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August 6, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago – the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided. * Jessica Hall * 3Pillar Global * Accenture/Hertz Case * How to Avoid a $32 Million Flop * Agile Manifesto * 101 Videos * Landing Page School Podcast: Always Be Testing * Hotjar * Google Optimize * Marvel View Transcript
July 30, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space – WP Curve – he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that – completely embracing the “teach what you know” mentality. Show Notes * Alex McClafferty * Productize.co * WP Curve * Flippa * Disney buys Marvel * Apple buys Lala * Microsoft sunsets Sunrise View Transcript
July 23, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Over the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirsten Bunch, who is a reinvention coach. She helps those folks who are mid-career but need a change. She offers some fantastic advice on how to determine if you’re ready for a chance, and the steps you should talk in order to figure out what to do for your next career move. Show Notes * Kirsten Bunch | Change the World in a Hot Flash * Kirsten’s Book: Next Act Give Back * Gotham Writers * Atomic Habits * Episode 23: Scott Bolinger and AppPresser * Profit First * Richest Man in Babylon View Transcript
July 16, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Michelle Schulp is a fantastic web designer in the WordPress space – you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelancing. Last week we touched a bit on mental health. This week we’re going to dive into physical health, especially when running your own business. Show Notes * Michelle Schulp * Marktime Media * Fitness & Freelance * Wholly Obsessed: Whole30, 80 Day Obsession, Progress, and Perfection * 10 practical habits to balance Health with Hustle * Book: Atomic Habits View Transcript
July 9, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Allie Nimmons is a freelance web designer with an unique perspective to my own. She made the transition to freelancing after losing her job, but still needing to make money. We talk about what that’s like, as well as how she’s be able to hone her offerings based on what her target customers need. We also talk about mental health, and what it’s like to be black, and female, in a white male-dominated space. Since recording this, Allie has been hired to work at GiveWP, providing tech support to users of this awesome plugin. She has minimized Pixel Glow to focus purely on providing WordPress maintenance. She can be found most often at her blog – allienimmons.com Show Notes * Allie Nimmons * Pixel Glow Web Design * WordCamp Miami * Josepha Haden’s WC Miami Talk * Grace Hopper * Sherry Walling & Choosing Self Employment View Transcript
June 24, 2019
We got lots of great advice over the course of Season 6. Over the course of about 10 minutes, we’re going to distill all of that advice into 3 overarching themes. Take a listen to find out what they are. Here are the best trade secrets of 2019. Show Notes * Sponsor the Show * Subscribe to How I Built It! * Nathalie Lussier and AccessAlly * Mike McDerment and FreshBooks * Andre Gagnon and ProjectHuddle * Laura Elizabeth and Design Academy * Brennan Dunn and RightMessage * Brad Touesnard and SpinupWP
June 11, 2019
Sponsored by: Soshace: A hiring platform for web developers. Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business development of any life science firm. For almost 2 decades, Susan Goebel has been leveraging these core trails to deliver multi-million-dollar revenue generating initiatives with global reach. Now Susan has turned her focus to supporting others in their ventures into bioscience businesses. From helping doctors bring new medical solutions to market, to connecting investors and inventors, Susan helps shape the future of health, wellness and bioscience. Show Notes * Susan Goebel * Bioscience Board Room * Mike McDerment and FreshBooks * Bill and Melinda Gates Foundation * Clickfunnels * Wix View Transcript
June 4, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Patrick Campbell was curious about how people price products, and how pricing affects conversion – so he built ProfitWell. We discussed pricing, estimating time, tech stack, and so much more. His insights into how to price are fantastic. Show Notes * Patrick Campbell | Twitter * ProfitWell | ProfitWell Report * Django * Atticus View Transcript
May 28, 2019
Sponsored by: Weglot: Get 30% off with code BUILTIT19 Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jan Löffler is the CTO of Plesk, which is fantastic server management software. They’re rapidly growing set of sophisticated tools is inspiring., In this episode we’ll talk all about the history of Plesk, as well as what it’s like to manage software that powers hundreds of thousands of websites. Show Notes * Jan Löffler * Plesk * Interview videos * Cloudfest Hackathon * Hover DNS Course View Transcript
May 21, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jay Gibb is the founder and CEO of CloudSponge – a B2B SaaS company that sells an address book widget. We talked about growing an audience, research good opportunities for building a product, and Jay gives some fantastic advice for cold outreach. Show Notes * Jay Gibb * CloudSponge * BuddyPress * Invite Anyone * Quora View Transcript
May 14, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. If you’ve ever wondered what goes into creating a fantastic affiliate program, Lindsey Miller from Liquid Web has the answers for you, starting with one simple rule: your affiliates are partners. We talk about lots of stuff like content creation and working with your partners to help them help you. We also discuss how to come up with rates. Don’t miss this episode! Show Notes * Lindsey Miller | Twitter * Liquid Web’s Managed WooCommerce Hosting * Episode 4: Cory Miller and iThemes * iThemes * This is Marketing * Chris Lema and Managed WooCommerce Hosting * Kolbe Personality Test * iThemes Training * iThemes Hosting Check out my online courses tech stack.View Transcript
May 7, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brad Touesnard is a well known developer in the WordPress community, and CEO and Founder of Delicious Brains, a company that makes fantastic WordPress products. You might know them best from WP Migrate DB Pro, but they do lots more! Brad tells us all about their new product, SpinupWP, why they decided to solve this problem, and lots of other great advice for both business and development. Show Notes * Brad Touesnard * Delicious Brains * SpinupWP * Kim Gjerstad and MailPoet * Connected * Curtis McHale’s iOS Development Guide * Spinning up a WP Install Series * Chris Lema and Managed WooCommerce Hosting Check out my podcasting course | Online Course Tech StackView Transcript
April 30, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mihran Papazian is the CEO of Brushette, a company that plans to revolutionize…toothbrushes! In a rare episode, we cover what it’s like creating a physical product, from the deep research they did, to visiting over 1,000 factories in China to find the right manufacturing partner. Mihran’s experience and deep knowledge means there’s lots of great takeaways here – no matter what you plan to make. * Mihran Papazian * Brushette * Prodental * Brad Dowdy and Nock Co. Check out my podcasting courseView Transcript
April 23, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there’s a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. * James Kemp * Iconic * Freemius * Vova Feldman and Freemius * The Difference between the United Kingdom, Great Britain and England Explained (CGP Grey) * WooCommerce Ideas Board * What is the GPL? * Composer * Bitbucket * Gulp * Freemius Deploy MPM * Daniel Espinoza and Wearing Many Hats * Nancy Hildebrandt and Creating Great Documentation Check out my podcasting courseView Transcript
April 16, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Stephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a large-scale project, what deep product research looks like, and how they came up with the pricing plan. * Stephanie Scapa * WEYV * Altair * Amplitude * Joe’s Podcast Course View Transcript
April 9, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Yuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the industry going, from the Snowden revelations to the continued support for better online privacy. We also talk about the importance of listening to your customers, a recurring theme on this show! * Yuriy Popov * KeepSolid * Check out my podcasting course View Transcript
April 2, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how to properly keep your books. There’s tons of great advice in this episode, so make sure to listen to the whole thing! * Sam Brodie * OffSprout * JurisPage * CaboPress * WP Influencer Project * Sara Dunn and Niching Down * Sam’s Udemy Course Check out my podcast course
March 26, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Andre Gagnon has SaaS/Subscription fatigue and decided to do something about it. He helped create and launch ProjectHuddle, a WordPress/plugin-based competitor to the likes of InVision. At least, when it comes to getting design feedback. The tech in this episode is super interesting, and we get philosophical about owning your products and data! Show Notes * Andre Gagnon * ProjectHuddle * Medium Adds a Paywall * Video: Syncing Medium with WordPress * Wes Bos’ React Course * Backbone JS * Levenshtein Distance View Transcript
March 19, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Hover.com: Get 10% off your first order! Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and “half-passive” income. Show Notes * Jan Thielemann * Divi Sensei * Freemius * Jan’s Travel Blog * Divi * Elegant Marketplace (Jan’s page) * Vova Feldman and Freemius View Transcript
March 12, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Every so often on this show, I will have somebody who knows lots of something I know very little about, and Amanda is one of those people. She is a live captioner. We talk all about what it’s like being a live captioner, her the stenographic keyboard, and more. I like her journey and all of the information that she gives us in this episode. * Amanda Lundberg (email) * White Coat Captioning * WordCamp Central * GutenReady for the Gutenpocalypse  * Photo of a Stenographic Keyboard * Open Steno Project View Transcript
March 5, 2019
Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation.
February 26, 2019
Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers, and refined the process based on feedback.
February 19, 2019
Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course worked perfectly. This is a fantastic case study for people who consult, but want to move into selling online courses or selling products.
February 12, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one – where he started with an MVP and then built it up from there. His journey relatable, and I’m really excited to talk to him today. Show Notes * FreshBooks View Transcript
February 5, 2019
Nathalie Lussier is has created a unique, fully hosted LMS Saas that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers.
January 29, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I focused a lot on automation in 2018, so I was really excited to talk to today’s guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic guy and offers a lot of great advice here. If you’re looking to save time through automation, this is for you. Show Notes * Chris on Twitter * The Automated Consultant * Not Really Rocket Science * Zapier * Typeform * Pipedrive * Chris Lema and Managed WooCommerce Hosting * RightMessage * Podia View Transcript
January 22, 2019
Anton Kraly is the founder of Dropship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how we can get into dropshipping.
January 15, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interesting and I think it’s a great way to start this season and the new year. * Myke on Instagram | Twitter * Relay FM * Brad Dowdy and Nock Co. * 5by5 * Stephen Hackett / 512 Pixels * The Best Advice I Never Took * Libsyn * Megaphone View Transcript
December 24, 2018
In the last episode of the year (and a bonus one, to boot), my friend Jeff Large interviews me as a follow up to the 100th episode. Jeff is a great interviewer and I really enjoyed the conversation we had – he even gets me to say, “trade secret…” I think you’ll like it too! Show Notes * Joe Casabona * Creator Courses * How I Built It * Jeff Large * Come Alive Creative * Podcast Byte * Episode 58: Jeff Large & Podcasting for Your Brand View Transcript
December 18, 2018
In the run up to the release of WordPress 5.0, I created a mini-series on Implementing Guteneberg on my YouTube channel. This episode combines the 4 interviews for your listening enjoyment! Justin Sainton In Episode 1, I talk to Justin Sainton about how his agency, Zao, used Gutenberg to create a custom light fixture builder. You can find Justin: * On Twitter * At His agency, Zao Rene Morozowich In Episode 2, I talk to Rene Morozowich, a self-employed WordPress Developer, about how she dipped her toe in the waters of Gutenberg by doing a low-risk, brand new site for a client new to WordPress. * Rene on Twitter * Rene’s Website Bill Erickson With Episode 3, I talk to Bill Erickson,  a WordPress Developer who’s implemented Gutenberg on several projects. We wax poetic about what Gutenberg is really great at, and some things to look out for – Bill’s an excellent developer and I really appreciate him taking some time to share his experience over the last several months. Links * Bill Erickson * Bill’s blog post on building a Gutenberg site Alonso Indacochea Finally, with Episode 4, we hear from Alonso Indacochea. He is the founder of the agency behind Block Party, a set of data visualization blocks for Gutenberg. We talk pretty high level about getting into the Gutenberg product space, and what that could mean for the WordPress ecosystem. * Alonso on Twitter * Block Party * Check out my courses on Gutenberg here. * Watch the interviews on YouTube.
December 4, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes * @VovaFeldman | Email: vova@freemius.com * Freemius * We Used to Hate WordPress Page Builders – Now We Decided to Use One Join the Facebook CommunityView Transcript
November 27, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture. Show Notes * Kim Gjerstad – kim@mailpoet.com * MailPoet * Buffer’s Open Blog * Matt Mullenweg on Remote Environments * We Work Remotely * Angel.co * StackOverflow View Transcript
November 20, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic conversation for anyone who wants to diversify what they do, without getting too overwhelmed. Show Notes * Daniel Espinoza * Grow Development * Shop Plugins * Beka Rice and Jilt * Start with Why * Easy Digital Downloads * Freemius * ProsPress * StudioPress * Total Money Makeover Question of the week: Why haven’t you launched your plugin? Let me know on Twitter @jcasabona or joe@howibuilt.it Discuss with others over on the Facebook Group!View Transcript
November 13, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it’s grown to the massive user base it boasts. We also talk about how long it takes for companies to become overnight successes, and how to set yourself apart from other services. Show Notes * Liam Martin * Time Doctor * Running Remote * SXSW View Transcript
November 6, 2018
Sponsored by: Loxi: Get your first 3 months free with code GETLOXINOW Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Chris Lema is a man who knows how to build a good product. And in this episode, he’s going to tell us all about how he helped build Liquid Web’s Managed WooCommerce Hosting. We’ll talk about what eCommerce shops need, the importance of performance, and he’ll give us lots of great tips. Show Notes * Chris Lema | Twitter * Liquid Web * CaboPress * Bryce Adams and Metorik * Brian Richards and WooSesh * PerfMatters * WP Rocket * Jilt * Beka Rice and Jilt * Glew * Astra Pro * Beaver Builder * Email Chris: chris@liquidweb.com * How to Speed Up Your WooCommerce Store | Part 2 View Transcript
October 30, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I can’t believe we’ve reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It. I’ll go over the idea, what I’ve learned over 2 years of podcasting, some pretty sweet automation, and more. I want to everyone who’s listened, shared, came on, and sponsored the show. I wouldn’t have been able to get here without all of you! Question of the week: Why haven’t you started your podcast? Let me know in the comments or at joe@howibuilt.it Show Notes * Joe on Twitter * Calendly * Zapier * Blue Yeti | Rode Procaster * My Podcast Setup * Hazel * Libsyn | PowerPress * How I used SearchWP and Monochrome Pro * Genesis / Monochrome Pro: https://casabona.org/sp-monochrome * * SearchWP: https://casabona.org/searchwp/ * Github Repository: https://github.com/jcasabona/hibi-mods * Build Your Podcast Website in 3 Days View Transcript
October 23, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more. Show Notes * Joe Howard * WP Buffs * WPMRR Course * Turn the Ship Around Check out my new podcast website course and get a special offer!View Transcript
October 16, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brian Richards is officially the first repeat guest on the show, and this time around he’s talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and of-course, the tech stack. It’s a super interesting conversation. Plus, if you’re interested, WooSesh is October 18-19, 2018, and it totally free! Show Notes * Brian Richards * WooSesh * WordSesh * WPSessions * Episode 11: Brian Richards and WP Sessions * Patrick Rauland and Building a WooCommerce Shop * WooConf * Crowdcast Also check out: My new Podcast Website course | Facebook Community Question of the week: What are you doing with eCommerce? Let me know on Twitter (@jcasabona) or at joe@howibuilt.itView Transcript
October 9, 2018
Sponsored by: Backblaze: Get a free 15 day trial! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developing process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development. Show Notes * Max Seeleman * Ulysses * Relay.fm * AppStories / MacStories Question of the week: What app do you use it for writing? Let me know on Twitter @jcasabona or e-mail me at joe@howibuilt.it Join the Facebook Community / Check out the ShopView Transcript
October 2, 2018
Sponsored by: Backblaze: Get a free 15 day trial! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it’s your online course or a video series, they have you covered. In this episode, PJ and I talk about controlling your platform and making videos as easy as possible. Show Notes * PJ Taei * Uscreen * Vimeo * LearnDash View Transcript
September 25, 2018
Sponsored by: Techmeme’s Ride Home Podcast: Listen for free wherever you listen to podcasts! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads.  I was excited to talk to him about this because it’s something that I thought of doing myself back when I was teaching multiple classes at the University of Scranton. When I was on campus to help manage a fluid schedule for my own office hours, I deemed that project was maybe a little over my head for the amount of time that I had. It’s very cool to see that it’s come to fruition a few years later. Mark also hosts Mastermind.FM and worked over at WP Mayor. Show Notes * Mark Zahra * EDD Bookings * Mastermind.fm * WP Mayor | WP RSS Aggregator  * Pippin Williamson and Restrict Content Pro Checkout the How I Built It Shop for t-shirts and more. And make sure to join our Facebook Community!View Transcript
September 18, 2018
Sponsored by: Techmeme’s Ride Home Podcast: Listen for free wherever you listen to podcasts! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind – you guessed it – a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details. Show Notes * Jeremy Green |  Twitter * Leaky Paywall * Zeen 101 * Jeremy on Post Status Draft * Beka Rice and Jilt Be sure to check out: * The new t-shirt shop * The Facebook Group Question of the week: Have you considered adding a paywall to your site? Let us know on Twitter @jcasabona or via email, joe@howibuilt.it.View Transcript
September 11, 2018
Sponsored by: Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil! Show Notes * Lindsay * Pathfinder SEO * WebShine * Zeek Interactive * Landing Page School Podcast Be sure to check out the new shop: https://howibuilt.it/shop/ and the Facebook GroupView Transcript
September 4, 2018
Sponsored by: Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode. Show Notes * Pam Aungst * Pam on Twitter * Stealth * Hallway Chats * Episode 21: Liam Dempsey and WordPress Meetups * Lighthouse for Chrome View Transcript
August 28, 2018
Sponsored by: GravityView: Use code HOWIBUILTIT for 15% off! Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business. Show Notes * John Doherty * John on Twitter * Credo * CaboPress * Episode 12: Chris Lema and Beyond Good * Jennifer Bourn and Profitable Project Plan * Episode 1: Jason Coleman and Paid Memberships Pro Question of the week: Have you ever had a business coach or mentor? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript
August 21, 2018
Sponsored by: GravityView: Use code HOWIBUILTIT for 15% off! Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too. Show Notes * Jeremiah Smith * SimpleTiger * Danny Sullivan / SEO Land * Sara Dunn and Niching Down * Nick Eubanks Check out my new show, Creator Toolkit and join our Facebook community. Question of the week: What’s the best piece of SEO advice you’ve ever gotten? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript
August 14, 2018
Sponsored by: Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg. Show Notes * Zach Tirrell * Modern Tribe * Loxi * Gutenberg * Gutenberg Courses * React Article by Sam * Creator Toolkit View Transcript
August 7, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode – I have a new show I want to tell you about! Show Notes * Bryce Adams * Bryce on Twitter * Metorik * WooCommerce And be sure to check out my new show, Creator Toolkit, on Apple Podcasts or wherever you get your podcasts.View Transcript
July 31, 2018
Sponsored by: The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Tessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved areas and groups. We also discuss our “aha” moments – that time where programming suddenly clicked for us. Show Notes * Tessa Kriesel * Pantheon * Outspoken Women * Coders of Tomorrow * Coder Dojo * CodePen * W3Schools * Josh Koenig and Pantheon View Transcript
July 24, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She’s also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we’re going to talk all about how she built it. Show Notes * Jennifer Bourn * Profitable Project Plan * Bourn Creative * Jen’s A/V Setup * Blair Williams and MemberPress * Episode 18: Pippin Williamson & Restrict Content Pro * Delightful Downloads * Zoom Webinars * InfusionSoft * Rev * Volt Heated Slippers View Transcript
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