How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits?
Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being social media influencer. Along with sharing her best-kept secrets, she interviews the best women in the industry who will share their secrets to ensure you are seen, heard, (and hired!)
With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way. What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
258: How to Start Your Influencer Business without 10K
You don’t need 10K to start your business as an influencer. What do you need? Today’s episode. Today’s guest, Ali Grant, knows influencers. She launched her business as one of the first agencies working on influencer outreach and collaboration. I’m asking her your biggest questions: How many followers do I need to start making money? What are the secrets to NAILING a brand pitch? And really, how much do influencers actually make per post? Remember when “Influencers” weren’t even a thing? Like when advertising on the internet was mainly in the form of pop up ads and spam emails? I can’t say I miss those days -- I love the Influencer Marketing world we live in today. You probably know that I’m an influencer and I make money from sponsored posts, but the reality is if you have ONE follower you are an influencer. Getting paid to post? With the right strategy, I know you can do it. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/aligrant/
I don’t have time. My dream is too big. Where do I even start? Our big dreams can take a backseat to everyday life. It’s so easy to push them away, fire off every excuse for not leaning into our biggest goals, and ignore the little pull they have on our hearts. I wholeheartedly believe that these big ideas that both excite and frighten us are the only things worth pursuing at all. Let me warn you from the beginning that this is not going to be an episode on general goal setting or how to be more productive and stick to your goals. This episode is about figuring out that one thing you should be doing and then reverse engineering your way to achieve the result you want. The first three steps to take plus how to hop right over whatever roadblocks come your way on the path to making it happen… I’m sharing it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/reverse/
Work smarter, not harder. How many times have you heard that in your life? That’s the goal, but it’s not always the starting point. It can take years to get your business to a place where it’s running itself, you’re making money while you sleep, and you’re not burning the midnight oil every. single. night. I love sharing my own strategies on this show for efficient workflows and staying productive, but today with my guest, we’re looking at the science and data behind it all. What are the proven methods to being more productive while actually doing less? And get this… the productivity hack relating to our menstrual cycle that actually BLEW MY MIND. Kate Northrup teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress. Check, check and check, right? She’s an author, an educator, a speaker, and today she’s on Goal Digger. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katenorthrup/
There are a ton of educators out there, am I right? Your Facebook and Instagram are inundated with free webinars, downloads, and guides to help you accomplish the next big thing -- heck, you probably see ads for MY trainings and programs! If you’re anything like me, you’ve signed up for things left and right but only leave unsure of what will actually move the needle for you. I’ve been an educator for over 5 years, I’ve watched a ton of trends come and go, I’ve seen people rise and fall... I’m breaking down how you can choose the right educator for you and how to sift through the fluff. I’m sharing what I really think about the rise of online education and how you can make the right choice for you and where you are headed. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/coach/
254: The Exact Steps to Turn Knowledge You Possess Into Profits
You already have what you need to build a course. Now let’s turn that knowledge of yours into profits. She’s back, my sweet friend Amy Porterfield, because when talking about courses and online education, she’s got a way of walking us through the overwhelming, confusing, and frustrating parts with total ease. We’ve been talking a lot about course building on the show lately… But Amy is here with concrete steps to take what you already know (ahem, because you’re an expert in SOMETHING) and turn it into an income stream. From the first phase of extracting your knowledge, to building the blueprint that will give your audience results, and how to approach pricing… If you’ve ever dreamed of creating a course, start here. So pour a cup of coffee, open up that notebook, and get ready to scribble down your roadmap for creating your very own course. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amyporterfield/
253: If I Had $5,000 to Launch My Biz Here's What I'd Do
A few weeks ago, I was standing on a balcony in Puerto Rico… The sun was setting, I was staring down at the beach, holding a glass of champagne and I had a moment. One of those moments when time freezes and you see this sort of highlight reel of a part of your life. For me, it was this flashback to when I started this whole thing and here I was in this reality that was a total *pinch me* moment. I came back to earth when a photographer walked up to me and I asked him what lens he was shooting on. Our conversation took off and he asked me ONE question that inspired this whole episode. He said, “If you had $5,000 and had to start all over again, where would you spend it and what would you do?” Wow. My free strategies to get started, places to save a little cash while growing, and the most important investments… I’m sharing what I’d do with a blank slate, $5K and the knowledge I have now. Listen in right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/launchabiz/
252: One on One with Jenna: Could You Create a Course?
Goal Digger Coaching is back and you get to listen in as a listener gets coached on AIR by me! Create a course? Teach people online? Who… Me? Be kind and rewind to 4 years ago when I was asking myself those same questions. Now, I’m an online educator bringing in 90% of my profits with my courses on Instagram, Pinterest, Email List Building, and more. Now the only question is: Could YOU create a course? My answer is YES. I’m going one-on-one with today’s guest, Meg Wheeler. She’s a student in my List to Launch Lab, and she’s toying with the same course questions that you might be facing in your own business. How do you know you’re ready to offer a course? What should your course be about? And how do determine what your audience needs not what you think they need? All that, plus more, going all the way from the basics through launch in this coaching session. If a course is on your mind, press play and listen in on this coaching session with a Goal Digger like you. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/oneonone/
251: 5 Things You Didn't Know About My Early Entrepreneur Days
Maybe you’re sitting in our soul-crushing job thinking, “Life has more for me.” That was me in the early days. The windowless corporate office days. The early entrepreneur days asking myself if I could really make it happen. You don’t know much about how I really got my start or what those early days looked like for me… You’ve heard the story about my $300 Craigslist camera but I want to dive into my reality as I took a leap into the world of entrepreneurship. Maybe, just maybe you’re sitting where I was those years ago, wanting more but not even sure what “more” could look like or if you could make it happen. So let me pull back the curtain and welcome you into the life of 23-year old Jenna who believed there was more for her out there but could have never dreamed what was ahead… I’m holding nothing back, are you ready? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/earlydays/
I’m on a total high right now. It’s how I always feel after a call with my business coach. I’ve taken courses and joined masterminds and chosen my mentors carefully. Did you know every coach I’ve ever hired has been led by a male? Enter: Dean Graziosi. I saw Dean speak about a year ago, and even though he’s been in this game for a few decades, he still lights up when he talks about what he does. I never stop learning or investing in my development and these calls keep me moving forward. I always record our calls (because I seriously cannot scribble notes fast enough!) so I’m peeling back the curtain big time and letting you listen into a session so you can hear what it’s like to be coached and what I am asking. It’s kind of like the old-school landline days when you could pick up the phone and listen to your parents talk from the other room… Except it’s an unscripted, raw, and unedited call with the business coach that always leaves me fired up and focused. I get really open and honest about where I’m at, the feeling of contentedness, my fear of selling, and MORE. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/dean/
I have never sat up to the mic with a male guest. Until today. I’m ending the all-female streak in this bonus episode because I know this guest brings with him a truly transformational message and a reputation in the world of business that precedes him. Today I welcome Tony Robbins to The Goal Digger Podcast. Tony Robbins is an entrepreneur, a best-selling author and philanthropist, and the number one Life and Business Strategist in the country. More than 50 million people have enjoyed the warmth, humor, and transformational power of Tony’s business and personal development events, webinars, and one-on-one coaching. Tony helps people live a healthier, wealthier, more fulfilling, passionate and purposeful life, and close the gap between where they are and where they want to be. I’m talking to Tony about how we, as women, can step up to the plate, the 5 steps needed to really make change, why sometimes it takes investing in ourselves to truly transform. His closing call out to ladies gave me goosebumps. Listen in on our conversation. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tonyrobbins/
Your calendar is empty. Some people might LOVE all that blank space, meaning it’s more free time. But if you’re a photographer or other service-based entrepreneur, I’m guessing an empty calendar makes you feel the opposite. No bookings, no money… Alllll the stress. If you rely on booking clients in your business, whether you’re a photographer, calligrapher, florist, wedding planner or something similar, and you’re in a slow booking season, this is your episode. And heck, if you’re none of those things, you can still pick up some really great tips on how to generate interest in whatever you’re selling, so don’t go anywhere, k? I’m walking you through the 5 main strategies I used to fill my calendar each year so I could rest easy knowing that I had hit both my client workload and income goals. These 5 tips could not only help you boost your bookings but can also guide you in creating a marketing plan. Stop stressing about when your next paycheck or contract will come in and press play. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/boost
248: Personal Brand vs. Private Life: Let's Discuss
Boundaries. Is there such a thing? As we’re building our businesses, creating our personal brands, and sharing the good, bad, and *real* moments on social media, where is the line between our public and private lives anymore? We scrapped the interview questions for an honest conversation with our guest today, Kate Arends. She created the lifestyle brand Wit & Delight and what started as a personal project to get to know herself became a resource for her 3.3 million followers to feel less alone in the ups and downs of their journey through life. She shares food, design, and travel, and publishes deeply personal essays to explore her journey through divorce, mental illness, and an undiagnosed learning disability. Through it all, Kate expertly crafted a deeply personal brand with a focus on her passions. I ask her about the whole process, how she creates boundaries while maintaining a brand that is so personal, and what she would do if she started over today. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katearends/
247: How to Pivot When You're No Longer Passionate
A $300 Craigslist camera launched my photography career and turned into all of this. Stop me if you’ve heard this one… I’ve told it a million times because it’s a reminder of how I got this whole thing going. When I speak to entrepreneurs, many aren’t sure they want to be doing what they are currently doing ten years from now. Wedding photography wasn’t something I could see myself doing 10, 20 years down the road. But I made a powerful pivot and what came next was my dream business. In this episode I get into the HOW of my pivot and hopefully inspire you to start thinking about what’s next for you. You don’t have to back yourself into a corner, I want you to already be thinking forward about the next step so that when your passion fades, you’ve got a powerful pivot ready to propel you forward without sacrificing profits. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/pivot/
I dare you to post a video to your Instagram Stories right now. Show up, wherever and however you are, and talk to your audience. Is your heart nervously racing at the thought? I’m with you… Video is scary! We might feel comfortable posting a selfie after some editing and applying our favorite filters and presets but video? So much more difficult to SHOW UP in that way. But video is important. We’re getting clear signs every day that if we’re not using video for our businesses, we better start. Today’s guest, Sunny Lenarduzzi has nearly a decade of experience in creating thriving brand strategies using social media and video marketing. When I wanted to dig deeper into the struggle of feeling comfortable on camera (for selfish reasons, really, I could use some help in this area) I knew Sunny would be the best guest to offer actionable tips to make us ALL want to show up on video for our businesses. Does it feel corny to say Lights, Camera, Action? I already said it anyway… So here we go! We even have a challenge for you! You in? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sunny/
There’s so much information out there, isn’t there? You’re constantly feeling like a chicken with your head cut off and wondering if anything you’re doing is RIGHT. Sound familiar? If you’re feeling that way right now, I want you to take a deep breath, pat yourself on the back, and remind yourself that doing ANYTHING is better than doing nothing. This episode is dedicated to the top 5 mistakes I see entrepreneurs making right now (and hey, they are mistakes I find myself making too, so I’m not guiltless!) Let me walk you through the 5 biggies and give you solutions to stop making these silly mistakes with your time, your money, your words, and your beliefs. It’s time for you to get to work and I want you to do it with confidence that you’re not messing up… Because you, my friend, are anything but a mess up! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/bigmistakes/
244: Launch Your Dream Biz in Just 90 Minutes Per Day
Have 90 minutes of time today to devote to your dreams? What if one tiny act of kindness could change a life? Today’s guest, Ashley Reale, built her entire business on that question, and she launched it with just 90 minutes a day as a stay at home mom with two kids under 4 years old. You will love Ashley’s story of turning her hobby into a profitable endeavor (with limited spare time!) and how she continues to cultivate a passionate social media community around her products to keep her business growing. Consider this episode an audio love note. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/ashleyreale/
Oh Instagram, the app we are all trying to maneuver with grace and ease but behind the scenes we’re pulling out our hair, spending way too much time Googling things, and agonizing behind every image and caption -- and don’t even get me started about things like hashtags and IG stories, am I right? As someone who has educated thousands of people on how to use the app better, I wanted to take a little time to tell ya the 3 trends that NEED to stop -- like yesterday -- because they are hurting you and not helping you on the platform. This isn’t an episode telling you to do MORE. Instead, it’s shedding a light on some frightening trends that are robbing you seeing results on Instagram. Are you ready? Let’s talk about the 3 things you need to stop doing on Instagram. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/stopinstagram/
242: The Secret to Happy Clients with Olivia Herrick
The customer is always right. Sure, you know that, but as an artist how do you balance your own creativity AND give your clients exactly what they want? And what happens when “following your bliss” isn’t actually paying the bills? This guest found the perfect balance of her own creativity and a client-centered strategy to really give the people what they want AND grow her business. Olivia Herrick is MY graphic designer, working on all things Jenna Kutcher, and she’s the artist behind the new Goal Digger branding that we launched at the beginning of 2019. Olivia calls herself a chronic creator, and today she’s sharing how she creates value for clients, the one thing she does EVERY morning, and how educating your clients can make you BOTH happier. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/olivia/
Instagram is my favorite tool to connect and engage with people, it’s my first handshake with thousands of potential new customers, and it allows me to share my story and leave my legacy one square at a time. Instagram is one of the MOST covered topics on Goal Digger and the top 10 list of our episodes is always dominated by the IG shows. This episode of Goal Digger is like the Holy Grail of Instagram. A compilation of all the BEST Instagram advice ever shared on Goal Digger. My top tips and tricks, plus expert advice from guests like Kathleen Barnes of Carrie Bradshaw Lied, Puno of PeopleMap, and Jenni Radosevich of iSpy DIY, all in one place. Instagram is always changing, so I’ve even got some NEW tips from Christy Laurence, creator of the Instagram scheduling tool PLANN that we use on Team Jenna Kutcher. From growing engagement to the secret behind my most liked posts and a cautionary word about Instagram pods… This episode has it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bestofinstagram/
Hiring a team is a big step for a small business. I always get questions like: How do I know when I need to hire someone? Can I really afford to hire someone? And how do I go about finding the perfect team member who will help me do better and make more? Today’s guest, Joy Cho of Oh Joy! is an expert in hiring, managing, keeping, and leveraging a team to grow her business. She is holding nothing back and sharing her actionable tips and lessons learned with YOU. You might want to take notes on this one… it’s basically a bootcamp! Need to build a team but don’t know where to start? Drowning in work but not sure you can afford to hire someone? Scared to hand over your “baby?” We talk all about it in this episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/joycho/
Decisions, decisions. Are you good at making them or do decisions fill you with fear and doubt? I haven’t always been super decisive, in fact, in the past I would’ve categorized myself as a wishy-washy people pleaser. Can you relate with that? You want to make everyone happy so you let others make decisions for you, like where to eat for dinner or what movie to watch. Now Drew would probably argue that I’m a little TOO decisive, but I know what I want and now I don’t really waiver or question my decision. I want to walk you through how I became a better decision maker, the things I ask myself when making big decisions, and how you can implement a few simple steps to become better at making decisions and ditch the doubt that sometimes comes with them. This one skill has saved me hours of deliberation and seasons of questioning, and it’s given me the clarity to say my best YESes! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/decisive/
Let me set the scene for you: When we recorded this episode I was still very much pregnant, Drew was wearing nothing but his underwear and a pair of socks, and one of our pups was sleeping on the dining room table. Keeping it real with you all. Our last Ask Us Anything episode was one of your favorites, so here we are again, ready to answer your questions about pretty much anything. When I asked for your questions in the Goal Digger Insiders Facebook Group and the Goal Digger Podcast Instagram account, I have to admit, I was pretty surprised at what you wanted to know and how personal you wanted us to get. If you’re wondering how we balance this crazy entrepreneurial journey, keep each other smiling on the toughest days, how we knew each other were the one, or how many kids we want, this episode has the answers and so much more about US. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/askus/
237: The Personality Test We're Obsessed With (Enneagram)
I’m a Type 3: The Achiever. If you’ve taken this personality assessment my team cannot live without, you know exactly what I’m talking about. What is it? The enneagram! The enneagram assesses you as one of 9 types. Each of these types have a unique set of personality traits, strengths, and weaknesses and it is INSANELY accurate. My sister made my entire family take it last January, and the takeaways *actually* stuck with me throughout the year. I’m sharing how the enneagram has set me up for success in business, exposed weaknesses, how Drew and I have used it to grow in our marriage, how it clarified a lot of dynamics in our family, and ultimately how you can find out your enneagram assessment and use it to transform your life. Take the assessment at jennakutcherblog.com/enneagram. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/enneagram/
236: The Power of Owning Your Story to Make a Difference
Authenticity is more than posting the unedited, unfiltered photos on our feed. Today’s guest is a self-proclaimed authenticity advocate who believes sharing her truth, even the talking about the tough stuff out loud, can help other women feel like they aren’t alone. Sarah Herron was the first contestant on ABC’s The Bachelor with a physical disability, and although it didn’t end in her winning the final rose, she turned the sometimes tumultuous Bachelor experience into a new positive life purpose. Sarah was born with Amniotic Band Syndrome, but it hasn’t stopped her from climbing mountains, skiing double black diamonds and even searching for love on television. This chat gets real and raw about her time on the show and how it was a catalyst for starting her nonprofit. This girl is THE example of finding positivity and purpose in challenging times. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sarahherron/
A step-by-step guide to create an online course. This episode is your course for creating your own course! Here’s the thing, you might already have the information it takes to create a course. You could be an expert in your area or niche, and you might take for granted the things that come so easily to you. Those skills that come easy? Teach them. Build a course teaching others how to do what you do. The result is a new reputation as an expert and educator in your industry and a potential passive income stream so you could make money while you sleep. I’ll walk you through the logistics like picking a topic and a platform, my tips for smart pricing, and how to set yourself up for future success with your course. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/course/
234: What it's REALLY Like to Work for Jenna Kutcher
Is managing The Goal Digger Podcast really a fulltime job? YUP. And this is the girl who does it... Kylie toured spent a summer on the road with One Direction blogging and vlogging the concert experience for fans at home. She co-hosted a top rated radio morning show in her home state of Maine and now hosts her own weekend country radio show in NYC. This girl knows content and broadcasting, so I’m super excited to introduce her to you as manager of The Goal Digger Podcast! One LinkedIn post lead me to Kylie, and with her killer Type A tendencies she keeps The Goal Digger Podcast running through even the biggest roadblocks (remember when we mysteriously disappeared from iTunes… that was Kylie’s first week on the job!) We’re talking about what it’s REALLY like to work for me, what’s surprised her the most about the gig, and her tips for managing a big show with lots of moving parts. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/kylie/
I want to be super honest with you. My success changed my world. Most women say they are equally afraid of success as they are afraid of failing… That says a lot. I want to preface the whole thing to say that I am so, so grateful for every ounce of success that has come my way, but my life has changed so much since I left the corporate world and started my own business back in 2012. You ask about this a lot and I think it’s worth devoting an episode that’s real and vulnerable about my personal experience of growing a large brand, building a multimillion dollar company, and how it’s changed things for me, specifically how it’s affected my relationships. I hope you’ll sprinkle some grace over everything I’m about to say, and know that I’m showing up to tackle something that I’ve been personally struggling with in hopes that it will help you to understand what success can REALLY look like behind the scenes. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mysuccess/
232: Without a College Degree, She Landed This Dream Job
Two full sleeves of tattoos, no college degree… And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success. How do you know it’s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label’s design, marketing, and branding departments, and is an expert on building a brand’s unique story and keeping fans connected as is evolves. I’m asking Kate the big branding questions, but we’re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/katerichard/
231: How to Get People on Board With Your Business
So you want to start a business but your husband isn’t on board. It can be difficult to be a woman striving for more in her career: It goes against traditional gender roles, people can question your priorities, and it’s easy to feel like a workaholic compared to your peers… Not having that support, or even having resistance from your closest family and friends, presents a whole new hurdle to clear. So how do you do it? How do you navigate your relationships and get your husband, partner, BFF, or family on board with your big idea? I’m breaking it down as a married woman, but no matter what stage of life you’re in, this episode will help you face the resistance when the people you love don’t really understand or fully get “it.” GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/onboard/
230: The Truth About Therapy (And If It's Right For You)
It’s time to talk about mental health and normalize therapy. Today’s guest, Elyse Snipes, is a marriage and family therapist skilled at bringing practical solutions to everyday problems with a little creative magic and a whole lot of truth. She works with her patients to unlock their limiting beliefs and build a healthier narrative that makes room for healing, connection, and personal freedom… And she does it all from her restored 1953 vintage trailer parked on the beach. I invited Elyse on the show because as entrepreneurs, we’re welcoming a bonus layer of expectation, stress, anxiety, and decision-making into our lives, and in order to be successful in our businesses, and our personal lives, we need tools to manage these often challenging hurdles. I love Elyse’s mission to normalize therapy, and do it a little different than I’ve ever seen before. If you have questions about therapy, or if you think you might benefit from working with a therapist but you don’t even know where to begin, Elyse will walk you through it in this episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/elyse/
229: How to Create the PERFECT Offer for Your Audience
Need a lifeline? Your audience does and YOU can create the perfect offer for them. We’ve all got something to offer. But is that *something* perfect for your audience? Will anyone even want it? Maybe you have a great idea that you want to get off the ground but have been stuck at the dreaming stage. Or maybe you’ve got so many ideas floating around your head but you’re just not sure which one your audience wants or needs most, and more importantly, will actually buy. It’s important that you’re putting the RIGHT things out there... If you’re wondering how to create the perfect offer, I’ve got you covered. I’m going to walk you through my EXACT process for determining what to offer next in my business, whether it’s a product in the shop, a freebie, a mastermind, or a new course. What will you create next? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/offer/
228: Become an Instagram Influencer with These Tips (Puno)
Fact or fiction: Having tons of followers is the only way to get more partnership possibilities, more business opportunities, and by extension, more money. That’s totally FICTION. In the social media world of buying followers and the dreaded follow-unfollow game, the quality of your engagement with your audience is way more valuable than getting that ‘K’ next to your follower count. Micro-influencers are crushing the game and building dedicated, engaged followings that brands are leaning into and wanting to target. Puno is a digital entrepreneur and web designer. She founded @ilovecreatives, a platform for creatives to connect and she co-created PeopleMap.co, an Instagram marketing tool where you can strategically find, grow, and track your community. She’s also a YouTuber and takes the most epic photos with her cat. If you’ve ever wondered if micro-influencer partnerships are the right choice to market your business, or if YOU are a micro-influencer and you want to attract more partnerships and opportunities, this episode is rich with the details you need. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/puno
227: How I Made 6-Figures in Affiliate Marketing in a Year
We talk so much about building up your own business, but what would it look like if you could earn an income from selling another company’s product or service that you love? I’m sharing my top three tips to rock affiliate sales and how I made over 6-figures in one year just from promoting a few things that I really love a lot. Do you want to start generating some income with affiliate marketing? This episode starts with the basics and covers everything from the different forms of affiliate marketing, how I navigate the affiliate marketing world, and the special responsibility that comes along with recommending products and services to your audience. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/affiliate/
226: The Secret to Keeping Your Customers with Emily Ley
What if your business was built on a ONCE A YEAR product? This guest was featured in Forbes, Family Circle, Better Homes and Gardens, Good Housekeeping and HGTV.com (to name a few) and her products are carried in over 800 retail outlets across the world. The kicker? Her product is a “once a year” purchase. Emily Ley is the founder of Simplified -- a brand of planners and organizational tools for busy women. She is an expert at keeping her clientele coming back year after year. She educates her customers about why they need HER product above the competition, and how to use it to the best of its ability. Emily is teaching us how to stick out amongst the masses, create a cult following around your business, and how to turn followers into raving FANS. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/emilyley/
225: Answered: Is It Better To Be An Introvert or Extrovert
Loner. Hermit. Recluse. Antisocial. If you search introvert in a thesaurus you’ll find some of these words. Hermit wasn’t in there, but my mom called me that once, so there’s that. But look mom! Introverts can make friends and build big businesses, too! Whether you’re an introvert or an extrovert, being an entrepreneur can teach you a LOT about yourself, your leadership style, and help you to hone in on your skills… But entrepreneurship also has a tendency to point out the areas where you don’t quite shine. Is it better to be introverted and extroverted as an entrepreneur? Today I’m going to teach you how to maximize whichever one you are to rock your business! I’ll also break down how I feel like my journey in entrepreneurship has changed me and taken me from being an extremely extroverted girl to someone who is definitely and entirely introverted. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/introvertextrovert/
PLEASE READ: After publishing this episode it was brought to our attention that there is a great deal of controversy and damaging claims surrounding the company featured in this interview, LuLaRoe. LuLaRoe is currently under investigation and facing multiple lawsuits. Our intent on this show was to shed light on a different type of business model and how to successfully approach marketing in this space. While we support the actionable tips shared by our guest and believe they can be valuable for our audience, we do not support LuLaRoe. We hope our listener's takeaways are not focused on the company featured but focused on: Knowing your “why” behind anything that you do and letting it shine in all you share. How to stand out among the others selling your same product or within your industry. Researching different opportunities that can help you spend more time with your family and loved ones. Approaching relationships not with the sale in mind but in truly being able to connect with other human beings on a heart level. Using your business as a means to serve others needs and not a place to constantly sell. Preserving relationships by being sincere with every interaction. The importance of creating a personal experience for your customers versus creating mass appeal. As always, we recommend researching business opportunities before entering them. We are privileged to serve the Goal Digger audience each week with inspiring stories and know the platform we have built comes with enormous responsibility. We heard your concerns, we're sorry, and we're grateful to have your continued support of the show. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amelia/
223: 5 Strategies That Add 5,000 Subscribers to My Email List Every Week
EMAIL LIST BUILDING BOOTCAMP, live on air. Our email list grew by over 30,000 last month alone. Take that in for a second, because even I am having a hard time wrapping my brain around that number. It’s a big number, but I’m not surprised we got there with the email strategies I’ve worked and reworked over the last year. I’ve fine-tuned our approach to reach my most dedicated, raving fans with exclusive content that captures them right in their inbox. Just last week I dove into the 101 of email list building (Episode 221) and today I want to share some of the fresh new ways we’re growing my email list by over 5,000 each and every week so that YOU can use these strategies in your business too! Get ready, we’re going in(box)! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/growemail/
222: Paving Your Own Way in a Male Dominated Industry
GIRL POWER! There are few industries more “male-dominated” than hunting and yet Eva Shockey has made a name for herself and found great success -- but not without some doubt, backlash, and beyond. Eva has created a brand that started in the outdoor industry and rapidly expanded into the mainstream media. Eva’s new book is a memoir of adventure, skill, healthy living and finding life’s true calling. She launched her own collection with Cabela’s AND she’s the first woman to grace the cover of Field & Stream solo in over 30 years. Today, she is going to teach us how to find your passion, chase what calls you (regardless of what people say), how to follow a family legacy while staying true to yourself, and how to be confident when you feel intimidated. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/eva/
221: What you REALLY Need to Know About Email Lists
How big is YOUR list? Email marketing is my JAM. If you’re a fan of the show, you know I’m OBSESSED with email marketing… I mean, I’ve been talking about it for over two years and it never gets old. I’ll bet that “starting/growing an email list” has been on your goal board for awhile now. Listen, I get it. Starting an email list seems overwhelming, like the learning curve is just too high to even get started and if you do get it up and running, what the heck do you have to talk about? I was in your shoes once and dragged my feet for a long time thinking my business was doing just fine as is. The truth is, my email list is the #1 way I drive profits in my business (did I tell you I did $153k in sales by sending out just 3 emails? Yeah, that happened!) I’m spilling what you really need to know about email lists! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/email101/
From paycheck to paycheck to mini fitness mogul. Autumn Calabrese doesn’t believe in excuses – just hard work. Autumn takes a positive approach to training, motivating and inspiring her clients through even the toughest of workouts and takes the goals of her clients very seriously. Your struggles are her struggles and your wins, her wins. Maybe you’ve tried her workouts for yourself… Does 21 Day Fix, 21 Day Fix Extreme, and 80 Day Obsession sound familiar? Yup. I knew it would. Challenges are a GREAT way to grow your following, create a movement, gain exposure, and ultimately, grow your business. Today, Autumn is going to teach us how she stuck out in a saturated market, the A to Z of developing a challenge, and how to use challenges to their full potential to grow your business. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/autumn/
219: What Worked, What Totally Sucked: A Review of 2018
THIS ROCKED, THIS SUCKED. C’mon, time travel with me for a minute. We’re two days into 2019. First of all, HOW? Second of all, you should know that when I recorded today’s episode I was still rubbing my baby bump awaiting sweet Baby Kutcher’s arrival into the world. When I prepped for maternity leave and recorded almost three months of the podcast in advance, I still had a little time in 2018 to close out the year strong… And man, did I. Today I’m recapping what rocked in 2018, and in the interest of full disclosure, what totally sucked. This year is going to look a LOT different for me, for Team Jenna Kutcher, and for The Goal Digger Podcast, and I’m letting you in on the never shared, behind the scenes of what we’ve got planned at GDP HQ. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/2018-review/
218: Stop Wondering About: Digital Products - Alexa Jean
Mothers need their own clock. A clock with more than 24-hours. Can I get an AMEN? Today’s guest knows the mom-time-warp all too well, so she created a product to serve that need. Alexa Brown is a 28-year old mommy of two (with one on the way!) and fitness enthusiast… But as a young mom, she knows how hard it can be to squeeze in a workout each day, let alone get motivated to make it happen. With time, she learned the tried and true system of building your best body in the most effective and efficient way. To spread her innovative workout hacks and plans, she started selling ebooks. And that’s when the real business magic happened. Alexa’s following and online shop are both wildly successful -- and she let me pick her brain on how to successfully make, sell, and market online products. It’s easy to blend in online, but Alexa has MASTERED the craft, and today she is going to teach you Online Products 101. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alexa/
On December 16th at 11:33PM, Jenna and Drew welcomed a perfect baby girl into the world and today they are sitting down to share the birth story of their little miracle baby, Conley Kate. If you’ve followed their journey for any length of time, you know that the road to becoming parents for the Kutchers hasn’t been easy. Today they share a story of hope, perseverance, and the way that they brought their baby girl into the world. From how labor and delivery went to the scary things that happened after baby Conley arrived to how the first few days of parents are going, join the Kutchers in this new season of life. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/conleykate/
216: She Saw a Need and She Created Her Dream Product
Take a long look at your eyeshadow palette the next time you’re applying a little makeup. Do you ever think about what it takes to make it in the beauty industry? Today’s guest has achieved success on both sides of the biz: service and product. Lauren Napier’s work has been seen all over magazines and TV, not to mention, she has worked with some of the world’s most famous celebrities including: Academy Award winners, civil rights activists, Olympic gold medalists, Billboard chart-toppers, a Beatle, and even an American President. But with all of that service-based success, she transitioned to a product-based business. Now she is KILLING it with her line of facial cleansing and makeup remover wipes. Today, Lauren is teaching us the pros and cons of BOTH service and product-based industries, how to navigate a transition in your career, the secret to keeping lifelong clientele, and more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/laurennapier/
I was hesitant to record this show because our own financial situation looks a lot different than others… But when I shared the fact that we are entirely debt free -- we’re talking no student loans, no mortgage, no car payments, plus we bought two Hawaiian condos -- I got a ton of requests and questions about how we did it, how we planned for it, and my tips to reduce the debt you have! It didn’t happen by chance. We worked hard to reach our debt-free goal, and I learned so much in the process that I want to share with you. Today’s episode is going to dive into how we achieved being entirely debt free before my 30th birthday. And for the record, we pulled off this feat when I was 29 and a half. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/debtfree/
Passive income streams are my favorite income streams, what would it look like to make money while you slept? Today I have the expert on Ebooks to talk how she and her husband have sold over 100,000 of ‘em to fuel the their business. I’m so excited to introduce you to one of my mastermind girls: Kelly McNelis. She makes this whole girl boss thing look effortless. Kelly is the wife, mother of five, and crockpot addict behind The Family Freezer. She shares healthy, simple, and budget-friendly recipes and she’s made a living off of selling ebooks online. Now she’s teaching us how to do the same! Today Kelly is walking us through the A-to-Z of creating an ebook, marketing hacks to ensure your product gets seen (and purchased!), and her best advice if you’re contemplating an ebook venture. Who wants to make money while you sleep? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/ebooks/
Can I tell you something? It’s kind of personal. I’m letting my hair down and getting personal with you today. Today’s episode is a full Ask Jenna Anything session, and I’m diving into the deeper topics that YOU asked about, like: How do I move through difficult seasons to find joy? How do I build genuine relationships without fear of being hurt? What did my dating history look like pre-Drew Kutcher? How did I know I wanted get married at a young age? And why, oh why, don’t I like the world “hustle”? Told ya. I’m not afraid to get personal with you… And I hope you’re tuning in today to learn a little more about me, the girl behind the mic. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/getpersonal/
How was your football Sunday? I love it for the couch time, the nachos, and most of all, for watching today’s guest lead the show on Sunday NFL Countdown. I literally only watch her… not the games. Samantha Ponder is the host of Sunday NFL Countdown, and before landing a spot at the coundtown desk, she did a lot of hard work (and made some crazy gambles) to get there. Sam Ponder has truly carved a name for herself in the male-dominated sports industry. How did she do it? This episode will teach you how to make a name for yourself in WHATEVER industry you are in. Sam is sharing her tips to network, be bold, and create the path of your dreams. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sam/
If you’ve tuned into this podcast before, you know I’m a bit obsessed with the idea of automating your business. Whenever I’m creating something new, whether it’s a course, product, or service, the first thing I ask myself is “How can I automate this so it will be less work in the future?” We can often overlook some of the smaller tasks in our business when it comes to automation, but in reality, these are the things we are doing over and over every single day. Let’s look at a few ways you can add automation in your business today. Start small and maybe you’ll get the automation bug like I did. Trust me — it will change your business and life. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/automate/
You don’t need to be a celebrity to get a lesson from a celebrity health coach… because the expert is right here! This entire episode is dedicated to teaching YOU how you can eat healthy, find time for yourself, and live your most-nourished life EVEN when you are doing allllll the boss things. Kelly LeVeque is a celebrity health coach, holistic nutritionist and best-selling author with a high-profile client list boasting names like Jessica Alba, Jennifer Garner, Sophia Bush, Molly Sims, and Chelsea Handler. Today she’s spilling her best-kept secrets and giving us a lesson in getting healthy! Today, you will learn Kelly’s super simple and super easy way to transform your diet with healthy options that DON’T take all day to prepare, her methods for sneaking in mini moments of self-care, and her advice for living a healthy, nourished life. If you’ve been looking for answers, you’ll find them here. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/kelly/
Money talks. Are you listening? Money, money, money… talking about it can feel weird, but isn’t it the foundation of our whole life? It’s money that allows us to pay our rent, buy our groceries, see the world, feel secure, pay for healthcare... The list goes on. It’s easy to get wrapped up in the negative side of money and dwell on the those ugly and fearful feelings of greed or scarcity. There is a different side to money that often gets overlooked (especially when you are a penny-pinching entrepreneur). You can feel empowered to make money, confident in your worth, and THANKFUL for the money in your life. Money doesn’t HAVE to have a negative connotation (and it shouldn’t!) In today’s show I am going to teach you how to master your mindset, attract new wealth into your life, and transform your money mindset from start to finish. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOW NOTES: https://jennakutcherblog.com/money/
208: From Tragedy to Triumph (And Everything in Between)
She is a three-time medalist and the most decorated Paralympic snowboarder in US history. Amy Purdy defied the odds throughout her life to accomplish some extraordinary things. Despite fighting for her life and losing both of her legs below the knees at the age of 19, her passion for living without limits carried her not only to the upper levels of athletics but onto the dance floor of Hollywood and well, well beyond. This girl even toured with OPRAH, and that’s not even the most impressive accomplishment on her long, long list. I’m so inspired by Amy. When she went through one of the most traumatizing events I can imagine, she came out victorious on the other side -- but I know it couldn’t have been easy. How do we handle hard things, find the positives in a difficult situation, and cope with “losing” the career you planned on? In this episode, Amy shared what she *really* means when she wants you to LIVE INSPIRED. This one’s a tear jerker… in the best way. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amy/
You’re REALLY busy, right? Want to save yourself hours of time? Read on. The facts: The average time spent on a task before losing focus is only 1 minute 15 seconds. Multitaskers reduce productivity by FORTY PERCENT across the board. When multitasking, it takes twice as long to accomplish a certain task AND it increases errors by 50%. Here’s the thing… we’re not REALLY multitasking. We are just switching our mind back and forth rapidly from one task to another, not giving either task our full attention. Today’s episode is all about the method I use in my business to ditch the multitasking lifestyle and work ahead, plan with strategy, work efficiently, and have time off to truly REST. Wonder how I’m going to be able to take THREE MONTHS off for maternity leave? It’s all about BATCH WORKING, friend. I can truly say how I approach work has transformed my business... but it wasn’t always easy or natural to me. Now that I have batch working down to a science, I’m sharing the entire process with you. Raise your hand if you’re a serial multitasker? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/batchwork/
I felt a little star struck with today’s interview. You may know her for her subtly edgy designs and her industry leading luxury handbags, accessories, footwear and apparel around the world. She launched her brand in 2001 with an iconic capsule collection that landed her on The Tonight Show and she became an overnight sensation. Goal Diggers, Meet Rebecca Minkoff! Today, Rebecca Minkoff is a global lifestyle brand that spans ready-to-wear, handbags and accessories, footwear, jewelry and watches, as well as men’s clothing under the label Uri Minkoff, in over 900 stores worldwide. An industry leader, she is also an industry disruptor, pushing the boundaries of fashion and tech. Today I want to hear the REAL STORY of how this woman took her name and her talent… and turned it into an empire. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/rebecca/
205: Battle the Screen Addiction with These 5 Tips
The unsettling stats about screen time… The average smartphone uses their phone 2 hours 51 minutes per day. The average user clicks, swipes, and taps 2,617 times PER DAY. 47% of parents are concerned that their child is addicted to screens while, 89% of parents blame themselves. The amount of screen time per day — regardless of what the content is — goes hand in hand with the higher instances of depression. Ever since smartphones came on the scene, they have become a constant presence in BOTH our professional and our personal lives. However, this constant sensory overload and overwhelm of information makes our thoughts scattered, impacts our feelings, and ultimately, shapes our LIVES. As a business woman, I want my work to be focused and intentional. From a personal perspective, I want to be present in my life. I want to really LIVE and not just refresh my feed every few minutes. I understand how difficult it can be to break our phone and screen habits, which is exactly why I wanted to make this episode full of TANGIBLE tips, tricks, and methods that will ensure that you can put the phone down, and keep your eyes up. Good news is you don’t need to look at your screen to listen to today’s episode... Well, maybe for a minute. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/screentime/
204: From Stay at Home Mom to a 100 Million Dollar Company
You may have met her how I did: from her episode of NPR’s “How I Built This”. Or you may know her from her little business called DRYBAR! Today’s guest, Alli Webb, founded Drybar in 2010 after spending 15 years as a professional stylist. At first it was a side hustle -- she would do weekly blowouts for her mommy friends. Word spread fast and she expanded her mobile operation into the first brick and mortar Drybar location. Fast forward to 2018… 107 Drybar locations and counting. Today, we are going to learn how Alli turned a niche into a full-blown empire in 8 years time. If you are in the beginning stages of dreaming up a business, and wondering how the heck to make a niche business SUSTAINABLE, how to attract clientele, if franchising is a good idea, and MORE, then this episode is packed with the insight you need. You know how I always say there are riches in the niches? Today’s episode proves that. Are ya listening today? Bonus points if you’re listening while getting a blowout. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alli/
203: You've Been Dying to Know THIS About Instagram
Do you have a love/hate relationship with Instagram! Yeah, I hear ya. Today is dedicated to one of my favorite things, Instagram! I get it, this app can make your head spin with algorithms and cohesive feeds and trying to get people to actually engaged and don’t even get me started on the dreaded follow/unfollow game… but I don’t want you to miss the magic that is Instagram (ahem, FREE exposure for you and your dreams!) It’s safe to say I have learned a thing or two (...or a million) about this app since growing my following from 0 to over 600,000 in just a few years, which is why I wanted to answer your biggest questions. If you’re wondering how the heck to up your engagement, WHEN you should post, hacks to turning followers into paying clients, and SO MUCH MORE, this episode for YOU! I took every single one of these questions from YOU. Was your question answered on air? Get listening to find out. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/insta-answers/
202: Behind the Scenes with Lauren Scruggs Kennedy
An accident changed her life, but she didn’t let it stop her and I’ll tell ya: there is SO much more to her story. While a part of her story comes from a scary place, she managed to turn her mess into her message. My friend Lauren Scruggs Kennedy is a staple in fashion. She spent time interning in wardrobe for the CW’s Gossip Girl, the Michael Kors showroom, and reporting for New York, Paris, and Montreal Fashion Weeks. She’s published two books and along with Bethany Hamilton launched a yearly retreat for girls who have lost a limb. As if that wasn’t amazing enough, she has a foundation, a dry shampoo line, and a booming blog. Lauren and I are talking ALL the things: her accident, how she pressed onward, what it is *really* like having such a deeply personal brand, why she is so committed to giving back, how she juggles it all and how YOU can learn from her! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/lauren/
Surprise! We purchased a second condo in Hawaii, sight unseen. We’re back on island getting it all Kutcher-ified and ready for YOU. I never thought we would be real estate moguls or own a rental property, especially two in Hawaii… Today I want to walk you through why we made the decision to invest in Kutcher Condo Number 2, what our plan is for the future, how it’s been renting our property out, and why we love real estate. This episode is packed with all the realness when it comes to being an AirBnb host. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/airbnb/
Raise your hand if you’ve hit that creativity wall and it’s only Monday. This will help! Today, beautiful business boss AND mother Taylor Sterling is teaching us how to stay creative and inspired when your passion becomes your work. Taylor is the founder and creative director of Glitter Guide. She’s has always had a thing for fashion, beauty and art. While working a day job as financial advisor recruiter, Taylor was laid off. That’s when she decided (or was forced) to take a leap and launch Glitter Guide. Fast-forward six years and Glitter Guide is a go-to resource for women all over the world. Taylor is spilling the details on her daily workflow for productivity while you juggle allllll of your projects. She’s the expert on staying inspired and creative during the stressful times, turning your passion into profit, and simply managing life. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/taylor/
Goal Digger Podcast is celebrating the 200TH episode! If we had a cake, that’d be a lot of candles. There’s no better way to CELEBRATE this milestone than sharing the 10 most downloaded, most listened to, and most impactful episodes to hit your earbuds. These episodes were the biggest game changers, and I couldn’t resist recapping them in hopes that you’ll go back and relive the magic, too! These episodes are in no particular order, but individually and collectively, were hands down the TOP 10 episodes and I want to make sure you didn’t miss them. From the most popular shows all about Instagram, to handling the haters, tackling criticism, getting paid as an entrepreneur, and an impressive line-up of guests, these episodes have it all. Let this be your encouragement to go back into the archives and hit PLAY. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/200/
198: How She Did It: Turning A Podcast Into A Full-Time Career
Wanna start a podcast? This might be the sign you’ve been waiting for. Our girl Nicaila Matthews Okome is the Creator and host of Side Hustle Pro Podcast, the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business. Nicaila is sharing what *exactly* it takes to be a podcaster, what the financial situation of podcasting looks like, how to land your dream guests, what the early days looked like and how to turn this “hustle” into a full-time job! It’s safe to say, this woman is AN EXPERT on podcasting and how to make a show sustainable, popular, and profitable. It’s so much more than just sitting in front of a microphone! Yeah, we’re spilling the beans. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nicaila/
“Hey girl, it’s me, your website. I could use a little love.” Does just hearing this give you hives because you know it’s true? Your website is feeling neglected, alone, and sad… I always say social media should be the handshake and invitation to continue the conversation somewhere else… and that somewhere else is likely your website. We just did an overhaul on my blog and I’m sharing what we did to make it AWESOME. Today I’m spilling 5 ways you can update your website that will make the biggest impact on converting visitors to actual fans and paying clients. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/website
196: Turning Your Mess into Your Message with Jamie Grace
Have you struggled with belonging? With feeling alone? Diagnosed with Tourette Syndrome, ADHD, OCD, and anxiety at the age of 11, Jamie Grace navigated life on her own terms with resilience and dedication, building a platform to help others navigate the most challenging facets of life through her music and words. When Jamie Grace was 14, she created YouTube channels for her music and her platform, “ImAFighter” that captured the attention of record labels and producers. At 19, she was nominated for a Grammy Award, Billboard Award and was recognized at the Dove Awards as New Artist of the Year. At just 26-years old, now independent artist Jamie Grace has four number 1 radio singles, many nominations as a singer-songwriter, and millions of views on her weekly Youtube videos. Jamie Grace encourages millions who struggle with belonging, mental illness, feeling alone, and the most difficult aspects of life to find joy amidst their pain. She is a voice that speaks truth and vulnerably, and creates community in one of the most pure ways I’ve ever seen. Today, Jamie is going to teach us how to speak authentically, share our struggles with others, embrace our own stories, and ultimately, move forward into our best selves. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/jamie
Pitching yourself is one of THE best ways to create opportunities… but it can get tricky. Today, I’m focusing on the secrets that are rarely taught but can make a GIANT impact if you want to land sponsorships, make new connections, score a job, book that client… You name it. Whatever it is, it usually starts with a rock-solid PITCH! If you aren’t pitching yourself to companies or business opportunities yet, it’s FINALLY time to get on board. And if you are… it’s time to make sure your pitches are delivering to their full potential. With technology and so much online communication, pitching yourself and your services is evolving! This episode will teach you how to reach your dream clients and your perfect audience. Don’t be intimidated! I’m laying it all out for you. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/pitch/
194: Why "No" Isn't a Negative Word with Iskra Lawrence
Goal Diggers, I have been dying to have this guest on the show since the very beginning. She is bold, authentic, beautiful, brilliant, and today she is HERE! Goal Diggers, you probably already know and adore her, but officially MEET Iskra Lawrence! Iskra is a British model and a champion for #EveryBODYisBeautiful, body diversity and self-care. Iskra was told she was both “too big” for straight-size modeling and “not big enough” for plus-size modeling… but she has forged her own way. Now she is committed to reshaping the image of women in the media. As a fellow Aerie #AerieREAL Role Model I have joined forces with Iskra to promote unretouched intimates, loungewear and swim campaigns to speak about body positivism. Iskra also serves as a brand ambassador for the National Eating Disorders Association, created the NEDA Inspires Award, and is working to generate awareness and support for individuals and families affected by eating disorders. Safe to say this woman has made a name for herself in an industry where she was told NO… A lot. In this episode, Iskra will teach us how to carve our own path, find confidence during our darkest days, and continue on OUR path -- even when the world tells us no. Goal Diggers, don’t miss Iskra. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/iskra/
Got something to launch? Perhaps a new product, service, website, course, freebie, or business and you want to share it with your audience? You’ve worked so hard on this new thing and it’s so important to put some thought behind how you are going to reveal it to the world. Far too often there’s not enough time and energy behind the steps for launching and too much focus on the creation process. People can get stuck on this last step. Striving for perfection can cause paralysis and leave us scrambling when it comes time to promote. Here’s the thing -- if it’s not launched well, no one is going to see it anyway. We recently publicly launched one of my courses The Pinterest Lab and have so many takeaways from that experience. Today I want to share 10 ways you can create hype around something new and exciting in your business so that you can rock your next launch, big or small! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/hype/
Lucia Pador is a super woman. You may know her from her work at Utterly Engaged, or more recently, her transition into helping others tell their stories and tell them well. Lucia is in my mastermind this year, and I have been AMAZED at how she can curate, visually story-tell, and manage Utterly Engaged flawlessly, while also working on her newest project which will help entrepreneurs tell their own story and leave a true legacy. Lucia is a daughter of immigrant parents who escaped a Communist war-torn country, moving from one refugee camp to another, to finally planting their roots in Southern California and building a beautiful life and business. After 30+ years of providing for their family through his art, Lucia’s father unexpectedly passed away. It was not until after he left this world did she finally see first hand how much of legacy he left behind. Without social media, she was blown away by the impact his art left behind that had spread across continents and oceans. Remembering what she learned from him, and combining her love for storytelling, social media, design and modern marketing, she is on a mission to help others spread their message, art, and creations through the most impactful and meaningful way. I know a lot of entrepreneurs love what they do, but struggle finding clarity, direction, and the know-how to share their message and stand out. I am lucky to have to have THE expert, Lucia Pador to teach us not only how to market ourselves well but to own our stories (even the messy parts!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/lucia/
It’s been a little over a year since I opened my online shop: Shop Jenna Kutcher. It’s been a crazy, beautiful addition to my business and it’s been something I’ve been digging into as we’ve navigated this season of life because having an online digital store has been an incredible addition to my business for a few big reasons. I love having our shop because: 1. I have created resources that have helped me that are now available for everyone to enjoy and use. Why hide all the templates and tools I had built for my business that had attributed to my success? It’s been awesome to say: are you struggling with xyz? I have a resource for this exact thing. 2. It gives me the chance to reach my people with offers that are more accessible for those not ready to take a course or not in a financial place to purchase a full course or system. I love being able to sell well priced products that can help change businesses and give people the tools that they might not be able to purchase elsewhere. 3. It is 90% automated and digital which means we can serve our clients quickly, it’s open and available all the time, and most of it is run through automation which means less work on our part to get people what they need and to deliver a good client experience without having to be attached to every single sale. Have you thought about starting a Shopify shop? Today I am going to walk you through how I've made over $218,000 in just ONE year. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shopify
190: The Secret to Success as a Multi-Passionate Entrepreneur
Katie Sturino is the queen of doing it ALL, and in such a poised, professional way! You may know her as, her signature, the size 12(ish) New Yorker who believes great style can look chic at any size. Her platform the12ishstyle.com to inspire girls like her who are stuck in size purgatory - not quite "plus size", not quite "straight-sized". Not only that, she is also the founder and CEO of Megababe Beauty, a women's comfort line that launched in June of 2017. AND if that wasn’t enough, she is the momma and social media guru behind the two insta-famous pups, Cheese and Muppet. Safe to say, she does it all-- and she does it so well! I wanted Katie to come on for those of us that are running one business, but have an idea for a second… and a third… and you get the idea! I know how many of us are multi-passionate boss babes, and I wanted to hear first-hand from someone that is managing multiple businesses so flawlessly! today Katie is going to teach us how to divide our time among projects, delegate resources, and balance our many passions! Speaking as a fellow multi-passionate girlboss, I think this episode is crazy valuable, and I learned SO much about making the most of all my passion projects! You ready to take your business (or businesses!) to the next level? Let’s dive on in! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/katie
189: How-to Plan a Maternity Leave (or Vacation) as an Entrepreneur
It’s crazy to think that in a few short months, we’ll be welcoming a baby into our home and lives and everything will change. If you’ve followed our journey for a while, you know that our road to baby hasn’t been easy. Before we dive into how I am preparing for a true maternity leave, I want to share a little bit of how my business has transformed in the last 2.5 years while we were waiting and struggling to start our family... AND tell you the five big things I am doing to prepare for maternity leave: GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/maternity
188: Real Talk: How to Stand Up For What You Believe In
I want to talk about it. The messy stuff, the embarrassing, the humiliating, the shameful… I want to talk about it. But it’s not always easy. You see, there are some BIG topics out there: body shaming, discrimination, inequality, war, oppression, shame, guilt…. But they aren’t always easy to address. Insert: today’s guest. Alex LaRosa is a plus size model, blogger, and self love advocate based in Los Angeles… This Cali native is ready to share her message of self acceptance and personal growth. She has two major goals: to help other women become the most powerful version of themselves and to see these women represented in fashion. The launch of Visibly Plus Size is a result of Alex's unwavering belief that all different types of women (no matter their size, age, or the color of their skin) benefit from seeing images that represent them in the media. Aside from her brilliant business and insane modelling skills, what also captured my eye is the way that Alex speaks about topics that matter. She recently caught my eye in an instagram comment section where there was a heated debate, and her responses were 1) respectful, but also informative and persuasive. I was so captivated by how this woman spoke up for what she believed that I knew I had to have her on the show. Goal Diggers, without any further adieu, welcome Alex Larosa! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alex
187: My Worst Client Experiences and What They Taught Me
Part of being an entrepreneur means putting on your customer service hat and serving people well - but what happens when things go bad? What implications does it have on not just your business but your life? And how do you pull yourself out of those situations and use them to sincerely grow? I’ll be honest, in my seven years of entrepreneurship, I can count these awful experiences on one hand - maybe two if I took some time to really remember the things that I’ve likely blocked from my memory but when I look back, those were some of the best growing moments in my business, even though those times were rough - like really rough. So today, I want to break down some of the worst experiences that have happened to me in as an entrepreneur and then shed a light on what I ultimately ended up learning the really hard way. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/worstclient
My ultimate superwoman, my momma! My mom truly does it all: she is a mother of three (I have one brother and one sister), she has been married for 37 years, is a grandma to two (with two more on the way!), she has been a nurse for over 37 years and specifically a nursing instructor for 29. Not to mention, she coordinates my mastermind, is a Make A Wish granter, and is just generally the most positive, calming person you could ever be around! Today, I wanted my mom to come in to discuss #allthethings like only a mother could do. Hearing what it was like being a working momma, how she found her path, what advice she has for me as I become a mom, what she *really* thinks of my career, and just ALL the mom goodness! Safe to say, I will treasure this episode forever-- without further adieu, my momma, Sue Shelerud! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sue
185: The 3 Things I Did Right and WRONG as a Photographer
Today I am sharing the 3 things I did right and wrong as a wedding photographer. After 7 years of being a full-time wedding photographer and shooting 130 weddings, I am retiring from weddings to free up more time to do the things I love – which soon will look like rocking a baby, spending weekends at home, and of course, creating content just like this to teach you! I will always be a photographer though and I still plan to shoot. It’s just going to look a little bit different than it has… As I reflect on a career that was filled with incredible couples and days spent documenting love and happiness, I realize that I have learned so much on this journey and today I get to share my biggest wins and the places where I really dropped the ball in the hopes that you can learn from my experiences. Before we dive on it, if you’re a photographer or interesting in becoming one, I am I hosting a free master class between the dates of September 11th and September 13th. There are 5 different time slots you can sign up for, so head over to http://photowebinar.com/to save your seat for this free training as I’m going to be sharing the 3 biggest marketing hacks that helped me fill my calendar for all of those years! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/rightandwrong
184: 6 Photography Experts Share Their BEST Business Advice
The mission of Goal Digger has always been to bring you THE best experts in the field, but what if I jampacked 6 experts into one episode?! Over the last year I’ve got to spend time with these 6 women who are some of the most successful photographers out there. They’ve been in my mastermind and I’ve gotten to learn a lot from them in that time. Each has agreed to give you a mini tutorial on the one secret that could absolutely transform your business (regardless if you are a photographer or not) from how to attract high-end clients all the way to how to write a blog post in 10 minutes – yes really! For maximum benefit, head over to today’s show notes at http://jennakutcherblog.com/photographer101 in order to meet each of these women and to find links and learn more about how they build their own mega-successful photography businesses. This episode could completely change the way you are running your business, for the better! Before we dive on it, I want to let you know that if you want to learn more from me, just like they have, we have 5 trainings coming up between September 11th and September 13th on 3 simple marketing hacks to fill up your photography calendar. Head over to http://photowebinar.com/to save your seat for this free training! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/photographer101
183: How-To Host A Challenge That Grows Your Biz for FREE
Have you ever taken part in an online challenge? Whether it’s a work out challenge, an Instagram challenge, a clean eating, yoga, money or a clean house challenge - there is SOMETHING about challenges that I want to teach about today - because maybe your next big project could be hosting your very own challenge. There’s something about the momentum of doing things as a group, seeing results quickly and the comradery that makes free challenges successful and I want to help you harness the power of a challenge and use it to grow your reach and your profits. Three years ago, I hosted my first challenge ever. I remember thinking that a challenge could be a good way to teach free content and get people on board with my strategies while also building a community that would allow me to intimately connect with the people I was trying to reach. My first challenge was a 7 day Instagram challenge where I sent challengers a prompt each day today I want to dissect what worked, what didn’t work, what to do if you want to host a challenge, and the biggest benefits that challenges can bring to your business! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/freechallenge
182: Social Media Influencer 101: Ask A Blogger ANYTHING
There’s a first time for everything and today we are asking our guest YOUR questions! Goal Diggers, welcome to “Ask A Blogger ANYTHING!” I wanted this episode to be with an expert in the field and I couldn’t have found anyone better thaaaan….. Kathleen Barnes! This woman is the life and style blogger behind CarrieBradshawLied.com. After quickly realizing life as a twenty-something wasn’t as effortlessly fabulous and sprinkled with sparkle as Carrie Bradshaw led her to believe, the website was born in 2010. The blog flourished and Carrie Bradshaw Lied has been featured on The Today Show, Oprah.com, People StyleWatch, RealSimple.com, SouthernLiving.com, WhoWhatWear.com, New York Magazine's The Cut and more. Safe to say we have an EXPERT and today Kathleen is going to teach you EVERYTHING you need to know about blogging.If you’re wondering how the heck to even start, drive traffic to your content, GET SPONSORSHIPS, or how to *actually* make this career a sustainable source of income, you’re in the right place…. Without further delay, ASK A BLOGGER ANYTHING! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kathleen
181: Beat The Algorithm: How To Rock Your Instagram Stories
Goal Diggers, we all know social media is one of THE best ways to get word out there about your business… but sometimes it can get tricky. Today, I wanted to focus on one specific facet of social media that rarely gets taught but can make a GIANT impact on how you’re engaging with your audience: How to ROCK your instagram stories! If you are not utilizing IG stories yet, it’s FINALLY time to get on board. And if you are… it’s time to make sure you are using it to its full potential because it is one of the most unique, impactful ways to move your business forward, engage with your fans in an authentic way, and expand your connection with your followers. Live video is a newer feature in the social media world and with additions like IGTV happening, it’s clear Instagram is sending us a message that if we aren’t using video yet, we better figure out our strategy with it. Essentially, we have a few different options to record ourselves, publish it, and chat with your followers/potential clients. It can be intimidating absolutely, but it is so incredible because it allows you to connect with your audience in real time (and beyond!) and adds an irreplaceable level of humanness and uniqueness to your brand. You essentially get to draw in your potential clients and spread your message in authentic way for free! Let’s dig in and get specific on the strategy around IG stories and many ways to utilize this feature— from swipe ups, photos, graphics, text overlay, live video, featured stories and MORE! You can use it from your personal or you business page, but regardless, there are certain tips to making sure your message gets across and properly received! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/instastory
180: What No One Tells You About Being a Mom and Running a Biz
This is a GAME CHANGER for any ambitious lady out there that wants both career success and a family. Today, we are having a beautiful business boss and mother on the show to tell us about how she balances both the role of “mom” and “CEO”. Audrey Roloff is a fiery redhead from Portland, Oregon. Audrey shares life, faith, and motherhood on her blog aujpoj.com. She is passionate about motivating women to always believe in the more that is within them, and she spreads this mission through her devotionals and clothing line. She is also the co-founder of Beating50Percent.com, a marriage ministry, with her husband Jeremy. Audrey married Jeremy Roloff co-star of Little People Big World, and their wedding was nationally televised - reaching over 2 million viewers. Since then, they have shared their lives with us on the tv show, along with social media, and through their writings. She recently welcomed a new little babe, Ember, into her story and today she is going to teach us that motherhood and business are NOT mutually exclusive! In this episode, you will learn how to know when the time's “right” for bringing family into the world, the secret to balancing motherhood and CEO titles, how to prepare for a baby on the way, and how YOU can give yourself grace in the juggle of momma and girl boss! If you are a momma, dreaming of becoming a momma, or just ready to hear one heck of a story, you can’t miss this! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/audrey
179: A Step by Step Guide To Start Your Own Podcast
PODCASTING FOR DUMMIES. If you're considering starting a podcast, wondering what goes into podcasting, or just curious about our behind-the-scenes of this show, this episode is for you! I want to be open about the nitty gritty process of starting a podcast from A to Z and let you in on how you can start one of your own! I’ll admit, starting a podcast is one of the vaguest things in the world. I spent so many days on google trying to find details on things like “How do I get onto iTunes” or “who makes my intro?” It’s still a relatively new “thing”, so you feel a little lost when starting. How do I pick my topic? Demographic? Show name? How the heck do I get a theme song? How do I record it? Safe to say there are a million and one questions and today we will be covering how we started this “little” show that’s grown into one of the biggest pieces of my business. It’s crazy to think that this started less than two years ago and we have already cracked the top 5 out of ALL business shows and top 50 of ALL podcasts. For reference there are over a billion subscriptions spread across 250,000 unique podcasts in more than 100 languages, and that more than 8 million episodes have been published in the iTunes Store to date. Like, that’s insane. But in order to thrive, you have to start with a foundation, and today I am going to teach you how to do JUST that! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/podcasting101
Wow, wow, wow. This guest. Her mission… Brit Barron is the co-founder of Other Dreamers Culture Consultants and a speaker, writer and diversity and inclusion trainer. Brit spends a lot of time thinking about and talking about how race, gender and sexuality and spirituality interact with our everyday lives and our work. Brit is obsessed with finding new ways to connect people and things that have been told they should not go together. She has a bachelors and masters degrees in psychology and is probably already analyzing me as I type this! Brit has spoken all over the country, she has a TED talk about Beyonce and race in America and she is ready to share her expertise with you! I was introduced to you by the women dynamo Emily Sexton (remember her LIFE CHANGING episode?!). Emily consulted Brit to ensure that her business was casting a wide net and ensuring that every woman felt heard, seen, and valued. And wow, is Brit the perfect person for the job! In this episode you will learn how to easily cultivate a network of connection and support, pioneer change and inclusion in your workplace (...and your life!), find genuine community, tackle the “hard” topics, and how to truly live a life that exemplifies “community over competition.” You in? "At the end of the day, we are BETTER TOGETHER than separate. Governments with more women involved have higher rates of peace. Companies with higher amounts of people with color in leadership, do better economically because they reach more markets... so yes, we are better together. But first, we have to deal with why those people weren't at the table to begin with." Simply put, Brit knows her stuff. She is an expert on inclusion: from her unique personal perspective to statistics all the way to tangible action steps, Brit is reminding us every day that "people matter." Always, and in all ways. This. Woman. Boundary-breaking, unifying, inspiring... every possible positive adjective I could write. She is something so rare and the way that she talks about things that matter is so inspiring to me. Goal Diggers, the magic in this episode could change your life- and I know I always say this, but you cannot miss it. Like really, click "play" now. Okay? Okay :) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/brit
177: The Entrepreneur's Guide To SEO: How-to, Hacks, and Tricks to Get Traffic
SEO. Search Engine Optimization. It makes many of us want to put our head in the sand and pretend it doesn’t exist, am I right? I’m guilty of having done that for years until I realized it’s not as scary as we’ve made it out to be and there are some major benefits that can come from some simple implementation on your end. So today I want to break it down and demystify this topic for all of you - because it’s time to put some strategy behind our search engine results. Search Engine Optimization basically means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast!) so my goal today is breaking it down to the basics, tell you where best to invest your time, and prove to you that it’s not so scary so you take action and get started. In my experience, even starting out small with a simple strategy can make a big impact on the traffic that is coming to your website…. Because what good is a website if no one knows it exists? Let me give it to ya straight: this blog post is only the outline of this show. To get the full impact of this show, I recommend reading along with this blog and writing down all the specific details to maximize your SEO journey. If you hit play on this episode, my guess is you already know you need to be doing this - so let’s not ignore it anymore - ok? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/seo
176: The Truth About Mental Health and Entrepreneurship with Jen Gotch
I have been waiting to have this guest on for what feels like FOREVER. Jen Gotch is the epitome of a girl boss as she founded ban.do with a friend in 2008 and with no prior business experience, was able to transform it from a small, vintage, one-of-a-kind hair accessories company into a multimillion-dollar brand within years. after a long (and winding) road of jobs that led her to where she is today, she’s now the chief creative officer and fearless leader of the ban.do team. On top of that, she is a fierce mental health advocate and I am so excited to hear her inspiring messages surrounding both business and life. In this episode, you will learn how Jen got her amazing start to ban.do, but also why her current mission is spreading awareness about mental health. Find out how why Jen thinks entrepreneurs are specifically challenged by mental health concerns, tangible way that we can be there for one another, how to actually TALK about such an “uncomfortable topic”, create change, and create community. Goal Diggers, this episode is about to remind you that everything you are feeling today is OKAY. You are not alone and we are all in this together. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jen
175: Ask Jenna Anything... About Our Pregnancy Journey!
“Ask Jenna (and Drew!) Anything!” You guys loved our last episode about marriage, and this time we thought we would answer about another topic very special to us… this pregnancy! Many of you have walked with us through our miscarriage journey, and we still want to invite you in during this new stage! We are fully covering ALL the nitty gritty details of your questions… If you’re wondering how we found out we were pregnant, the journey of fertility, or if we are finding out the gender, then this episode is for you! This episode was totally unscripted, uninhibited, and truly showed what life is like behind the scenes at the Kutcher Household. As always, the questions that come straight from this community (was YOUR question answered on air?!) Cheers to YOU, my Goal Diggers! Thank you for embarking on this crazy journey with us! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com
174: From Bachelorette To Business Lady: Kaitlyn Bristowe on Pivoting
You might recognize her from a little show called… THE BACHELORETTE. But I promise, there is so much more to this wonderwoman’s story. Goal Diggers, meet Kaitlyn Bristowe. Known for her innate ability to captivate any audience, Kaitlyn is a natural born entertainer… and now business woman! Since the end of her season, Kaitlyn has taken the social media, postcast, and business world by storm (with over 1M loyal Instagram followers) and continues to showcase her personality and unique perspective in so many ways. And today we are going to talk about her launch into stardom and becoming a rock-solid business woman. While hearing her story is wayyyy too much fun on its own, you’ll also learn exactly how you too can transition with your career if you feel “boxed in”, easy strategies to handling critcisim, growing into your career, and so much more! (but, actually). This episode was ridiculously fun and full of twists and turns, and I can’t wait for you to hear it! Okay, now I have to ask-- how many of you are die-hard Bachelorette fans like I am?! (Doesn’t it seem fitting that this episode is airing on a Monday?!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com
173: How to Batch Your Content for Instagram (and save HOURS)
Let me give it to you straight-- listening to this episode will save you HOURS every week. Did I get your attention? Good! Whether you are a social media guru or not, there’s no denying that Instagram can change the game of your business. BUT, it takes time. I remember It used to take me hosue trying to come up with the perfect, witty caption on the spot.. Hello?! What was I thinking?! In every other facet of my business, I plan nearly everything in advance: launches, weddings, conferences- why should my social media be any different? It took me a while to learn how to batch work my instagram, but now I can say that I can dream up an entire month’s worth of instagram content in just a handful of hours. That’s right- no digging, searching, or feeling rushed to post. Every single day I wake up knowing exactly what photo is going up, what the caption is going to read, and when I am posting it. You ready to hear my fool-proof system and save yourself hours every week? Let’s dig in! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com
172: How to Live Your Truth in a World Telling Lies with Jessamyn Stanley
Goal Diggers, I have been trying to get this powerhouse on the show FORVER, and it’s finally a reality! Meet Jessamyn Stanley! Miss Jessamyn is an internationally recognized yoga teacher, award-winning Instagram personality, and body-positive advocate. You may recognie her from Good Morning America, TIME, New York, Glamour, Shape, People… the list goes on. I personally have LOVED following Jessamyn for so long-- the way that she speaks boldy and authentically, and always seems to be taking care of herself is so inspiring to me. I love how she carries herself and today she is going to teach us all about not fitting the “mold” in your career, priortizing self-care, and how to live life on our own terms! To sum it up, Jessamyn is going to teach YOU how to listen to that little voice inside (and start living your dream life, today.) Goal Diggers, let’s be honest today-- what is one thing your gut instinct is telling you lately? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com
171: The 10 Biggest Mistakes I've Made In My Business
Whoa, vulnerability alert…. NEW EPISODE: The 10 Biggest Mistakes I’ve Made In My Business I’m a true believer that taking action in our businesses is one of the most important priorities we can make. I hear business owners agonize over what to do so much that they become stuck and don’t make any decision at all…. but that’s not me. The worst thing that can happen is that we will make a mistake, learn from it, grow and move on. To prove this, today I’m going to talk about the 10 BIGGEST mistakes in my business and how I’ve worked through each mistake, used it to help me shape who I am and my beloved biz. I’m not about only putting my best foot forward, hiding behind highlight reels or pretending to have it all together… I’d rather be an open book to help you learn from my experience. Whew, this episode is no joke… You ready? (This episode was so vulnerable for me so please tell me your biggest takeaway below so I can feel like I didn’t just share all of that for nothing!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mistakes
170: How She Did It: Building Oprah (and her dream life!)
Sheri Salata, guys. What. A. Lady! You may know her as the past executive Producer of the Oprah Winfrey Show and former Co-President of Harpo Studios and OWN, but Sheri’s current venture is just as exciting! Her action-packed days as Executive Producer on The Oprah Winfrey Show have come to a close when she chose to leave to co-found her own company, STORY, a media company producing print, digital, and live event content... Sheri has been named one of Fast Company’s 100 Most Creative People in Business, The Hollywood Reporter’s Women in Entertainment Power 100 and the 2017 Feminist Press Power Award winners. She is also a co-host of the popular podcast series “This is Fifty” where she summarizes mid-life as she sets out to make the rest of her dreams come true. Today, I asked Sheri to come on because (let’s be real!) I just want to hear her story! So many facets of her life are inspiring to me! How she worked her way up working for Oprah, what it takes to “make it” in a media world, her work ethic, her creativity, and ultimately, what it was like leaving such a comfortable, well-known job to pursue her own path! Giddy up, Goal Diggers, because you are about to hear one amazing story! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sheri
I am not going to sugar coat it-- this dream chasing this is hard. And beautiful. And freeing. And stressful. Safe to say that there are SO many emotions tied to really “going for it” and today I am going to not only talk about the five emotions that EVERY girlboss has felt at one point. --- Not only are we going to dive into the emotions of being a driven woman, but give YOU tips on how to capitalize on these feelings when they come. Whether it is a seemingly negative trait or a positive, I am going to help you take control and use it for good! Ya ready? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com
Goal Diggers, I am legitimately GIDDY to share this episode with you. Today, i am introducing you to one of the most magnetic women I know. Emily Sexton is a force to be reckoned with and I’ve been able to experience her magic first-hand in my mastermind group this year. With a past career on Wall Street as a Vice President of Communications and Change Management, Emily brings her ‘win them over’ know-how, delightful enthusiasm and every day wit to encourage American consumers to use their purchasing power for good. From Wall Street to the streets with no name, you can now find Emily traveling in developing nations to find gorgeous new goods for her Downtown Raleigh Boutique + online shop, The Flourish Market. She is an overly obsessed dog mom, an unlikely Crossfitter, a contributor to The Huffington Post, and an avid believer that every woman is worthy of influence. Today, Emily is going to teach us her signature topic: How to Influence Others. Goal Diggers, I cannot emphasize how important this episode is. Whether you are an entrepreneur, college student, or single mom, there is value in knowing how to communicate well, own your story, and connect with others in a powerful way. Goal diggers, I CANNOT wait for you to harness your inner voice and learn from this one in a million woman.... GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com
167: 5 Trends I Found After Interviewing 100 Successful Women
Can you believe it? I’ve interviewed over 100 powerhouse, insane, awesome women on this show and I wanted to sum up the big takeaways I’ve found from interviewing the women who inspire us daily. If you’ve been following along for a while you’ll know we have interviewed everyone from authors, influencers, CEOs, moms, athletes, and beyond! ---- All of them with a unique story, all of them with an irreplaceable impact, but all of them with overlapping themes. The beauty of this episode? It will apply to YOU! There is no strict rulebook to success, but there are five key things that likely all of us will experience. And today? We are going to show you the 5 Trends I found After Interviewing 100 Women.... are you in?! ----- GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/100women
166: From the Source: How to Rock Pinterest for Your Biz (For Free!)
Talk about an EXPERT. We always do our best to bring you the top experts in a field, and today is no exception! We all know that pinterest can be a game changer in our business, and today we are inviting the amazing Yuka Ohishi onto our show to give us all the secrets to maximizing our reach while we pin! ---- Yuka is a Creator Programs lead and International Program Manager at Pinterest. Today, we are hearing FROM THE SOURCE, how to use pinterest to change your business for the better! ---- We're covering everything from the new Pinterest business profile to hashtags on Pinterest to current trends to take advantage of and answering all your burning Pinterest questions straight from the source. Without further adou, here we go! --- Are you ready to ROCK pinterest for you business?! Thought so! --- GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yuka
YUP, THE TOPIC NO ONE EVER TALKS ABOUT… I’M GOIN’ THERE: How To Pay Yourself as an Entrepreneur So you own your own business which means you’re the boss, and as the boss - you get to determine how much money you make. Awesome, right? Considering how often I get asked this question, it seems to be more stressful than awesome for most business owners. If you ask the average entrepreneur what they make, they’ll likely tell you their profits for the year. “I made six figures last year” often means the BUSINESS made six figures. But what did you, the business owner pay yourself? And how do you come up with that number? And what should your business goals be to align with your personal salary goals? Safe to say there are a lot of things to consider and I wanted to break down how we’ve figured this out (while working through the seasons of crazy and the seasons of slow). When I first started, I realized quickly that I would have seasons where I would make a lot of money and then seasons where it would be nothing and I knew that in order to be smart with my money, I wanted to figure out a way to make sure I felt comfortable in all seasons.... Want to find out how I did it?? Click the link in bio and get ready to learn how to ensure there are always $$$ in that bank account! (These tips and tricks will surprise you!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com
164: Crafting a Booming Business Around A Niche Need
ATTENTION: THERE ARE RICHES IN THE NICHES: Danielle Walker is the beloved author of three New York Times best-selling cookbooks-- After being diagnosed with an autoimmune disease and suffering for many years, Danielle found health through dietary changes and shared her stories and recipes with the world... With her openness and focused brand, she became a beacon of hope in the autoimmune world, and has been a leader in the Paleo and gluten-free movement for nearly ten years. While I am a fellow gluten-free foodies, what also captivated me about Danielle is how she serves a niche audience so well. Not everyone suffers from autoimmune disease or intense dietary restrictions, but those who do, need someone to trust! Danielle has flawlessly created a thriving business that serves a smaller, niche audience. Today, I am going to get the low-down on how we can all develop our own “signature” expertize, serve our clients well, and turn YOUR niche into a full-blown biz! If you think you must #DoItAll for your business to survive… this episode will change your mind. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOALDIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/danielle
163: 5 Easy Ways to Promote a Freebie and Grow Your List
Ready to save HOURS every week?! We need to flip the script and instead of creating new content 90% of the time and marketing them 10%, we should be creating less and marketing them more. Last year we created over 50 new opt ins! Growing our email email list was our number one priority and so we created a ton of new material that quite honestly, didn’t all need to be made. I recently talked about how to create less content with more impact and today I want to take it a step further and show from start to finish how we continuously share one opt-in. This year we’re prioritizing working smarter (not harder) and have come up with a plan on how to share what’s already been created and get the most mileage out of our existing content. Whether you’re like us and are content creating machines, or if you have limited content and sometimes don’t know what else to share, today’s episode is going to walk you through 5 ways to promote your opt-in. The sky is the limit with creatively sharing your content! Here are just a few ideas I can think of off the top of my head: create an FB ad pointing to your freebie, promote it on a podcast, collaborate with another freebie, target a different audience, etc. The point? I hope this episode inspired you to make the most of your content and work more on SHARING it to get the most bang for your buck! Goal Diggers, take this as your sign that it's officially time to work smarter, not harder. FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/promote
162: How this Small Etsy Shop Owner Rose to the Top
Before I give you the details on this Wonderwoman, I have to tell her how I met her. If you hang out on the Goal Digger Instagram you’ll know that we often ask you what YOU, our listeners want to hear... and we really do listen! So many of you wanted to know more about selling products, designs, and creations on Etsy, and… enter Natalie Fugere! Natalie is a faithful Goal Digger, and after seeing all of your Etsy questions on the Instagram post, Natalie reached out and offered to teach us how to make it big on Etsy! I loved how she presented herself and couldn’t help from swooning while looking at her shop! Natalie started an Etsy shop when she was just 18 with a ten dollar bill and a vision. Four years later and her business, The Painted Press, has gained national media attention, supports her and her family, and sits in the top 1% of all Etsy shops! It is her mission to provide an affordable, unique gift giving option and to support her team made up entirely of college and high school students. Beyond the beautiful trinkets, Natalie is a brilliant businesswoman and today she is going to teach you how to make it BIG on Etsy! FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/natalie
161: This One is Dedicated to the Haters - Handling Criticism 101
If you’re pleasing everyone you’re probably pleasing no one - including yourself. Here’s the thing, you are not going to be able to please everyone. These people that take the time to write you a mean message? They aren’t your people. Focus on the ones that are and the fact that everyone is not going to love you or your message is ok. It’s more than ok. The more I do this, the more eyes I have on me, my life, my body, my business. Putting yourself out there open YOU up for criticism but I have to remind myself that when you’re doing the big, hard word, people will notice and sometimes it won’t be the RIGHT people but when you can sincerely learn to focus on the good, to keep your heart open, and to protect your energy to be poured into the right things, you’ll become more convicted in your message and you’ll be more prepared to fight for what you really believe in. “You’re fat.” “Unhealthy” “Enough with the underwear pics… you’re a smart girl, you have more things to say, unfollowing.” “Do you know that your eyebrows are way darker than your hair? You should change that.” “How did YOU land such a good looking guy?” “10 emails in 3 days? Go F** yourself. Way to f’in annoy potential clients. F’in idiot.” “You’re way too aggressive, I’m out.” You might think it’s all rainbows and butterflies over here in Jenna Kutcher land, and it’s true - we have the most supportive, loving and just all around amazing tribe. But. I’ve found where there is a success, ugly things can creep in and try to attack too. I love to say “More followers, more problems” and a lot of times, we’re fighting battles behind our screens that people never see. I want to dedicate this episode to the haters today and share how I handle criticism. To prove I’m not invincible, I thought I’d read you some emails that have landed in my inbox. These were hard to find because my team does a good job protecting me from them, but here are a few we could dig up: (I’m thankful that we had to actually dig to find these because it’s a testament to the great people we have supporting us!!) This episode is dedicated to getting you through the harsh feedback, trolling, and haters. This is for business women, for you, for me. Let's do this. FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/haters
160: The BIG Secret To Making a Profit AND A Difference
SURPRISE! Did you know that you can make a profit AND an impact with your business? The two are not mutually exclusive and today we are talking to the beautiful and brilliant Jess Ekstrom, the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. The company has been featured on the TODAY Show, Vanity Fair, Seventeen, Good Morning America and People Magazine. These headbands have been worn and supported by celebrities such as Lauren Conrad, Lea Michele, and so many more! But most importantly, they've donated over 200,000 headbands to every children's hospital in the United States and 15 countries. Jess was named the Women's Health Magazine Ultimate Game Changer in 2017 and also received 'Entrepreneur of the Year' award from Atlantic BT. AND A Huffington Post article named her a "limit breaking female founder". In this episode, you'll find out that you shouldn't have to choose between making a living and making a difference. She's passionate about helping others find those collision points and live a more purposeful life. Goal Diggers, without further adieu, Jess Ekstrom! FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/jess
Ask Jenna Anything with a major twist…. I present to you “Ask Jenna (and Drew!) ANYTHING”. Yup, that’ right. My husband, Drew, and I are about to dig into your questions revolving everything from marriage to personal all the way to business. (I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram... if you’re not hanging out there, you’re totally missing out!) We are fully covering ALL the nitty gritty details of your questions… If you’re wondering how we balance business and play, what our relationship story is, what it’s REALLY like to marry a #girlboss (and how Drew truly feels about how much I share online), or how our most embarrassing habits! , then this episode is for you. Let's jump in! BLOG: http://jennakutcherblog.com/drew FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
158: Calling All Introverts: How You Can Build a Personable Brand
CALLING ALL INTROVERTS. I get it, social media can seem like it is reserved for the extroverted, the larger than life, the charismatic. But, friends, you belong- ad you can THRIVE, even if you are more quiet and composed than the others. There are few people who serve their audience as well as this woman, and I can’t wait for her to teach you about what it TRULY means to wholeheartedly serve your followers (even when you are more shy than not). Morgan Harper Nichols is an artist and designer, who specializes in making work for people and their stories. Her song, “Storyteller” has garnered over 1 million Spotify plays and her self-published book of poetry by the same title is a #1 Amazon Bestseller in Inspirational Poetry. Morgan lives in Los Angeles, and has made her life’s work about creating for the stories of others, through music, words, art, and design. She started writing for certain people that came to her mind, however, she would rarely share any of it. When a blog post that she wrote for a group of young women she knew was pinned on Pinterest more than 200k times, she began to explore the many ways that a message could spread beyond what she thought could possible, and she has been creating for others full time ever since. Morgan now works as a writer, designer, and travels as a speaker and performer. Safe to say, this woman does it all, and with such grace and heart-- I can’t wait for her to teach you about fully utilizing social media to expand your brand, stay in your comfort zone, and turn your followers into FANS. You have so much to learn from this woman, and I can’t wait for you to hear what she has to say. Goal Diggers, welcome Morgan Harper Nichols! SHOWNOTES: http://jennakutcherblog.com/morgan FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
157: What's a Visual Brand and Why Do You Need One?
Let Me Give It To Ya Straight: Did you know 30% of our brains are taken up by neurons devoted to visual processing as compared to 8% devoted to touch and only 3% devoted to hearing. People have the ability to process visual information 60,000x faster than text information! 63% of social media is made up of images AND photos on Facebook get 53% more likes than the average post. You have 8 seconds to make an impression and get someone’s attention before they click to something else. That’s shorter than the attention span of a goldfish. Alright, did I get your attention? Long story short: visuals matter. And today I’m going to walk you through ways that you can share stories through the images, fonts, colors, and styles you are sharing online. I get it, we all know that stories matter but maybe we’re struggling with how to share stories through the images we’re trying to make all "Instagram worthy." This episode is to show you that visuals of your brand go FAR beyond being aesthetically pleasing or "pretty"- they can truly make you brand and personality memorable, professional, ... and most importantly, move your bottom line. Ready to post with purpose? Thought so!
Looking to start a business and have no idea where to start?! Goal Diggers, today we are chatting to the brains behind an Instagram account that we have ALL probably followed and swooned over at one point or another. Stacy Stahl is the founder and brains behind HowHeAsked.com – the digital destination for all things marriage proposal. With hundreds of thousands of love-obsessed readers and more than a half a million Instagram followers, How He Asked provides a platform for couples to share their engagement stories. As if growing a mega-successful blog and brand isn’t awesome enough, Stacy is a FORCE. The way she talks is captivating and tangible, and today she is walking you through 1) How to start (and monetize!) a blog 2) Where to invest money in your business and 3) How to priotize your next step and day-to-day activities. Today, Stacy is going to tell us the details of growing a huge Instagram following, what it was like starting a business at a young age, and knowing when to move on with your career! This Episode is full of SO MUCH goodness, and I can’t wait for you all to hear from the wonderful Stacy! (Like, seriously. Grab a notebook and a pen- you're going to need it!) BLOG: http://jennakutcherblog.com/stacy INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ FACEBOOK GROUP: https://www.facebook.com/groups/goaldiggerpodcast/
155: How I Doubled My Instagram Growth in One Month
This title says it all— in ONE month I doubled my Instagram growth. And today I am going to tell you the HOW. The methods will surprise you, the outcomes will shock you, and you’ll find out how you can implement this strategy starting TODAY. You ready, goal diggers? It’s time to share my secrets and I’m holding nothing back! SHOWNOTES: http://jennakutcherblog.com/instagram-growth INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
154: How To Ditch Self-Doubt And Live Your Best Life With Melissa Ambrosini
It’s the most important relationship of all, yet it’s the one that most of us don’t even think about, let alone spend time and effort on improving it...Know what it is? Yep, you guessed it—our relationship with ourselves. Strengthening your sense of love and respect for yourself is the key to experiencing true fulfillment and living your best life. Some people think that learning to love yourself is as simple as taking some bubble baths and getting an occasional mani-pedi. But as Our guest, Melissa Ambrosini, will show you today, it goes SO much deeper than that— Melissa Ambrosini is the bestselling author of Mastering Your Mean Girl and Open Wide, host of the number one podcast The Melissa Ambrosini Show, a speaker and self-love teacher. Melissa teaches women how to unlock their full potential, master their inner Mean Girl, smash through limiting beliefs, and ditch the self-doubt so that they can start living the life of their dreams. Named a 'self-help guru' by Elle Magazine her mission is to inspire women to create a heart-centred life one that’s wildly wealthy, fabulously healthy and bursting with love. I firmly believe that you need to trust yourself wholeheartedly while chasing your dreams. If you can’t “bet on yourself”, how can you expect others to? However, it is NOT always easy to feel confident, capable, whole…. But Goal Diggers, YOU. ARE. ENOUGH. And today, we’re going to teach you how to harness confidence and live your best life! http://jennakutcherblog.com/melissa https://www.instagram.com/goaldiggerpodcast/
If I had a dollar for every time I got the question “Where do I find a Caitlyn or Kate or Danielle”, I’d be permanently retired on a beach in Hawaii. Having just taken 6 weeks off while these ladies ran my business for me, I can wholeheartedly say that investing in my team was one of the best decisions I’ve ever made and is at the top of my list in terms of priorities again for this year. After reading all the questions you guys asked in last week's episode "Ask Jenna Anything About Hiring A Team" I thought I would make a tangible, step-by-step guide in what to look for, how to hire, and the logistics of growing a team. So, today I want to share to those of you thinking about adding to your team this year, how to identify what role would fit your business best, pick the best person and then what you can do to prepare to hand things over for a smooth transition. And before you think this might not be for you and leave me in this episode, let me challenge you to say that even starting small will make a huge impact and I believe anyone in business can benefit from what I’m going to share today.
152: Motherhood + Entrepreneurship: The Balancing Act
Hey Goal Diggers, today we are diving into a topic that I have never talked about on Goal Digger before…. Balancing both your motherhood and entrepreneurial roles. It’s no secret that these two roles can get chaotic, but there IS a way to do both, and I couldn’t think of anyone better to talk with than Johnna Holmgren of Fox Meets Bear! Johnna seems to have the magic secret to balancing ALL THE THINGS. She is a mother, creative, and author of the cookbook titled, 'Tales from a Forager’s Kitchen’. She lives in the woods of Minnesota with her husband and her three girls where they spend as much time as they can outdoors hiking and foraging, cooking and baking, homeschooling and peaceful parenting. (And cleaning up way too many messes from their two dogs, two cats, and a small flock of ducks and chicks!) It’s safe to say this woman capitalized and evolved both of these roles and intertwined both her motherly side and business side into a really beautiful partnership., and I am so excited to talk to her about how to transition with your career when you have children. What an episode, what a topic, what a woman. Johnna reminds us that is okay to be fully human-- striving in our careers and also pausing (and melting!) around our children. If I've learned anything in this episode it's that each of our journeys look different, but we just have to tune in to our instincts and do our best, every day.
Hey Goal Diggers! Another “Ask Jenna Anything” Episode! I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (if you’re not hanging out there, you’re totally missing out!) I was absolutely floored by the amount of responses I got from you guys, and I decided to group them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details. Many of you know my story-- a burnt out photographer, blogger, businesswoman juggling (and struggling) with all the balls in the air. BUT finally, I reached a breaking point, took a leap, and outsourced one job… then two.. Then hired a full-time member… and another… It’s been a whirlwind, but the BEST decision I’ve ever made, and today we are covering all the behind the scenes magic of how you can hire your own dream team! Let’s get started! TUNE IN TO HEAR THE JUICY ANSWERS TO ALL OF THESE QUESTIONS! (Is your name mentioned on air?!) Okay, first things first… so many of you asked! So here is a quick RUN DOWN OF TEAM JK What does your current team like? What are their roles? Are they full-time part time? Is YOUR team in person or all online? Caitlyn, Kate, Danielle, Kerry, Steph, Ashlyn, Rebecca, Alex (?) Morgan K: Jenna! I need help with the struggle of taking my personal brand to hiring. I own a fitness studio, named as me and had so much growth this year. I wonder how to prepare clients I engage with face to face each day that someone else will soon be in front of them too! Marie W: What I’m currently needing help with is HOW do you go about hiring your first employee? Where do you look? What do you look for? I really need someone to help manage my day to day tasks but I’m terrified of hiring someone who isn’t a good fit Meagan J: How do you divide responsibilities during a project? And about communication, I know you communicate via slack, but being that your team members are mostly contractors and set their own schedules, are your communications ever lost in translation when someone isn't logged in? Another from Megan J (above): How do you set expectations when taking on a new team member? Megan J (again! Love it!): Do you find it difficult to work remotely with your team at times? Alyssa C: How do you budget for hourly workers? Are they paid a "set" number of hours per week? I loved your episode on hiring your team, but want to hear more about the hourly worker piece, especially with everyone working remotely. Rebecca T: What is the best way to hire/create a great brand ambassador? Molly G: How do you, Jenna Kutcher yourself, make time to reach out and offer guidance to everyone, given the huge volume of photographers and fans you have? How do you keep it personal and meaningful? What keeps you from delegating most of this to your support team? Melissa (Instagram) Have y'all set up a Trello board or anything like that to communicate deadline, ideas, etc? Blue salad (on Instagram) : How do you handle management of your company with employees and keeping your brand consistent? Aida G: Hey Jenna, I would love to know how you handle all the projects that you have going on without being overwhelmed (I know you have people working for you - but, you also need to keep track of what they are doing - right?). I just want to learn how I can juggle different projects in the most efficient way. Thanks for all your amazing content: Corinna-marie (Instagram) Hi Jenna!! My question is is in regards to your amazing team. How did you find them and what is your advice for someone who wants to be on a team like yours! Where can you find those opportunities and how can you best position yourself as a candidate to become a boss babe's employee? -------- And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. I want to see your name in those groups!
150: Chatting With a Lawyer: How To Legally Protect Yourself
Goal Diggers, this episode has the potential to completely change your business… Seriously. Our guest today,Christina Scalera, is the legal attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches... Christina is a creative as well and soon realized that she could blend her two interests (creativity and law) into a business that brought the benefit of her legal training to help her fellow creatives. It became clear that my fellow creatives needed legal help-- there wasn’t anything or anyone out there to help them. On the one hand, other legal sites provided contract templates that were too generic and disconnected from the pulse of the creative industry. On the other, hiring an attorney is a difficult process-- you don’t know who is good and who isn’t, and even if you found the cheapest attorney out there, hiring someone to draft your business contracts is an expensive endeavour. And today we are lucky enough to hear everything you need to know about using contracts in your business …. In this episode, Christina will flip the script on what you think you know about contracts and show you how they're a relationship-building and money-making tool.
CONTENT CREATION, CONTENT CREATION, CONTENT CREATION! Those 2 words can send chills up a creative entrepreneurs spine. Form blog posts, social media captions, email opt-ins, facebook posts, you name it-- you've got to create it! BUT If you’ve been around here for awhile, you’ve probably heard me say this - but it’s worth repeating: there is literally no one stalking your business, refreshing your newsfeed or seeing everything you put out into the world the first time. Ok, maybe your mom reads every word - but that’s probably it. Between social media algorithms, busy lives and just an overload of information - I can guarantee most of your audience is missing your great information. Did you know that only 6% of your audience is even seeing what you’re sharing! Further, we’re hopefully growing our followings and so new audiences are joining your tribe every day - have they seen the great content that you put out and worked hard on? NO. Let’s not reinvent the wheel and instead, get more mileage out of what already exists rather than feeling the pressure to create something new all of the time. When it comes to content creation, overwhelm probably isn’t too far behind! So today I’m going to walk you through the lifecycle of my content in the hopes that it inspires you (and saves you a boat load of time in the creation process.)
148: How She Raised over 2 Million Dollars In Sponsorships...
It’s awkward, it’s confusing, and it’s often discouraging. What am I talking about? GETTING SPONSORSHIPS. Yup, we’re going there. What do you do when you need funding for an event or business venture? Who do you call? What do you even say? Well, For serial entrepreneur Brandice Daniel, “no” is not the end of the negotiations, it’s only the beginning... Today, as CEO of Harlem’s Fashion Row and co-founder of the Great Girlfriends podcast, Brandice brings that same passion and determination to her businesses as she strives each day to connect people to their own passions and purpose. Brandice has secured over $2 million dollars for events. She has been featured in NY Times, Forbes, Washington Post, Teen Vogue, NY Cut and more. Harlem Fashion Row has partnered with Verizon, Prudential, Pandora Jewelry, Target, Smartwater, Covergirl, Nissan, Macy’s, and more, and today, Brandice is going to teach us how we can secure sponsorships of our own!
147: The Secret To Navigating Marriage as a Bread-Winning Wife
Alright, Goal Diggers, let’s talk about something that usually is pretty hush-hush in the #girlboss world…. navigating marriage as a powerful business woman. One of the things that makes me laugh (and frankly makes me a little angry) is when I tell people what I do and they immediately follow up their question with a “What does your husband do?” It’s easy to feel like people treat my job like it’s a hobby and that’s partially my fault because I struggle at sharing the scale of my business but when it comes down to relationship roles, I want to share a few of things we’ve learned as my business has grown from non-existent to a 7-figure empire in the span of our marriage. It can be difficult to be a woman that is striving for more in her career: Goes against traditional gender roles People question your priorities It’s easy to feel like a workaholic compared to peers Marriage as a #girlboss can look a little different than the storybook we’ve been told, but that doesn’t mean there’s anything wrong with it! I love the quote, “Be the CEO your parents hoped you would marry!” Ummm, can we get an amen? In fact, there is so much that can be RIGHT about it… fulfilling relationships, successful careers, comfortable incomes, driven mindsets. But it DOES require a little work, and today I am going to tell you how to make the most of your marriage as a strong, independent, MARRIED woman!
Giddy up, Goal Diggers, because today we are digging into Writing a Book 101 with the incredible author and girl boss, Rachel Hollis! Rachel is the host of Dais podcast, and she was such a joy to interview. This rockstart woman is a best-selling author, tv personality, public speaker, CEO, and mother of four. As if that wasn’t enough, Rachel was named by Inc. Magazine as one of the "Top 30 Entrepreneurs under 30” and she is deeply passionate about women in business. In addition to an online reach in the millions, Rachel has written several books from cookbooks and fiction series all the way to her most recent “Girl, Wash Your Face”. and has one of the most impressive book launch processes I’ve ever seen, and today she is peeling back the curtain and letting us see how the magic happens! If you have ever asked "how to write a book, "how to self publish a book" or "how to get a book published" Rachel walks through each option with tangible advice. From creativity to finances, we are talking about it ALL! If writing has always been on your bucket list, but you don't even know where to start, you are in the right place!
145: 5 Lessons I Learned from Leading a Mastermind
Have you wondered "Should I join a mastermind?" "Should I lead a mastermind", or the most common, "What is a mastermind?!" ...You're in the right place. This year started with a bang as I hosted my first retreat with the Jenna Kutcher Mastermind group. 25 incredible women from all over the country (and Canada) gathered together in Waco, Texas where we spent 3 days diving into their lives, digging into their businesses, and helping them establish the dreams and set the goals they will achieve over the next year. Throughout the year we will meet up in person 3 times at different locations where we will come together, troubleshoot things in our businesses, learn new techniques and strategies, and commune as a whole. Hosting a mastermind is probably the BEST thing I’ve ever done as an entrepreneur and I am so thankful that I get to lead these women through their best year yet. I’ve talked about why I don’t offer one-on-one coaching in an episode on the show and so today I want to break down the 5 big lessons I learned from leading a mastermind and share a little about our experience. If you want to gain knowledge in fostering community, building your business, creating meaningful connections, and taking your business to the next level, you're in the right place!
I was introduced to the amazing Lindsey in my Photo Lab course, and have watched Lindsey's photography business FLOURISH in the past few years. She gives us her top tips for relocating as a small business owner, targeting your dream client, how to get paid for your passion, starting a small business, marketing yourself in a way that gets your hired, and why investing in education is a must-do. Today she is going to tell us how she developed her niche of photographing adventurous couples in Hawaii, why she decided to invest in her future, and what she has learned being the girl boss behind an ever-growing photography business! THIS EPISODE IS FOR YOU IF.... If you and your small business could be relocating soon, you NEED to listen to Lindsey's tactics at ensuring you don't just survive, but THRIVE. You are taking any work that comes your way and not targeting your dream clients. Tune in to hear how Lindsey created sustainable work from a niche-specific business. If you want to ensure your dream client sees you, hears you, (and hires you!) If you are debating if investing in education is worth it.... Like I mentioned above, The Photo Lab is what originally introduced Lindsey and me. That's right-- she went from a follower, to a student, to my personal photographer all the way to a podcast guest! In the episode, I tell you about my first thoughts on Lindsey, and how I just knew she would run with the course. I loved chatting with Lindsey about the course in such a genuine, authentic way. Lindsey bought it right when she was going full-time, and invested in herself fully. She had a vision for where she wanted to go, but didn't know how to get there, and decided to "bet on herself" by signing up for a course. I loved how Lindsey said a course is a "fast track ticket" because it gives you all the information up front that would've taken years to learn. She couldn't have said it better, "When you spend the money on education and yourself-- you will get that money back. Without a doubt, if you put the work in, you will get your investment back-- and then some." Lindsey is SUCH a bright light- as a photographer, business owner, student, and just as a WOMAN. I can't wait for you to meet this ray of sunshine, Goal Diggers!
Ahhhh, sweet, sweet photography. There is simply nothing better than getting behind the lens each and every day. ... But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using photography to not only get likes but to drive your bottom line. Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes those instagram photos. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: photography! Today I am answering YOUR most raw, real-life questions about photography. Ready to attract your dream clients, fill your calendar, and get your best photos yet?! Let's do it! Tune in to hear me answer these questions below! Christine D: Can I photographer make 6 figures by NOT selling educational classes and such? Shannon R: How do you convince clients to hire your associate photogs instead of you? Kari G: I would love to hear more about your Photography...what resources did you use when you were first learning, what tips or recommendations do you have for new photographers? Elizabeth M: I would love to hear more background on the educational/courses side of your business... What was your first ever course? How did the launch go? Did you build up an audience via your photography business to launch to initially? :) Really just ANY advice about transitioning a business from client work to also offering education on your industry! Starr M: I want to know more about coping with competition and copycatting. I live in a small town and notice that everyone in the creative industry copies. I live in a community of 1200 and find alot of copycatting going on with other photographers in the industry. If I put out a wood box for my clients, then so does everyone else. If I add an item to my pricelist, so do they. If I change all my wedding packages to 8 hours so do they. I have been just looking the other way, supporting them and being nice and focusing on the next thing for myself...should I keep doing this, or what? Meredith G: know we talk a bunch about your business but i would love to get back to the genesis of it all, how photography makes you feel how you've changed as a photographer. Ashley R: -Information about second photographers(how much to pay them, what to expect of them)? Ashely R: -When should photographers raise their prices? Brooke J: How did you book 25 weddings in one year? What does serving your bride and groom look like? I'm so interested in hearing more about your photography business growth. I'm currently at a place where I built up my photography business doing all kinds of shoots since 2014 but I have been working full time as a teacher. I'm feeling led to leave my job so I resigned and am now returning to photography full time but focusing on families and weddings. I would love to grow my clients and get my name out there for more weddings. Shannon K: What freebies can different groups offer? By different groups I mean wedding planners, cake artists, florists, non wedding photography - just an idea or suggestion I get so hung up on what to give as a freebie. Sandy S: How to book destination weddings/elopements Mancy C: Do you suggest Styled shoots for photographers to build portfolios?! Any and all details on styled shoots appreciated! Kari G: I would love to hear more about your Photography...what resources did you use when you were first learning, what tips or recommendations do you have for new photographers? THANK YOU for being you and sharing so much with us!!! You inspire me to keep pushing forward every day!! Cassie Pannier I'm a wedding calligrapher/stationer, second shooter in training, and starting a wedding creative VA business... I just love the wedding industry in general, I guess. My question is geared more towards the VA side of things, but have you ever "cold-emailed" dream clients in hopes that they would book you? And as I'm sure you receive cold emails all the time... What are some examples of what has worked for you as the recipient of these emails? goodvibesricci Will you ever have a course on how to be an amazing photographer like you! Like for beginners, your tips on how to be a productive photographer following the bride and groom around without getting in the way but also being there enough to get those intimate shots.. I know you have a course with brit + co, which I am buying Asap but something like photography on location 101 from your prospective would be amazing. anjie_roseI would love to know what camera you started taking pictures with at first and what lens? Also how did you learn about different lenses and how to take good pictures? Cause girl yo pictures are good! jneb225How’d you get your first paying photography gig britneycampbell.bizI'd love some photo tips for a camera shy person. Like how you use the props, what else could work? And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. You guys are the fire behind this podcast, and I want to hear from y-o-u!
Actress, singer, songwriter and entrepreneur Caitlin Crosby knows a thing or two about inspiring others. Growing up in Hollywood and in a family that lived and breathed the entertainment industry, Caitlin has been immered in “success” since early on in her life. But she felt called to more-- helping others embrace their so-called imperfections, changing our perspective to see flaws as beautiful. Caitlin started giving and selling keys with inspiring messages like FEARLESS, BELIEVE or INSPIRE as jewelry. Her company, The Giving Keys have been sold at Nordstrom, Ron Robinson, Starbucks and over 1,400 other retail stores around the world. ... But what happens when you “make it”? What is the hidden side of success that creates vulnerability? Have you ever gotten everything you’ve ever wanted… and still felt a little stuck? I am so thankful for the openness of this incredible woman, and I can’t wait for you to hear her *real*, raw story.
141: How I Booked 25 Weddings With ZERO Experience
All my photography Goal Diggers always ask me “how did you book 25 weddings your first year and match your salary so you could make the leap?” I get asked about this SO much and it’s a part of my story that I sometimes breeze over because I’m often on a webinar or speaking at an event and don’t have the time to really dive into it. So today, I thought I’d spill the beans once and for all! So here are some of the strategies I used to book clients while having no experience and the secret to how the heck you find people who will pay you to do what you love and help you get the courage and the ability to make the giant leap into full-time entrepreneurship. In this episode you'll hear: How I set myself up for success with my side hustle The importance of branding and social media marketing The strategy behind booking clients Marketing yourself in an authetnic, unforgettable way Pricing for profit I think sometimes people are looking for a magic quick fix easy answer for how to turn your side hustle into a full-time gig. But the truth is - you have to hustle. No idea was too small, every effort was worth pursuing and you have to work hard. That said, along with the hard work there are some fool-proof strategies that I shared in this episode to ensure you are seen, heard, and HIRED.
I know, I know-- you've heard it before, but Goal Diggers, meditation could be the secret to unlocking your potential. No matter where you are on your meditation journey-- whether you consider it "woo woo" or are already incorporating it, this session with Leah Weiss, PhD. is for you. Leah is an expert on meditation and mindfulness and today she is sharing all the meditation tips with you. On this podcast episode I start the conversation about why meditation and mindfulness are essential for living your best life. By the end of the episode you’ll know: What mindfulness truly is Where and how to incorporate meditation into your routine (for just 1 minute a day!) How mindfulness impacts your career path, employees, and work ethic Why mindfulness is crucial for success Plus, I’m lifting the curtain to show you my personal journey with meditation, mindfulness, and yoga. This is where Leah will teach you how to slow down, be present, and life your best life. ------ GUEST BIO: Leah Weiss, PhD. is a Stanford Business School professor, corporate consultant (LinkedIn, Google, The Omidyar Group), author (HarperCollins), and public speaker (TEDx, Intuit, Google, LinkedIn, Kaiser Permanente, YPO). Leah is an expert in corporate mindfulness, compassion, and purpose. Leah also writes (as a columnist) for Psychology Today, the Huffington Post, and the Harvard Business Review. She is regularly called upon to voice her opinion on the topic of mindfulness in the workplace by journalists from a variety of business publications. Her upcoming book, How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind (March 2018) focuses on how anyone can find purpose in any line of work.
Well, Goal Diggers, let’s just say it wasn’t exactly on our vision board, but God had a plan, and everything has fallen into place so perfectly. The big life change is…. we’re moving to Minnesota! Duluth, Minnesota to be exact. That’s right, Drew and I will be moving 6 hours away from our current home and community, and we couldn’t be more excited. But many people are asking: Why are we moving away from Fort Atkinson? What prompted the big move? What does our new house look like? When are we moving? What does this mean for business? And ultimately, why we decided to move away from friends, our gym, our home? The truth is, there is a lot of behind the scenes of our lives that you don’t always see in social media, and today I am walking you through a more personal story of why we are moving across states somewhat abruptly… I wanted to share a little bit about how this big move transpired and how God’s hand was in every little piece of it and also what our plan is going to be moving forward! This is a HUGE life change for us, Goal Diggers, and I am so excited to let you in on the secrets behind it! Any advice on moving far distances?! Our last move was only 10 miles, and now this one is across states! If you have any tips, head over to @goaldiggerpodcast on instagram and give me your best moving hacks! Because WE NEED THEM.
Jessica Honegger is an award-winning social entrepreneur with a passion for catalyzing others to step outside their comfort zones and live a life of purpose. Jessica is the founder and co-CEO of Noonday Collection, a fast-growing company dedicated to designing and selling an inspired collection of jewelry and accessories made by Aartisans across the globe. Noonday Collection partners with Artisan Businesses in 11 countries and holds a passion for building a flourishing world that helps to develop them through fair trade. Noonday Collection was featured in Inc. magazine’s 2015 list of the 5,000 fastest growing companies in America at number 45. Inc. also listed Noonday Collection as the third-fastest-growing American business owned by a woman. But Jessica's path wasn't always clear... there was never an MBA or capital investment. Instead, there was a real estate stint, a master's degree in education, travels, and mostly, a lot of dreams and grit. This path wasn't straight forward, but it was full of passion, strategy, and a beautiful social entrepreneurship mission. If you're wondering about product development, importing, dignified sourcing, and distribution models, you're in the right place. Jessica has the most incredible story filled with genuine heart, innovative thinking, brilliant strategy, that has resulted in *the* most successful sustainable fair trade jewelry business in the WORLD. And today you get to hear her story full of twists and turns! Let’s dive on in!
THE REALITY OF GOING VIRAL: The true story of how we (accidentally) created viral content, grew our following, and got national press... Simply by being who we are. In case you missed it, our marriage has been on the national (and international!) stage as a post of us in swimsuits went viral. We've gained followers, saw a boost of an engagement, and grew our business all within one whirlwind week. Sound like a great gig? It was.... and wasn't. In this episode, I tell you everything you need to know about going viral. The wins, the losses (may or may not have gotten emotional reading the "mean comments" on air...), and the final outcome. Was it worth it? It was. Did it have downsides? You bet. And I'm about to fill you in on ALL of it. If you're on the quest to create viral content, this episode is for you!
When people ask me what I do, I always pause and ask myself: “Do they realllly want to know or are they just asking to be kind.” I’m a: wedding photographer, a podcaster, and online marketing educator, I am a public speaker, I have an island rental unit on Maui, I’m a marketing consultant, I sell watercolor prints, I have an online digital template shop, I do brand collaborations on social media… should I continue? The truth is, if that list hasn’t made it clear: I am passionate about more than one thing and I’ve been lucky enough to pursue each passion while also driving profits into my business because of how I’ve managed those passions. Where do you start when you have a bunch of good ideas and you want to do them all? Let’s address this because starting is usually the hardest thing... In this episode, I will teach you how to pivot, chase multiple passions, AND create profit. One of the BEST things about being multi-passionate and having a multifaceted business means that if one branch of my business isn’t performing well or I need a break from it, my business won’t fail. I am not tied to just one piece of my business but have many angles contributing, taking the pressure off of focusing on ONE thing. In this episode you'll find how you can balance being a multi-passionate human being. Remember those things you’re passionate about, curious about, those aren’t by chance. Those might be your calling.
Kathryn Budig is an internationally celebrated yoga teacher and author known for her unparralleled expertise and yoga knowledge. With over a decade of experience in her field, Budig is one of the greats of the yoga world. In this episode we discuss the hidden side of yoga-- especially in regards to the social media world. Kathryn pulls back the veil on how social media can cheapen the true practice of yoga, and how yoga is so much more than "pretty poses". If you're wondering how to gain more followers, this episode may have you think again. Kathryn reminds us all to slow down, meditate (her tips for mediation and hacks for breathing are perfect!) Kathryn is one of the most invested, genuine, and authentic people in the world, and today she is telling us allllllll about the ebbs and flows of her career path and how YOU can transition with your work. If you are feeling complacent or trapped in a box in your career, you need to listen to this! You CAN dream big dreams and evolve-- you are not “one thing”-- you are limitless. Let’s dig in, shall we?
A year and a half ago I had NO team. It was just me, trying to run every aspect of my business. For SO long I had my grip so tight on control: wanting to control every thing from my email inbox to my social media strategy from photography, finances, and the list goes on… while I was making it happen, it wasn’t easy and in reality I was stunting my own growth simply because I was too proud to let someone in. Then I learned how to hire a team. But this is where the real lesson started: how do you bring that team together and promote teamwork, creative thinking, and problem solving? And I figured it out. Goal Diggers, we are talking about how YOU can hire a team and grow your business in the process. We are covering everything from: -The questions to ask your team to ensure you're on the same page -How to delegate in a way that empowers -How to pass along ownership (and watch your business grow in the process!) -The secret to growth and getting feedback in a comfortable way -Ensuring that your team prioritizes their work well So whether you have ONE VA or you’re thinking about adding to a growing team, I want to talk about ways you can create a team culture and what that can look like as your business grows. One of the best gifts is being able to run a business that not just affords my life but supports other women and their families plus I have a TEAM of women helping me live out my mission while they are chasing their dreams in tandem. You want in on the secrets? Join in! PSST: You don't want to miss the freebie in this episode
So let's say you have a side hustle and you're wanting to turn it into a full-time gig? How exactly do you do you grow your business to that point? Where do you invest your money? How many hours do you work? What does that transition truly look like? How do you make sure your finances, branding, team, taxes, and, heck, YOURSELF, are ready to make the leap? Let's just say there are a lot of questions that small business owners are asking. So today we decided to chat with Jaclyn Johnson of Create and Cultivate-- a brilliant business woman who turned her side hustle into a mega successful (crazy impactful) full-time gig. And her business is all about, well, exactly the questions we just mentioned.... giving small business owners a place to ask their "dumb questions" and teaching entrepreneurs how to collaborate and share their secrets. In this episode we hear Jaclyn's entrepreneurship journey from crazy highs (being a social media strategy prodigy) to crazy low lows (losing her job when the economy crashed), all the way to splitting up with her business partner, starting fresh, and building the company of her dreams. Her story is wildly inspiring and if that isn't enough to motivate you, I don't know what is. This story will remind you that *no one* has it all figured out, and life is a whole lot easier, more fulfilling, and joyful when we Create and Cultivate. Together. Goal Diggers, welcome, Jaclyn Johnson!
Did you know that your “about me” page is one of the most clicked on pages on your website? Yup, people want to know about you and it makes total sense, in order to understand and appreciate what you do, people need to connect to you! Today I want to walk you through 5 ways you can write a compelling bio section so that the next time someone asks you what you do, you have a succinct, awesome answer on the tip of your tongue. Because nothing is worse than someone asking, “Well, what do you do?” and you sitting there looking like a deer in headlights and say, “Umm, it’s kind of confusing.” So from answering that question to rocking your bio page, here are 5 things you should include: 1.) Create your headline. 2.) Include something unique about you. 3.) Have a photo of you front and center. 4.) Share a story. ANNNND THE MOST IMPORANT ONE... 5.) You'll just have to tune in to hear all of this goodness! If you're ready to create meaningful connection, grow your business, and have clients coming back for more, it all starts with your bio page, and today I'm going to teach you how to rock it!
Hey Goal Diggers! “Ask Jenna Anything” Episodes are BACK, and better than ever. I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger instagram (if you’re not hanging out there, you’re totally missing out!) I was absolutely floored by the amount of responses I got from you guys, and decided to approach this round of “Ask Jenna Anything” with a twist-- instead of the usual smorgasbord of questions, I have grouped them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details, but in a more focused, topic-specific way! I am super excited about this shift and can’t wait to hear what you think! You all know I am a branding freak, which is why I’m so stinking excited about this episode! I truly believe branding yourself and your business well is the single most impactful thing you can do for growth, but I know it can be confusing and frustrating at times. Which is exactly why I am so excited to dig through your “Ask Jenna Anything” branding-related questions and go through a crash course in Jenna Kutcher branding 101! Let’s do it! TO HEAR MY ANSWERS TO THESE QUESTIONS BELOW, TUNE IN! Margaret S: How to market yourself without feeling like you’re being pushy/bragging/ too aggressive? Rachel W: How do you create so many unique domains for your different downloads and other offerings? Sydney jade creative (Instagram): would love to know how to share my story/ create engaging content that attracts my tribe. How can I write killer copy like you do to share your story, Jenna?! Lazel farm (Instagram): Would love to learn more about storytelling for your website, connecting with clients, and being your true self. I can’t seem to make the connection to being more authentic online. How do you make the jump from being stiff to more authentic online Alexis R: How do you feel about stock photos for blog posts? Are they valuable or cheesy? Mary B: My question: I have a blog, coaching program, an small online Shopify store...and am researching starting a podcast. They are all "mine" under my husband and my name. Question, all three are not branded the same....is it too confusing and not "niche" enough? Emily D: you talk about marketing to your ideal client. But what about when your business is new needs to grow/build clientele? Should we start with marketing broadly and then narrow down marketing when the business is more established? Melissa M: I would love to learn more about branding and search engine optimization! It’s like a foreign language... what’s the most important steps? Is there someone you know who rocks with this? Would love to hear more on this! Serena P: I'm just unsure of how to start and how to find my voice. I don't really know what my "jenna 5" would be, how do I find that? Carolyn M: I am currently running two separate social media accounts. One for business, one personal. I don’t think I want to merge the accounts, but I’m struggling with how much personal to share on my business account to make me personable yet protect privacy. How do you decide how much of “you” to share while still maintaining a healthy level of privacy?
132: How She Did It: Running a Chart-Topping Podcast With Cathy Heller
Awwww, podcasting. What a world. I had to face it, it was time to dig into the journey of starting a podcast, building a brand, climbing the charts, and growing your business in tandem. The truth is, there is A LOT to say about the world of podcasting, and I couldn't think of anyone better to interview than the host of "Don't Keep Your Day Job", Cathy Heller. I recently guested on Cathy's show and was struck by her passion and growth of her podcast! (Fun fact: we were BOTH recently featured by iTunes on the top 10 shows to listen to in 2018!) Cathy is a inspiration-- and she is also a brilliant business woman and podcaster. I knew she would be open about the nitty gritty process of starting a podcast, and she did not disappoint. Tune into to hear: -How to know if you should start a podcast -Why naming a podcast feels like naming a child. (But, actually!) -How to get big name guests on your show -Making an impact with every episode -How to poll your audience and give them what they want -Why our first episodes embarrass us AND make us proud -The mystery of the podcast algorithm -And allllll the behind the scenes logistics of starting a podcast I hate to say the cliche of "and so much more", but TRULY, this episode is packed with inspiration, motivation, and advice for every career. Cathy is just so refreshing that her positivity seeped far beyond the world of podcasting! If you are looking for a kick in the pants to live out your potential, you're in the right place!
Trust me when I tell ya, I didn’t always do things like this. I was that one-woman show who believed she could do it and I lived like that for a few years… I was white knuckling my business and thus white knuckling my life and until I started to loosen my grip on control, I couldn’t see my way out. BUT (there is always a but...) Once I started outsourcing, I couldn’t stop. Five ways you can outsource your life and claim back your time! I’d love to remind you guys that time is a non-renewable resource but money? It’s renewable. If you want to have a full life you have to make sure you’re spending each day filling it with the things that light you up and inspire you. Of course, you can do a lot of these things on your own but that doesn’t mean you have to. Here are 5 ways we are outsourcing our lives this year and let me tell you, it’s been worth every single penny.
Let's be real, our mindset sets the tone for our entire workday, productivity levels, and ultimately, what we achieve. Everything begins and ends with our thoughts and beliefs. Which is exactly why I felt the need to address some common mental blocks for business, entrepreneurship, and heck, just your life in general. If you are looking to grow your business, leverage your social media strategy, and take your life to the next level, you're in the right place. Today, I am digging into the 5 big lies that are holding YOU back from living your true potential-- in entrepreneurship, in starting a business, harnessing social media, seeking balance, etc. . From outsourcing to social media, all the way from our productivity tactics and commitments, I am shedding some light on how YOU can be a source of inspiration, motivation, and accomplishment. I am telling you what exactly is holding you back from living your dreams. This may just be our most powerful episode yet...
Have you ever wondered how someone makes their Instagram feed cohesive? Or how a blog post can be so visually beautiful? Today, we are teaching YOU how to build a brand, leverage social media strategy, and carve a name for yourself. Today's guest, Beth Kirby is one of the most creative women I know. In this episode, Beth told us her incredible story of discovering she had bipolar disorder, and how the messy times of her life brought her to here-- where she is an amazingly talented photographer, cook, teacher, and the lady-boss-behind-the-curtain at Local Milk, the award-winning food, travel, and lifestyle blog. When she's not in the kitchen she spends her time teaching other creative entrepreneurs how to tell visual stories, harness the power of social media, and turn their passions into a living. Her passion is helping people eat well, live well, and work well, and to do it all with mindfulness, ambition, and joy. I have always DREAMED of having Beth on Goal Digger. She is an absolute game changer in the social media world-- her images, content, and messages are truly so rare and she cranks out beautiful, meaningful content and images daily! Her content creation and image curation are truly breathtaking- which is why I couldn’t resist inviting her on to pick her brilliant brain for ALL things photography, styling, and curating a meaningful visual. This episode is so important to anyone on Instagram, with a blog, working in styling or branding-- basically, this episode for EVERYONE. Without further adou, Beth Kirby!
Bonus 013: 5 Ways To Be More Social in Social Media
With recent changes in the newsfeed, it’s important to pivot, be resilient and adaptable and figure out a game plan for rocking social well. Recently Facebook announced that the algorithm would be changing again. The algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family. What does this mean? We have to be social on social media and today let’s rock through 5 ways to put the social back in social media! From Facebook groups to going "LIVE" all the way to creating true relationships, we are covering it all! If you're ready to put the social back into social media and to really boost that engagement not just for yourself but the people you love to follow! It's time to put some intention behind how you’re showing up online to make the biggest impact and to really implement true strategy into the hours you’re spending on your apps each day!
Ahhhh, sweet, sweet social media. There is simply nothing better than FREE advertising and outreach, and social media strategy allows you to do that each and every day. ...But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using social media to not only get likes but to drive your bottom line. Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes of those little apps. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: social media! Today I am answering YOUR most raw, real-life questions about social media. Ready to get social? Let's do it! Tune in to hear me answer these questions below! Jess W: I'd like to know your posting social media workflow with multiple projects facing close deadlines. I'm drowning! Stephanie M: what do you do to prep yourself for doing live videos? I hate being on video, but I know FB live and Instagram stories are a great way to connect with your followers. Amanda P: Also, I'd love to hear more about your travels. That topic has kid of lost its light in your message, but I'd be interested in what/how you pack, and what you do and see! Kate S (Instagram): I have such a hard time sharing who I actually *am* instead of pictures of my work? I know I need to, but I struggle... Advice on this? Lauren L: I could listen to you talk about content creation all day long! I know you already have some episodes that cover this, but it doesn't sound to the rest of us repetitive to keep hearing about it Fuel Goodness (Instagram): would love to know how you’ve grown your social media accounts Fuel Goodness also asked: would love to know how you leverage your social media to get (paid) sponsorships? Danielle asks: What do you think is your secret superpower that made people resonate with you? Oh goodness, I mean, naps are my true superpower but I think the ability to show that I'm not perfect in a way that encourages other people to "come as they are" into life, online, and definitely on Instagram. It's about revealing the "imperfections" without making it feel heavy or messy for others but instead it being a gentle reminder that they aren't alone. Rachael says: I know you say your main focus is on growing your email list, can you explain why it’s still important to grow your social media following and why you still believe in the power of things like Instagram in your biz? Lauren Nicole: Yesterday, I was listening to your podcast about growing a community on social media but I keep coming back to the same question. It all sounds great if I were selling a service, but I am *trying* to grow a brand/company and am not selling a service but a product? How do you put yourself in your business, make it feel personal, but not have it look "an artist that makes things". Courtney K (Instagram): what are your thoughts on sponsored content? how do you navigate it? Episode 103 Courtney K Also Asked: how do you maintain authenticity while following sponsored post rules and not being like #sponsored 24/7? And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. You guys are the fire behind this podcast, and I want to hear from y-o-u!
128: What You Should Really Know About Youtube with Angela Lanter
You may know Angela Lanter from her amazing blog and brand, Hello Gorgeous. This irreplaceable company is filled with fashion, beauty & lifestyle tips, while helping women feel and look her best inside and out. And that's not where the magic stops, Angela has been making huge waves in the Youtube world. It doesn't take long to see that her Youtube channel is INSANELY good, which is exactly why I asked her to come on the show! In this episode, this Youtube expert provides real life tips and tricks in the most authentic, helplful way.Youtube is an area that I personally have not experimented with so I wanted to bring in someone that I consider to be an EXPERT. If you have been wondering about youtube, going "live" on Instagram or Facebook, or just business-focused video in general, this episode could not be more perfect for you. In today's new release, we discuss everything from video content creation, sponsorships, time commitment, behind the scenes secrets, and truly so much more. With 175,000 subscribers and growing by the minute, welcome the beautiful, brilliant, blogger and youtube star, Angela Lanter!
Bonus 012: 5 Ways to Boost Productivity Working from Home
Let’s call it like it is: working from home sounds WAY more glamorous than it really is... and if we are being completely honest, there are some challenges that come along with the "work from home" lifestyle. I remember the first week I worked from home. I’m pretty sure I didn’t get out of bed, had Grey’s Anatomy on 24/7 and even brought breakfast into bed and ate on a little tray…. Yeah, that didn’t last long because I realized in order to be successful, I actually had to WORK from home. In fact, if you work from home often, you know how hard it can be to peel away from the life stuff happening in the house and dig into powerful, meaningful work. If you're looking for productivity hacks, motivation tips, and tactics that'll help you improve your life in general, look no more! Let’s talk about how you can be more productive working where you live and living where you work. You ready?
Wow, hitting “publish” on these episodes always make me feel a little nervous (...and so stinkin’ vulnerable). But I think the internet needs more real, more raw, and I’m going to do my best to fill that void. TODAY’S NEW EPISODE: “10 Things I’m Afraid To Tell You…” From our fertility journey, my finances, (um, my hygiene habits), one of the hardest parts of our marriage, andddd…. One last one that I’m actually kind of afraid to type in a caption. I feel like it’s time again to reach out and talk about some of the behind the scenes things that are happening in my life that I haven’t really put out into the world: for fear, because of insecurity, or just because they were too close to my heart so share on such a public forum… until now.
Marie Wold is a force to be reckoned with. At the young age of 23, she has created a loyal following, graduated college, and has crafted an irreplaceable brand in the saturated fitness market. She has brains, heart, and is one of the most business savvy ladies I know. On this episode we chat everything from: -Sticking out in a saturated industry, -The vulnerability involved in living a public life, -Creating a business with purpose, -How to pivot in your work -Social media marketing tactics, -And setting ambitious goals. Safe to say, we covered it ALL. This woman is about to rock your world. Tune in to find out how Marie is writing her own rulebook, harnessing what makes her unique, and building a LONG-LASTING social media empire. You can't miss this one, Goal Diggers!
It’s time for a Friday 5 and today I’m sharing the 5 apps that I can’t live without - I know, I know, sounds dramatic but maybe you’re curious on what my go-tos are when it comes to my trusty iPhone and maybe some of the tools I’m using each day could help simplify your life! Let’s break it on down on what apps I can’t live without... From social media strategy to workforce productivity all the way to meditation, these apps are absolutely crucial to my day to day life. Alright folks, another short little show with big impact! Time to rock your phone with intention, ya ready? PSST: Did I miss any great apps? Head over to @goaldiggerpodcast and let me know what I need to download next!
When I wrote down goals for this podcast before I had recorded a single episode, she was at the top of my list for hopes on who to interview. It’s no secret that Joanna Gaines is my spirit animal, after watching her for years, she’s become a woman of inspiration in my life. You might know her as the queen of shiplap, the wife of Chip, the mom of four littles, and the mastermind behind Magnolia. Beyond just being an HGTV goddess, I’ve watched and learned so much from Joanna Gaines and since my biggest goal when starting this whole show was to have her come on the podcast, I figured I’d record an episode about what she’s taught me over the years just from watching her navigate the growth their business has seen. We are covering all the Joanna Gaines basics: being so authentically yourself, navigating living a “public” life with grace, chasing your faith, becoming a branding guru, and .... (any guesses on that 5th one?!) Beyond the shiplap and perfectly styled kitchens, I’ve been watching a woman who is changing lives through her ability to create connections while still maintaining what’s most important to her and through listening to the calls she is getting as her empire continues to grow and expand. I think we should all tag Joanna on Instagram and get her attention, because I’d love to hear her own take on her journey and what it’s looked like as they’ve navigated each season in the public eye! What do you say, Goal Diggers? Cheers to THE lady, Joanna Gaines!
Wow. This episode, y’all. Talk about vulnerability and hard conversations... Recently, it was pointed out to me that I have lacked diversity in my guests on Goal Digger, and I was so taken aback... because it was true. And I hadn’t even realized... This moment struck me— was my privilege so strong that I had grown blind to my mission for TRUE community? Made up of all colors, sizes, backgrounds? Before this epiphany, I had already asked my amazing friend, Lauren Taylor, to join us on the show... and I just knew that we had to have an honest conversation on this topic. Lauren is bold, authentic, and allowed for a fully human, incredibly candid conversation on race, inclusion, and diversity in the creative industry. Lauren shared her honest heart (and her incredible brains!) with us in this episode while sharing personal experiences with racial profiling, lack of diversity... and how she keeps making her mark in the world— on her own terms. I don’t know how to summarize this episode except that we WENT THERE— true stories of race, diversity, and inclusion. The biggest takeaway? We can all do better. We NEED to do better.
Over the last 6 months, I’ve gotten serious about learning how to manage my stress better and in that, I’ve taken away a lot of tips that have kept me more mindful and allowed me to handle stress in new ways without it reeking havoc in my life or taking me prisoner to outside circumstances I can’t control. So there you have it, 5 ways I’ve been focusing on managing stress better! It’s funny, after we did our testing for fertility and I found out my cortisol levels were off the charts, I started to see stress in a new way. In fact, I wasn’t feeling stressed at the time. I felt clear, in control of my business, and excited about what’s next but when I started to realize that maybe I had just gotten used to operating under high stress, I started to see that each day I have an energy bank and I can choose where my energy is going. I want it to go to positive, impactful, intentional facets of my life and stress isn’t serving me (or anyone else.) I started to let go of more things, be more forward in conversations, set better boundaries, and pay attention to the stressors on my life and how they are impacting me, my work, and my life. One of the most common misconceptions about stress is that we need to figure out how to reduce is but stress usually relates to things outside of our control so instead of trying to reduce it, it’s more important to learn how to manage it! That's exactly why I am sharing my FIVE biggest stress management tactics on today's bonus episode-- So when life happens, you’re equipped. You ready to dive in?
123: The Secret Behind My Most Liked Instagram Posts EVER
As entrepreneurs, we often try and turn our social media feed into one big marketing pitch: proving that we are experts, sharing our products and services daily, signing our own praises and sharing testimonials, but let me tell you something: every single human being out there is struggling and sometimes when we can share that struggle, it can make more of an impact in this world than any marketing pitch ever could. So many people ask me how I grew my social media following-- like I have a secret and the truth is: I don’t really believe that secrets exist. I grew my following because I became a master at creating connection online… the kind of connection that leads people to talk about me like I’m their best friend and the same kind of connection that leaves people telling their friends about me. That, my friends, is the secret to growth: serve the people that are showing up for you SO well that they come back and they bring friends. It’s no surprise that I’m a big fan of social media analytics. I LOVE numbers, in fact, in episode 15 I shared that I was afraid to tell you how obsessive I can get with numbers. For me, in a creative world where very few things are concrete and measurable, numbers give me relief and so when I started to dig into my Instagram analytics, I wasn’t entirely shocked at the results, in fact, I smiled because 90% of my top performing posts had nothing to do with marketing or anything that I was selling, they had to do with something I’m passionate about and something I’m struggling with: body confidence. Now, hear me out before you think I’m about to tell you to show up online in your underpants (because I’ll be honest, I know you probably won’t do that… although I have to tell ya, it’s not as scary as you might think.) Sometimes the things we are most insecure about, most scared to share… those are the things that will form the deepest connections.
122: What You Should Really Know About Sharing Your Faith With Jamie Ivey
Goal Diggers, I am teaming up with a fellow lady boss podcaster, the incredible Jamie Ivey of the Happy Hour Podcast! Jamie has always inspired me with her ability to be so vividly authentic and so relaxed in sharing her faith, no matter what platform she is on. She truly emits her faith (and her humanness!) in every interaction. When she talks blatantly about it, it never seems preachy or intense-- it just seems very real, very inviting. I love her voice, and I think we all have something to learn about sharing our true selves: whether it is our faith, our struggles, our ambitions-- whatever it is, Jamie is about to show you how to emit your true self on this wild little online world we live in. Also, Jamie is a past radio show host (yes, really!) so it's safe to say that she is a phenomenal interviewer and provided for one of the most well-spoken interviews we've had. We covered everything from: -Content creation -How to start a podcast -How to write a book - Bringing personality to your brand and social media -Her adoption journey -Her faith mission It's safe to say we covered ALL of the bases with this phenomenal woman, and I cannot wait to hear what you take away from today! If there is a specific tidbit that helped you, let us know at @goaldiggerpodcast on Instagram. We can't wait to hear from you!
Bonus 09: 5 Mindset Shifts To Take You To the Next Level
Today I want to talk about something that can absolutely transform your life. Any guesses at what it is? Here are a few hints … it is free… powerful… and invisible? That’s right, folks, your MINDSET can absolutely change the course of your work, relationships, and life in general! Alright, guys, bare with me. MINDSET MATTERS. You can consider it woo-woo or faith or whatever you want, but I truly believe in the power of manifesting your goals, cultivating a grateful life, and genuinely believing in yourself and your path. That’s why on today’s new episode I give you 5 mindset shifts that you can embrace starting TODAY. And the best part? This episode is a short and sweet 10 minutes, so if you’re looking for a quick listen (with a BIG impact!), you’re in the right place!
121: The Personal Questions You’ve Been Dying To Ask Me….
WOWZA. This episode release is making me feel more vulnerable than just about any release yet.... Ever since my sister started managing Goal Digger, she has been trying to convince me that listeners *genuinely* want to hear about my LIFE-- not just business topics. Say, what?! My little life in small-town Wisconsin is considered interesting?! But, sometimes little sisters can convince you of crazy stuff, and we put together our first episode dedicated solely to answering listener’s most-asked personal questions about my life! (Still crazy to me!) Tune into this episode if you want an authentic look into my everyday life and most monumental moments. Everything from my faith story to my favorite netflix shows all the way to “the one thing I wish I could tell my future child”.... This one is real, it is raw, .... (and you just may hear your question and name mentioned on air!)
Goal Diggers, you are meeting one of the biggest players on team Jenna Kutcher, Danielle Prahl. Danielle is the epitome of a Goal Digger: a self-made tech brainiac, a momma, and one of the smartest, kindest, most encouraging women I know. She works behind the scenes for me in SO many ways: growing my email list, creating opt-ins and funnels, and dreaming big dreams right alongside me. I had Danielle on the show to talk about her unique journey and her uplifting, but “no excuses” attitude. Danielle is one of the hardest working, most innovative thinking women I know, and her wisdom is going to rock. your. world. Danielle has transitioned from a workaholic woman to one of the most balanced, wise, even-keeled people I know. In this episode she will help you find the peace and stillness within the chaos of life and help you create the life you’ve dreamed of! You can’t miss this one, Goal Diggers. Meet, Danielle Prahl!
We’re learning more each day about the power of human connection. People are far more likely to trust a business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore! One of the biggest things I’ve seen this year is a shift toward more authenticity and vulnerability online and through that, more depth of the connections we’re making with our clients, customers, and followers. If you really want to take people from simply followers to true fans, it’s time to focus on creating a brand that shares more than what you have to sell. On the episode I share my Jenna Kutcher 5 method where I take five categories of my personal brand and just rotate through them (including a business thing or two!), but where I strive to create connection points beyond what I am selling. Created a well-rounded brand will give people a reason to follow you even if they aren't currently on the market for what you're selling! Ready to share your heart *and* grow your biz?! Let's dive on in!
I talk a lot about launching and why I love teaching online courses but this episode is going to get super technical and break down the behind the scenes of our fall launch of The Photo Lab! Now, this wasn’t our biggest launch ever monetarily BUT it was by far the smoothest launch we have ever led and for me, that’s the biggest win. I have cracked the code to a smooth, successful launch and I'm ready to share it with you! Trust me, I have lived through bad launches-- the kind where it sort of feels like you are in fight or flight for a week straight? Yup, I've been there. But with minor tweaks along the way, our team has designed a fool-proof way to slow down, systemize our process, *and* still move the bottom line. Are you ready to up your launch game or are just looking where to start? Here is my step-by-step formula to a happy, relaxed, (and profitable!) launch! Let's do this!
118: What Nastia Liukin Learned After Her Gold Medal
Nastia Liukin’s crowning achievement was at the 2008 Olympic Games in Beijing, but winning five medals was only the beginning for this golden girl. After returning home, she graced the pages of countless magazines and appeared on various TV shows, while even being chosen as one of 2009’s most influential people by MSN Lifestyle, and graduating from NYU. She remains an ambassador for the sport, and continue to uplift women in sports everywhere. But her path wasn’t always clear after the Olympic Games. Nastia gives us an incredibly open, vulnerable look into her unique path and what it feels like to “believe your best work is behind you”. Whether you are a sports fan or not, this episode is incredibly relatable: from family dynamics and movin' into a new city, all the way to shifting careers and setting big goals, Nastia is undoubtedly going to inspire you to dream big dreams, set even bigger goals, and work your tail off every day to live your best life. You can’t miss this one, Goal Digger. (PSSST: I have a feeling her story is going to leave you speechless....)
So maybe you’ve started an email list, or you’re thinking about bit but you’re wondering: what in the heck will I send out to people and how can I handle that extra work? Maybe you’ve figured out a (non-spammy) way to ask people to join your email list and you’re watching people subscribe and it excites you - but you're also a little scared that you’re now committed to actually sending them emails and you’re not sure where to start or how to hit “send” with confidence.... sound familiar? Today, I am telling you my biggest secrets, tips, and tricks as to how I grew my email list by over 100,000 (!!!) in 2017 alone. If you currently have 0 subscribers or 10,000- this episode is for YOU. BONUS: Listen to this episode to find out how you can claim your spot in my 100% free email list building webinar! Spots are limited!
SURPRISE! “Ask Jenna Anything” Episodes are BACK and better than ever. I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (This seems like a good time to tell you, if you’re not hanging out there, you’re totally missing out!) And I decided to tackle this round of questions from listeners with a twist. Instead of the usual smorgasbord of topics, I have grouped them by category! I am fully covering ALL the nitty gritty details but in a more focused, topic-specific way-- and the name of the today's game is EMAIL LISTS. That's right, your biggest questions about email lists, answered on air. Everything from starting at ground zero all the way to creating opt-ins you dream client can't resist. Email marketing is such a big, scary topic... but it truly doesn't have to be! If you’re wondering how to get people to sign up for your list, what the heck to say to them or if the fears of tech or staying consistent or not sounding too pushy are things keeping you from implementing an email marketing strategy for your business, then this episode is for YOU.
Bonus 06: 5 Things to Do For Your Business in 2018
It's a new year, you're going gangbusters on setting goals and dreaming up what the next 365 days can hold for you and your biggest dreams.... with that, you're probably feeling a little overwhelmed, a little lost, and you're wondering how you're going to tackle all these goals (and still have a life!) I hear ya, I got ya, today I am sharing the 5 biggest, best things you can do for your business in 2018! From huge game changers like building your email list all the way to minor tweaks like "saying NO more", we are covering it ALL. And ensuring that 2018 is YOUR year. You in?
115: The Best Kept Secret for Setting Goals You'll Actually Achieve
You would think with a name like “goal digger” I would be a giant fan of goal setting but the truth is, in the past, it hasn’t always worked for me. It’s that time of year again - the goal setting central time of year when everyone creates resolutions and announces them to the world in hopes that maybe it will actually stick. Now I don’t know about you - but a lot of times I totally flop and fail on these goals and I usually start writing in a planner and by February 2nd, I don’t even know where that planner is and I haven’t written in it for two weeks. I’ve tried and tried to crack the code on how to approach New Year goal setting and I FINALLY figured out a few hacks that helped me not just achieve my goals but crush them. ...and today I'm letting YOU in. Let's make 2018 OUR year, eh?!
114: How She Did It: Use Client Feedback To Transform Your Biz
"Done is better than perfect" is a phrase you've probably heard me say a million times on this podcast, but it's only because I believe in its message so darn much! But, I get it, it is straight up HARD to put yourself out there-- flaws and all- but guys, there will never be a perfect moment! Start today, adjust as needed, and grow! Which is exactly why I couldn't resist asking the adaptability queen, Bethany McDaniel, onto the show. Bethany owns the most incredible, all-natural skincare brand Primally Pure, and has adjusted her sails constantly along the way. In this episode, Bethany tells us how she made the "jump" into pursuing her hobby as a business and how she blew full steam ahead despite the imperfect beginning stages. Not only is her story crazy inspiring, but she also gives her top tips as to how YOU can engage your audience, receive feedback, and GROW your business. We'll cover everything from how to receive your feedback (both good and bad!) all the way to tweaking your product (and BONUS, you'll hear this expert's TOP tips for glowing, radiant skin!) Not only is this super episode relatable-- but is SO important for moving your business forward! As we approach 2018, it's time to live out our mantra: DONE IS BETTER THAN PERFECT. Let's make stuff happen, Goal Diggers.
Another bonus Friday 5 episode comin' at ya... and it's our last one! That's right... Our 1 year & 2 million download celebration of bonus episodes is coming to a close... But lucky for you, this final one may just be our best one yet. Let me guess, the holidays drained your savings and you're looking for ways to earn a few extra dollars. I HEAR YOU. Which is exactly why I made this week's episode where I am giving you 5 simple ways to make more money (no boring investment talk included)! That's right- it's time to add to a little cushion to the ol' bank account and the new year is the perfect time to set new financial goals! These are *not* your run-of-the-mill boring tips like "save more" (duh.) These are some different, new (and fun!) ways to add more zeroes to your bank account! We are talking about everything from how your groceries can save you money all the way to making money *while* you shop (yes, really!) What do you say? Let's make 2018 our best (and most profitable!) year yet! PSSST: Did you love these quick, informative "Friday 5" bonus episodes?! We only committed to doing them in December, but are always open to bringing them back if you loved them! If you're going to miss these short and sweet sessions, let us know! You may just be the voice that brings them back...
113: The Biggest Lessons I’ve Learned in the Last 365 Days
At the end of last year I did an episode reviewing those 365 days... It’s wild to look back and to see this show was just starting, and this year I got to really take a step back and stare my triumphs and trials in the face as I created THIS episode to help review what 2017 held for me. I’m always challenged when I pull together lists like this because while a year can feel impossibly long at times, it totally flies by in a blur. Creating this show helped me slow down, celebrate, relive some of the finest moments, and pause on the things that didn’t quite go so well. (And I also created a totally free, totally impactful 2017 review/2018 goal setting gift for YOU in this episode!) It’s funny, isn’t it? It’s easy to discount the impact that 365 days can have on a life but when you really slow down, when you really compare, when you really dig deeper, so much can be backed into one single year and today I want to share what worked well, what didn’t work, and where we are headed in the new year. Everything from finances to our incredibly difficult miscarriage all the way to missions trips and body image... 2017 was a whirlwind, and I am so thankful for YOU- the Goal Diggers who have been there every step of the way. Let's cheers to 2018 together, eh?!
112: Navigating Being a Girl Boss in a Man's World
We're talking about something we've never discussed as a topic before... What it truly looks like behind the scenes to be an insanely driven woman in a man's world. Now, it's not all bad by any means, but there is some common inner dialogue that happens with many of us Goal Diggers, and it can be hard to navigate being a lady boss in a man's world. So today I invited the brilliant stylist Emma Natter as she shares her story of how she transitioned from a future as a stay-at-home-mom to primary breadwinner of her home! The tidbits in this episode are not only super relatable but also wildly motivating! Emma is absolutely a breath of fresh air and such a versatile woman. Just hearing her story made me so proud of this brilliant, inspiring group of girl bosses we have in this community. We are defying the norms, you guys. Or should I say, you ladies.
Bonus 04: 5 Things to do Before Picking Up Your Phone
If you rely on your phone for an alarm clock, something tells me that instead of turning it off when it wakes you up, you go down the rabbit hole of checking all your messages, opening every social media app, and checking out your inbox before your feet even hit the ground. While it's tempting to check in on what happened overnight (ya know, while you're busy doing a thing called: sleeping) implementing these five things into your morning routine can keep you grounded, help you be more productive, and increase your overall wellness. What would your life look like if you took an extra 10, 20, even 30 minutes to start your day off right? If you make these tweaks and spend a little time reflecting, stretching, moving, and prioritizing, you'll feel more focused, more excited, and more grounded as you enter your workday. These tiny tweaks to your routine can make a GIANT difference in your daily life!
111: How to Find Your Secret Sauce and Stand Out in a Crowd
Question for you: What makes YOU different? Chances are you might stammer or need to collect your thoughts before you answer this… Which is EXACTLY why I created today’s episode (and BONUS quiz!) “How To Find Your Secret Sauce and Stick Out From The Masses”! Yes, that’s right-- a quiz AND episode devoted solely to helping you find your niche and OWN it! My best advice is to take the quiz, hone in on your "secret sauce" and then listen to the episode to fully capitalize on it! I cannot wait to give YOU my top tips to ensure that you are felt noticed, heard…. And hired! IMPORTANT LINK: secretsaucequiz.com SHOWNOTES: jennakutcherblog.com/
WOW. This episode is a GAME CHANGER. As we approach 2018 and the season of resolutions, this episode could not come at a more perfect time. In this episode, I chat with "reset" guru, Katie Den Ouden, and we discuss everything from nutrition to business and relationships, and everything in between. The best part? Not only are we discussing these heavy-hitting topics, we are are giving you tangible tips to TAKE CONTROL of them. We need to stop being complacent in our diets our lifestyles and our ambitions, and we need to start taking control of our circumstances! Join us as we discuss how to take a step back and "reset" everything from your diet to your business plan. If you're looking to lose weight, build last relationships, change your career, or grow your business (...or ALL of the above!), you cannot miss this episode! 2018, We are comin' for ya!
Bonus 03: Five Ways To Market Yourself (FOR FREE!)
5 Proven Ways to Market Yourself for FREE: That's right. 5 surefire ways to get your brand, your voice, and your product seen! The very best part? Every single thing I'm telling you is FREE. From advertising to social media, all the way to growing your email list.... We are digging into it ALL in under 10 minutes! (Yes, really!) I am not only going to teach you *which* tools to leverage, but HOW to use them to their highest ability! These free business resources will revolutionize the way you get the word out on your business, your brand, and your voice. Ya ready?
109: The One Writing Exercise That Can Change Your Biz
Raise your hand if you feel boring? Well, good. That means you’re normal and not an egocentric, self-infatuated human. Tell me, have you ever scrolled through Instagram and wondered: how are these people SO interesting and here I am just punching that time clock or working on the couch every day? Yeah, me too, but here’s the deal: YOU ARE INTERESTING! Today I am going to guide you through an exercise that an absolutely transform your brand, your business, heck even the confidence in yourself. It’s something that I have done and continue to do in my business as my brand evolves but it’s something I challenge every entrepreneur to do, this exercise will help you on those days you feel like you have nothing to say, nothing interesting to share, nothing to add to the world.... Simply put, this ONE writing exercise will revolutionize your business!
108: Radically Change Your Business With This One Simple Method
Ever wonder the secret to a profitable, thriving business? What about raising successful kids? To fully living our your potential? Or finally losing that last 10 pounds? Chances are, you are searching for answers in one (or more!) of these areas, and today, we are addressing it one by one. Here are the facts: You *are* holding yourself back-- in your career, your relationships, your personal development. Join us as we interview Lauren Handel Zander-- creator of The Handel Method and author of "Maybe It's You". Her innovative method is taught at MIT, Standard Graduate School of Business, NYU, and across the globe. And now you get the inside peek! Tune in, to hear Lauren, the genuine, bold woman who is telling you to cut the crap and get back to your life's purpose.
Hey Goal Diggers, we are continuting the celebration of our 2 MILLIONTH download with another edition of Friday 5! This week we are covering the FIVE PODCASTS I absolutely cannot live without! From the top of the charts favorites like "How I Built This" all the way to "Online Marketing Made Easy With Amy Porterfield", "Building a Story Brand With Donald Miller", and "Off the Vine with Kaitlyn Bristowe", I am covering ALL the bases. These shows keep me on my toes week after week, and have been game changers in my business- AND my life. Find out why these shows are the one I invest my (sacred) time to listen to! (Psssst: What do you think that fifth one is? The answer may just surprise you!) From business, marketing, inspiration, and beyond, this list is sure to leave you feeling motivated, refreshed, and ready to dig those goals! Happy Friday, friends!
107: The One Thing No One Tells You About Working From Home
Alright, goal diggers… This is a topic that I have personally wrestled with but have rarely talked about, and I think many of you can relate. WORKING FROM HOME CAN BE STRAIGHT UP HARD. People often glamorize working from home and having your own schedule, but there are some challenges we just don't talk about, aren't there? It can be lonely and draining and it is easy to go literally days without seeing anyone besides your roommate or husband. We’ve all been there . I used to be a self-proclaimed “hermit” until I realized that I genuinely needed outside interaction to be my best self. So if you're like me, in today's show I share how I combatted the loneliness that can come when you work for yourself from home with my top 10 tips to navigating loneliness in working from home. Working from home will be lonely at times, almost without fail! But you can take charge and make small changes in your daily routine that’ll leave you feeling renewed, energized and fulfilled! Let's do this!
106: Harnessing Your Skills To Craft Your DREAM Job
Caitlyn Jeffery is my go-to gal and the first lady I ever hired. She is an absolute powerhouse of a woman and true do-it-all-er. A mom, wife, and the Jenna Kutcher brand manager, she used to own her own business as a virtual assistant until she went full time for my team. Since joining my team she has transitioned from email inbox support to podcast supporter all the way to course content and logistic management. Remember when I said she was a do-it-all-er? I MEANT IT! But even though she can do it all, doesn’t mean she should- which is why she is the perfect person to chat with about using your specific strengths to capitalize on her role. Stop letting your titles like "manager", "assistant", "executive" define who you are. "It's easy to wrap yourself in your title", but you need to really look at who you are at your core when you take away your title. "Things change, circumstances change, and who you are at your core- is what your focus should be on your life... and your business as well!". This episode is all about using YOUR strengths to craft your dream job! Goal Diggers, It's time to peel back a layer and really look at yourself.
Welcome our Friday 5: We're doing something new around here to celebrate our ONE year anniversary of The Goal Digger Podcast! To celebrate I'm dropping 5 favorite things in under 10 minutes every Friday for the month of December (and you're lucky, there are 5 Fridays this December!) To help us celebrate, take a screenshot of you tuning in and share it on social media so that I can see when you're tuning in! It's such a fun way to share the show and to connect with ME, because nothing makes me happier than knowing you! Today I am sharing 5 ways to increase your productivity! The truth is, we all need more hours in the day but what would happen if you spent your hours the RIGHT way, doing focused work, and getting more done in the same amount of time? Steal my 5 hacks that will help you rock each work day and disconnect at the end of the day knowing you got done what you needed to! These are the habits me and my team have adopted in our quest to boost productivity and create more work/life balance! Love these extra shows? Tell us about it! Hop on over to Instagram and find us @goaldiggerpodcast to let us know what you think!
GUYS, it's one of my favorite episode formats, "Ask Jenna ANYTHING"! Every so often I tune in to answer YOUR biggest questions! From the big topics like what my marriage is like or my ONE "impossible dream that I am a little afraid to say outloud", all the way to the small things (with big impacts) like what my morning routine looks like or what type of diet I follow- YOU GUYS ASK IT ALL! And I'm answering! While I wish I could dedicate full shows to your questions, a lot of times the responses are brief. This is my best method to answer your questions, give you a behind the scenes look into my life, marriage, home, fashion and of course mac and cheese recipes and connect with you, the listeners. If you have a question you’d love answered, join our Goal Digger Podcast Insiders group on Facebook and once a month you can share your biggest questions and maybe I’ll answer it (and mention you!) on the show!
104 : EVERYTHING You Need To Know About Finding Your Niche With Lauryn Evarts
Wow, wow, wow. This episode... this woman. Chances are, you are probably following the incredible Lauryn Evarts, AKA "The Skinny Confidential" on some (or all- let's be real!) forms of social media. Lauryn is an absolute powerhouse and the epitome of someone who saw a void in the world and did everything she could to fill it. And today she is teaching YOU how you can focus your passions, specialize your business, build a personal brand, and generate profits-- ALL by solidifying your niche and *owning* it. Lauryn has created an irreplaceable brand and mission on her own terms-- and now it's your turn. Today Lauryn is showing us that YOUR niche is out there waiting-- now, all I have to ask is- are you going to chase after it?
103: Want to be a Social Media Influencer? Here’s how!
I get asked A LOT of questions. About the Instagram algorithm, course launches, Facebook groups... but this question is different. "How Did You Become a Social Media Influencer?" And I'm letting you IN. On how I got started, how I got to this point, what a "social media influencer" actually is... and how YOU just may be a perfect fit. I want to give you the nitty gritty insight on how to rock the work as an influencer regardless of if you have 5,000 or 100k followers. Interested in sponsored posts, profits, followers, and natural outreach? Thought so! Let's have some fun!
102: Getting Published 101: How to get featured and gain exposure for FREE
Find out why getting published is "...one of the most impactful avenues that entrepreneurs aren't utilizing...." Well, folks. Today, I am introducing you to the first person on the officially unofficial Jenna Kutcher's "Smartest Person I Know" list ;) Meet, Meghan Brown, owner of "2 Bright Lights" and an incredible resource for creatives and event professionals wondering “How do I get my work published?!” Meghan's mission is connecting creatives with publishers, and teaching them how to get the word out on their work. She is a creator herself, a musician, with a brilliant branding, business, and event planning background. SIMPLY PUT: she knows the creative world inside out and knows all the nitty, gritty details about getting creatives published-- and is ready to share them with YOU. TUNE IN TO HEAR: -Real life examples of the power of getting published (Hello, free advertising!) -If Meghan, a publishing expert, could only describe the publishing world in one word, what would it be? (It’s not what you’re expecting!) -How to submit your work to your dream publications -What publicists are looking for when they go through submissions -Why "no" often means "not yet" -How one publication can give you exposure for months (and years!) to come -ONE THING you can work on towards getting published NOW -And SO much more. If you're ready for a crash course in Getting Published 101, you're in the right place. Find out why this is THE one thing your work is missing... “Don't wait. Don't wait until you have that event of your career. The time is now. The opportunity is here. And you need to move publishing further up your to-do list”
101: The Lessons I've Learned from 100 Podcast Episodes
100 podcast episodes (and nearly 2 MILLION DOWNLOADS later!), it’s absolutely surreal to be recording episode 101! What a year, what a journey on Team Jenna Kutcher in producing this podcast content and sharing it with YOU, the listeners. When I started this show, I wasn’t sure where it would go, what it would lead to, and how it would impact not just my business but YOU, the true goal diggers doing the hard work. As we approach 2 million downloads on this show, I thought it would be fun to share the 5 big lessons I’ve learned in creating the Goal Digger Podcast and share some of the things I’ve loved and loathed when navigating growing this show to be one of the top female-led business podcasts out there! Tune in to hear my biggest podcast strategies, tips and lessons on content creation, authentic work, Are ya ready? Let’s dive on in!
100: She Shared Her Story and Now The World Knows Her Name
Join host Jenna Kutcher as she interviews the Lebanese-Canadian author, poet, speaker and educator, Najwa Zebian. Interviewing this inspiring, relatable woman left us inspired to embrace our own unique journey on finding one's voice and pursuing business. The purpose of this interview is to inspire us, encourage us to practice self-care, and to motivate us to find fulfillment in our work as we set and chase new goals. You may recognize Najwa's two self-published books, Mind Platter and The Nectar of Pain. She is an absolute breath of fresh air in the writing community and beyond. After a personal experience of being silenced, she has made the decision to string her words in a way that resonates with every soul at a deep level. Her mission is to give a voice to anyone who feels silenced. Within less than two years of publishing her first book, she now inspires hundreds of thousands daily to dive into the depths of feeling in a courageously daring, yet beautifully liberating way. Ready to feel inspired, motivated, and self-assured? You're in the right spot!
099: The Simplest, Most Overlooked Methods To Creating Better Content
I get it. Your days are full of writers block, busy to-do lists, and you haven’t updated your blog in months. I see you, and I get it. Because I’ve been there. But I’m not anymore. What if I told you that content creation didn’t have to be time-consuming or draining? What if I told you there are a few secrets to getting out of a rut and back to the art of it all? Are you ready to save time and make money all while extending your brand? Then you are in the right spot! Today I am digging into The Jenna Kutcher Team’s go-to content creation tactics that will relieve stress, extend your brand, and, you guessed it, generate profits! When you can be strategic and intentional with your content, the world opens up to you! Interested? Thought so!
098: Everything You Need To Know About Changing Careers
You asked, and I’m answering: the story of hiring my family. That’s right, I recently hired my little sister, Kate Eskuri, full-time onto Team Jenna Kutcher, as The Goal Digger Podcast manager and producer. So what does a podcast manager do and why did she choose Kate? We are giving you ALL the details. From her transition from nursing to business all the way to my transition from sister to boss… While this episode is my personal journey, it can be applied to anyone who is feeling stuck, uncertain, or like they might not be in the right place when it comes to a career. Tune in to hear thoughts and inspiration if: 1) You’re working in job that you don’t like. 2) You are wanting to make your side gig your full time job 3) You’re thinking about working with family and don’t exactly know how to navigate it. 4) You are someone who needs a kick in the pants to follow their instincts and live boldly 5) You are a multi-passionate person and don’t know where to focus your time and energy Sound familiar? Thought so! Let’s do this!
097: Steal My Best Tips for Facebook Groups That Turn Followers into a Community
Join host Jenna Kutcher as she discusses how Facebook groups can revolutionize your business! Are you ready to create community, leverage your career, and form a resourceful, invested following? Thought so! Tune in to hear how you can turn a distant follower into a true fan. This episode is a game changer..
096: How YOU Can Eat Your Way To Business Success (Psssst: It’s not about Calories)"
Join host Jenna Kutcher as she pairs up with Sarah Adler, author of Simply Real Health cookbook. Tune in to hear us dig into holistic nutrition choices, quality ingredients, and how to fuel your work by making positive eating choices. Hear how how your food choices can impact your energy, mood, physical health, .... and your business? You heard that right! Tune in to hear how you can feel better, lose weight, and take charge of your eating choices TODAY! (Pssttt and the information has nothing to do with calories!)
095: The "After" of Miscarriage: 5 BIG Changes to Move Forward
Today’s show is a little bit different than our normal episodes, but a lot of you have been asking and following up on our fertility journey. So I wanted to share 5 major lifestyles shifts that I’ve made, and I’ve changed A LOT of things. Whether you are walking through fertility struggles or someone you know is, the purpose of this show is to provide hope, insight and encouragement to know that you are not alone.
094: Sharing The Hard Stuff: How To Do It and Why It Matters
Today I get to introduce you to a very good friend of mine, Jacqui Saldana of Baby Boy Bakery. I came across Jacqui in one of the hardest and darkest times of her life when she lost her sweet son, Ryan. Today we're talking all about navigating grief, fostering a community and what it looks like to run a giant platform online. I can tell you from hanging out with Jacqui in person that she is nothing short of remarkable and her story today is sure to inspire you. I promise that you are going to be walking around in wonder of how incredible and precious life truly is!
093: 5 Things to Do So You Can Actually Take Time Off
As you're listening to this, guess what? I'm chilling on the beach in Hawaii and I am so excited to share today how it is that I prepare for time away from my business. Being an entrepreneur for the last 6 years, I can be honest in saying that I haven't rested very much but I knew this was the year that things had to change. I want to share the 5 strategies that I use to prepare for time away and it is time that you know how you can plan so that you can take yourself out of your business (and trust that it won't crumble)!
092: Steal Amy Porterfield's Best Live Video Hacks
Today I am hanging out with a woman that has inspired in so many ways over the years. Her name is Amy Porterfield, and you might have heard of her from her incredible podcast, Online Marketing Made Easy! Amy is the woman that got me onto podcasting (I started listening to her years ago) and I still look to her for inspiration. Now I am just so thankful that I can call her a friend! In this episode Amy and I are talking all about live streaming Facebook Live and how it can impact your business, how to create a strategy around it and how we manager our Facebook groups for our students. This episode is filled with so much tangible information and I cannot wait to see how you put it to work in your business!
091: Passive Income: 101. How YOU Can Make Money While You Rest
Today I’m talking all about the path to passive income! We hear this term thrown around in the entrepreneurial world all the time, but what does it actually look like? As entrepreneurs, how can we be pursuing it in our endeavours and what does it look like in my own personal experience? In this episode I’m walking you through the different ways that you can create passive income funnels in your business and at least start think what the future looks like you as you pursue passive!
090: How Your Limited Mindset is Limiting Your Life
Today I am hanging out with my incredible friend, Lori Harder (you just "might" have seen her on the cover a few fitness magazine)! She is sharing how different mindsets can really affect the way you are impacting the world: from the way that you are raised, to the values that have been instilled in you, to the dreams and goals that you are setting for yourself. Lori is opening up about her life to us so that we can see how long it took for her to truly "make it." This woman is one heck of an inspirational human being and I am so grateful that you get to hang out with her today!
Today I am sharing with you the 5 reasons why I believe my photography business didn’t fail! Unfortunately, the statistics are staggering on how many entrepreneurs and their dreams will be crushed by the 5-year mark, so here’s how I was able to find success in a really saturated industry. Whether you’re a photographer or not, this episode will give you the real pillars of entrepreneurial success!
088: Social Media: How Much of What We See is True?
Today my guest is Jenni Radosevich, from the amazing blog I Spy DIY! Jenni has had a pilot show on HGTV, she’s written a book and she’s had a product line – doing it all from Milwaukee, Wisconsin! We are going to talk about the smoke and mirrors game that is social media, because what things look like to the outside world can be completely different than what is really going on behind the scenes. If anything, you’re going to feel a little more normal and a little less alone after listening to this interview!
087: 7 Things You NEED To Be Doing During Your Off Season
Today I’m really excited to share with you what you need to do when business is slow! Notice that I didn’t say “if” – I said “when”! Because at some point in your career or dream chasing, things are going to feel a little slow and instead of sitting around and refreshing your inbox hoping that a new sale has landed at your feet, I want to put you into action. In this episode I’ll be sharing 7 things you need to be doing during this slow seasons so that you can get BUSY!
On today’s show I’m hanging out with the incredible Erin Treloar, the founder of Raw Beauty Talks, which is an amazing organization that’s bringing awareness to our media use. You’ve probably seen me post a few #Realstagrams or Raw Beauty Talk posts, where they are unfiltered and just simply me! Erin has been such an inspiration to me, and you are going to love our conversation about the impact of media and how to turn it around to do good. Watch for what she says towards the end of the interview - it totally boggled my mind!
Today I am sharing my 3 biggest tips on how to write killer blog posts. A lot of people are telling me that blogging is dead, but I know that is not true! We just really have to adapt and be resilient in the way that we are creating and sharing our content, and how we are actually inviting people to take part in it!
Today I am hanging out with the incredible Australian, Kate McKibbin. She is behind the Secret Bloggers’ Business and we are taking you behind the scenes into our recent launches. We reveal what it looks like to launch an online course, how to know when you’re ready to teach and we give some of the tips, tricks and strategies that we have learned along the way!
Surprise…we launched a shop today! ShopJennaKutcher.com is live, and it feels like Christmas here! This is something we have been working on behind the scenes, and today I’m going to tell you all about the ins and outs of creating an online shop – what’s in it, who we created it for and the hilarious story about how it came to be!
Today I am hanging out with the incredible Jordan Dooley of SoulScripts. I’ll be talking with her about how to find and craft your own brand voice. Jordan shares what it looks like to stay inspired and how to keep a pulse on what your audience needs. This girl’s energy is through the roof – I can't wait for you to hear this one!
081: Workflows, Client Experience, Inspiration, Oh My
Today I am answering your biggest questions that you wrote in with. I absolutely LOVE hearing from you, the listeners, and I get to do that inside of our private Facebook community! You’re wanting to join, am I right? Head over to GoalDiggerPodcast.com and there is a spot for you to click on so you can join the community where I am hanging out every single day. Go ahead and grab your opportunity to have your question answered on the show!
Today I’m introducing you to my Hogwarts-loving friend, Abby Grace of Abby Grace Photography. She is going to walk you through how to create true systems within your email inbox, because let me guess - your inbox is a major time suck! Today’s episode is filled with so many nuggets of wisdom all about how you can get back to doing what you love!
079: 10 Things to Do If You Want to Have a Podcast
Today I am talking all about being a podcaster and sharing 10 things to do if you are thinking of starting your own show. Hopefully this episode will give you a little behind-the-scenes look at The Goal Digger Podcast! If you want to access today’s show notes (and grab a freebie which will give you an even deeper look into the world of podcasting) head to JennaKutcherBlog.com/79!
Today I am hanging out with the inspiring Amber Lilyestrom. Amber has been through a lot in her life and she has learned the way that you can craft your story into your message and turn it into something super meaningful that will change the lives of others. I am so thrilled that I get to introduce you to somebody so truly incredible like Amber – her story will bring you to tears.
Today I am sharing why Pinterest needs to be a priority in your business and marketing plan. I’m going to share how I went from ZERO to 10X’ing my web traffic using only Pinterest – in one year flat! I’m also giving you the opportunity to learn how you can do the same thing in a free masterclass that I’m offering. All you have to do is go to www.TeachMeToPin.com and jump in if today’s episode is leaving you curious or wanting to learn more about how Pinterest can totally transform your business!
076: Tackling Anxiety and Prioritizing YOU in Your Business
Today I am hanging out with my favorite NYC gal, Kat Harris from The Refined Woman! We are going to talk about navigating those hard seasons, working through burnout and what our personal health looks like as entrepreneurs. As well, we also discuss how to create a true community and the way to approach collaborations. If anyone can talk about all this good stuff in one episode, it’s Kat!
Today I'm doing something fun and introducing an "Ask Jenna Anything" series on the podcast! This way, once a month I can answer listeners' questions on an episode and connect with you a little bit more intentionally. I'm so excited to do this, so stay tuned in the upcoming months as I take a poll and answer your biggest questions on air.
074: How to Stay Creative and Tackle Your Next Project
Today I am interviewing the incredible author Emily Freeman, and we are talking all about life: feeling purpose, giving ourselves permission, staying creative and how to tackle your next project with ease so that you know that you are creating your best work. There are so many quotables in this episode, you're probably going to want to grab a pen!
Today I’m going to walk you through 5 different ways that you can supercharge your email list growth and to help get you starting to think BIG when it comes to your email marketing strategy. I’m going to share some of the ways I have been able to grow my own list to over 75,000 people, and increasing every single day. Want more good stuff? Along with today’s episode, I want to personally invite into my training called What to Say, When to Say It: The Creative’s How-to Guide to Email Lists. All you have to do is visit www.GrowAnEmailList.com to sign up, and I’ll see you there!
072: Navigating The Tough Seasons of an Entrepreneur
Today I’m joined by amazing friend of mine, Rhiannon Bosse, and we’re just going to have a real conversation about some of the tough seasons of being an entrepreneur. We’ll look at how to tackle these times, how sometimes it can feel so isolating and what it looks like as you navigate through those challenging seasons. No matter where you are in your business, you’ll likely stumble upon struggles, so today it’s all about true life and what we’ll face as we chase our dreams.
Today I am answering the question of why I do not offer 1-on-1 coaching and what I’m working towards instead. I’m so excited to kind of reveal this new passion project and also just explain the different types of mentorships that you can seek as an entrepreneur. I also explain how I was able to uplevel my business through mentorship and how this looked for my journey. You can access the show notes at www.JennaKutcherBlog.com/71 !
Today I am spending time with the incredible Erin Loechner. Erin is an author who’s had her own HGTV.com show, and this girl has been blogging for the last 13 years! She is an absolute inspiration when it comes to living authentically and defining what “chasing slow” can look like (and it might not be what you’re thinking)…
Today I am sharing something that I feel like a lot of us struggle with, because at the core of our beings we are people pleasures. I want to talk about how you can graciously say “No” (without feeling guilt), and what that’s looked like in my journey as an entrepreneur, in my business and personal life.
068: Coaching Session: How to Outsource the Right Things
Today we’re bringing back the coaching sessions on The Goal Digger Podcast! In this episode, I’m hanging out with the incredible and sweet Carrie Moe of Type A Society and we’re going to talk through some of the growing pains that they’re currently experiencing as a super successful business. We’re going to look at how she can automate more, how to hire and expand her team the right way and how to really understand running a bi-coastal business in the best way possible.
066: What Failing on Shark Tank Taught This Entrepreneur
Today I’m hanging out with Liz Bohannon, the founder of Sseko Designs, who I was first introduced to by a “little” show called, Shark Tank! I am a giant fan of the show, and now I like to call Liz a really, really quick best friend. I’m so excited to share her brilliance and vision for changing the world for the better!
065: Why Instagram Pods Might Be Hurting Your Business
Today I’m talking all about Instagram Pods – what they are and why I don’t necessarily think they are the perfect solution for your algorithm woes. I’m just breaking down some of the things that I’ve been working on in my Instagram strategy and passing the information on to you!
064: What is a Mastermind and Why You Should Join One
I am so, so excited to introduce you to the amazing Amanda Bucci! I met Amanda this year in our mastermind and today we’re going to talk all about what a mastermind is, how to join one, why we picked the one that we did and how it’s really propelled our businesses forward. If you’re wondering how you can uplevel your business while learning from amazing educators, joining a mastermind might be the right option for you. In this episode, I want to share all about our experiences and what it’s been like so that you can decipher if it’s the perfect fit for you.
Today I'm breaking down who is on my team, what they do, how I pay them, how I found them and how you can build your own dream team! Guys, I'm showing you how I went from having zero team members to a full girl squad in one year (and the amazing difference it has made in my business)!
062: From Dream to 600k+ Followers - The Evolution of The Everygirl
Today I’m hanging out with Danielle Moss of The Everygirl. We’ve already heard from her partner-in-crime Alaina, but this time we are going to share Danielle’s story of how she became part of something so big and inspiring!
Today I’m sharing some of the struggles we have recently been walking through with our second miscarriage. I’m just really opening up our story in the hope that it will help other women feel less alone and to really just remove the veil and taboo that follows the world, “miscarriage.”
060: How to Be An Intrapreneur and Make a Difference
Today I’m hanging out with Kayla from Healing Waters, an organization that I am crazy-passionate about and I’m so excited to share her journey in the non-profit sector. Healing Waters International is a not-for-profit mission helping many countries get clean drinking water for communities that do not have that essential life source, and in the process changes the lives of everyone they work with.
Today I’m going to talk about why you need to actually build a brand and not just a business. I’m so excited to deep dive in and share something that I’ve been studying a lot lately and have put into practice in my own business so that has worked extraordinarily well!
Today I’m introducing you to a very special woman who serves my team, Kerry Swetmon. Kerry runs my Facebook ads every single month and helps me with my overall strategy. I am so excited to talk about the world of Facebook ads in this episode because it’s been an integral part of growing my business, and Kerry is an absolute expert with them! I’m even sharing how much money I’ve spent on Facebook marketing over the last five months and although the number might totally shock you, I can tell you that it’s been absolutely worth it!
057: Understanding Who and What an Ideal Client Is
Today I’m going to break down who your ideal client is, what an ideal client is and how you can transform your messaging to make sure that you are actually reaching the people that you are dying to work with. It is time to ensure that every person who signs on the dotted line is the right fit for you so that you can stay fired up, passionate about the work that you’re doing and to keep making the biggest impact possible!
056: How Knowing Your Numbers Will Transform Your Business
Today I’m introducing you to the incredible Shanna Skidmore. Shanna is an expert when it comes to helping other entrepreneurs tackle their finances and know their numbers. By doing this, even the biggest goals seem achievable through defining what is “enough.” I’m excited for this one because I think it’s something people shy away from. As a numbers addict, I am one person who can tell you that knowing your numbers will provide both clarity and confidence, while allowing you to say “Yes” to the right opportunities, and “No” to the things that might not be the perfect fit!
Today I’m going to share how to know where to invest in your business, because as entrepreneurs and dreamers we’re being pulled in millions of different directions! We’re told that we need all of these specific things in order to find success, so knowing what to do can be so confusing. That’s why I’m going to walk you through five different places where I think you’ll get the most bang for your buck and I want to share my own story about how I bootstrapped my way through starting my business - while working a full-time corporate job.
Today I’m interviewing the incredible Melyssa Griffin, who is an absolute genius when it comes to Pinterest! She’s going to be sharing tips and tricks for using Pinterest to boost traffic to your website and to help you be seen by your ideal clients. We use the techniques she talks about in my business, and it has taken us from ZERO referrals from Pinterest to it being the #1 way people are landing on our webpage. As always, we have a freebie waiting for you at www.GoalDiggerPodcast.com to help you navigate the waters of Pinterest!
Today I’m sharing the best places to market yourself for free, and trust me, as a bargain hunter myself there’s nothing better than seeing value for zero dollars! I’m going to lead you through four different ways to do this and give you the tips, tricks and strategies on how to better use the free tools that are available to your business.
Today we get to do something we’ve never done on the podcast – talk to two guests (who just happen to be sisters)! Meet Laura Hooper of Laura Hooper Calligraphy and her sister, and partner-in-crime, Alyssa Law. I’m so excited to talk with them about establishing their different roles in the business, what it’s like to work with family and how they’ve evolved from just starting with calligraphy all the way to offering international workshops and even writing a book!
051: 5 BIG Secrets to Boosting Your Instagram Engagement
Today I’m going to share 5 ways to boost your engagement on Instagram and I’m going to teach you how to manage the changes that continue to be implemented every day with the app that we so dearly love. I cannot wait to lead you through this mini-training and to encourage you to really focus on your level of engagement so that you can beat the algorithm - once and for all.
Today I’m talking to Laura Roeder, the founder of Meet Edgar social media automation software. We’re going to talk all about growing a team, starting a new idea and why automation might be the next step for giving you more freedom as an entrepreneur!
Today I’m going to share how to create true community and connection through social media and the way that you’re sharing your life online. I’m really excited to have this conversation start with you and end with ways that you can actually grow your community!
Today I am interviewing Ashley LeMieux of The Shine Project and we’re going to talk all about how to create a business with a big impact. If you have a heart for mission or are trying to use your business to better the lives of others, this episode is going to blow your mind!
You’re listening to The Goal Digger Podcast, Episode 047. Today I want us to have a conversation that needs to be had, and it’s something that’s likely going to happen to you as you pursue your biggest, your best and most creative work. What do you do when someone else copies you? I want to work through the steps you can take, the options that you have and the ways to learn how to let it go, put your head down and focus on creating your own very best work.
You’re listening to The Goal Digger Podcast, Episode 046. Today I am talking about being too legit to quit with Rachel Brenke, The LawTog. We’re going to talk all about the legal aspects of owning a business and why it shouldn’t be the scariest thing on your to-do list.
You’re listening to The Goal Digger Podcast, Episode 045. Today’s episode is in honor of my sweet, incredible, spunky Grandma Pat. I want to talk all about how we can choose to leave and write our own legacies, day-in and day-out. I have been so reminded and touched by the power of a legacy and so today it is time to dive into your “Why” and talk about the tough stuff.
044: From Bachelorette to Mom (and everything in between)
You’re listening to The Goal Digger Podcast, Episode 044: You might know her from a TV Show called The Bachelorette, but I know her as a dear friend in my life. Today I’m hanging out with Desiree Hartsock, who met her incredible husband Chris on the show and they now have a sweet baby together. We’re going to talk all about navigating being on TV, how to know when you’re being called to do something that might feel uncomfortable and what it is like being a new momma while running your own empire!
You’re listening to The Goal Digger Podcast, Episode 043. Today I’m talking all about how to navigate relationships as an entrepreneur. I think it’s something a lot of us struggle with, but very few of us actually talk about! Whether we’re talking about our spouse, friends, family or even our community or competition, it is so important that we shed a light on such a serious matter (and have some fun while we do it)!
You’re listening to The Goal Digger Podcast, Episode 042: Today I am talking with my friend Bonnie Bahktiari, and we’re discussing how to create an unforgettable client experience. I’m also going to be sharing why this doesn’t necessarily need to cost you money! This is an episode that you’re not going to want to miss….
041: Approaching Collaborations with Emily Knotts of Crisp Interiors
You’re listening The Goal Digger Podcast Episode 041. Today I’m hanging out with Emily Knots of Crisp Interiors and we’re going to talk all about the collaboration process and how we teamed up for The Kutcher Condo! You can see their handy work at www.TheKutcherCondo.com - we would absolutely love to have you stay with us!
You’re listening to The Goal Digger Podcast, Episode 040. Today I am so honored to be interviewing one of my sweet friends, Katie O. Selvidge, who is the founder of Cottage Hill Magazine. Katie is going to lead us through some of my all-time favorite life-changing exercises that really get us back to the heart of our Why, and ask the tough questions we so often avoid. I truly hope that you take the time to go through these exercises that we do today to really discover what it is that you’re working towards and where you’re headed with your dreams.
You’re listening to The Goal Digger Podcast, Episode 039. Today I'm going to be sharing the 6 secrets to less work and more life. I truly believe it isn't about working harder, it's about working smarter and I want you to be able to step away from your screen and step back into your life.
You’re listening to the Goal Digger Podcast, Episode 038. Today I am so excited to be speaking with Stephanie from Aerie. Aerie is one of my all-time favorite companies and one of the things that I love so much about them is that they don’t re-touch any of their models! In this episode we get to talk about pushing the boundaries in media, how to go against the flow and what the day-to-day looks like as one of the social media managers for Aerie.
You’re listening to The Goal Digger Podcast, Episode 037. Today I’m super excited to be sharing 10 of the biggest tips that I’ve learned in launching. Whether you’re thinking about launching a new website, brand, product, service, course or offering, whatever that looks like for you, I’m going to dissect it all. Taking these steps will help you ensure your next launch is a giant success!
You're listening to The Goal Digger Podcast, Episode 036. Today I'm inviting my sweet friend Katelyn James, an incredible photographer, educator and now a mother, onto the podcast. We talk all about purposely slowing down and recognizing the need for different seasons in our lives and in our businesses, and how this relates to marriage, parenting and entrepreneurship.
You’re listening to The Goal Digger Podcast, Episode 035. Today I’m really excited to walk you through some of the best tips I have for establishing a self-care routine, making it a priority in your life and business and making sure that your cup is always full – so that you are able to pour into others in the most brilliant of ways!
034: Hiring Associate Team Members and When You're Ready
You’re listening to The Goal Digger Podcast, Episode 034. Today I am chatting with Nancy Ray and we are talking all about how to hire and choose the right associate team members when you’re ready to expand your team. I’m so excited to deep dive into her photography business and to talk about how mine has evolved over the last 6 years. We are going to get down to the nitty gritty and the fears that come along when you consider whether you should expand or not.
033: 6 Lessons I Learned Growing a 6 Figure Photography Business
You’re listening to The Goal Digger Podcast, Episode 033. Today I’m going to uncover the 6 big lessons I learned growing a 6-figure photography business over the last 6 years. Now I also wanted to let you know that coming up very soon we are going to have 5 FREE trainings (with Q&As at the end) on how I doubled my photography income is less than two years, all while working less! You can register today at www.PhotoWebinar.com - this is our chance to hang out live, and we won’t do this again until Fall so join me Tuesday April 4th through Thursday April 6th. Spots are going to fill up really fast, so jump on it today!
You’re listening to The Goal Digger Podcast, Episode 032. Today I’m really excited to introduce an alumni of two of my online courses, Caitlin Elliott. We’re going to talk about all of the things that she’s doing: from her full-time job, to pursuing her creative endeavors. We’re also going to walk through a brilliant idea that I have for her on how she can combine all of her favorite things into a sustainable business model. If you want to apply to be coached live on the podcast, go to www.bit.ly/gdpcoaching
You're listening to The Goal Digger Podcast, Episode 031. Today, I am super excited to talk to you about how to create and own your very own elevator pitch. What we're going to cover is how to explain who you are and what you do in a very short amount of time, so that the next time somebody asks you, "What do you do for a living?", you have the perfect response.
You're listening the The Goal Digger Podcast, Episode 030. Today, Drew and I are back in Wisconsin and we're sharing all about our one month in Hawaii; the lessons it taught us, the adventures that went on and how it feels to be back in the office!
You’re listening to The Goal Digger Podcast, Episode 029. Today I’m sharing the secrets behind my content creation process and I’m talking about how you can create a content creation schedule that you can actually stick to. We all know it’s all about the content, so let’s get you started on some routines that will have you creating content you love, in no time!
You’re listening to The Goal Digger Podcast, Episode 028. Today, my mind is totally blown while I interview Jess Lively of The Lively Show. Join us as we talk all about her adventures, her current nomad lifestyle and how she learned to truly get in tune with her intuition and listen to her gut. Trust me guys, this episode absolutely changed my life and I think it might do the same for yours!
027: 5 Common Mistakes You're Making On Your Website
You’re listening to The Goal Digger Podcast, Episode 027. Today I’m diving in and sharing 5 common mistakes that y’all are making on your websites (and of course I talk about how to fix them)! It’s time to make your website shine so that those dream clients know that you are the perfect fit from the moment they land on your home page.
026: Changing Directions in Your Career with Shay Cochrane
You’re listening to The Goal Digger Podcast, Episode 026. Today I am hanging out with Shay Cochrane, owner of The SC Stockshop. We’re talking through her career changes, what her days look like now and how she pushed past the fear of taking a leap of faith that led her to her dream job, a job of creating beautiful stock images for entrepreneurs in any industry.
You’re listening to The Goal Digger Podcast, Episode 025. Today I am sharing how to set clear expectations with your clients, from the very first time they hear your name through final delivery of your products or services. If you’ve ever had an unhappy client, chances are you failed at setting expectations. So what do you say? Let’s change that…
You’re listening to The Goal Digger Podcast, Episode 024. Today I am interviewing Alyssa Thiel of Parris Chic Boutique. We get to talk all about the slow climb from Etsy seller to full-time empire and Alyssa opens up about how her persistence paid off in making the biggest things happen and what to do when someone tells you “No.”
You’re listening to The Goal Digger Podcast, Episode 023. Today I’m sharing how to price for profits. Running a business is all fun and games until you realize that your bank account might not be reflecting the hard work and time you are investing into making your dreams a reality. As a girl who wants to raise up profitable businesses, this episode is a must. I want you to be going to the bank and cashing checks that make you proud
022: The Key to Writing Compelling Copy with Nikki Elledge Brown
You’re listening to The Goal Digger Podcast, Episode 022. Today I get to interview the incredible Nikki Elledge Brown. Nikki is an educator, a copywriter, a fellow podcaster and a true inspiration. I am so excited to be talking all about writing compelling copy with the girl who knows it best!
You’re listening to the Goal Digger podcast, Episode 021. Today I’m opening up about my story of starting my business, my first baby and the fears that are on my heart as we consider growing our family. I’m talking about our journey thus far, what’s next and how my heart really feels about adding another family member.
You’re listening to the Goal Digger Podcast Episode 020. Today I am coaching Portland-based food blogger Robyn Downs as we talk all about her business, where she’s headed and how to punch fear in the face! To enter to be coached on the Goal Digger Podcast, just go to www.bit.ly/GDPcoaching for info on how to apply or head to today’s show notes at www.GoalDiggerPodcast.com.
You’re listening to the Goal Digger Podcast Episode 019. Today my sweet husband Drew and I are talking about the big transitions happening in our lives, from him leaving his job to start his own business, The Kutcher Method, and our decision to go to Hawaii for an entire month! Join me in welcoming our first male guest: the one and only, Drew.
018: Finding a Job You LOVE with Alaina Kaczmarski of The Everygirl
You’re listening to the Goal Digger podcast Episode 018. Today I am hanging out with Alaina Kaczmarski, co –founder of The Everygirl, we will be exploring how to find your dream job (even when it feels like it might not exist) and how sometimes closed doors are truly new opportunities. We will share how to celebrate successes and growth, why it matters to pursue your passion, and ways we think the blog world has changed.
017: How to Genuinely Celebrate Another's Success with Kate Shelerud
You’re listening to the Goal Digger Podcast Episode 017. I am excited to introduce you to today’s guest, my very own baby sister, Kate Shelerud. Today we are going to talk about learning how to use your giftings, how to find true community, and how to celebrate other’s successes without questioning your own. Today’s interview is extra special because I get to share my best friend with you but our conversation is one of my favorite episodes to date- because we get down to what real relationships look like, which can be messy.
016: Marketing to a Niche Market with Torrance Hart
You’re listening to the Goal Digger Podcast, Episode 016: Today I am chatting with Torrance Hart founder of Teak and Twine, a custom, boutique gifting company. We are going to talk about how she broke into a niche, custom market, how she garnered a big following in a short amount of time, and what it’s like to be a military spouse. There you have it! Aren’t you inspired to get better at gifting? I know I am! We put together a freebie available at goaldiggerpodcast.com in the shownotes with our top 5 tips for great Instagram photos (something Torrance rocks at!) So head to the website and grab your free download and all of the other ones we have available from past episodes.
You’re listening to the Goal Digger Podcast, Episode 015. Today I’m doing something I’ve never done before and what better way to do it than to share it with you? Today I’m sharing 10 things that I’m afraid (or absolutely terrified!) to tell you. These aren’t just trivial things, these are REAL things that I’ve never put out there online. But these are the things that are going to fill in the gaps that can naturally come between us as humans, as listeners, as friends and Internet strangers. If you make it through this entire episode, I wish I could give you a hug because you my friend are probably my kind of person! If not, that’s ok too. Whatever it is, this episode is for me, served to you…
014: Staying Creative and Reinventing Yourself with Hayley Paige
You’re listening to the goal digger podcast episode 014: Today I am interviewing the incredible wedding dress designer and total girl boss, Hayley Paige. Hayley openly shares about her journey as a designer who you’ve likely seen on a little show called Say Yes to the Dress. She shares how she stays inspired, what she loves most about her brides, and the experience that she has added along with her one of kind garments.
013: Coaching Session on Starting a New Business with Kate Quin
Tune is as Jenna kicks off the first podcast episode with a 1:1 coaching session with new business owner, Kate Quin and the challenges she's faced the first few months in business. Once a month, Jenna will coach an entrepreneur for an episode, and guess what? It could be YOU. Apply here: bit.ly/gdpcoaching
You’re listening to the goal digger podcast episode 012: Today I am sharing the power and the number one way I drive profits in my business: Email marketing. I’m sharing why it MUST be a part of your 2017 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people.
You’re listening to the goal digger podcast episode 011: Today, Emily Meyer of The Freckled Fox, will share her story of grief, motherhood, and sharing her life – the good, bad, and ugly on the internet. We tackle the taboo subject that so many of us deal with and hopefully shine a light on a dark thing in life.
010: Goal Setting for People Who Hate Goal Setting with Lara Casey
You’re listening to the goal digger podcast episode 010: Today I am hanging out with one incredibly inspiring lady, Lara Casey! Lara will be leading us through goal setting for people who hate goal setting and she will share her best tips in how to set goals that you’ll tackle in the new year. There you have it! Wasn’t that such an encouraging conversation? I just love Lara! Don’t forget to grab your free download of her ebook all about grace giving goal setting – trust me, you need this for your new year strategy, you can find that and many other free downloads in the shownotes for this episode at: goaldiggerpodcast.com! See you next week, friends!
009: What Worked, What Didn't Work and What's Next!
Join host, Jenna Kutcher, for an episode all about 2016! Today I will be taking a trip through 2016 and walking through the things that worked, the things that didn’t work, and how I was able to have my most profitable, exciting year in business – all while working smarter, not harder… Oh, and I’ll be sharing my three big goals for 2017. Here we go! To access show notes, freebies, and more information, head to: http://jennakutcherblog.com/goal-digger-episode-009-worked-didnt-work-whats-next-jenna-kutcher/
008: Mastering Productivity as an Entrepreneur with Kristy Dickerson
Today, the founder of STARTplanner, Kristy Dickerson will share all of her favorite tips and tricks on how to master efficiency and create solutions for voids in the industry – all while experimenting along the way. To access show notes, free downloads, and more information about today's guest, visit our website: http://jennakutcherblog.com/goal-digger-episode-008-mastering-productivity-entrepreneur-kristy-dickerson/
007: How to Hire the Right Virtual Assistant with Caitlyn Jeffrey
Today Caitlyn Jeffrey (my right-hand girl!) will be talking all about the process of joining my team, being a virtual assistant and how she created this role for herself 7 years ago, but why she made the decision to sell her business and join me full-time. To access show notes, free downloads, and more information about today's guest, visit our website: http://jennakutcherblog.com/goal-digger-episode-007-hire-right-virtual-assistant-caitlyn-jeffery/
006: How to Pack a Punch with Words with Ashlyn Carter
In this episode, Ashlyn Carter of Ashlyn Writes will be talking all about copy and why you need it, where you need it and what a copywriter does. She’ll explain the power of words and where you need to place your focus as an entrepreneur! To access show notes, free downloads, and more information about today's guest, visit our website: http://jennakutcherblog.com/goal-digger-episode-006-pack-punch-words-ashlyn-carter/
005: Approachable MLM Marketing Strategy with Casey Wiegand
On today’s show, blogger, mother of four and team leader Casey Wiegand will teach you how to approach MLM marketing with confidence. She’ll talk about how she was able to grow and manage a team of thousands, and shares how she used her blog and following while being honest and creating a platform that serves others. To get the show notes, free downloads, and more information on today's guest, visit our website: http://jennakutcherblog.com/goal-digger-episode-005-approachable-mlm-marketing-with-casey-wiegand/
004: Starting a Movement and Fostering Community with Natalie Franke
Tune in as Natalie Franke, co-founder of the Rising Tide Society shares how she started the community over competition movement and grew the attention of tens of thousands in a few short months. Natalie redefines what real community looks like, shares the shortcomings of navigating new territory, and shares the #1 biggest thing that her movement has done in the life of one of its members. Community over competition isn't just a hashtag, it's a movement with a heart that embraces real community. Show Notes: http://jennakutcherblog.com/goal-digger-episode-004-starting-movement-fostering-community-natalie-franke/
003: Redefining Success in Life and Business with Mary Marantz
Listen as Mary Marantz of Justin & Mary helps redefine what success should look like not just in your business but your life with host Jenna Kutcher. Mary will talk about the psychology of how creative people trick themselves in to defining success with unrealistic standards, how to ingest social media in a healthier way, and what kind of goals you can set and achieve (and celebrate) as you work through your career. Cheers to having lives that feel as good on the inside as they look on Instagram! Show notes: http://jennakutcherblog.com/goal-digger-episode-003-redefining-success-life-business-mary-marantz/
002: Creating an Unforgettable Brand with Jen Olmstead
Creating an unforgettable experience with design mastermind Jennifer Olmstead of Tonic Site Shop and host Jenna Kutcher. Jen has designed for some of the top photographers in the industry and has created memorable, unique brands for each person. Jen will share how she gets to the heart of her clients brand before she starts designing, she will share how to start the process of creating (or redesigning) a brand, the #1 thing you need to stop doing when changing up your website, and what questions you must ask yourself before you even pick out fonts and colors. Show notes: http://jennakutcherblog.com/goal-digger-episode-002-creating-unforgettable-brand-jen-olmstead/
001: Authentic Social Media Marketing with Jenna Kutcher
Join host Jenna Kutcher as she walks you through the vision of the Goal Digger Podcast and teaches her favorite subject: authentic social media marketing. Learn the three lies people believe about social media (and the truths that might surprise you!), the #1 post you need to add to your feed today, what every single caption should include and how to get people to connect to your product or service through strategic social media strategy. Show notes: http://jennakutcherblog.com/goal-digger-episode-001-keeping-real-social-media/