Side Hustle Pro

Ep 52: LIT Brooklyn Founder Denequa Williams on Launching a Hit Luxury Candle Line

May 31, 2017
39 min

Today on the show, we have a woman who’s hustle inspires me.

Her name is Denequa Williams and she is the maker and owner of luxury soy candle company, LIT Brooklyn. Every candle is candle is hand poured, packaged, and shipped from Brooklyn. Within a year of it's existence, she has been featured in some of your favorite publications, Essence, Ebony, Teen Vogue, Huffington Post, BuzzFeed & more.

Now LIT Brooklyn is still a young company, but it seems like for the past year, every event I was at, she was at. Not only that, but she would make sure that her candles were in the hands of guests attending that event. Lo and behold, people would go home, use the product and before you know it were sharing on social media and talking about this amazing product.

What better way to round out the theme of How to create, sell and market your physical products, than to talk to an entrepreneur who is learning on the go, making it work and pushing through real, life personal challenges to make it by any means necessary.

On this episode, Denequa dishes on:

  1. Not being afraid to ask for help
  2. Networking the smart way
  3. Creating a product that people would be proud to own and share
  4. How she found the strength to keep going through personal tragedy


This episode wraps up our theme for the month, which is How to Create, Sell and Market Your Physical products.


Listen on Apple Podcast, Soundcloud, Stitcher and Google Play

Links mentioned on this episode

LIT Brooklyn

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