Something You Should Know

Body Language Secrets the FBI Uses & The Lost Art of Corporate Slogans and Why They Matter

October 22, 2018
41 min

If you don’t play a musical instrument – maybe you should. This is especially true if you are outgoing and an extrovert. It seems that your personality can predict with great accuracy, how much musical skill and talent you have. We begin this episode by exploring that. http://www.eurekalert.org/pub_releases/2015-10/uoc-hyg101315.php

While you are probably aware of how some body language clues work, you are about to get a much better and deeper understanding of it and how you can use it to improve your communication skills. Joe Navarro was a special agent for the FBI for 25 years and he is author of the book What Every Body is Saying https://amzn.to/2CWKSiR Listen and be amazed at how nonverbal communication really works.

There was a golden age of corporate slogans. It was the 60s and 70s. That’s when you flew “the friendly skies” of United or “you deserved a break today” at McDonalds or when you used Fed Ex because it “absolutely, positively had to be there overnight.” Those and many other corporate taglines were an important part of their brand. Now do you know the United Airlines, McDonalds or FedEx taglines are today? Marketing executive Steve Cone joins me to make the case that taglines – or slogans – are important and he explains why. Steve is author of the book Powerlines: Words that Sell Brands, Grip Fans and Sometimes Change History https://amzn.to/2Cs38zJ

Next time you are in your kitchen, stand there are look around to see just how much food you see. Is it in the fridge and cabinets or is there a lot of food out on the counter? I’m going to explain why it matters especially if you are concerned about your body weight. http://foodpsychology.cornell.edu/OP/Kitchen_Counters

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