apple didn't invent the tablet but they created a category that elevated it. That's Drift's goal; to elevate the category of conversational marketing.
To hear more about Dave's legendary marketing strike, download and listen to the episode.
Dave Gerhardt Bio:
Dave Gerhardt is a B2B marketing leader, brand builder, and copywriter. As VP of Marketing of Drift, he's helped grow Drift from $0 to over eight-figures in revenue in just two years, and his work has been featured in 100+ news sites and publications, including Forbes, Fortune, Inc., Entrepreneur, TechCrunch, and Harvard Business Review.
He also co-hosts the popular Seeking Wisdom podcast with Drift CEO David Cancel, and he's the co-author of the definitive book on Conversational Marketing.
What exactly does reinventing yourself entail? Expert Dorie Clark joins us today for a conversation about designing one’s new identity, why social proof matters, and a lot more.
Winning Over the Team
To reinvent oneself means giving in to the want to go toward a certain direction. Once you figure this out, you also need to realize that a lot of the process is about winning over the internal team. Who you surround yourself with as you begin reinventing yourself matters a lot.
“Ironically in the reinvention journey, the people closest to you are gonna be the least supportive initially.” - Dorie Clark
People you’ve built relationships with are more tied to who you’ve been than you are. They come from a good place, not to mention that they have the most at stake in this reinvention. You need to develop a strategy to help them understand your intentions and see your determination.
The Power of Dormant Ties
Since reinvention involves established relationships with people, you must also grasp the concept of ties. These include strong, weak, and dormant ties. Dormant ties come from strong bonds shared with people who have gone off in directions completely separate to yours.
Dormant ties can be particularly powerful when rekindled, especially with the positive connection and thoughts that come with them. That you have some form of contribution to each other’s success makes it a lot easier when you reunite. With ties like so, you will find people to root for you in your process of reinvention.
Creation of Content
The other key component is proof that you can muster to support your new identity. People are skeptical, and you have to hammer it home that you are serious about them. This is where content creation around your new subject area comes into play.
“It’s a way of simultaneously demonstrating your expertise. It enables you to have a networking vehicle. It allows you to create these sustained reminders.” - Dorie Clark
To hear more about Dorie’s expert advice on reinvention, download and listen to the episode.
Dorie Clark is “an expert at self-reinvention and helping others make changes in their lives,” says The New York Times. She’s an adjunct professor at Duke University and a bestselling author.
Her book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. Magazine. She’s also a regular contributor to HBR.
We hope you enjoyed Dorie Clark on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook,
How do you overcome a compounded fear of failure to become legendary? On today’s episode, author, entrepreneur, and real estate investor David Osborn joins us in a conversation about making money, building capital, and so much more.
“You go to work for capital so your capital can eventually go to work for you.” - David Osborn
Thinking Big, Not Delusional
David started out as a realtor, working under his mom’s team for three years. Over time, he realized he no longer wanted to sell so he ventured out into setting up franchises. With the right company, time and work ethic as well as a dash of mistakes and failures, he and his team have sold billions.
When you focus on the delta of where you are and where you want to be, it becomes clear that making the first million is way too hard. But it’s just as important to think massively big, and not delusional, to get started. It takes so much longer and harder than people can imagine and be willing to admit, after all.
“People always look at the credit and the money that an entrepreneur makes and they way underestimate the amount of risk and amount of failure.” - David Osborn
An Idiot Prior to Success
David first opened up a franchise in 1996, and it took ten long years before he could make money. It was a sweet two years, until the massive crash of 2008. Luckily enough, he had a great company to support him through it. But not all entrepreneurs are on equal footing.
An entrepreneur that has to scramble all the way up will look like an idiot for ten years before they get rewarded. And sometimes, the rewards could be more than they probably should get.
“The reason is you spent those ten years where every day there's a chance you could have nothing the next day.” - David Osborn
Overcoming Fear Through Crazy
It takes experiencing hurt and failure for fear to manifest. We find punishment, pain, and psychological difficulty so aversive that we steer clear of ladders going up.
Even the most successful entrepreneurs get afraid. But it’s finding the crazy force to drive you through the journey that spells all the difference.
To hear more about David's views on free will and capital building, download and listen to the episode.
After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it — freedom.
Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen.
Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David would go on to build one of the top real estate brokerages in the world, founding over 50 companies.
Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance on what matters most: being a proud father of two beloved daughters, a son, and husband to the wonderful and talented Traci Osborn.
Today, still rooted in his boundless sense of adventure, David continues to travel the world not only to be enlightened by new experiences but to share his insight and expertise with others so they, too, can truly be free.
Why is hustle utter bullshit? On today’s episode, Christopher talks about the number one piece of entrepreneurial advice that most of us hear today. A topic that he’s written a blog for, Christopher shares seven reasons why we need to fuck hustle.
No Shit, Sherlock
Most entrepreneurial porn stars would pontificate the mentality that we need to hustle all day and every day. But “hustle” isn’t the most important word ever or a badge or wristband to show off. This evangelization of the idea that hustling is the way to go is dangerous and it needs to stop.
For one, hustle is a “No shit, Sherlock.” We all know that if you want to be successful in business or any other domain, you will need to work hard. We all heard of Malcolm Gladwell’s 10,000-hour rule, and success takes hard work.
“That's why we respect people who achieve great things—because of the simple fact that they had to overcome stuff and do something that most people aren't willing to do.” - Christopher Lochhead
You're Not a Hamster
Second, hamsters can go round and round in a wheel all day long without going anywhere and be happy doing it. Some people confuse activity and results. And we need to ask ourselves an important question:
“Does the work I'm doing produce meaningful results produce value or am I just spinning my wheel?” - Christopher Lochhead
The most legendary people develop a sixth sense around things that are going to move the needle in the areas they care about. They evaluate whether the levers are going to move things forward. And they’re constantly figuring out what things they can use to leverage what they need to produce wanted results, as opposed to just spinning the wheel.
Work Smarter, Not Harder
Third, instead of hustling, entrepreneurs must preach working smarter. It’s pointless to work yourself into oblivion. It pays off to learn beyond what’s taught in school, and this includes horizontal income, which he talks about with Pat Hiban on a podcast episode.
“I like to say that horizontal income is money that can roll in while you're laying down.” - Christopher Lochhead
To hear the four other reasons why we all need to stuff it and fuck hustle, download and listen to the episode.
Fuck Hustle: 7 Reasons Hustle is Bad Advice
We hope you enjoyed this episode of Fuck Hustle Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
025 Courage to be Different w/ Vineet Jain, Founder/CEO Egnyte
How do you carve out a counter-intuitive niche and be successful at it? On today’s episode, Vineet Jain joins us for a discussion about how he charted a path different from every other tech person's. He also shares how it all paid off, ten years later.
Swimming Upstream to Grow
Vineet has built a business that has seen nine consecutive quarters of records. They did this against a landscape of massive competitors who at one time looked like they might really threaten Egnyte. And to achieve this, they had to niche down.
“Indeed, this company of ours has grown in the big shadow being cast by some of the players who had a lot more funding.” - Vineet Jain
Financing Against the Trend
Year over year, Egnyte had a compounded growth rate of 30-35% and wasn't raising much money. It wasn’t until the fourth quarter of 2016 that their cash flow turned positive. But Vineet knew that this wasn’t enough to keep the company afloat.
In August of 2018, he pitched that they raised financing. This was despite the general trend that tech companies observed. Sure enough, Vineet’s confident promise was met, and Goldman Sacks came into the picture.
Divine Luck and Difference
Egnyte had a size disadvantage against other companies in their category. They had a little over 600 employees, so they had to figure out how to play to this asymmetry. Ultimately, they decided to focus on their product and the economics of customer acquisition.
“You cannot pick a fight with an enemy who has picked your weapon of choice.” - Vineet Jain
Even with how they tried to show how they were different, they didn’t escape being lumped with 100 other vendors. But the confluence of two factors helped them rise: the expansion of the category they belonged to and the adoption curve becoming mainstream. With a product that fit the market at an interesting period, they got higher demand.
To hear more about how Vineet worked to build Egnyte to reach its pre-eminence and raised a $75M-funding round, download and listen to the episode.
Vineet Jain is the CEO and co-founder of Egnyte.
Prior to Egnyte, Vineet founded and successfully built Valdero, a supply chain software solution provider, funded by KPCB, MDV and Trinity Ventures.
He has held a rich variety of senior operational positions at KPMG and Bechtel. He has 20 years of experience in building capital-efficient and nimble organizations. Vineet earned a BS in Engineering from Delhi College of Engineering and received an MBA from Santa Clara University.
We hope you enjoyed Vineet Jain on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
Why is it so hard for these companies to do what is right and fair? On today’s episode, activist Christian Sarkar joins us. He talks about brand activism and why business leaders need to embrace social causes beyond making money.
Christian says that we have reached a point where the government can no longer control capitalism. There simply isn’t a set of rules to regulate it. This is peak irony, given how guard rails were put up to prevent a repeat of the Roaring Twenties and the Great Depression.
“We have created a culture of governance that is very weak and, by design, has no teeth.” - Christian Sarkar
We have the free market and companies have to play by set, agreed-upon norms. The problem, however, persists. Nobody is addressing the things that endanger not only the economy but the society at large.
Paying Attention to Society
Christian co-authored Brand Activism: From Purpose to Action with Philip Kotler. The book espouses brand activism, something that most companies forget about in their pursuit of capital gains. Capitalism doesn’t pay attention to society enough.
Everyone is so concerned about getting the stocks up, but nobody knows about the three major problems that even the government can’t solve. These include the environment, income inequality, and population control. Neglect these three altogether, and you spell the end of not just your business, but also of the world.
Adopting Brand Activism
It is certainly difficult to create a brand that can lobby for causes that could save the world one person at a time. They don’t teach you charity and social responsibility in a business school. Every time, it is all about maximizing shareholder value.
There are companies who appeal for government funds to protect themselves from the backlash of climate change. The catch is that they have highly contributed to it. It’s time that business leaders choose between stepping up or sitting by the window of this freight train in a collision course.
“This is the problem with market-driven capitalism—that’s just blindly following the pursuit of value extraction.” - Christian Sarkar
To hear more about progressive brand activism and its importance, download and listen to the episode.
Christian Sarkar is a Consultant, Author, Entrepreneur, Publisher, Artist, and Activist. With Philip Kotler, he co-authored (“The Father of Modern Marketing) of the bestseller “Brand Activism: From Purpose to Action”. He is also the editor of The Marketing Journal.
Amazon - Brand Activism: From Purpose to Action
We hope you enjoyed Christian Sarkar on this episode of Follow Your Different!
How does an orgasm relate to the birth of a planet? Intimacy expert Allana Pratt joins us on this special episode. The podcaster slash author shares how she unlocked her sexuality, why sex is sacred, and why our sexual energy is key to a life lived happily.
From Nerdy to Naughty
Allana hadn’t always been the naughty, confident woman that she’s now known for. She started off as the nerdy, insecure girl who always felt out of place. Eventually, she hopped on her uncle’s 18-wheeler semi from British Columbia to Los Angeles to follow her dreams.
She moved to the States and has been a dancer since she was five, doing jazz, ballet, tap, and theater. And instead of taking over their family’s pharmacy, she moved to Tokyo. On her very first show, 19-year-old Allana had to wear a G-string and fishnet tights—something she has never done before.
Coming to Terms with Sexuality
She ought to have enjoyed the experience of her first Tokyo show. But at the time, she hadn’t figured out the sacredness of sexuality just yet. And neither did she own the power of her radiance.
“I believe that our sexual energy is life force energy.” - Allana Pratt
To Allana, a person’s sexual energy is the same energy that spins the planet, blossoms a flower, and creates the birth of a child. And the energy of an orgasm? It’s the very same energy that births a planet.
Beyond the Bedroom
At the core of it, sexual energy is as pure as everything else that makes the world what it is. It’s the root of existence itself within our bodies. When people learn to let go of all judgment to sexuality, they also learn to feel a lot more authentic and safe.
Many of Allana’s clients come to her with shame or guilt, thinking they’re weird or broken because of their sexual desires or the way they choose to have contact. This, she says, is the very reason why she loves to be that safe space for people. When people drop into their bodies and do the work to forgive themselves, there starts to be a buzz that will flow through all aspects of their day-to-day.
“Yes, sometimes the ‘deliciousness’ has a ‘bow chika bow wow’ energy, like a real sexual energy when we think of sensuality in the bedroom. But sometimes, this delicious energy is tenderness, care, healing, patience, listening.” - Allana Pratt
To hear about more on intimacy and relationships and what it means to have Queen Energy, download and listen to the episode.
Intimacy expert Allana Pratt inspires open-hearted living with delicious sass. Featured on CBS, TLC & FOX, this cum laude graduate of Columbia University is the author of 3 books. She’s a coach to celebrities and the host of the sexy empowering show “Intimate Conversations LIVE”.
After working with thousands of men and women who struggle to open their hearts again in the aftermath of a harsh breakup, Allana helps them learn how to date again and find lasting love.
She inspires women to embrace their sacred erotic nature to attract all the love and attention they can handle. She heals men’s emasculated hearts, cures their ‘nice guy’, and awakens their ‘noble badass’ so they can create hot, healthy intimate relationships.
Allana’s passionate devotion to helping men and women reclaim their joy, freedom and personal power is rooted in her own experience. Allana grew up insecure, ashamed of her body and afraid of men. She endured a brutal custody battle that threatened to compromise her joy, softness and feminine power.
022 Legendary Marriage w/ Lance and Brandy Salazar
On today’s special episode, we hear from a legendary married couple, Lance and Brandy Salazar. They co-authored Hal Elrod’s newest book, The Miracle Morning for Couples: Creating a legendary connection one morning at a time. They tell us about co-designing your life with your partner, coming back from the brink of divorce, and much more.
An Empty Sort of Happiness
Lance and Brandy’s married life was a lovely adventure before they had their kids. No one ever prepares enough for a life with young ones and that was when the kick-in happened for them. They had to provide for their growing family and keep “feeding the beast”.
With their priorities skewed, their mental fortitude deteriorated. They were overwhelmed and their marriage was falling apart. And the ultimate wake-up call to fix things was Brandy asking Lance to move out.
“We had all the great things that society told us apparently would buy us happiness or bring us happiness. And we had everything we needed and more… But our marriage sucked.” - Lance and Brandy Salazar
Defining Their Values
All these things led to a decision to design the life they wanted. In the process, they found out that they hadn’t defined their values. And so they sat down and mapped out all the things that they needed to achieve their dream life, and this included their home environment.
“It wasn't until that designing part really came to fruition that we identified the fact that weren't in the right town for us.” - Brandy Salazar
Having realized the environment as an important life aspect, it became a catalyst to define more of their values.
Byproducts of Life Design
Lance and Brandy realized the benefits of operating from a place where they knew their values and the things that bring them fulfillment and freedom. Once they defined the center of their world, everything else fell into place. And among these is their happy, healthier marriage.
To hear more about how Lance and Brandy created the relationship of their dreams, download and listen to the episode.
Lance and Brandy Salazar are on a mission to help couples reconnect with each other and stay deeply in love while raising their daughters. They created “Legendary Couples with Kids” because they know firsthand how challenging it is to keep your marriage a priority while juggling careers and being parents.
They now know that it is possible to be more in love than ever before. Their story is common, but their method is not.
Four short years ago, they were nearly divorced. Having kids abruptly deprioritized their marriage, and they lacked deep intimacy and connection. They were disconnected, frustrated, unhappy, and they knew they weren’t modeling the marriage they wanted for their girls.
At the point of calling it quits, they made one last effort to save their relationship. This time, they tried something new. They took the best and most effective tools used by successful business and health coaches with proven positive psychology methods and applied these concepts to their marriage.
They stayed consistent with their commitments and made their vision a reality within a few short months. After almost 14 years of marriage and almost being divorced, they were now experiencing a remarkable level of connection, intimacy, and fun in their relationship.
Their results were so effective that they applied the same method and principles to their family and brought their daughters along on this journey with them.
How do you know when to quit? Is there still a place for creative minds in the marketing industry? On today’s Q&A with Lochhead, Christopher answers these two questions sent by his listeners.
Category Leaders’ Share
Should you quit a company that’s starting to fail at the category king game? In writing Play Bigger, Christopher and his co-authors conducted a research project where they analyzed every venture-backed company found in Silicon Valley from 2000-2015. They tracked how these companies grew in value.
They looked into the data for an answer to an important question. What percentage of the market cap goes to the category leader? It turned out that the number was a whopping 76%.
Winner Takes All
In businesses today, there exists a winner takes all game. And you would want to be part of that company. It’s a bitter pill to swallow.
We learn so much by winning. There is also the halo effect that comes from being part of a legendary team, and these halos last forever. Christopher would know.
“The minute that you think your company can't win the category king or queen game in your space, that's when you need to start looking.” - Christopher Lochhead
When considering companies, you must also ask yourself these important questions: Can this company do product, company, and category design right? And can you make a contribution to that?
Creativity in Marketing
How about people who want to live off creative work in marketing? Is creativity still a fundamental asset in this landscape?
In business today, data and technicals are becoming increasingly important. Even so, creativity still comprises half the work in marketing, especially concerning new skills that companies require in new CMOs.
“Category design is now the number one skill that CEOs are looking for when they are recruiting new CMOs.” - Christopher Lochhead
To hear more about the role of creativity in the marketing landscape, download the listen to the episode.
Harvard Business Review Article - How Unicorns Grow
We hope you enjoyed this Q&A with Lochhead episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
020 Conversational Marketing, Category Design & More w/ David Cancel
Why is it even more important now to focus on customers? Today, David Cancel joins his friend Christopher to talk about personal brands and authenticity. They also have an insightful discussion about designing a new category of conversational marketing.
Reputation Before Personal Brand
Everybody seems to be scrambling to become influencers these days. But too often, people fall for the false promises of contrived personal branding. They need to learn the distinction between a personal brand and reputation.
“A reputation starts with ‘carrying the water’, doing the work, producing the results... Becoming a person of substance that can be relied upon to produce results.” - Christopher Lochhead
With a reputation, people would turn to you and know you for your personal brand. But first, you need to have done something repeatedly you will be known for. And only then can you be authentic.
“You wanna learn from the athlete, you wanna learn from the entrepreneur, you wanna learn from whoever that has repeatedly done something—not that they did something one time.” - David Cancel
Big Changes, Infinite Supply
David built Drift with the idea that people have been taught to do certain things that no longer exist. He also had a career centered around the idea that companies have all the control over their offers.
But this setup has become obsolete with the infinite supply of everything in every category. In effect, the customer has a lot more options.
Designing a New Category
After reading Play Bigger, David realized the importance of category design in linking their company’s vision and desired results. They needed to drive back to people and customers. And so they designed a category around conversational marketing.
They aim to espouse the strategy of making customers feel special while delivering what they wanted.
“This is the larger change that we believe is gonna happen in the world, where the customer has control.” - David Cancel
To hear more about conversational marketing, chatbots, and category design from David, download and listen to the episode.
David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. He created hypergrowth companies, products and product teams at companies such as Drift.com, HubSpot, Performable, Ghostery and Compete.
David has been featured by media outlets such as The New York Times, Forbes, Fortune, Wired and Fast Company. David has also guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT's Sloan School of Management, Bentley and other Universities.
His popular blog DavidCancel.com has been read by 1M+ entrepreneurs, and his Twitter account @dcancel has 180k followers and is considered a "Must-Follow" account for entrepreneurs, executives, and product people.
Website - Seeking Wisdom Podcast
Which should come first—lifestyle or career? On today’s episode, Matt Hanson shares the story of how he designed his life and business exactly the way he wanted. He also offers powerful insights into marriage, sales, relationships, and the joy of being a small e-entrepreneur.
Making Your Life Work
Matt made the decision as a young man to live the way he wanted. It was never easy, but his wife of 28 years has stayed by his side through every decision he made. This included committing to a life away from the city.
He didn’t want to live the way people did in the Bay Area. He also knew he wasn’t fit to be part of the rat race, so he headed to another direction. And now, he’s reaping the fruits of staying true to himself.
“The lifestyle certainly came first and figuring out a way to support the lifestyle kinda came second.” - Matt Hanson
Lifestyle First, Career Second
He then looked for ways to live by his lifestyle choice. Over time, he stumbled upon real estate, which has allowed him to continue his lifestyle while making a very good living. Matt says that this is the right way to approach life.
Matt likes walking into houses being built whenever he sees them. He also enjoyed the idea of houses and understanding whether they were designed right. And the more he saw, the more he learned just how unique each and every house is, in terms of layouts and proportions as well as marketability.
“Far and away, the majority of houses I walk into, I would never buy in a million years.” - Matt Hanson
Mike says that real estate, much like everything in life, is tougher than it looks. It is an emotional career choice. And Matt has figured out that sticking to formula wasn’t how he could stand out.
“I take the satisfaction, the closing, the fact that people are happy... I take it very personally.” - Matt Hanson
To hear more about why Matt's mustache is a force to be reckoned with and how he found his voice in real estate, download and listen to the episode.
Matt Hanson is a ski enthusiast, mountain lover, and realtor. His love for building houses came to be when he made the decision to move to Lake Tahoe. He was voted Realtor of the Year by his peers in North Lake Tahoe.
Website - Tahoe Truckee Homes
LinkedIn - Tahoe Truckee Homes
We hope you enjoyed Matt Hanson on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On today’s episode, Christopher talks Super Bowl with Brian Berger. The founder and host of Sports Business Radio shares the genesis story of the top-ranked business podcast. He also touches on the business side of sports, public relations, and a lot more.
Brian has worked with a lot of people who make the sports world go behind the scenes. They have a story to share. And so he started the podcast.
“Everyone was interviewing players and coaches, but no one would talk to the business people behind the scenes—owners, agents, front office executives.” - Brian Berger
After 15 years, they have brought a unique perspective to listeners. They get firsthand information from the people who live and breathe sports business. People often assume that they talk stock prices and deals, but they’re not that complicated at all.
“It really is more about, ‘Why did people make certain decisions that they made, how did they find their path to success?’ We keep it ‘simple stupid’, as they say.” - Brian Berger
Dealing with PR
On top of being a podcaster, Brian has also been a long-time PR executive. He knows what it’s like to be the person to deliver a guest to a show and to deal with PR people who are hit-and-miss. So, to help better the industry, he started Sports PR Summit.
“I like building relationships with the people that I have on my show as guest and I’d rather deal with them directly… But sometimes a PR person can add some elements that I may not have thought of.” - Brian Berger
And if you’re lucky, an exceptional PR perso may come along and bring in Jack Nicklaus to your show.
Super Bowl Predictions
The highest-rated Super Bowl was in 2015, with 114 million watchers. Even though there are top media markets involved in this year’s Bowl, Brian thinks there won’t be the same outcome.
To hear more about Brian’s podcasting and Super Bowl facts and figures, download and listen to the episode.
Sports Business Radiowith Brian Berger
Brian Berger is the host and founder of Sports Business Radio. Since the show’s launch in 2004, Berger has gone one-on-one with high-ranking sports executives such as former NBA Commissioner David Stern, Los Angeles Lakers owner Jeanie Buss, NCAA President Mark Emmert, Portland Trail Blazers and Seattle Seahawks owner Paul Allen, Dallas Mavericks owner Mark Cuban, NBA Hall of Famer Charles Barkley and 2-time NBA MVP Steve Nash.
Berger is also the Founder/CEO of the Sports PR Summit, an annual event that brings together Senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations, media members and athletes for panel discussions and valuable networking opportunities.
Media members and athletes share candid insight about the best ways for PR executives to work most effectively with them. The event allows for all attendees to leave with a better understanding of the evolving communications issues and challenges we are facing in the sports industry.
Sports PR Summit speakers have included NBA Commissioner Adam Silver, NASCAR legend Jeff Gordon, NHL Commissioner Gary Bettman, Miami Dolphins owner Stephen Ross, Cleveland Cavaliers All-Star Isaiah Thomas, WNBA star Lisa Leslie and ESPN journalists Tom Rinaldi and Jeremy Schaap. former NFL quarterback Michael Vick, New York Knicks Head Coach David Fizdale and ESPN’s Jemele Hill.
Berger received a Bachelor’s Degree in Communications/Broadcasting wi...
017 WTF?! Willing to Fail: 1-800-Got-Junk Founder Brian Scudamore
Today, Brian Scudamore talks about perseverance and why failures are so legendary. The founder of 1800-GOT-JUNK?, the world’s largest junk removal business, also shares how you can be a legendary entrepreneur even in a non-sexy field.
Professionalizing Junk Removal
When 1-800-GOT-JUNK? took off, the general reaction of other people is asking why they didn’t think of it first when it was such a simple concept. But it was, in fact, difficult to execute, and Brian saw a gap within the space.
Nobody had professionalized junk removal. So they set out to build the business and added uniforms and friendliness into what they do. All these efforts have changed the game for the junk space.
Differentiating the Brand
1-800-GOT-JUNK? has had various slogans that capture their very essence, like “We’ll stash your trash in a flash” and “FedEx of junk removal.” They wanted to be identified as a brand that everyone would know about.
“We were trying to give people a sense of what is it that we're really trying to create. We’re differentiating ourselves.” - Brian Scudamore
They also had a headline about their junk removal process, previously comprised of three steps. At present, this process is simply, “You point, junk disappears.” It’s like magic, and people have become so familiar with this process that whenever truckies show up, customers will just start pointing to their trash, mocking the brand in a fun way.
Willing to Fail?!
From an outsider’s perspective, Brian might have gotten lucky because they were the first to have thought of making junk removal a business. But before its legendary takeoff, 1-800-GOT-JUNK? took eight years to reach a million in revenue.
If anything, it’s slow growth, but because of the momentum and their sheer perseverance, the business became a success. They failed and failed, but Brian has never wanted to be someone who wins easily.
“To me, failure needs to be my best friend in order for me to grow as a person, to be better as a leader, to inspire others in our business to live their best life.” - Brian Scudamore
To hear more about how Brian launched his business to new heights by being willing to fail, download and listen to the episode.
Brian Scudamore has always taken the road less traveled.
At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience.
He then scaled that success into three more home-service brands, WOW 1 DAY PAINTING, You Move Me, and Shack Shine.
Brian's "Willing to Fail" philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes.
Through franchising, he's giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.
Amazon - WTF?! (Willing to Fail): How Failure Can Be Your Key to Success
We hope you enjoyed Brian Scudamore in this episode of Follow Your Different! Christopher loves hearing from his listeners.
On today’s episode, Christopher talks about a relevant TechCrunch article on startup founders mental health written by Jake Chapman. He also shares how he’s able to go through his own mental health concerns.
"Just like we can proactively design our life and our business, we can proactively design our mental health." - Christopher Lochhead
Entrepreneurs and Founders: Mental Health
In a study by Michael Freeman, it is said that 50% of entrepreneurs are susceptible to a mental health condition. Some specific conditions are prevalent among young startup founders. These include depression, ADHD, substance abuse, bipolar disorder, psychiatric hospitalization, and suicidal thoughts.
Indeed, Aristotle once said that there's no great genius without a touch of madness. While some of the wacky can help a person be creative, it’s also quite hard to deal with. To address this, there first needs to be mental health awareness within ourselves and also in our entrepreneurial leaders.
“The second thing I tried to do is to create a structure for myself and for my life that acknowledges who I am.” - Christopher Lochhead
Christopher has personally gone through a lot of training and therapy to become a self-actualized person. He trained himself to increase his self-awareness. He used his own intelligence to manage his emotions and prevent them from getting the best of him.
“Even if I’m feeling really shitty, at least in some level, I know that this is an overreaction and that this, too, will pass.” - Christopher Lochhead
Getting Help from People
He also surrounds himself with people who know and love him for who he is. When he’s in a dark place, they know how to support him and love him through it. Most importantly, they know when to stop putting up with it and give him a nudge whenever he wallows in his self-pity for too long.
Professional help, of course, is always an option and nothing to be ashamed of.
To hear Christopher Lochhead share more insights into mental health, download and listen to the episode.
Investors and entrepreneurs need to address the mental health crisis in startups
Entrepreneurs Touched with Fire
Suicide Prevention Lifeline Chat
Suicide Prevention Lifeline 1-800-273-8255
We hope you enjoyed this episode of Follow Your Different on Startup Founders Mental Health! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
015 Best Year Ever: 7 People Share Their Strategies
On today’s special episode, Christopher gets together with seven people from the leadership team of the Best Year Ever Blueprint event hosted by Hal Elrod and Jon Berghoff. What are their goals for 2019? And how will they overcome the things that might hold them back this year?
Accountability, Community, and Passion
Determined as she is, Stephanie knows that not all her goals for the year will be achieved. But to get there, she underlines the importance of surrounding herself with people who will hold her accountable. This comes coupled with consistency and being clear with her why and passion.
“It's the accountability, it's the community, and it's holding back to the core of the passion.” - Stephanie Courtillier on how to achieve goals
She thinks it’s easier to do something for other people than doing it for herself. Ultimately, it all boils down to the impact that she has in someone else’s life and how she transforms them.
Not About Meeting Goals
Alissa Daire Nelson talks about one of her key takeaways from Dr. Shawn Stevenson. According to Shawn, it doesn’t matter if you don’t meet your goals. It is far more important to have them.
A goal-oriented person, Alissa has grown a lot shyer of putting out her goals in fear of failing. But being part of the Best Year Ever Blueprint made her realize the things that really matter. She looks forward to recalibrating her goals for the New Year according to these.
“It matters whether I shoot high. It matters whether I have the why behind it and that I'm measuring the things that actually matter to me.” - Alissa Daire Nelson
Alignment with Oneself
Stephanie Wankel came up with a theme to make 2019 her best year. When she makes her goals, they must align with her true self Whether they’re health or career-related, goals need to resonate with her first so she can achieve them.
To hear more strategies from 7 wonderful people of the Best Year Ever Blueprint, download and listen to the episode.
Bios and Links:
Founder, Integrous Women
As founder and CEO of Integrous Women, Stephanie is paving the way for the next generation of entrepreneurs. She is on a mission to inspire, educate and empower heart-centered women to create their own purpose-driven futures through a supportive, forward-thinking and compassionate community.
In parallel with helping women lead purpose-driven lives that enhance their professional and personal goals, Integrous Women seeks to take these skill-building tools to empower young women in Guatemala.
* (949) 529-0181
Alissa Daire Nelson
Alissa Daire Nelson is regularly featured on television news segments, inside major blogs and publications, and on podcasts from all over the globe.
She's an accomplished Success Coach, Speaker, host of the Frickin' Awesome Entrepreneur podcast. She is also a published Author of the book, From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For.
Rachelle of Nourishing Worthiness is a wife, dog mom, ultra-marathoner, outdoor enthusiast, blogger, and author.
On today’s episode of Follow Your Different, podcaster, investor and real estate rockstar Pat Hiban joins Christopher Lochhead. Learn about his means for horizontal income and his online university. How did his podcast grow to have 150,000 monthly downloads?
Pat’s Many Endeavors
Pat tries to live off of passive income by being an investor. He finds that it’s not much work, spending twenty minutes a day checking his investments and sending out emails.
He also built a company called Rebus University, providing online training for real estate agents. They learn to sell more houses through video courses and sell through funnels. He has also started writing a book, a manifesto of some sort, with his fellow GoBunbance members.
Achieving Podcast Success
Pat also hosts of Real Estate Rockstars podcast, which has over three million downloads. He says that it’s a means to an end since it helps to promote Rebus University to prospective students. With over 700 episodes, it has become one of the most top-rated podcasts on real estate.
While Pat is practically the category king of real estate podcasts, there are people who are quitting. He gets energy by meeting people and talking to them, but this isn’t enough to sustain a lot of podcasters’ steam. They may not be making money or can’t determine how to make it, eventually deciding to quit.
“I think that a lot of people are starting to figure the juice isn't worth the squeeze.” - Pat Hiban
Different for Everyone
Of course, anybody can have whatever motivation they want in starting their podcasts. Christopher started his own not out of financial motivation, but it has produced a bunch of secondary economic outcomes.
“The podcast has had interesting financial outcomes but it's kept me in the world in a way that I didn't anticipate.” - Christopher Lochhead
But podcast success may not happen fast. Anything worth having usually requires time and energy to invest. Most people, if not everyone, get out there and start with ten downloads, but this doesn’t mean a thousand is too far a reach.
“I think it is an itch. I think a lot of people get into podcasts and [are] thinking, this is going to be an instant jackpot. “ - Pat Hiban
To hear more from Pat why being a realtor is a great career and why real estate is a great investment, download and listen to the episode.
Pat Hiban Interviews Real Estate Rockstars is a top-ranked, 3-day a week real estate podcast, hosted by billion-dollar agent Pat Hiban. He interviews the best of the best in and around the real estate industry.
Pat also founded Rebus University which trains real estate agents to be successful and men’s mastermind group GoBundance.
He built a team of over 50 members and made millions in the Real Estate Sales World. Pat then realized he had spent over two decades being lead by mentors while growing very few mentees.
At this point, he wrote his New York Times Best Selling Book - “6 steps to 7 figures, A Real Estate Professional’s Guide Building Wealth and Creating your Destiny.”
Not too long after, Pat Hiban Interviews Real Estate Rockstars was born.
We hope you enjoyed Pat Hiban on this episode of Follow Your Different! Christopher loves hearing from his listeners.
013: Quit Your Corporate Job & Go Solo w/ Eddie Yoon
Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo.
It's All in the Data
Eddie and Christopher’s HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year.
This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives.
“If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” - Eddie Yoon
Importance of IPOs
Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur.
To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you’re worthy of your multiple.
“I think that more people are figuring out that market exists and [so], ‘Why not me?’” - Eddie Yoon
Breaking Out to Do Better
So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less.
The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company.
“Maybe that's the extra value that perspective gives you.” - Eddie Yoon
To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode.
Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy.
Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy.
Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016).
He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.
Eddie lives in Chicago with his wife and three children.
Harvard Business Review Article by Eddie Yoon & Christopher Lochhead:
* Why Some High Performers Are Quitting Big Companies to Work for Themselves
012: Negotiation, Teams & Diversity w/ Stanford Prof. Margaret Neale
Today, Prof. Margaret Neale joins us for a riveting conversation about research-based negotiation, teams, and diversity. She shares insights that haven’t been heard before, like why engaging in a negotiation as though going into battle is a bad idea.
“When I have this view of negotiation as a battle, then that mindset becomes the filter through which I evaluate all your behaviors.” - Prof. Margaret Neale
On Research-Based Negotiations
Too often, people have a lot of negotiation beliefs and insights that are not supported by empirical evidence. And often, these beliefs are repeated. This is the reason why Prof. Neale tries to help people think about negotiation in a broader sense.
Through her work and teaching, she also shares strategies and tactics that are research-focused and probably not mainstream.
Value Creation and Claiming
Take for example the infamous strategy of most people who engage in negotiation and talking about the price. In order to get what they want, they’re most likely not being truthful. They start way above their ideal price so they can argue their way down the middle, while the other party does the same thing from below.
“The challenge in negotiation is that you are trying in most situations to trade off value creation and value claiming.” - Prof. Margaret Neale
But value creation is a process that’s independent of value claiming. When we think of them simultaneously during a negotiation, we cause the other party to come up with more extreme counteroffers. We are then less likely to find an outcome to the negotiation.
Collateral Damage of Negotiation Battles
The concept of negotiation as a battle creates all sorts of collateral damage. And this is why Prof. Neale wants to move people away from it.
“I make my most malevolent interpretation of those behaviors because you’re the other, you’re the enemy.” - Prof. Margaret Neale
Not to mention that this mindset, when reciprocated, ultimately causes laser-focus on winning the fight. It then becomes a matter of who gets to beat whom, which is far from the true goal of the interaction.
To hear more do's and don'ts of negotiation and insights on teams and diversity from Prof. Margaret Neale, download and listen to the episode.
Dr. Margaret Neale is the Adams Distinguished Professor of Management, Graduate School of Business Stanford and Co-director of Executive Program for Women Leaders.
Margaret Neale’s research focuses primarily on negotiation and team performance. Her work has extended judgment and decision-making research from cognitive psychology to the field of negotiation.
Dr. Neale was the Graduate School of Business John G. McCoy-Banc One Corporation Professor of Organizations and Dispute Resolution from 2000-2012.
Trust Faculty Fellow in 2011-2012 and in 2000-2001. Dr. Neale received her BS in Pharmacy from Northeast Louisiana University, her MS from the Medical College of Virginia and Virginia Commonwealth University, and then her Ph.D. in Business Administration from the University of Texas.
Graduate School of Business Stanford
Women's Leadership Innovation Lab
Communications guru and podcaster Bob Evans joins us once again for today’s episode. He and Christopher have a thoughtful conversation on movies, technology, being direct and so much more.
Pondering the Past
Nowadays, watching the news entails being freaked out by the realities of the world. Given all that, would you consider revisiting the film classics like One Flew Over the Cuckoo’s Nest and Cool Hand Luke? Bob says that it might be a good idea if we did.
Remember the iconic scene where Jack Nicholson’s McMurphy tried lifting a water fountain? He couldn’t do it, but at least he tried. Then there was Paul Newman’s Luke who swore death against defeat and who thought nothing was a mighty cool hand.
“We are in a time now when so much of our life is restricted. We'd let our fear shrink our world. We let fear, you know, crush our dreams.” - Bob Evans
Beyond What You're Dealt
The culmination of all these, Bob says, reflects how it’s not what’s around you that determines what you become. Your fate turns out the way you play yourself. Not much depends on the hand that you're dealt.
“I think it’s good to go back and look at some of those things and realize we get to parts where we are today by letting it happen. Declining’s a choice.” - Bob Evans
Merits of Technology
When Bob left the media industry to jump into technology, a lot of people said that he was coming to the dark side. When he asked them why they thought so, they would say it was because tech people were dishonest. But to Bob, the change was like coming into a brightly-lit place coming out of the dark side.
People have plenty of valid reasons to “bitch about technology”, but there’s a big but, and Christopher has a few choice words for them.
“Innovation overall has massively increased the well-being of human beings, the lifespan of human beings, and the quality of life of human beings.” - Christopher Lochhead
To hear more about technology, the virtue of being direct, and the downside of judgment-free zones from Bob Evans, download and listen to the episode.
Bob grew up outside of Pittsburg with hardworking parents and his 6 siblings. He graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.
He rose to become the editor of Information Week, one of the top two publications in technology at the time. Then he became the SVP and Content Director for Information Week’s parent company TechWeb/CMP.
After thirty years in the media business, he left to join the world of software vendors. Following a quick stop at ERP vendor SAP, Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur Larry Ellison the founder of Oracle.
At Oracle, Bob served as SVP and Chief Communications Officer for Larry. Today, Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.
He hosts the widely popular Cloud Wars Live Podcast.
We hope you enjoyed Bob Evans on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
New Year resolutions have been made. How do we keep from being part of the 6% of people who can’t follow through? Professional athlete turned fitness trainer and entrepreneur Joey Wolfe joins Christopher on today’s episode for some practical ideas to make fitness stick in our lives and improve our well-being.
“I was doing all these other stuff more so than putting my health first and that is completely changed, and I honestly don't feel like it's ever going to change again because it's part of who I am now.” - Joey Wolfe
Coming Up with a Plan
Joey is the founder of Paradigm Sport in Santa Cruz, California, the gym Christopher personally goes to. Every beginning of the year, new faces fill the gym. Then by February, the same people disappear — a trend across the gym business.
You need to have a plan so you don't become the person that’s done by Valentine’s Day. Everybody has good intentions at the beginning of the year, but you must be clear on what your goals are. And goals are different from results.
Important Behavioral Changes
When planning your fitness routine, you must focus on the goals and the measures you will have to take to fulfill them.
“What are the behavioral changes we need to make in order to get you to achieve those goals... what are the behavioral changes I can be making to make my goal a reality?” - Joey Wolfe
In order to make these changes, you must get into a routine. This is what most people find most troublesome since routines are difficult to establish.
Workout Buddies and Realistic Plans
Joey has never been a morning person, and it remains true until now. But he found a workout group composed of other goal-driven and like-minded entrepreneurs. They helped him ease into the routine of working out first thing in the morning.
An "accountability partner", along with a realistic plan catered to your fitness level, will help you follow through your plan.
To hear more fitness tips from Joey Wolfe, download and listen to the episode.
Founder & CEO Paradigm Sport
Santa Cruz, CA
Joey is a lifelong athlete. Early in his career, he played professional baseball and was on track to be a major league catcher when injuries took him out.
Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.
He has trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.
A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer, he now shares his experience and enthusiasm with world-class athletes and fitness clients alike.
Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.
The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing, for which Santa Cruz is world-renowned; and baseball, which launched his career.
Joey Wolfe’s 7 Fitness Tips:
* 30-minute workouts will suffice.
* Share your goals with those closest to you, or if you’re up for it share it on social media.
* Get a gym membership or outfit your garage with exercise equipment.
* Have a large visible calendar or “accountability mirror” to track your workouts in advance.
* Have workouts written in advance.
* Find a workout partner who can motivate you.
* Don’t get caught in the mental trap that “going to the gym” is the only way to ...
009 Hal Elrod and Jon Berghoff – Your Best Year Ever
With the New Year upon us, how do we make it count? Hal Elrod and Jon Berghoff touch base with Christopher for today’s episode. Together, they discuss ways to make 2019 our best year ever.
“How do I create an identity for myself that I just want to keep living into? I guess I would call that an ‘accountability’ to my image of myself.” - Jon Berghoff
A Shift in Priorities and Values
Hal has been working on two new books. The Miracle Equation comes out in April. Miracle Morning for Couples: How to Make Your Relationship Legendary One Morning at a Time is to be released on Valentine’s Day.
On top of his writing, he’s been busy being the best dad and husband, spending every possible moment with his kids and helping his wife take care of them. This showed especially when he completely forgot about a book deadline in favor of spending time with his kids and a friend’s.
“That's a fundamental, radical subconscious shift in my priorities and in my values… While I'm still navigating the balance, it's positive.” - Hal Elrod
The Miracle Equation
Hal has worked on The Miracle Equation long before The Miracle Morning. He has used the equation to teach people and help them exceed everything they have done before.
Two fundamental decisions make up the equation: unwavering faith and extraordinary effort. Any high achiever who has contributed anything extraordinary to this world and achieved something extraordinary in their lives make these two fundamental decisions. They maintain them to achieve those results.
Achieving Inevitable Success
One must establish unwavering faith that you can do something you’ve never done before. This is counterintuitive and defies our human nature. We tend to stick to things we’re familiar with, but it’s important that we go out.
Extraordinary effort must be put forth until results are achieved. It may take a while, even with the two decisions in play, but it’s just like everything.
“When you live your life where you approach your every day, every goal, every dream with unwavering faith and extraordinary effort, your success is inevitable. It's only a matter of time.” - Hal Elrod
To hear more about making the most out of your year from Hal Elrod and Jon Berghoff, download and listen to the episode.
Co-Founder and President Flourishing Leadership Institute (FLI)
Under Jon's leadership, the FLI team has designed and facilitated whole-system change efforts through large group collaborative summits for organizations that include BMW, Fathom, Boeing Corporation, Vitamix Corporation, Fortec Medical, and Fairmount Santrol. Jon previously served as the head of sales for the direct sales team at Vitamix Corporation, where revenue grew by 400% in less than 4 years, as their team grew from 175 to over 600 members.
His work in Appreciative Leadership, Emotionally Intelligent Negotiations, and Influence has brought him to Australia, Japan, the UK, and South America. Jon is in high demand, known for his authenticity and highly engaging style of creating powerful learning experiences for participants.
Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time.
He is one of the highest-rated keynote speakers in America, creator of one of the fastest growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning.
Hal actually died at age 20, hit head-on by a drunk driver at 70 miles per hour. His heart stopped for 6 minutes and he broke 11 bones. Eventually, he woke from a coma to be told by doctors that he woul...
Today, legendary keynote speaker, barber, and poet Will Little once again joins his friend Christopher. They share an insightful conversation on redemption, forgiveness, and personal transformation.
“We are not having the conversation they need to hear.” - Will Little on young men who feel angered or disconnected
An Eye for an Eye for Most
How would you feel if someone killed your brother, Will would ask people. For most, the first response is to kill. It’s what they feel is right, that there’s no other recourse for them.
This kind of thinking presents a myriad of challenges for young people.
“They’ll have no other authority but to hear the voice of the streets, even if they’re not built by that, even if they’re not in the streets like that.” - Will Little
Voice of the Streets
Sometimes, even the unwilling are forced to take up the gun. After all, it's what the streets say they must do. But Will has made it his life mission to make people realize that it’s not a path they need to take.
Along with others with the same mindset, Will has been sharing his story to let people know that they can be who they are. While they grew up thinking certain things were real, they can shape their own reality. Understanding all of these brings hopes of growth and learning.
Ever since he started speaking with groups of young guys, Will quickly learned the most pressing challenge in transforming the lives of others.
“A lot of them see possibility in their life. They just think they're secluded to this four-block radius where they live at and where they're from.” - Will Little
To hear more about how Will Little shows young people who he is so they can all make a difference, download and listen to the episode.
Growing up in a fraught environment, Will dropped out of school early. He got involved with gangs shortly afterwards, which led to a gunfight that resulted in taking another man’s life. He has since served his sentence in jail for the murder, and now Will goes around having conversations with people.
Will shares his story with youngsters going through same challenges he was in back in the day. Now a keynote speaker, he shows people the possibilities in their lives and how they can transform themselves for the better.
South Philly Man Turns His Life Around, Now Promoting Peace One T-Shirt at a Time
Anti-Gun Violence Champion Will Little
We hope you enjoyed Will Little on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
007 Dr. Caitlin O’Connell-Rodwell – Secret Lives of Elephants
Today Christopher talks with Dr. Caitlin O'Connell-Rodwell the world's leading expert on elephants. Dr. O'Connell-Rodwell explains how she discovered that elephants are just like us, they communicate through the ground and what all this means for human beings.
"Are (we) going to allow elephants to exist. Aside from poaching, it's a land-use issue" - Dr. Caitlin O'Connell-Rodwell
Like the US/Mexico border issue, elephants struggle with similar issues. They recognize where it's safe to be, when it's hunting season and when to sneak into the cornfields when it's ripe. Like humans, elephants know when is the best time to raid a resource.
"Like humans...the great leaders have an equal balance between carrot and stick. They are respected because they are tough but they are also soft." - Dr. Caitlin O'Connell-Rodwell
Historically humans have always put themselves above other species. We are now at a time in history where we must re-evaluate that paradigm. There are critically endangered species and it's up to us to decide whether they survive.
Elephant's and Their Value System
Dr. Caitlin O'Connell-Rodwell says they have a value system but it's also character driven. You have the confident matriarchs that help other elephants if they are in distress and then the young inexperienced ones will become nervous, scream and slap others away.
It's a similar dynamic with the males, there are the aggressive brutes that others don't want to follow because they are so aggressive. The leaders are the ones who have balance a good balance between strength and also the ability to be soft. Much the same as in human culture, the elephants with the best balance are followed.
To hear the rest of what Dr. Caitlin O'Connell-Rodwell has to say about what we can learn from elephants and why they are so important to our future, download and listen to the entire episode.
Dr. Caitlin O'Connell-Rodwell's Bio:
Dr. Caitlin O’Connell-Rodwell is a faculty member at Stanford University School of Medicine and a world-renowned expert on elephants.
She has dedicated the past twenty years of her research career studying elephant communication and how their societies are constructed and maintained, resulting in numerous scientific publications.
She is the author of the internationally acclaimed nonfiction science memoir, The Elephant’s Secret Sense (Free Press, 2007), which highlights a novel form of elephant communication as well as the elephant’s conservation plight.
Her photo book, An Elephant’s Life (Lyons Press, Fall 2011) conveys the complicated social lives of elephants through images, and her co-authored, The Elephant Scientist (Houghton-Mifflin, Scientist in the Field series, Summer, 2011), is designed to attract the 6-8th grader to a career in field biology.
Along with over thirty peer-reviewed journal articles, her essays have appeared in a number of popular magazines, including Smithsonian Magazine, The Writer and Africa Geographic.
Her work has been covered by multiple international popular magazines, newspapers, radio shows and documentaries.
She is the co-founder and CEO of the nonprofit organization Utopia Scientific (www.utopiascientific.org) dedicated to research and science education.
She teaches Science Writing for Stanford University and The New York Times Knowledge Network.
Today, podcast legend Jason DeFillippo once again joins Christopher Lochhead to get their grump on. They trade stories of flying robots sulking in space, health-food baby names, and why convenient use of facial recognition is both flabbergasting and questionable.
“I know that feeling that you get when you give up just a little bit of yourself to these people and you just don't know where it's gonna end up someday.” - Jason DeFillippo on fear of giving away ID for convenience
The Future is Here
Facial recognition for security checks is a very interesting concept that is bound to happen in the future. But using one’s face as a convenient way of logging into automated systems can be a bit tricky. The margin of error must be very slim, or else the technology could birth a mountain of challenges.
“Everybody’s doing facial recognition, face ID, and things like that. But, nobody’s doing it right.” - Jason DeFillippo
In Atlanta airport, the busiest airport in the world, Delta now allows the use of a passenger’s face as a boarding pass. It is said to be 98% accurate. But the question remains: is 98% good enough?
AI Robot Sulking in Space
The $6M flying robot CIMON was recently reported to be sulking in space. More than a colleague, the robot was to supposed to befriend the team of astronauts in the international space station. But then things have gone awry, like a Tinder date gone wrong.
One day, the robot started playing, “The Man-Machine” by Kraftwerk. One of the astronauts, Gerst, bobbed to the first 46 seconds of the song before giving up and asking the robot to stop. But CIMON hasn’t stopped playing the less pleasant playlist.
“They could’ve tested this on the ground first. You didn't need to actually send the robot up there to do this.”
"Kale" is Now a Baby Name
There has been a slew of health-food baby names for a while now, like Saffron and Kiwi. But recently, Kale has risen up the ranks as well. It’s not much of a surprise, even if a bit distasteful.
To hear more grump stories, download and listen to the episode.
Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast.
Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups.
In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998. In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America. Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.
He also created the two time SXSW Weblog Award winning Blogrolling service as well as co-founded the global blog network Metroblogging. He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly.
Grumpy Old Geeks Podcast
Jordan Harbinger Show
Some of the topics covered:
005 Dushka Zapata and Heather Clancy – Niche Down: The Power of Being Different
Why is Niche Down, a book meant to be shared with everyone, so personal to its authors? On this episode, Dushka Zapata and Heather Clancy join Christopher to talk niching down, why being different is a superpower, and so much more.
Starting Out Differently While Young
Christopher, half the dynamic duo behind Niche Down, had to deal with what makes him different quite early. He knew he was smart in certain areas and not so much in some. Reconciling his weaknesses and strengths proved very difficult.
“My life has been one giant dichotomy, one giant bipolar adventure.” - Christopher Lochhead
He was highly talented in music and drama but got 4 out a 100 in math. It wasn’t until he was enrolled to a fine arts school that he finally gained his footing. Around the same time, he began to realize, in waves over time, that being himself was the way out of everything.
Looking at Different Things
Then there is Heather, the kid who was brought up to be a well-rounded student. She was amazing at math, in fact taking advanced classes on pre-calculus and physics. While she was programmed in different ways, she knew that she wanted to pursue the creative field.
Heather could have gone in so many directions she was shoved into. Her parents encouraged her to look at different things. But she was never one to jump off a cliff on her own accord.
A Natural Intersection
Heather and Christopher have known each other for 25 years. In their many interviews, Heather realized that Christopher did a lot of the pushing.
Their friendship bloomed from Heather’s penchant for asking questions that helped Christopher change his thesis on a lot of things. Other times, she helped him form a messaging of things that he wasn’t ready for just yet. Coupled with her fascination with entrepreneurship, they eventually became a team.
“I was always so interested in helping those people tell their stories... What makes you different? What did you choose to do that? So when he (Christopher) thought about this book, it just sort of was a natural intersection, I think.” - Heather Clancy
To hear more about the conception of Niche Down and Duska’s microscopic examination of Heather and Christopher’s team-up, download and listen to the episode.
Heather is a long-time celebrated journalist and co-author of Niche Down.
Dushka is one of the famous writers in the Q&A platform, Quora.
Niche Down on Amazon
What does it take to become an NBA World Champion with a team built on a culture of fun and dedication? Finals MVP Andre Iguodala of the Golden State Warriors joins us today to give an insider’s view. How do you come up with a thoughtful life design?
Finding His Way to the Bay
Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball.
“I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala
Strengthening the Team’s Core
Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do.
Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team.
Success from Building Culture
A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture.
“You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala
There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace.
“What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors
To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode.
Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice.
He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia)
We hope you enjoyed Andre Iguodala on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How do you make sure your company does not go “beige”? Cameron Herold tells us how and why simple is ultimately powerful.
Cameron Herold – Running with Simple
According to Cameron, some business persons may be likened to a fly hitting the window over and over in an attempt to get out instead of turning around and taking the door. This is something that’s not very advisable and in fact can result in ruin.
“Why would you try so hard when there’s already a system in place?” – Cameron Herold
All of Cameron’s techniques tend to be simple to execute. He grew up simple, an average guy in high school and college. He doesn’t run with complicated that he doesn’t understand.
No to the A-Player Only Mindset
Something that Cameron has been decidedly against is the belief that a company becomes successful by hiring A players. This is impossible. A company’s A players are its race horses and the B players, the work horses.
A company needs a bunch of people who will work hard. They need to be good and fit into the culture in order to grow into their roles. In short, companies have to be honest with themselves.
“I guess it’s like baseball. You just need a bunch of solid singles and doubles and you’ll win the game. You don’t need everybody getting home runs.” – Cameron Herold
A Diverse Team
Building a company with this line of thinking is based on three things. These include money a company is willing to pay, results needed from the person to be hired, and whether the hire has done what is expected of them before.
“Would you rather have someone who’s broken world records or someone who knows how to do it?” – Cameron Herold
It’s impossible to have a whole bunch of marathoners. But you can have a few marathoners, people who run 10Ks, and lastly, people who are at least not sitting in the couch smoking all day.
To hear more about companies and PR, download and listen to the episode.
Cameron Herold is the founder of the COO Alliance as well as a serial entrepreneur, author and top-rated international speaker. His books include Double Double, Vivid Vision, Meetings Suck, and his latest, Miracle Morning for Entrepreneurs.
He is known as a business growth guru and CEO Whisperer, and speaks around the world at CEO and COO events. Learn more and download Cameron’s personal Vivid Vision at CameronHerold.com.
We hope you enjoyed Cameron Herold on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Is it wise to raise a round of funding now? On this episode of Follow Your Different, Christopher Lochhead answers a question emailed by one of his listeners. Is there a downturn coming?
The CEO of a venture-backed startup has been hearing that venture capitalists are concerned about a downturn. Valuations are coming down and funding rounds are getting smaller. Because of this, they are wondering whether they should raise money when it’s supposedly going down.
Christopher is no stock expert and neither is he an economist. But indeed there have been ramblings about how the stock market is getting funky.
The State of the Market
Christopher had a conversation with the CEO of a company that he’s involved with from which he gained valuable insight. Venture capitalists are getting a little squirrely. The CEO has decided to raise money now since it’s unsure where things are going to be in six months.
Having been doing involved in all this for over 30 years, Christopher has made the observation that there is a correlation between the public and private markets. This is to say, the stock market affects venture capitalist behavior. In this same vein, it wouldn’t be surprising if valuations come down and the size of some funding raises come down heading into 2019.
“I’m not sounding the alarm, it hasn’t gone to that level, but be cautious.” – Christopher Lochhead
What to Do
It’s smart to get on a little earlier and get ready for valuations coming down, because this is likely going to happen. Entrepreneurs need not pull back too much but they have to be more thoughtful about hires, spending and expansion. It is also important to evangelize your point of view and offer to solve a problem.
“The bigger and more urgent and more strategic the problem, the more time, money and energy people will apply to it and spend on solving that problem.” – Christopher Lochhead
To hear more about getting ready for the possible downturn, download and listen to the episode.
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How do you mobilize thousands of firefighters to tame a terror that could ravage lives and billions? On this episode of Follow Your Different, Retired Battalion Chief TJ Welch tells us how. He shares a riveting story of leadership applicable to real life, how preparation is key to saving thousands, and so much more.
TJ Welch – Starting Out in the City
TJ spent the first years of his career dealing with brush fires and structural fires. He also had his fair share of wildland fires as a chief officer. But he and other city firefighters pretty much only stood guard in front of the houses.
It wasn’t until the late ‘90s when they made full use of city firefighters. They went to timber and brush areas to stop fires and perform other operations.
“This was my moment where it kind of changed my perspective of my role as a chief officer.” – TJ Welch
Wildland Fire in Numbers
Back in the day, the biggest of wildland fires reached up to 160 thousand acres, which is equal to the same number of football fields. This number has been expanding in recent years, reaching up to 200 thousand acres of wildland catching fire.
The terrifying numbers make sense when taken in the context of the number of residences, the timber that is involved, how exposed the wood is, and how quickly it burns. These wildland fires burn a couple of football fields per second. They are impossible to outrun and risk many lives.
There’s a lot of reasons as to why wildland fires catch so quickly. On the other hand, timber could take a while to dry and get moisture back. With the drought that has gone on for so many years along with other forest products left out in the open, the wildland fires have become more gigantic.
A Turning Point
There was one fire that forever changed TJ. This gave way to a collective effort to train firefighters in the art of effective mobilization when tempering these massive fires.
“When I left that fire, I said I’m not gonna be so ignorant when I come to another wildland fire.” – TJ Welch
To hear more about how California firefighters move as a unit and how TJ dealt with the massive responsibility of being a leader, download and listen to the episode.
TJ Welch is a 32 year veteran of the fire service. Throughout the course of his career he served in volunteer, industrial and municipal fire departments.
TJ was a member of CAL Fire ICT 3 from 1997-2005 and a founding member of CICCS. He was a qualified Type OSC2, OPBD, DIVS and STEN.
TJ retired in 2014 as Battalion Chief with Alameda County Fire Department. He currently teaches and writes Officer courses for OSFM, and is an Firefighter Safety Specialist for California Department of Public Health and NIOSH where he investigates firefighter line of duty deaths.
How to donate to victims of the Butte/Camp Fires in California:
Camp fire victims
Northern California fire victims
Survivors of Butte County’s Camp Fire
Background on the Butte aka the “camp fire”:
The deadliest, most destructive wildfire in California’s history has finally been contained
From unfolding legends and losery, Christopher Lochhead moves on to unpack stories of how people embrace what makes them different. On this episode, he sits with his dear friend Jaime Jay to share the story behind the show and what people should expect from Follow Your Different.
“The number one question that I have for myself is why would you change something that isn’t broken?” – Christopher Lochhead
Product of Evolution
Starting a new show is both exciting and scary. But according to Christopher, Follow Your Different is a representation of what Legends and Losers, his previous podcast, has become.
For a long time, Christopher stuck to the theme he started with when he first launched Legends and Losers. But he also began to feel a little straitjacketed by how people viewed the show as a life and business podcast.
“When I took a hard look at it, the theme that really seemed to run through the podcast was the… celebration of different, if you will.” – Christopher Lochhead
People readily embrace the mantra of following your different. According to Jaime, when Christopher first talked about the idea of the podcast, he didn’t know what to expect.
Legends and Losers requires some explanation, and that is something that Christopher hopes to do away with in Follow Your Different. The new podcast itself actually has a double meaning. The diversity of Legends and Losers inspired this.
Firstly, the podcast is a celebration of different things, of people and companies with different ideas that may not be exposed in mainstream media. These make for very gripping stories for this very reason. Secondly, every episode is different.
“We’ve been called the Internet’s box full of chocolates.” – Christopher Lochhead
Different in a Lot of Ways
With the theme so deeply embedded in Legends and Losers, you never know what you’re going to get. Sometimes it’s a top-tier venture capitalist, sometimes a CEO, sometimes a doctor who’s designing a legendary death. Other times, a convicted killer turned motivational speaker.
These two kinds of different should resonate with the audience of the brand new podcast. To hear more about how Christopher turns over a new leaf and launches Follow Your Different, download and listen to the episode.
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How does coding for fun lead to becoming a category king? On today’s episode, Brett Hurt joins Christopher Lochhead in a riveting discussion about his story of serial entrepreneurship, the future of data, and the power of community.
“There's just this serendipity that occurred in life where these things really drew me.” - Brett Hurt on how entrepreneurship pulled him in
Three Things We Learned
Wired to do big things
Brett has always had the knack for creating things that spelled massive success from when he was young. His parents had taught him to slow down when he finally becomes successful the way he defines it. For a time he tried out his parents’ lifestyle, but entrepreneurship has always pulled him in.
A figure to emulate
He took a three-year break from being the head of his company to be more hands-on as a father to his children. It surprised him when his ten-year-old daughter walked up to him one day to ask when he was going to start another business. He realized he was most inspirational to his daughter when he was working and not being on every field trip, and his children became data.world’s first investors and are very proud of chipping in their toy money when they did.
Serendipity of success
He got into his first big success as an entrepreneur when he started an e-commerce site with his wife on a whim. He was feeling bored one day so he began coding an e-commerce package that he and his wife utilized for an online store. There weren’t many people online back then, but a community eventually built around it.
The serendipity of building the e-commerce site directly led to the first category that he entered into, which is e-commerce analytics. Hence the birth of Coremetrics, rated the #1 Web analytics solution some years later.
Brett is the CEO and co-founder of data.world. It is a Public Benefit Corporation (and Certified B Corporation) focused on building the platform for modern data teamwork.
data.world helps you tap into more of your company’s collective brainpower—everyone from data scientists to nontechnical experts—so you can achieve anything with data, faster.
Brett is also the co-owner of Hurt Family Investments (HFI), alongside his wife, Debra. HFI are involved in 59 startups and counting, mostly based in Austin (see http://lucky7.io/portfolio for details).
HFI are also invested in 15 VC funds and multiple philanthropic endeavors.
Brett founded and led Bazaarvoice as CEO from 2005-2012, through its IPO, follow-on offering, and two acquisitions (PowerReviews and Longboard Media).
Prior to Bazaarvoice, Brett founded and led Coremetrics. Forrester Research rated Coremetrics #1 Web analytics solution and, like Bazaarvoice, it expanded into a global company and category leader. IBM acquired Coremetrics in 2010 for around $300m.
We hope you enjoyed Brett Hurt on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on
On another episode of Questions and Cocktails, Christopher Lochhead responds to a question by an aspiring category king. What does a good first marketing hire look like? Do you choose potential over experience?
“I think legendary CEOs are evangelists and they don't outsource the strategic part of marketing.” - Christopher Lochhead
Working on Lightning Strikes
Josh Goodman is grinding to build his nine-person company to a new height. They have doubled in revenue for the last three years in a row. However, their marketing department has little to nothing besides SEO and social targeting advertising.
He has advertised for a Marketing Manager on LinkedIn and has gotten a lot of responses. With his venture for a first marketing hire, he wants to hear thoughts on whether to hire a 25-year-old or someone who’s hardcore in the trenches of marketing.
Hiring Right for a Small Business
It can often be tempting to hire a youngster with tons of potential and still has a lot of room for growth. The company can sell them on what they do in the business in order to help the new hire crush it in the role they will take.
On the other hand, there is the option to hire someone that has had their experience with email campaigns and content marketing. These people are all about creating a brand and helping manage and build assets.
Outsourcing the Strategy
For a small entrepreneurial company, the CEO also needs to take up the role of the CMO. A C-level executive sounds like a good idea, but it is far more beneficial for a CEO to act as the category designer and evangelist of a brand, especially at an early stage of the game.
Even when a company has gotten bigger, the E in CEO should still stand for “evangelist”. Prominent examples include Steve Jobs of Apple and Larry Ellison of Oracle.
To hear more from Christopher, download and listen to the episode!
We hope you enjoyed Questions and Cocktails First Marketing Hire! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
What do you do when your dreams get crushed? On today’s episode, Alex Hult shares his awesome story of business and life success. He tells us how he rose from a halted hockey career and became a legendary restaurateur.
“My mind was still thinking as fast, everything else was going as fast, but my body couldn't just handle the speed that I wanted to go.” - Alex Hult
Three Things We Learned
Alex’s promising hockey career
Hockey has been a gigantic part of his life. Growing up in Sweden, Alex was one of the youngest players in the elite league and was ranked second in the country. With a bright career ahead of him, the San Jose Sharks eventually drafted him in 2003.
The injury that stilted everything
Alex Hult got injured the summer right after he got drafted by the Sharks while in a playoff as part of the Swedish team versus Russia. He prematurely got back in the ice a month after the injury. He was late to realize that injury took six to nine months of rehabilitation, and his career took a turn for the worse.
Becoming a restaurateur
After he got married, Alex gave thought to what he wanted to do and the restaurant business sounded fun, so he opened up HULT'S in 2013. On the fourth year of the restaurant, he opened the first Flights location which took off like crazy. At Flights, they serve everything from drinks to food in three different ways.
They give good value to their customers and this commitment shows in how they are full every single day. The massive success birthed a decision to spice things up and remodel the old HULT'S location to become another branch for Flights. Since then, Flights have become one of the most reputable restaurants giving their customers a whole new experience.
Alex is a Swedish native drafted in 2003 in the eighth round by the San Jose Sharks of the NHL. After a knee injury sidelined his career in hockey, he retired in 2009 after stints in the Swedish and European hockey leagues.
Alex met his wife, Sarah, who was Miss Nevada 2011 while pursuing a professional career in cards in Las Vegas. The couple married in 2013 and returned to the Alameda CA area where Sarah is from.
New Flights soars into Los Gatos with fanfare
Hockey player turned restaurateur
Former hockey pro Alexander Hult traded skates for skillets
We hope you enjoyed Alex Hult on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How do you find a passion in solving a problem that a lot of people face? On today’s episode, CEO of Verbhouse Marjorie Scholtz, shares the story of how she realized her passion. She also talks about how she built a diverse team founded on a single mission, designing a new category of company that makes it easier for people to be homeowners.
"Especially in cities like San Francisco, the home ownership rate is the lowest it's been in 50 years." - Marjorie Scholtz
Three Things We Learned
Keep walking if you don’t know what to do
People often get stuck when trying to search what they want to do in life. However, when they can tell what they don’t want to do, that means they have something to compare it to. They have yet to discover what it is that they clearly want to sink their teeth into.
Some entrepreneurs begin with problems to solve
Marjorie considers herself lucky to have found a problem that she is so passionate about that it’s all she can do. It is this sheer want to make a difference by solving the problem that steered her into this venture. Most entrepreneurs she resonates with are those who have accidentally fallen into their ventures because they want to solve a problem.
Building a healthy ecosystem of people
Marjorie's team refers to a diverse set of people who really bring in different experiences and different viewpoints in the company. This distributed experience and viewpoints is what she calls the ecosystem. Despite the differences, however, they all share one common passion and belief in the problem that they’re solving.
One of the most difficult times of entrepreneurship is when you're alone in your head and you have no one else to start buying into your own theories and hypotheses. But with a mission-driven team, things get exciting. You are finally able to speak about your own ideas and get feedback, and this moves things along.
Recognized as a national expert, Marjorie Scholtz is a tireless advocate of homeownership. Before launching Verbhouse, Marjorie spent a decade as founder and CEO of Stangl Advisors.
With more than $100M in loan modifications, real estate dispositions and acquisitions during and after the financial crash, she helped many homeowners find a path toward a more secure financial future.
Her passion to empower people, coupled with deep institutional knowledge, inspired her to create the Verbhouse Platform.
We hope you enjoyed Marjorie Scholtz on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
228: Cannabis Category King Dennis O’Malley, CEO of Caliva
How does a button-down professional become a legendary pot entrepreneur? On today’s episode, Dennis O’Malley shares with us how he embraced his category. And he also talks about why taking on the pot industry is an exciting endeavor as any.
“In cannabis, almost more than any other industry, there’s an ability to really create and own your category.” - Dennis O’Malley
Three Things We Learned
Dropping the bomb to everyone
Dennis started out like any other aspiring entrepreneur—a button-down, suited up professional who didn’t look the part of a pothead. He remembered the last time he ever smoked back in freshman year, and even then he thought it was mowed lawn grass. Naturally, people's reactions varied when he dropped the news of wanting to be part of the industry.
Earnest involvement in the company
He had no cannabis acumen or passion for the product, not even an understanding of the industry. But Dennis developed a great relationship with the owner of the company and began consulting for the business from there. Through all this, he realized how challenged the company believed it was and the impact cannabis could have to everybody’s well-being.
Challenging himself as a leader
When Dennis took the lead, he gave himself six months to do two things for the company. He tried to find out if he could recruit the people that he needed to be able to be successful. Tied together with the passion around the industry that he discovered, he thought he could be the doing things right.
He became the CEO of Caliva back in January 2017. And he finds himself continuously blown away by the number of people that he gets to meet as well as the passion that he learned about. Dennis can now confidently say that he has really endeared himself to the industry.
Dennis O'Malley is the CEO and President of Caliva. It is the largest vertically integrated company based in the State of California.
We hope you enjoyed Dennis O'Malley on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
227: Questions and Cocktails Content Creator/Thought Leader
On this episode of Questions and Cocktails, Christopher Lochhead answers another question from one of his listeners. How does one go about becoming a great content creator and thought leader?
“A lot of the most interesting people have a unique and differentiated point of view and they kind of come from that point of view on a regular basis.” - Christopher Lochhead
Think About the How
Before you start creating your content, you might want to think about how you would want to do it. Distribution and form matter a lot, whether you choose to do a blog, book, or podcast. You might also want to become a Twitter thought leader.
Ever since he started his own podcast, Christopher has learned that he can also turn a great episode into a blog. Niche Down, in fact, made use of a lot of examples that originated from great podcast conversations. There are so many ways to express great content, primary or secondary.
What is Different About You?
The world doesn’t need anymore bull. No one needs a blog post from you about following your passion or any other topic that has been done so many times already.
When starting out as a content creator and thought leader, the first thing that you must think about is what’s different about you. Once identified, you must lean on that different.
Develop Your POV
What problem do you solve and why does that problem matter? In solving this problem, you must also have a point of view that is interesting, provocative and differentiated. While he puts out a lot of things, Christopher’s content has recurring themes, and this is because he has a point of view centered around entrepreneurship, category design and life design.
Make no mistake. As a content creator and thought leader, you can go from one topic to another. But having that perspective that you work with regularly will help you stay grounded and be truly different.
To hear more advice from Christopher, download and listen to the episode!
We hope you enjoyed Questions and Cocktails Content Creator/Thought Leader! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How does creativity bloom and do we really need a soulmate? Dushka Zapata is a talented writer and a communications executive at Silicon Valley. Today, she joins us to talk about writing, soulmates, the difference between blame and responsibility, and a whole lot more.
“The greatest lie ever told is that there is someone out there that can make you peaceful, happy and full.” - Dushka Zapata
Three Things We Learned
Creativity blooms from unpredictability and solitude
Dushka thinks that her fast-paced workplace along with everything else that happens to her on the regular enable her writing. In truth, being in one’s comfort zone can be gray and may kill the stories that one has to write. Striking the perfect balance between unpredictability and solitude to allow oneself to breathe helps in maintaining creativity.
Boredom and distraction are not a dichotomy
The inability to feel pleasure or anhedonia stems from both boredom and perpetual distraction. But distraction does not mean the complete opposite of boredom, and oftentimes unhealthy distractions take on the form of false entertainment fed to the brain. Perpetual distraction may also lead to burnout, especially if boredom still lingers even after giving in to one distraction after another.
Finding one's soulmate will not fix you
Dushka actively answers questions on Quora and one of the many things that she has been asked is whether or not we need a soulmate. But this is just one of the many lies that we from every other person. We don't need to find someone to end our suffering from dissatisfaction and despair or being disheartened and lonely, as this belief oftentimes enhances a permanent sense of restlessness.
Humans are already whole and our secret sense of dissatisfaction and loneliness is actually inherent to the human condition. In fact, no one out there has the ability to bail you out. Eventually, you can pick out someone to walk beside you through everything, but the antidote to your loneliness does not exist in anyone outside of yourself but you.
Dushka Zapata is a best-selling author and her work has been viewed over 120 million times on Quora. She serves as the VP of Communications at public technology company Zendesk.
We hope you enjoyed Dushka Zapata on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
225: Foreground vs. Background Conversations – Bix & Joe Bickson
Which is the winner in a comparison of foreground vs. background conversations? On today’s episode, Bix and Joe Bickson join us for another conversation tackling a tenet of future hacking. They talk about how the power dynamics in the company not only affect performance but also derail communication lines.
“The first practice we're asking executive teams to have is to say the background conversations in the meeting.” - Joe Bickson
Three Things We Learned
Power dynamics still prevail in organizations
People are often trained to think that the more senior members of organizations have more authority and power. This prevents the kind of uninhibited conversations to create new opportunities for growth from happening. These old constructs, relics of the system birthed from the industrial revolution still lingers even at present day.
Why power dynamics deter growth
Because of this authoritarian system adopted from eons past, people in power oftentimes end up drinking their own bathwater. Their subordinates tell them how great and inspiring they are. Positive feedback is feedback that gets bent out of shape and it’s in no way of use to future hacking.
Background conversations matter
Most executive meetings feel suppressed. People are concerned about not only the subject matter to be discussed, but also the manner by which they discuss items in an attempt to maintain professionalism. But as soon as people leave these meetings, background conversations happen, and these are the type that should actually be encouraged in organizational circles.
When people talk about wanting to hack the future, they want to achieve something meaningful to step up in their life and business. But the delta between where they are and where they want to be, as well as with who they are and who they want to be sometimes gets in the way. To traverse this delta, people in chairs must come to love the gap and address the difficulty of power dynamics in organizations.
Bix and Joe Bickson are a team of a baby boomer and millennial working together to create new organizational DNA.
We hope you enjoyed Foreground vs. Background Conversations - Bix and Joe Bickson on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How does one walk out of an endeavor and successfully pick it up again somewhere along the way? Steve Olsher is an entrepreneur, CEO, author and podcaster. Today he talks about failures and successes, how to come back from losses, and how Chicago almost killed him.
“I look like I do a lot but I implement what I call strategic abandon, which is just getting a lot of things done in a very efficient and cost-effective manner.” - Steve Olsher
Three Things We Learned
Walking away from something you built
At some point in his entrepreneurial journey, Steve and his team got blinded by the dot-com light and Wall Street’s take on domains. They signed away management rights, but in March 2000, it became clear that the people working behind the project failed. Steve walked away from the domain after spending nine years building the company, a scary piece of his life.
A restart on an abandoned endeavor
When the company ended up tanking and getting buried, he walked away and got into real estate development instead to build up a portfolio of millions of dollars in product. But one day, the Wall Street Journal headline read that domain prices were approaching pre-bubble valuations. And so Steve began his search for the buyer of the domain.
Reinventing a dream
It wasn’t until Christmas Eve of 2006 when the buyer sent Steve an e-mail with detailed instructions on how to reclaim his domain. While it was bound to raise suspicions, Steve went along with the offer, sending login credentials that weren’t attached to anything. By some miracle, he got exactly what was promised in under a grand total of five minutes.
Steve received several offers to buy his domain and one in particular bailed after a couple of installments. From there, he took the site and his capital, actively seeking out people he could work with. Everything is going well, despite the inevitable moments when they don’t see eye-to-eye and the company’s happy ending that has yet to be written.
Steve Olsher is America's Reinvention Expert and has taught thousands how to NICHETIZE! (nitch a tize) by identifying and monetizing their WHAT. Steve is the author of Internet Prophets: The World's Leading Experts Reveal How to Profit Online and also of USA Book News' Self-Help Book of the Year, Journey To You: A Step-by-Step Guide to Becoming Who You Were Born to Be.
He is the creator and host of Internet Prophets LIVE!; co-star of the groundbreaking film The Keeper of the Keys with Jack Canfield, John Gray, and Marci Shimoff; and has appeared on ABC TV, FOX TV, CNBC.com, and more than 200 radio shows including national programs hosted by Lou Dobbs, Jim Bohannon, and Mancow Muller.
Steve is a successful entrepreneur who's applied his business acumen and communication skills to a wide range of endeavors. He has also earned the rank of brown belt in Brazilian Jiu-Jitsu, training under the late Carlson Gracie, Sr. All of his varied, real-world experiences have contributed to the concepts found in his award-winning books.
Steve lives in Chicago with his wife Lena and their three sons Bobby, Isaiah and Xavier who remind him every day why his motto is "Let Love Rule." Meet him and receive free NICHETIZE! training at SteveOlsher.com.
Steve Olsher - Website
What’s Your WHAT - Book
We hope you enjoyed Steve Olsher on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
On this episode of Questions and Cocktails, Christopher Lochhead responds to another question emailed by one his listeners. A 1st time startup CEO for a new venture-backed company seeks advice on how to become a legendary leader.
“Legendary people build legendary companies. It's that simple.” - Christopher Lochhead 1st Startup Time CEO
Love the Problem, Not Just the Solution
Christopher breaks down his advice into seven points and the first of which is to love the problem. The most legendary of entrepreneurs make it a point to focus on either a problem that people don't know they have or re-imagining a problem the market knows it has, viewing the problem in a completely different way.
Prosecute the “Magic Triangle” as a 1st Time Startup CEO
Christopher and his co-authors addressed the concept in both Play Bigger and Niche Down. The “magic triangle” is the three things legendary executive teams and entrepreneurs get right. These three are product, company and category, and all are equally important.
As a CEO, you must be focused on all three while at the same time being an evangelist for the problem. The bigger the problem, the more urgent and more strategic you have to be since people will apply more money and time to solve that problem. And in turn, these problems create categories, the product and company intertwined.
Surround Yourself with Legendary People
For years, Christopher parroted the prevalent notion in Silicon Valley that you must always hire A players. But the truth is you will never have a company full of them. This means a CEO must figure out where to put the A players and B players to bring out their best.
A good B player is what you need for a lot of roles that must be fulfilled. But in key executive roles, whether in engineering, sales, or marketing and especially in the beginning, you need legendary people to fill in these roles. In this regard, think about who your board is and who your advisers.
To hear the other four points Christopher offers, download and listen to the episode!
We hope you enjoyed Questions and Cocktails 1st Time Startup CEO! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On today’s episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice.
“Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” - Eddie Yoon
Three Things We Learned
Niche down if you don’t fit the mold
This stands true in any setting where success in one’s endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business.
Introverts are more likely to find success as solopreneurs
Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don’t fit in with the crowd.
Like-minded people make you successful
Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial.
Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success.
Bio / Story:
Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand.
He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth.
Eddie Would Grow
We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Bix and Joe Bickson return for this series tackling different topics, including future hacking. Today, they share how imposter syndrome manifests and why people need to be ruthlessly compassionate.
“Every CEO, every executive, every person we've sat in a room with over time has revealed that they also have great doubts.” - Bix Bickson on imposter syndrome
Three Things We Learned
Everyone is suffering from the imposter syndrome
This is apparent in the way we present ourselves in the world. Particularly, people who are more senior in an organization feel the need to have it together. They need to look good, be the smartest, the sharpest and most intelligent, but the truth is everyone has their own self-doubts, concerns and worries.
Podcasts help reveal the truth
If there’s anything that podcasts have been a huge help at, it’s in revealing the truth that all the people we revere have to deal with the same set of challenges regular people do. It doesn’t matter whether they are a musician, an actor or an executive. Through podcasts, we get to listen to their lives and come to a realization that they are no different from the rest of us.
Manifestation of the imposter syndrome
People walk into an executive meeting bearing all the years of experience, knowledge and expertise that placed them in a position to be heard. But the value that a person is able to create is completely correlated with the willingness of people to listen. Without this engagement, whatever you work for won’t make any difference.
Self-doubt is more than feeling incompetent in areas outside of one’s expertise despite having the mastery of one’s specialization. Oftentimes, external stimuli like the engagement of your audience can play a role. Juxtaposed, these various factors swizzle about and create this crippling self-doubt regardless of having proven oneself time and again.
Bix and Joe Bickson are a team of a baby boomer and millennial working together to create new organizational DNA.
We hope you enjoyed Bix and Joe Bickson on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
220: Jason DeFillippo Grumpy Old Geeks & The Jordan Harbinger Show Podcast CoHost
What exactly is AI and why does everyone insist on using the term to cover a multitude of basic software? Jason DeFillippo of the Grumpy Old Geeks and The Jordan Harbinger Show joins us for today’s episode. He talks about tech trends and why the blockchain is the second coming of push.
“It's an Excel spreadsheet that has track changes turned on that everybody has access to.” - Jason DeFillippo on the blockchain
Three Things We Learned
Grumpy Old Geeks vs The Jordan Harbinger Show
Jason is having the time of his life being part of two shows that infinitely differ but also share similarities. Grumpy Old Geeks is the show for tech veterans who have seen it all and want to get a few kicks by making fun of new tech. The Jordan Harbinger Show is a cerebral podcast that challenges its listeners and guests to think.
Marimba, PointCast, and Blockchain
Jason has seen a lot of things over his twenty-something years in the tech sphere. Among these is the quick rise and even quicker downfall of the enterprise and consumer versions of the push software: Marimba and PointCast. According to Jason, this trend is visible in today’s second coming of push: the blockchain.
AI: Fancy name for basic software
Blockchain is right on the heels of AI, the ambiguous term everyone uses to call a bunch of software that run through basic machine learning and algorithms that make it pretty difficult to enjoy the Internet. This term was coined long before actual software deserving of the moniker began to exist. And even then, the programs are pretty far off what the sci-fi novels had planted in our brains.
New tech turn up fast. But the trends are there, and they’re almost always bound to be true. If Jason’s informed guesses are correct, then it’s not too much of a stretch to claim that sooner or later, AI and blockchain will meet the same fate as their predecessors.
Jason is a full-time podcast producer and editor for The Jordan Harbinger Show. He is also the Creator and Co-host of the Grumpy Old Geeks Podcast.
Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups.
In 1994, he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998.
In 1995, a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America.
Since then, Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.
He also created the two time SXSW Weblog Award winning Blogrolling service as well as co-founded the global blog network Metroblogging.
He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly.
Grumpy Old Geeks - Website
The Jordan Harbinger Show - Website
We hope you enjoyed Jason DeFillippo on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to
What considerations should you make to become a legendary CEO? On this episode of Questions and Cocktails, Christopher Lochhead answers this question and offers his real-life perspective on designing a legendary career.
“I have learned more by being on a few winning teams than I ever learned from being on losing teams.” - Christopher Lochhead
Sorting Out One’s Priorities
How do you find the right job given a specific goal of becoming a CEO? Christopher says that this conversation has been a constant over the years. Just how do you pick the next opportunity to ensure your success?
It seems that many people make career decisions in the complete opposite manner he personally would. A lot of the people he would talk to usually pick salary first, then title, the actual job, and lastly, the potential of the company they will be part of. And while this thinking is understandable, it often isn’t the right way to go.
Team Potential is Important
Christopher would suggest inverting this list, that is, to put potential first before anything else. When making a career decision, ask yourself if you see a company’s potential for growth and its category potential. Mull over the possibility of the company becoming a category king or queen, or if they already are, whether there is a new category opportunity they will prosecute or expand.
It is better to ride on the bench for one of the greatest teams of all times than be a starter on the team that sucks. And it is also important to stumble a few times to learn what you ought not to do. But you should also be able to taste true success and you can only do that by becoming part of a team that will offer you the right opportunities.
Other Things to Consider
The job comes second, then the title. And while money matters, the economics will take care of themselves once everything else is in place.
To hear Christopher expound on these points, download and listen to the episode!
We hope you enjoyed Questions and Cocktails! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On episode 66 and 67, Jeff Denholm sat with Christopher Lochhead for the very first time. They previously talked about his incredible athletic achievements as the one-armed surfer and all-around athlete. Today, he shares his entrepreneurial endeavors and how he and his partners are building a company to save the planet, save firefighters, and stop the wildfires.
“Three to four percent of the fire resources these days are private.” - Jeff Denholm on the involvement of the private sector in mitigating wildfire
Three Things We Learned
Glorification of mediocrity
For Jeff, 99% of social media is glorification of mediocrity. These platforms managed to condition people to want to see things deemed to be aesthetically pleasing or those that induce the classic rush of adrenaline. For this very reason, the things that truly matter, like environmental causes, don’t get the attention they deserve.
Fire season of the past
This fifth season that normally throws off anyone accustomed to the four-season scheme used to be three to four months of dry, mid-late summer through early fall, specifically for California. All the plants, or the fuel loads that catch fire, have enough time to dry out. The Sta. Ana breeze then carries whatever object that is lit, and this eventually causes the fires.
Areas where large population centers interface with the dried trees, bushes, and grass often record the biggest wildfires. In California last year, wildfires started as late as December or as early as July. With the current trend of development and global warming, fires have become frequent.
Whether we believe these fires are caused by humans or not, they are happening. And they are not about to go away. This very knowledge has spurred on Jeff and his partners, among other private sector groups, in their pursuit of combating these drastic fires.
Jeff wears many hats in life, including entrepreneur, professional athlete, inspirational speaker and environmental steward. ATIRA Systems® is the professional nexus of Jeff’s entrepreneurial spirit and passion for the environment.
While seeking a fire retardant for his Wildfire Equipment Company, Jeff got struck by disturbing statistics about the toxicity of current offerings. He asked himself a question. “What if we could come up with a non-toxic product that is more effective at fighting fires of all types without doing unnecessary harm?”
Jeff discovered that annually, people dump millions of gallons of flame retardant into natural resources. These further destroy precious wetlands and large population centers throughout the world. So began Jeff’s drive to create a business that not only saves lives and structures, but does no harm to the earth.
We hope you enjoyed Jeff Denholm on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
What is the ultimate importance of music and the arts in life? On today’s episode, legendary baseball player and jazz guitarist Bernie Williams joins us. He talks about how it was growing up in Puerto Rico, playing for the New York Yankees his entire career, and why he wants kids to love music, too.
“Not everybody's gonna be a virtuoso musician but to use music as instrument for education, I think, is vital for every culture.” - Bernie Williams
Three Things We Learned
Making life connections through music
Bernie believes exposing kids to music and the arts helps them make a connection with the world. There is actual scientific evidence that supports the importance of music and the arts to make children well-rounded. He wishes to contribute in having every kid get this opportunity in their lives.
Importance of music and art education
All thriving cultures around the world with great public education systems have their core music, arts and athletics in the forefront. Indeed, mathematics and literature, among other subjects, are important. But there is also the fact that exposure to music and the arts gives better understanding and opportunity to utilize parts of the brain otherwise not used.
A successful life through music, the arts and sports
People often say that a successful life is all about good timing. The same can be said for music and sports: music is about hitting the right note at the right time. Then there is baseball, which is about hitting the ball at the right place at the right time.
At a young age, Bernie was able to make connections with life through music and the arts. In a society where people give the sciences and maths much more importance and leverage, we should also remember that music and the arts feed the heart and soul.
Growing up in Puerto Rico, Bernie Williams discovered his love for baseball and music at roughly the same time. At the age of eight, he fell in love with the sounds of a flamenco guitar his merchant-marine father brought home from Spain. He also felt the same exhilaration when he first picked up a baseball bat.
The young student-athlete quickly excelled in both pursuits, going on to attend the special performance arts school Escuela Libre de Musica at the age of thirteen. He became one of the most noted young athletes on the island.
When Williams signed a contract with the New York Yankees at age 17, he brought his love of music with him. In his 16 year career patrolling centerfield for the New York Yankees, Bernie Williams was a four-time World Series Champion and a five-time All Star.
Throughout Williams’ years with The Yankees, his passion for music never waned. The sound of a guitar would often be heard emanating from the clubhouse or during team flights.
Whether acoustic or electric, a guitar was a constant presence in the star’s locker or equipment bag. In 2003, he demonstrated how serious his musical pursuit was with the release of his first album, The Journey Within.
The record featured fusions of jazz, rock and the tropical rhythms of Williams’ heritage. It was met with both strong critical praise and instant chart success- reaching #3 on Billboard’s “Contemporary Jazz Chart.”
Bernie also co-authored a book in 2011 published by Hal Leonard Books titled, Rhythms of the Game: The Link Between Music and Athletic Performance. The book examines the symbiotic relationship between musical artistry and athletic performance through the eyes of a man who has mastered both.
We hope you enjoyed Bernie Williams on this episode of Legends and Losers! Christopher loves hearing from his listeners.
216: Dr. Shoshana Ungerleider: Designing a Legendary Death
Why should medical professionals put a lot more effort to improve end-of-life care? On today’s episode, internist Dr. Shoshana Ungerleider discusses her life’s mission and why bedside manner is of utmost importance.
“Patients and families deserve better. We have to do a better job at communicating.” - Dr. Shoshana Ungerleider
Three Things We Learned
Patients must be included in the bigger picture
Dr. Shoshana realized a lot of things when she did her ICU residency. None of their palliative measures, complex studying of cases, and wading through data would change the inevitable course of a patient’s journey. But there has always been the need to look at cases in the context of the patient’s entire life and if they had a sense of what was happening around them.
Many doctors aren’t trained to hold conversations
A recent study in the Journal of American Medical Association reported that most doctors don't have training to converse effectively. This completely blew Dr. Shoshana’s mind. As a hospital-based doctor holding a lot of difficult conversations on goals and progress with patients and their families, this was telling of a public health problem.
Lackluster bedside manners are a public health concern
Indeed, there are more pressing and challenging public health issues in the country. But no patient or family must feel like they have to interrogate medical professionals to get a better understanding of where they stand. Practitioners owe it to people they have sworn to care for, even if only palliative, to tell them everything that they need to know.
Empowerment of patients and families is an ongoing struggle for the medical community. The concern will remain stagnant unless properly addressed. In the end, the patients suffer, and it is disappointing that even in their last stretch, they don’t get the kind of care they deserve.
Dr. Shoshana Ungerleider is a physician, founder, philanthropist and speaker. She works as an internist practicing hospital medicine at California Pacific Medical Center in San Francisco.
Shoshana started the Ungerleider Palliative Care Education Fund. This supports innovative programs that further palliative care education at every level.
She funded Extremis, a short documentary about end of life decision making in the intensive care unit by Academy Award nominated director, Dan Krauss. The film won Best Documentary Short at Tribeca Film Festival in April 2016 and was nominated for a 2017 Academy Award and for 2 Emmy Awards.
She also executive produced End Game. It is a short documentary on hospice and palliative care by Academy Award winning directors Rob Epstein and Jeffrey Friedman. The documentary premiered at Sundance Film Festival this year and was acquired by Netflix.
Shoshana founded End Well, a first of its kind media platform and annual symposium on human-centered design and innovation to improve the end of life experience.
Dr. Shoshana Ungerleider - Website
Dr. Shoshana Ungerleide - Twitter
Dr. Shoshana Ungerleider - LinkedIn
End Well Project - Website
Review of End Game Documentary
Trailer of End Game Documentary
On today’s episode, Legends and Losers’ original co-host Colin Vincent picks up the mic with Christopher Lochhead. They kick it back and talk about Colin’s weight loss. They also trade legendary stories involving hotel apps, Japanese toilets, a new world record for solving the Rubik’s cube underwater, and so much more.
“I would know that I did something that I could stop doing the next day… Doing this allowed me to feel more in control of what was going on in a way that I hadn’t felt before.” - Colin Vincent on his weight loss
Colin Vincent’s Journey to 35 Pounds Less
Colin has invested time and effort to lose some weight over the past year. He has a habit of weighing himself every morning to make himself more conscientious of his progress. Colin also keeps track of the food he eats in order to be able to determine what’s actually causing his loss or gain.
Additionally, he got rid of sweets and keeps a high-protein and high-fat diet. Colin even switched from liquor to red wines. Clearly, all his efforts have paid off.
In a recent excursion to a dude range at Montana, Chris experienced what he claims has to be the future of hotels. The hotel they stayed at had a smartphone app that had everything they needed, from itinerary down to room service. Overall, the range adventure had been something out of the ordinary.
Colin also had a pleasing hotel stay in Japan where everything was computerized. Codes were given to enter rooms and lobbies, and even the checkout and penalty systems were run via computers. And to top everything, the toilet seats with built-in heaters came with automatic washing and blow-drying.
More Legendary Stories
Chris and Colin proceed to talk about a burglar that was nabbed after his vehicle got stuck in a pile of stinky manure, a man who survived bear attack and got bitten by a shark the same year, and a whole lot more.
To hear more stories, download and listen to the episode now!
Burglary suspect nabbed after getaway vehicle gets stuck in large manure pile
Georgian boy solves six Rubik's cubes under water in one breath
Here's why Amazon may beat Apple to $2 trillion
Woman slams airline for calling her 'Miss' instead of 'Doctor': 'This was not about my ego'
In Apple’s Third Act, the iPhone Plays Supporting Role
Marijuana use continues to grow among baby boomers
Study: Airport plastic bins carry highest virus levels
Babies learn most of their vocabulary from their fathers, according to new research
On Episode 211, Christopher Lochhead got on with Praxis students for an up close and personal Q&A session. Today, the second part of this conversation continues, teeming with business stories and learnings that ultimately culminated in realizing the importance of niching down.
“Nobody makes it alone. Other people make you successful.” - Christopher Lochhead to Praxis students
Three Things We Learned
‘Extraordinary’ isn’t for everyone
Most people want to become legends in their own right, and some of them equate this to being extraordinary. The thing is, some people don’t necessarily want to be extraordinary as long as their business is profitable. The pitfall of this line of thinking, however, is that category violence happens all the time and so paying attention to everything is a must.
Cultivating relationships is key to success
It has been an ongoing experience in Christopher’s life how much other people make him successful. In a community where everyone strives to differentiate themselves through the careers they want to launch, finding someone to resonate with is a blessing. This results in a collective spirit of wanting your contemporaries to do extremely well alongside you.
To extend a hand is powerful
You don’t have to help everybody within a five-foot radius of you. But it’s always a powerful thing to extend a hand to somebody else. When we go out of our way to contribute our strengths that are someone else’s weaknesses, we create something powerful.
Christopher gets asked around a lot why he’s friends with so many CEOs. The truth of the matter is that when he first met them, they weren’t the successful people that they are now, but people who were on the verge with him. With the inspiration brought by his peers, he was able to rise up and take his game up several notches to become his present self.
Amazon - Niche Down
Amazon - Play Bigger
We hope you enjoyed this second installment of Legends and Losers Q&A episode with Praxis students! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How do you become a media-savvy business leader in a world where no communication is internal anymore? CEO of Outcast and legendary tech PR leader Alex Constantinople shares with us the story of her career and what leaders need to know about the modern media landscape.
“At the end of the day, it is also what other things should we be doing to get our story out.” - Alex Constantinople
Three Things We Learned
Representing somebody entails not only knowing them
At 22, Alex found herself as the PR representative of Larry King, one of the most high-profile people in the world. She did extremely well on her first job and has learned a lot through her two-year stint. To represent somebody means more than knowing what they’re about; you need to have a deep respect for who they are and what they do.
Acting like a corporate executive is exhausting
Her skills and confidence in communications contributed a lot to her eventual success working with Larry King and at NBC. But when Alex moved to corporate life and had to take on the image of a corporate professional, she found it extremely exhausting. Ultimately, being real remains the easiest and fastest way to go and build a career.
Business leaders can’t rely solely on media anymore
It is one thing to build a story that you can own and present to your customers. The next step is to determine how to present this story so customers can find them where they need to see them. But telling your story through the media is no longer the sole channel for this purpose.
The media landscape has changed over the course of history. The techniques through which businesses can tell their stories have also evolved. Only those who realize the limitations that come with relying solely on media can actually attain success and progress in this tech-driven world.
We hope you enjoyed Alex Constantinople on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
212: Mike Maples, Jr. Silicon Valley Venture Capital Legend
How will people embrace the idea of the abundance of networks for the betterment of humanity? On today’s episode of Legends and Losers, a venture capitalist in the Silicon Valley Mike Maples, Jr. joins us to talk networks and the stock market, and why we need to underscore the opportunity and hope technological innovations bring.
“We can either destroy each other out of our cynicism or we can lift each other up out of our shared purpose.” - Mike Maples, Jr.
Three Things We Learned
Accepting the shift from companies to networks for business
Most people think that companies have always been there as we know them, but the truth is far from it. In the 1800s, there were no companies in America with less than a hundred employees. But since the arrival of the railroad and steam engine, the stock market came to be, hence the birth of networks.
The power of investing in networks
Corporations characterized by mass production and distribution would eventually yield to networks characterized by mass computation and connectivity. These networks would also impact transportation and consequently, energy, housing and manufacturing. Mike claims that investing in these networks is one sure way to improve one’s standard of living.
Embracing networks and the future
People must start entertaining the thought that investing in networks will bring about the same kind of change 200 years ago. Prior to the stock market, people just tried to get by. Change accelerated in the 1800s after humanity embraced the power of technological innovations and their impact on overall standard of living.
When we frame the issues that surround technology and the stock market, we need to do so through the lens of opportunity and hope. We should shy away from using language that induces fear in those less informed. Instead, we should help people realize that the abundance of networks and wealth ultimately aids humanity.
Mike Maples, Jr. is a Partner at Floodgate and is widely considered to be one of the top venture capitalists in Silicon Valley.
He has been on the Forbes Midas List since 2010 and was also named one of “8 Rising Stars” by FORTUNE Magazine.
Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems (IPO TIVS, acquired by IBM) and Motive (IPO MOTV, acquired by Alcatel-Lucent.)
Some of Mike’s investments include Twitter, Twitch.tv, ngmoco, Weebly, Chegg, Bazaarvoice, Spiceworks, Okta, and Demandforce.
Mike is known for coining the term “Thunder Lizards,” which is a metaphor derived from Godzilla that describes the tiny number of truly exceptional companies that are wildly disruptive capitalist mutations.
Mike likes to think of himself as a hunter of the “atomic eggs” that beget these companies.
Interests: Calligraphy, cinematography, and sporting clays.
We hope you enjoyed Mike Maples, Jr. on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram...
How do you design a legendary career and life? On this special Q&A episode of Legends and Losers, Christopher Lochhead hangs out with 75 young Praxis students enroled in the program by the one and only Isaac Morehouse. They talk how to niche down and what it takes to become undeniable.
“To be different, to create something new, you have to identify a problem that people are experiencing or deficit in the world, something that could be better and invent something that makes it better.” - Hannah Frankman, Praxis student
Three Things We Learned
Legends are different
When we come to think about it, every person, company or athlete that we respect or admire share some things in common with their fellow legends. These people are different and they follow their different, not bothering to fit in. They’re original, unique, took and broke new ground, and left the world changed forever.
Legends niche down
Legendary people become successful by proactively positioning themselves. They specifically tell the world how to think about them, what problem they solve and why that problem matters. By doing so, they become evangelists for that problem and turn it into the niche that they become known for and dominate.
“Different” is more interesting than “better”
When you’re hustling in a category with a queen that shares two-thirds of the market, it’s close to impossible to be better. In the grand scheme of things, the game of better is less interesting. Being different still wins over more attention and reaps more success than trying to lap a competition.
Christopher got thrown out of school at 18, thinking that he was stupid. It wasn’t until he was 21 that he discovered he has learning differences. By embracing these and making the most out of his limited options, he was able to start his company and launch his career that is legendary in its own right.
Amazon - Niche Down
Amazon - Play Bigger
We hope you enjoyed this Legends and Losers Q&A episode with Praxis students! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On today’s episode of Legends and Losers Unlocked, Christopher Lochhead shares the awesome and fascinating article written by Irving Wladawsky-Berger for Wall Street Journal. It tackles the prevalent ageism in Silicon Valley and how research shows that contrary to popular belief, older entrepreneurs are winning.
“I've been a lot more successful as I got more experience. And I think that tends to be true.” - Christopher Lochhead
Ageism in the Tech Industry
Pretty much the 20 years Christopher has been in Silicon Valley, the common thinking is that being a tech entrepreneur is a young person’s game. At one point in his career, one of the top venture capitalists in SV told him that all the great startups are founded by men 35 years and younger.
Other people say that if you’re over 50 in Silicon Valley, you have “aged out.” This is peak ageism.
The media celebrates the likes of Steve Jobs, Bill Gates, Mark Zuckerberg and Larry Page who were in their 20s when they first made a name for themselves. And then there’s Bezos founded Amazon when he was 30.
There’s a tremendous amount of attention paid to these young geniuses, as they should be. Zuckerberg believes young people are smarter and Thiel created a program providing hundred grand for young people to pursue their ideas. An Economist article even says that entrepreneurs are stereotypically college drop-outs.
Age on the Side of Entrepreneurs
Venture capitalist Vinod Khosal said people under 35 make change happen and that people over 45 die in terms of new ideas because they keep falling back on old habits. But Christopher would like to disagree. Not all old people are averse to new ideas, especially in the tech sphere.
Backed up by research, age is still on the side of entrepreneurs. A group of researchers from MIT broke down over 35,000 high-growth firms, both startups and long-standing companies. Needless to say, their findings will make people think twice about their perceptions on age in the tech industry.
To hear more about the article and why older entrepreneurs are winning, download and listen to the episode now!
Silicon Valley Myths Aside, Time Is on the Side of Aging Entrepreneurs
MIT Report: Age and High-Growth Entrepreneurship
The Brutal Ageism of Tech
Can you teach entrepreneurship?
We hope you enjoyed this episode of Legends and Losers Unlocked Older Entrepreneurs Winning! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
209: General Stan McChrystal, Leaders: Myth and Reality
What makes a great leader and how can the United States become actually united? On this episode of Legends and Losers, entrepreneur, multi-time bestselling author and US Four-Star Gen. Stan McChrystal joins us to talk about why people should serve the country, his 9/11 experience and more.
“If we let members of our society not feel like fully invested, they’re not going to do the kinds of things that we’d want citizens to do.” - Gen. Stan McChrystal
Three Things We Learned
A great leader needs not emulate another
Gen. McChrystal has been an educator since he left the service. He has concentrated his efforts on the youth, helping them become the great leaders that they have the potential to be. What he first drills is the importance of defining their own values, ethics and strengths, because they can’t be somebody else they want to emulate.
Every American citizen must serve the country
Young people should do a year of military service to the country, and by extension, the Americans. This stems from the need to strengthen the bond of citizenship to move the country forward. We must bring back the sense of connectedness that seems to have gone away.
It took awhile for the terror of 9/11 to sink in
That year, Gen. McChrystal spent a month-long program in Kuwait geared towards raising awareness of the situation in the Gulf region. There has been a high level of alert for an anticipated attack, but back in the US, September 11 was a bright day Gen. McChrystal spent practicing parachute jumping. When the first tower was struck, they all took it as a freak accident, and it wasn’t until the second hit that they realized what it truly was.
Ever since 9/11, America was changed. It continues to change. Unless people are going to do their part even when the country asks nothing of them, America wouldn’t move forward.
Former U.S. Defense Secretary Robert Gates said that General McChrystal is "perhaps the finest warrior and leader of men in combat I ever met."
In his last military role the General served as Commander, International Security Assistance Force (ISAF) and Commander, U.S. Forces – Afghanistan.
He previously served as Director, Joint Staff from August 2008 to June 2009 and as Commander of JSOC from 2003 to 2008.
A one-of-a-kind commander with a remarkable record of achievement, U.S. Four-Star General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations.
He is also known for developing and implementing the counter-insurgency strategy in Afghanistan and for creating a comprehensive counter-terrorism organization that revolutionized the way military agencies interact and operate.
A dynamic, powerful speaker, McChrystal impresses audiences with field tested leadership lessons, stressing a uniquely inclusive model that focuses on building teams capable of relentlessly pursuing results.
When old systems fall short, he believes true leaders must look for ways to innovate and change.
Citing stories from his career, McChrystal reveals a four-star management strategy, concentrating on openness, teamwork, and forward-thinking.
Few can speak about leadership, teamwork, and transformational change with as much insight.
New Book Leaders: Myth and Reality
208: Brian Burns The Brutal Truth About Sales & a Whole Lot More
What brutal truths about sales today does the sales guru in Silicon Valley have to offer? On today’s episode, CEO at B2B Revenue, Brian Burns talks about his own brand of losery and serves some piping-hot truths everyone can learn from.
“The problem with sales today is everyone's doing what the dashboard wants to be viewed as opposed to what really accomplishes anything.” - Brian Burns
Three Things We Learned
Millions of dollars lost
Even the living expert on sales committed a few mistakes that cost him millions of dollars back in the day. When he turned down Web Logic, he “lost” five million; when he passed up a VP of sales position for a local company two decades ago, he lost thirty. But then again, do people who eventually become legends in their own right truly “lose” money?
Mistakes in pitching
People are taught many ways of doing a sales pitch. They have to know who their prospect is, reach out with a substantive pitch, and demonstrate that they know who they’re pitching to. But they must also ask themselves if they want to get pitched and the likelihood that their prospect will find something they need.
The problem today
People have grown so lazy and put so much focus on automation that they never really accomplish anything. Since the dawn of new technology like the customer relationship management software, salespeople have become so reliant on what the dashboard says. In short, no one pays attention to what matters anymore.
Sales has become a race of closures, more weight given on the importance of deals than their chronology, which almost always makes it more difficult to be productive. People try meet triple their quota, only to see the deals they spend long hours working on fall apart. Unless people realize how these “new” sales strategies are actually detrimental, then there’s no real forward development.
Brian Burns is a sales leader, advisor and investor. He has spent his twenty year career creating, capturing and dominating early stage innovative markets. During this time, he has played key leadership, management and sales roles for nine venture capital backed companies, resulting in three IPOs and six acquisitions.
Through this experience, he has developed a unique and powerful sales method for bringing innovative products to market while marginalizing competitors. In his private practice, Brian has founded The Maverick Organization, a consulting firm specializing in assisting companies with their sales strategy, sales practices and in developing an effective sales team.
We hope you enjoyed Brian Burns on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
What is future hacking and how does it affect individual and organizational performance? On today’s episode of Legends and Losers, Bix and Joe Bickson elucidate this term that has allowed them to create ways to help people break out of themselves and the organizations that they’re a part of.
“What we call a future hack is to get inside your guts or the guts of your organization, and develop the ability to create and fulfill the future of your choosing.” - Joe Bickson
Three Things We Learned
Future hacking in a nutshell
We define a hack as an effort to get inside and get a piece of digital gear with the intention of using it for a different purpose. Joe says that future hacking is the process and idea of creating ways to help people break out of acting on someone else’s thinking. It’s ultimately a unique design and body of knowledge for individuals and organizations to perform in extraordinary ways.
The case for most executives
In the traditional corporate sphere, executives get paid to produce the intended future. CEOs report to a board and work so that plans agreed upon on happen. They work, produce and align different factors to achieve a set of outcomes in the future, entirely different from the concept of hacking a future.
Setting a goal versus future hacking
People don’t get paid for something that’s already going to happen. Performance often remains encased in a paltry definition of achieving a goal. Future hacking enables people to gain access and get their hands on the dials and controls of performance.
The status quo of measuring performance against a set of outcomes to achieve in the future isn't worth preserving. To create a future, we need to gain access of tools to be more hands-on when it comes to performance. Bix and Joe Bickson work with people to help them get ahold and hack their own futures.
Bix and Joe Bickson are a team of a baby boomer and millennial working together to create new organizational DNA.
We hope you enjoyed Bix and Joe Bickson on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
206: Joe Morgan Former CEO of Sony Chemical on Leading, Life, Business & More
How do you mold a legendary career from curiosity and hard work? Today, Fortune 500 executive turned advisor and mentor Joe Morgan joins Christopher Lochhead in this free-ranging conversation. They talk about leadership, being a CEO, the power of curiosity, and so much more.
“In the microcosm of the world, because we've tried hard and we participated, I think we can leave a legend.” - Joe Morgan
Three Things We Learned
Buying is an Awesome Job
Joe attributes some of his success to luck, some to being in the right place and some to being consistent. After shifting degree programs three-quarters out of college, he ended up taking any job he could due to the massive-scale layoffs in his field. Eventually, he became a buyer in a chemical company, which opened a lot of doors for the young upstart.
Doing the Work to Produce the Results
A mentor’s advice on being part of what’s most important to the executive team guided Joe. So even as a young man and up-and-comer, whatever the task was, he took it seriously and delivered. Soon enough, his efforts paid off and resulted in his being fast-tracked, a chance to build his career to greater heights.
Joe has always wondered why younger people tend leave their curiosities unsatisfied. He is someone who’s always curious and has a knack of driving people into a corner with his queries. This curiosity didn’t land him the “corporate training” that most young people would undergo, but he got to learn from the people at the grassroots of the company, and this helped him achieve many great things.
Some people like Joe live a life that isn’t all that straightforward. However, they are able to make legends of themselves by putting in a lot of hard work, effort, and curiosity.
Joe Morgan is the founder and CEO of siY, LLC. This is a middle-market consulting firm focused on helping leaders with transformative change, cultural development, and go-to-market strategy.
Having spent his career serving as a CEO or Member of the Board for large public as well as start-up and growth companies. Joe brings a wealth of experience and demonstrated leadership in transformational business environments.
He has been successful in driving value and achieving strategic growth objectives in many industry sectors. These include service, technology, and manufacturing.
Joe’s experience includes having served as the CEO and Board member of Standard Register, a $1B+ public company, and recognized leader in the management of mission-critical communications for various sectors, including health care, financial services and manufacturing.
He also served as Chairman and CEO of Uniguest, the leading provider and trusted integration partner of secure managed technology solutions with focus in hospitality and business services; Chairman and President of Sony Chemicals, a leader in specialized coatings for the automatic identification and electronics market; and President and Board Member of eflatbed.com, an on-line marketplace for transportation.
Additionally, Joe is on the Executive Advisory Board for NexPhase Capital, a private equity investment firm focused on middle-market companies. He also serves on the Boards of Lion Group, OmniSYS, Heapy Engineering, JBM Envelope Company and Mary Queen of Angels Eldercare.
He serves on an advisory capacity at CURA Homecare, and is on the advisory board for WPI Life Sciences.
Joe is frequently called upon as a speaker and lecturer.
205: Legends and Losers Unlocked Elon Musk What The Mainstream Business Press Doesn’t Get
On today’s episode of Legends and Losers Unlocked, Christopher Lochhead tackles another topic that has been on his mind of late. Entrepreneur and Tesla founder Elon Musk has received a lot of negative press recently. Christopher proceeds to break down what the press doesn’t get.
“These geniuses, these people who take big risks are by definition unique, by definition strange. They are doing things that are exponential, not incremental.” - Christopher Lochhead on Elon Musk
The Controversial Elon Musk
Lately, Elon Musk has done some things that are a little bit unusual. These include tweeting a lot about taking Tesla private and claims about the rescue of the boys in a cave in Thailand that got people upset. Not to mention the piping hot issue of his smoking weed and drinking scotch when he guested on a podcast.
These concerning issues have raised a couple of eyebrows, but the press has only managed to skim the surface.
Mega Outlier in a World of Outliers
Elon spends his whole life going too far to find out how far he can go. And this is what the mainstream media doesn’t get. The entrepreneur creates electric cars and spaceships and wants to put tunnels under Los Angeles, and all these scream wacky.
Of course not everything that he does should be condoned. But Elon isn’t a button-down CEO. He is someone who exponentially moves the world forward, not incrementally running a company to squeeze out an extra penny of earnings next quarter.
Every Legend Gets Criticized
We must also note that legendary creators and innovators always get criticized in one way or another. One day people said Thomas Edison was a fake and a killer. They didn't spare Benjamin Franklin and Steve Jobs.
Nobody is perfect. But these geniuses are, by definition, different.
Was Thomas Edison a hack? Historians take on claims in The Oatmeal
Genius or manchild? Reconsidering Steve Jobs after his daughter's book
Genius in Madness? 72% of Entrepreneurs Affected by Mental Health Conditions
Are Entrepreneurs “Touched with Fire”?
Legends and Losers 072: Cameron Herold On Great COO’s & How To Reverse Engineer Your Vivid Vision
We hope you enjoyed Elon Musk What The Mainstream Business Press Doesn't Get! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Where do you draw the line between planning to ensure smooth sailing and just getting on with an endeavor that ultimately ends up in learning? On today’s episode, serial entrepreneur, podcast host and author Daniel Gefen talks about the value of authenticity and spontaneity over polished scripts, the beauty of just doing, and how to gain self-respect.
“Self-respect comes from doing hard work and achieving things.” - Daniel Gefen
Three Things We Learned
People fall prey to procrastination to achieve perfection
We don’t consume things far removed from our realities, and we don’t appreciate anything that is deceptively picture-perfect either. But we are also susceptible to putting off what we must do in hopes of achieving perfection. What it ultimately boils down to, however, is the fear of actually taking action.
How we know it is time to quit working on ourselves
Self-improvement is important, but there comes a point when we need to stop learning and start doing instead. This applies to a lot of things, from feeling that you lack enough information to start writing the book you want to write about or planning the architecture of a house that won’t build itself. A lot of successful people don’t stall; they just do.
We have way too much time on our hands
Because it is such a luxury nowadays, people have way too much time to spare thinking too deeply into things. A certain kind of unease usually follows this, and no self-respecting human should subject themselves to such quandaries. But we earn self-respect not through stalling but through hard work and achieving.
There is a fine line between learning to gain self-improvement and doing to learn. With life so unpredictable that we don’t ever truly become ready for it, which of the two is the way to go?
Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group - a podcast production and booking agency helping clients build a loyal following through the power of podcasting.
He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine.
He has interviewed over 100 thought leaders, billionaires and celebrities.
In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, INC, CIO, Influencive, Success Radio and over 70 leading podcasts.
Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.
You can listen to his show by searching for 'Can I Pick Your Brain?' on iTunes or other podcast platforms.
We hope you enjoyed Daniel Gefen on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
203 Leah Busque: Engineer to Entrepreneur to Startup Investor
Why is the "gig economy" more than what its moniker entails? What kind of thoughts does a young woman looking for her first job out of college have? On today's episode, Leah Busque, founder of TaskRabbit and venture capitalist at Fuel Capital, shares her journey.
"Flexibility in the future work is one big pillar, one big category... Over the course of the last decade, we've just seen that pillar, that value explode across all these different companies and all these new ways of working." - Leah Busque
Three Things We Learned
Flexibility in new ways of working
Leah founded TaskRabbit in 2008 because of the financial crisis that hit the US in September that year. With the catalyst that began the shift and change around how people perceived the future of work, she thought it was an incredible time to start a company based around new ways of working. With the instability of the financial markets also came the emergence of flexible ways of working which more and more people loved and appreciated as the years went by.
Trade-offs of choosing flexibility
The "gig economy" is a term that usually would feel demeaning for freelancers who choose to manage their own schedule and choose to work with people they want. But even the traditional benefits that come with secure jobs will have to marry this flexibility-driven economy in the future. All it's going to take is the consistent push of companies and workers for this to happen.
Long-term jobs are now growing less possible and desirable
The workforce is changing and companies are undergoing the same changes to meet the rapidly evolving demands and expectations of the next generation of workers. The past generations would commit to jobs for decades and then retire. But at present time, companies will be hard pressed to find a 22-year-old with a set goal of staying with them forever.
Leah herself had her parents as her models when she was still starting out as part of the workforce. With IBM being one of the most nurturing companies for female employees, she had in her head to climb up the ladder and build her dream career within it. But long story short, that didn't stay true.
Bio / Story:
Leah Busque is an engineer turned entrepreneur turned venture capitalist at Fuel Capital. She founded TaskRabbit in 2008, which was then later acquired by IKEA in 2017.
We hope you enjoyed Leah Busque on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On Episode 183, multi-time Silicon Valley CEO Jay Larson joined Christopher Lochhead in a dialogue that left many impressions. An executive admired by a lot of people in the marketing sphere, he said some amazing tidbits that until now Christopher looks back on. Today, the host mulls over some of the most resounding words left by the CEO of red-hot company Optimizely—to go ugly early.
"In the sage words of Jay Larson, when you have bad news, go ugly early." - Christopher Lochhead
Jay Larson - Getting to the Ugly Early
This advice is exactly the opposite of what most people would think when they have bad news waiting to be unveiled. Anyone can be guilty of delaying the inevitable, be it a CEO or a politician.
When there's bad news and they have to go on TV, they would most probably go on about things that may not be relevant to the real issue. They meander around and try to remind people about how great they are before dropping the bomb.
When you fall prey to the bad news and don't put it right on the table, you communicate to everybody that you're not on top of it. You fail to be professional, unable to show that you have a grasp of the facts.
It doesn't matter whether you are an entrepreneur, a CEO of a company or a leader of any kind. Not dealing with and resolving a bad news upfront mean undercutting your power.
Facing the Ugly Head-on
Dishing out the good news before the bad is a disservice to both you and your constituents. This doesn’t help address the problem at all, and it reflects badly on your leadership skills and ability to manage a business situation.
By being honest with the status of your business, you will be braver in fixing the problem, and so will everyone around you. So go ugly early.
Listen and download to the episode now!
Bio / Links:
Jay Larson started in sales in Oracle and Siebel. He became Head of WW Field ops at Mercury Interactive, Head of Sales at SuccessFactors, President of Jive, CEO of Birst. And now, the CEO of red-hot Optimizely.
We hope you enjoyed this episode of Legends and Losers Unlocked Go Ugly Early! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
201: Dr. Jacob Towery: Child & Adolescent Psychiatry
On today's episode of Legends and Losers, Christopher talks to Dr. Jacob Towery about raising mentally strong kids and what to do if someone is having a mental health problem and how to handle it if someone in your life might be suicidal. All this including why it's cool for a doc to rock a mohawk on Dr. Jacob Towery: Child & Adolescent Psychiatry.
Before throwing 100% of your energy into getting your child help, it's worth pausing and see if you...have any issues... - Dr. Jacob Towery
Three Things We Learned
Communication is Critical
To say to a parent, "If your kid is acting whacky, have you considered it might be you?" is a tough thing to say to a parent in today's society. But direct communication is crucial and effective if done correctly. Dr. Towery is incredibly direct to everyone in his life but is also very thoughtful in his approach. He's not afraid to address the elephant in the room yet does so deftly and without talking down or being disrespectful.
What the F*ck is Wrong with Men?
Like most men, Christopher and Dr. Towery were shocked and embarrassed when the "Me Too' movement started. To discover that men had been such assholes throughout time. It's now men's responsibility to better through future generations of boys and men. Dr. Towery isn't an expert in this area but believes that testosterone when unchecked in the absence of role models of how to use strength and power responsibly, can lead to violent episodes. Masculinity is great but not toxic masculinity.
A Good Place to Start
Pediatricians are a great resource if you have questions about your child's mental well-being. Always start with an assessment. Someone that is reliable, responsible and that is not just desperate for getting the most clients. A great place to start is just to find out what's going on with a neuropsychological assessment or evaluation and gathering more data before doing anything drastic.
To hear the rest of the conversation, download and listen to the entire episode!
Jacob Towery, MD, is an adolescent and adult psychiatrist in private practice in Palo Alto, California.
He attended Duke University for his undergraduate studies, the University of Virginia for medical school, and Stanford for his residency in adult psychiatry and fellowship in adolescent psychiatry.
Dr. Towery currently serves on the Adjunct Faculty at Stanford University School of Medicine.
He is the author of The Anti-Depressant Book: A Practical Guide for Teens and Young Adults to Overcome Depression and Stay Healthy and narrated the Audiobook for it in 2018.
Dr. Jacob Towery enjoys seeing patients, teaching, snowboarding, scuba diving, traveling, reading, meditating, spending quality time with other humans, making long lists, Oxford commas, and writing about himself in the third person.
More information can be found at jacobtowerymd.com
We hope you enjoyed Dr. Jacob Towery on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on
Legends and Losers has always aspired to capture lightning in a bottle and be a podcast unlike any other while adding value to people's lives. But this show is as silly as it is plentiful of knowledge. On this 200th episode, Christopher Lochhead and Jaime Jay trade stories both ridiculous and legendary.
"Get out and experience life a little bit." - Jaime Jay
Jaime Jay - Crazy Airplane Tales
Some airline has finally come up with an addition to their business class seats that passengers wouldn't want to miss—pillow menus. This successfully reinvents the word, "chillax". People can now pick their preferred travel companion from a wide array of pillows and cases.
In the true spirit of airplane anecdotes, Jaime also shares an oily plane story involving a woman with a bouffant do and the greasy spot unfortunately branded on a plane seat.
Befriending Your UNI
When it gets lonely, people can turn to UNI. A magic AI friend, UNI can be your companion one tap away. UNI can do anything from chatting to dancing, and while it's terrible, the UNI phenomenon is something we can all learn from.
Business Buzzwords to Kill
Some business buzzwords deserve to die in 2018. While they have revolutionized the sphere, some have become obsolete. This not only springs from a creative standpoint, but also from the fact that language constantly evolves.
Solution, for example, is a word everybody uses but is hardly ever meaningful anymore.
“Solution—I hate that word… Whenever I think to say 'solution', I check myself and I try to think about another word that I can use that’s more meaningful and identifies whatever it is I’m talking about rather than just vague, old ‘solution’.” - Jaime Jay
To hear more incredulous stories and why words like ‘disrupt’ and ‘solution’ should be considered throwaways from Jaime Jay and Christopher Lochhead, download and listen to the episode!
Jaime Jay (twitter: @heyjaimejay)
Jaime Jay is the Managing Director of Bottleneck Virtual Assistants, a Life & Business Coach, host of the popular Stop Riding The Pine Podcast, and co-producer of “dialogue podcast” “Legends & Losers”.
In this first episode of Questions and Cocktails 1, Christopher Lochhead answers questions from his legendary listeners. People from different walks of life send in their emails, and Christopher dishes out some unfiltered pieces of advice.
“Like in anything, most people quit. And if you wanna be successful, you gotta stick to it.” - Christopher Lochhead on staying true to your podcast's brand
Young Professionals in an Aging World
Aaron, a Doctorate of Pharmacy and MBA student shares how listening to a tech industry podcast has offered him a different perspective of his own niche. Bloated with inefficiencies, his industry has seen zero progress in innovations. In a field where earning tenure means respect, he and other young professionals struggle to be taken seriously.
How can young professionals with an entrepreneurial spirit gather the respect to have the real conversations and cause change in an industry run by older people?
"Don't let anyone stop you from bringing your ideas forward. There are some older people in business who do stay curious. They are open, they will be your allies." - Christopher Lochhead
Starting a Podcast
An anonymous listener who once heard Christopher guest in Jordan Harbinger’s show seeks advice on how to start their own podcast. After years of being a chef and handling different food establishments and services, they are now ready to express themselves in some other way. They hope to bring more light to what they do beyond glorified social media posts on success.
Christopher gives a couple of tips on how to launch a successful podcast. He suggests getting a producer and editor to deal with the technical aspect of podcasting and building a brand that reflects both the personality of the host and their vision.
To learn more from Christopher in this edition of Questions and Cocktails 1, listen to the episode now!
We hope you enjoyed Questions and Cocktails 1. Remember, Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe to Legends and Losers on iTunes!
David Cancel is the co-founder and CEO of Drift, one of the fastest growing companies in the marketing space. A former engineer, he's also a podcaster and author. Today he joins Christopher Lochhead to talk about building massive technological startups, sabbaticals, books, and why conversational marketing is the future.
"For me myself, engineer to tech to product to now, CEO... they're kinda like a progression of the same thing... It's like I'm trying to create our own world." - David Cancel
Three Things We Learned
* Anxiety-ridden break
When they first put up Drift, David and his team figured to create a tradition of taking a sabbatical every three years. But his turn to take a temporary leave from work came with the worst possible timing. His wife pointed out the fact that if he didn't do it now, no one in the company was going to follow through, and so with tons of anxiety, he cashed in on the leave.
* Pulling off a sabbatical with a great team
While his learning sabbatical offered lots of time to meditate and examine his life and willingly be at the beck and call of his daughter, some things broke. They were nothing he couldn't fix though. He had his management team whom he could lean on while he set an example for all of Drift's 190 and some employees to thank for that.
* A startup faster than a rocket ship
Prior to Drift, David was the Chief Products Officer at Hubspot, another hugely successful company. The culmination of his experience from being part of large-scale bodies aided in growing Drift. And now his business is doing amazing, faster than any other company within and without their category.
Building a startup is one tough endeavor. Growing one is even more difficult because then you will have to learn how to brake and not implode. But with a team behind him willing to stay true to their visions from the get-go—sabbaticals included—, David thinks they can do it all.
David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor.
Best known for creating hypergrowth companies, products and product teams at companies such as Drift.com, HubSpot, Performable, Ghostery and Compete.
David has been featured by media outlets such as The New York Times, Forbes, Fortune, Wired and Fast Company. David has guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT's Sloan School of Management, Bentley and other Universities.
His popular blog davidcancel.com has been read by 1M+ entrepreneurs, and his Twitter account @dcancel has 180k followers and is considered a "Must-Follow" account for entrepreneurs, executives and product people.
197 Dr. Darold Treffert: Cure Sometimes, Help Often & Comfort Always
Dr. Darold Treffert is a psychiatrist and the world's leading expert on savants, genius, and autism. He has an unparalleled commitment to children and learning and a deep understanding of what makes us human beyond the Homo sapiens brain. Today he shares the beauty of early intervention, some incredible stories, and insights to allow us to look differently at life.
"It is just an amazing difference early intervention makes. I think we'll see the payoff of that eventually in terms of preventing some of the impairments that go with autism." - Dr. Darold Treffert
Three Things We Learned
* Making early intervention possible
Dr. Treffert started a center to offset a growing list of children who needed intervention and were forced to wait for nine to twelve months to be accommodated. The effort didn't aim to merely expand. They took on the role of teaching educators and therapists to affect change in a system thwarting progress for early intervention programs.
* The earlier, the better
According to Dr. Treffert, diagnosis of learning differences is best done for children around the age of two. Many areas offer free intervention programs for parents who wish to have their children evaluated. But the difference in the progress of children subjected to early interventions and those made to wait is striking.
* The Treffert Approach
Dr. Treffert and his team have come up with a five to six-step process that they impart to therapists and educators in an effort to optimize the intervention programs for children with autism. Making the right differential diagnosis leaves the door ajar for other possibilities involving a child. A multidisciplinary approach is also tantamount to ensuring that all areas of a child's development are properly examined.
There's a plethora of approaches for intervention. But the process must involve not only professionals and parents who know their children better. Integrating them in early intervention programs can make all the difference in a child's progress towards realizing their hidden potentials.
Dr. Darold Treffert is an alum of the University of Wisconsin Medical School in 1958, an intern in Eugene, Oregon, and a resident in Psychiatry at University Hospitals in Madison, Wisconsin. Two years after joining the staff to develop the Child-Adolescent Unit of Winnebago Mental Health Institute, he was named Superintendent in 1964. After 15 years of service in the position, he divided his time between the private practice of Psychiatry and a position as Executive Director of the Fond du Lac County Health Care Center.
An internationally known researcher on Savant Syndrome, he has published several books and journals. Extraordinary People: Understanding Savant Syndrome, published in 1989, has been translated and published in eight other countries. His most recent book on the topic—Islands of Genius: The Bountiful Mind of the Autistic, Acquired and Sudden Savant—was published in 2010. Mellowing: Lessons from Listening has also been widely distributed, an earlier book on preventive mental health and stress management. Featured in various talk shows and documentaries, Dr.
196: Duncan Davidson Why Machines and People Are Going to Live Happily Ever After
Duncan Davidson is a multi-time billion-dollar company creator turned venture capitalist. He co-founded Bullpen Capital in Silicon Valley. In this episode, he talks with Christopher Lochhead about the coming robot apocalypse and what to do about it, the impact of universal basic income and whether we should have one, and why machines and people are going to live happily ever after.
“There are people building these AI-assisted support systems… What it means is a truck driver who's at least an empathetic character can get plugged into this computer support system, totally different job, and very, very quickly become extremely successful.” - Duncan Davidson
Three Things We Learned
A history of the Luddites
In the early days of automation, people who worked in garment factories lost their jobs when steam engines were installed to run the spinning machines. These people, called the Luddites, complained about their loss and asked for financial assistance for their trouble. The powers that be never listened to them, and they treated this with violence, prompting their exile to a foreign land as criminals.
History repeats itself
If we look at the history of technology since the Luddite situation back in the 1800's, there's a recurring trend. Every thirty years, a new technology comes along—the steamship, railroad, electricity, cars. People lose their jobs, and they lobby for their rights, but the authorities turn deaf ears to them, and life goes on in the new era.
More jobs are created than displaced by new technology
Ten times more jobs were created by automation than were lost by the Luddites. They did lose their specific jobs, but because of the new opportunities for other people, nobody else raised concerns. New technology often signals a wonderful time for humanity, and still, there are modern Luddites who will ask after what a truck driver is going to do now that he's lost his job.
There has always been the debate of whether any new occurrence of technology will be different than the last. But looking into history’s natural course, should we really concern ourselves with the feared robot apocalypse when it's bound to birth ten times more jobs than will be lost?
Duncan Davidson is General Partner at Bullpen Capital where he focuses on forward-leaning technology investments.
He is a serial entrepreneur who most notably founded Covad Communications (the leading independent DSL provider, went public and reached a market value of $9B) and Sky Pilot Networks (developer of outdoor wireless mesh systems, acquired by Trillium in 2009 for connectivity to smart meters).
He served as the SVP of Business Development at InterTrust and led the IPO in 1999 and the second in 2000 (InterTrust reached a $9B market value in 2000).
He spent four years as a managing director at VantagePoint Venture Partners where he focused on digital media and telecom investments including Widevine (acquired by Google) and Livescribe.
Prior to Bullpen,
Dr. James Kelley is the author of The Crucible's Gift and a professor of marketing at the United Arab Emirates University. In today's episode, he sits with Christopher Lochhead to talk about why failure and losery make us who we are, why every crucible moment is a gift, and why being an authentic leader matters.
"The reality is if I just step back, the only person I need to prove myself to is me." - Dr. James Kelley
Three Things We Learned
The struggle of proving oneself
Dr. James Kelley has had an ongoing struggle of wanting to prove himself to somebody. This constant bout of inadequacy all stems back to a time when he felt like he wasn't the kid that could amount to anything. But in the end, he knows that he can only do so much about what other people think.
Striking the balance between family and profession
There's a fine line between being great at our career and doing a great job family-wise. Whatever our profession, we all want to achieve a level of mastery, success, and recognition in our field. But ultimately, the people we need to be kindest to are the same people who will take care of us when we're past our prime and have done what we must.
Writing to be part of a crowd can be hard
Dr. Kelley admits that writing a book is tantamount to being part of a group of people who have written nice books, bias and all. But he also confesses to feeling like he could've done better, that there are parts he could've made stronger. If he were to rewrite these parts, the book perhaps wouldn't be any better, but at least he could be happier.
Some people have gone out of their way to do their own thing while others are trying to jump in. Some people write books to capture moments in their lives or to capture history of their long-standing endeavors. We all have different journeys, crucible moments included, and we're all trying to get through them.
Who is Dr. James Kelley?
His path is still being built brick by brick and the current brick is his inaugural book: The Crucible's Gift: Five Lessons from Authentic Leaders Who Thrive in Adversity.
The book is based on interviews from 140+ executives, from Fortune Two companies to entrepreneurs and everything in between.
The book unpacks the journey a leader takes to become a more authentic leader, starting with their crucible moments as the springboard.
Against the laws of nature and human belief, in 2010, Dr. Kelley completed his Ph.D. in International Marketing at the University of Western Australia in Perth, Australia and ascended to higher education to work in Philadelphia. Prior this miraculous event, James spent time living in Japan, New York City, San Jose, Portland, and Chicago.
At each stop James added work, life, and failure in his bag of experiences.