Side Hustle Pro

Ep 58: How Gwen Jimmere Founded and Patented Beauty Brand Naturalicious

July 22, 2017
59 min

Today in the guest chair, we Gwen Jimmere. Gwen is the CEO and founder of Naturalicious. What really stood out to me about Gwen is that she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product.

Not only is she a respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. as a 2016 Root 100 Award honoree. She is also the winner of the Black Enterprise Elevator Pitch Competition, and has been featured everywere from Fast Company and Essence to Entrepreneur and The Washington Post.

On today’s episode, Gwen gets into:


  • How she quit her job and created Naturalicious with $32 dollars in the bank, she founded Naturalicious
  • The way she hustled and marketed during the early days
  • What her target customer has to do with Shonda Rhimes
  • How she’s been able to push past self-doubt + much more!

I really love what Gwen had to share.


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